Healthcare Marketing in Fullshaw

Get in touch

Healthcare Advertising in Fullshaw

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in S36 9

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Fullshaw

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Fullshaw  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Fullshaw (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Clayton King Edwards Hardwick Crookesmoor Upper Tankersley New Lodge Finkle Street Noblethorpe Holme Walkley Bank Storrs Athersley South Moorhole Deepcar Highwoods Neepsend High Green Scawthorpe Gleadless Townend Maltby Kiveton Park Load Brook Shaftholme Town End Carsick Hill Orgreave Bents Green Grimesthorpe Hallowmoor Wheatley Edderthorpe Slade Hooton Upper Midhope Birley Edge Sprotbrough Ranmoor Crow Edge Thorpe in Balne Edge Mount Silkstone Dalton Bullhouse Sharrow Sheffield Lane Top Middlecliffe Wath upon Dearne Bentley Low Laithes Stacey Bank Topham Ewden Village Instoneville Park Side Canklow Richmond Hill Malinbridge Canal Side Hatfield Chase Dalton Parva Midhopestones Kilnhurst Street Birkendale Jordanthorpe Beauchief Smithy Moor New Totley Newfield Green New Village Arbourthorne Wheatley Park Treeton Wales Bar Stainborough Tinsley East Herringthorpe Windhill Waldershaigh Mapplewell Lower Walkley Kirkhouse Green Plumbley Billingley Owlerton Bradway Bank Greenland Trumfleet Sutton South Bramwith Branton Normandale Hooton Levitt Coldwell Rostholme Crane Moor Worsbrough Village Den Bank Townhead Church Field Lydgate Westfield Hellaby Ryecroft Cantley Woodall Greenhill Cudworth Knowle Top Athersley North Listerdale Long Line Rotherham Under Tofts Lings Common Bolsterstone Beighton Shafton Two Gates Highgate Moorends Berry Moor Clifton Cat Hill Gildingwells Hackenthorpe Carcroft Common Lowedges Hollow Meadows Hoylandswaine Rossington Carlecotes Carr Head Barnes Hall Attercliffe Hill Top Cundy Cross Whirlow Nether Green Dodworth Bottom Edenthorpe Green Moor Totley Upper Whiston Herringthorpe Masbrough Bracken Moor Townhead Eastwood Far Bank Wingfield Whiston Dalton Magna Abdy Stairfoot Gleadless Hoyle Mill Richmond Lindrick Dale Old Haywoods New York Wood Willows Stainton Hillfoot Abbeydale Woodhouse Thurlstone Onesacre Thorn Hill Halfway Wilsic Sunnyside Nether Edge Lower Bradway Summerfield Sandygate Pot House Skellow Charnock Hall Woodsetts Pilley Frickley Chapeltown Thorne Gleadless Valley Ingbirchworth Rollestone Bromley Sheffield Thurnscoe East Highfield Hemsworth Mosborough South Anston Ringinglow High Melton Aston Ecklands Todwick Norton Slay Pits Low Harley Throapham Holmes Wilthorpe Pinfold Hill Hooton Roberts Finningley Hampole Milton Wormley Hill Mortomley Dungworth Whitley Highlane Aughton Lowfield Austerfield Hillsborough Carter Knowle New Rossington Ardsley Walkley Wike Well End Meadow Hall Hangsman Hill Upper Cudworth Swallownest Scholes Kelham Island Haywood Longley Estate Lidget Snowden Hill Little Common Little Hay Nooking Worsbrough Common Long Sandall Horner House Penistone Loversall Dunsville Cotterhill Woods Greystones Cliffe Manvers Old Cantley Sheffield Park Philadelphia Parkgate Parkhead West End Brightside Brincliffe Higham Higham Common Toll Bar Turnerwood Meersbrook Bank Shaw Lands Nethergate Northfield Kimberworth Park Harden Staincross Redbrook The Wheel Sunnyfields Clifton The Lings Upper Crabtree Hollin Busk Fairleigh Keresforth Hill Hood Green Conanby Woodlands Charltonbrook Attercliffe Owlthorpe Endcliffe Edge Hayfield Green Sprotbrough Park Kine Moor Bramley Lings Oughtibridge Blaxton Knoll Top Conisbrough Maythorn Hexthorpe Ecclesall Rivelin Glen Measborough Dike Doncaster Catcliffe Burngreave Cubley Morthen Cundy Hos Grange Lane Carlton High Hoyland Bramley Littleworth Low Wincobank Campsall Four Lane End Base Green Braithwaite Nutwell Ickles Roughbirchworth Worsbrough Holdworth Thornseat Fulwood Goldthorpe Hoober Barnsley Shay House Meadow Head Warmsworth Intake Moorgate Stannington Norton Hammer Sharrow Vale Marr Parson Cross Ecclesfield Lane End Hatfield Oxspring Laughton en le Morthen Stockbridge Smithies Fenwick Brightholmlee Frecheville Hill Top Spittal Houses Wombwell Hickleton Kimberworth Cudworth Common Old Denaby Intake Firth Park Broom Upper Haugh Hemingfield Waverley Orchard Square Scawsby Aldwarke Broomhill Handsworth Haigh Hazlehead Old Edlington Common Side Tankersley Millhouse Green Kendray Hermit Hill Lundwood New Edlington Moss Goole Green High Wincobank Great Houghton Thurgoland Wood Seats Harlington Belle Vue Sothall Barugh Green Loxley Bottom Greasbrough Eastfield Arksey Crosspool Upper Bradway Ughill Burghwallis Stubbin Spink Hall Laughton Common Birley Estate Low Holdworth Old Town Carcroft Lakeside Village Millhouses Hall Broom Balby Kirk Bramwith Silkstone Common Wentworth Elm Tree Hill Flanderwell Low Stubbin Thurnscoe Carbrook Stopes Mawson Green Belle Green Steel Bank Adwick upon Dearne Pincheon Green Wheatley Hills Hill Top Norton Lees Batemoor Shafton Woodlands East Bentley Rise Cricket Houses Thorpe Common Pogmoor Tilts Greystones Middlewood Darnall Dore Worsbrough Dale Stocksbridge Catshaw Highfields Denaby Main Stumperlowe Fir Vale Woodthorpe Estate Eskholme Kexbrough Dunscroft Dunford Bridge Norton Woodseats Holbrook Brecks Lodge Moor Stephen Hill Hallam Head Cusworth Hood Hill Dropping Well Studfield Hill Brookhouse Honeywell Westfield Victoria Hurl Field Hollins End Platts Common Cawthorne Castle Green Lewden Stainforth Tapton Hill Bolehill Firbeck Harley Woodside Norton Brampton en le Morthen Hyde Park Barnburgh Netherthorpe Whinney Hill Tickhill Broomfield Highfield Richmond Park Carr Stone Swinton Bridge Bridge End Fishlake Backmoor Greenside Deep Pit Causeway Head Sharrow Head The Green Arbourthorne Estate West Melton Tivy Dale Upper Hoyland Smithley Sykehouse Meersbrook Dodworth Coisley Hill Pismire Hill Howbrook Parkwood Springs Gawber Pudding Hill Hooton Pagnell Jump Bradway Dean Head Hill Top Templeborough Worsbrough Bridge Owston Cadeby Gilroyd Ravenfield Common Bow Broom Brierley Heeley Crookes Wadsley Brierholme Carr Pitsmoor North Anston Little Sheffield Darfield Lower Crabtree Ulley Little Houghton Auckley Manor Estate Thorpe Hesley Doncaster Common Loxley Brampton Bawtry Wybourn Askern Abbeydale Park Skelbrooke Hanging Water Four Lane Ends Shirecliffe Soughley Park Head Low Barugh Jordon Scout Dike Wincobank Mexborough Dolcliffe Common Piccadilly Guilthwaite Brinsworth High Bradfield South Lane Little Norton Barugh Newton Keppel's Column St Ann's Monk Bretton Hoyland Upperthorpe Langsett Blacker Hill Port Mahon Dinnington Endcliffe Crescent Fourlane Ends Woodhouse Mill Wharncliffe Side Normanton Spring Burncross Hill Top Wigtwizzle Wadsley Bridge Fosterhouses Wisewood Southey Green Harthill Wortley Longley Ings Barrow Low Valley Garden Village Newhill Gateway Plaza Barnby Dun Royd Letwell Fullshaw Birley Carr Adwick le Street Netherthorpe Kirk Sandall Boulder Hill Bolton upon Dearne Liberty Hill Warren Bradgate Wood Royd Lea Brook Thorpe Salvin Ward Green Worrall Shiregreen Dodworth Green Thurcroft Herdings Handsworth Hill Park Hill Fall Bank Micklebring Wales Birdwell Nether Haugh Banner Cross Royd Moor Armthorpe Potter Hill Jordan Sim Hill East Whitwell Totley Brook Blackburn Low Bradfield Carsick Drakehouse Spring Vale Elsecar Wadworth The Manor Foldrings Hoyland Common Broomhill Cortworth Netherthorpe Rawmarsh Darton Waleswood Bessacarr Hatfield Woodhouse Waterthorpe Brick Houses Pickburn East Dene Manor Park Brodsworth Totley Rise Higher Stubbin Hill Top Sandhill Swinton West Green Hill Top Almholme Swaithe Grenoside Woodland View Wickersley Thrybergh Grimethorpe Ravenfield Whirlow Brook Braithwell Royston Howard Hill