Healthcare Marketing in Chapel Chorlton

Get in touch

Healthcare Advertising in Chapel Chorlton

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in ST5 5

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Chapel Chorlton

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Chapel Chorlton  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Chapel Chorlton (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Marchington Betley Common Hulme Kingsford Stowe Goosemoor Green Bromstead Heath Apedale Edingale Knighton Cowall Moor Blackfords Bickford Churnet Grange Garmelow Rumer Hill Chadsmoor The Heath Threapwood Offleyrock Hilltop Cauldon Lowe Tadgedale Thorpe Constantine Four Ashes Threelows Tunstall Coton Drayton Bassett Eccleshall Knotbury Dunwood Parkside Thornes Whittington Hollington Nurton Longsdon Oakley Colwich Ashwood Boley Park Brazenhill Gentleshaw Outlands Knightley Sandyford Blore Queensville Swynnerton Teanford Dam Mill Broomyshaw Acres Nook Branston Chestall Willoughbridge Stanshope Stanley Godstone Brereton Six Ashes New Wood Westlands Biddulph Gospel End Village Burton Manor Ecton Yarlet Dilhorne Balterley Green Basford Green Kingsley Upper Elkstone Plardiwick Swinscoe Lower Penn Pipehill Longridge Wimblebury Hixon Blount's Green Croxton Tillington Tutbury Upper Hatton Gerrard's Bromley Coton End Newton Green Heath Springwood Blymhill Lawns Shelton under Harley Ellenhall Upper Tean Meerbrook Hazles Cross Overton Middleton Green Creswell Green Coven Heath Offleymarsh Beaconside Penkridge Hoar Cross Clayton Gospel End Ford Bolehall Oak Hill Greenhead Fauld Ball Green Moorside Hademore Ashley Woodwall Green Fradley Junction Oultoncross Hillcroft Park The Hollies Farewell Haunton Freehay Comberford Trysull The Lymes Little Haywood Blackwaters Stafford Alstonefield Lupin Whitgreave Knowl Bank Maer Westwood Browns Lane Kingstone Newtown Norbury Cranberry Heatley Common Side Ubberley Baddeley Green Red Street Chesterfield Meir Newtown Cresswell Greensforge Blurton Goosemoor Rushton Spencer Boothen Hookgate Whiston Winkhill Basford Denford Prestwood Newstead Brereton Cross Shobnall Weston Bobbington Oaken Sandfields Hartwell Leomansley Great Moor Hopedale Spring Hill Upper Landywood Springhill Silverdale Caverswall Clough Hall Little Onn Ranton Green Winshill Middle Madeley Woodmill Wildwood Oxford Newfield Perton Brocton Holt Hill Shareshill Hodgefield Hazlecross Glascote Dogingtree Estate Rudyard Whitehill Acton Gate Middle Hill Mobberley Standeford Oulton Heath Whittington Pasturefields Gnosall Heath Blackbrook Wilnecote Yoxall Chebsey Fradley Hockley Hollies Common Burslem Shenstone Rakeway Huddlesford Featherstone Blackshaw Moor Moddershall Carroway Head Rue Hill Burybank Lower Drayton Joiner's Square Edial Rickerscote Coxgreen Heron Cross Middleport Enson Glascote Heath Cannock Drointon Haselour Hyde Lea Bonehill Amington Crackley Somerford Great Chatwell Bromley Hall Rileyhill Newpool Broad Meadow Barton-under-Needwood Hardings Wood Tatenhill Common Kettlebrook Wetley Rocks Gailey Wharf Stretton Blythe Marsh Ashmore Brook Little Heath Shutlanehead Heaton Brookhouses Goldenhill Burntwood Green Dresden Blymhill Common Shraleybrook Blackbrook Chell Heath Highfields Levedale Stapenhill Newcastle-under-Lyme Hamstall Ridware Churchbridge Garshall Green Mixon The Bodnets Tunstall Leyfields Two Gates Longbridge Hayes Burton upon Trent Prospect Village Weeford Cookshill Slitting Mill Butterton Woodshutts Beffcote Middle Cliff Tuppenhurst Dayhills The Quarry Rising Brook Normacot Biddulph Moor Woodgate Apeton Dove Bank Hulme End Chapel Chorlton Spath Wigginstall Hobble End Efflinch Westbeech Essington Walton-on-the-Hill Calf Heath Packmoor Abbots Bromley Bentilee Finney Green Stockton Brook Butter Bank Bignall End Withystakes Church Eaton Green High Town Baddeley Edge Shebdon Longnor Cotonwood Keele Woodhouse Green Bradwell Cheddleton Heath Poolfold Knighton Scounslow Green Podmore Church Fields Red Hill Godleybrook Stonydelph Hazles Lower Ellastone Belgrave Burston Poolfields Lordsley Coltstone Netherland Green Commonside Coven Darnford Giggetty Clifton Campville Old Perton Lawnhead Coton Farm Milford Scot Hay Norton East Middle Mayfield Burntwood Oulton Tithebarn Hoften's Cross Beechcliff Kingsley Holt Braddocks Hay Newlands Cheslyn Hay Barton Turn Coton Clanford Gayton Dunston Heath Cotton Fisherwick Harlaston Hollins Bishops Offley Hillsdale Whitecross Barlaston Common Orgreave Stadmorslow Newtown Marston Cat's Hill Cross Balance Hill Winnington Turnhurst Audley Hadley End Fradswell Woodcock Heath Needwood Wootton Bottom House Wombourne Kingswood Common Mill Green Tompkin Dunsley Stonnall Blakelow Gunstone Jugbank Cheadle Park Boon Hill Bramshall Field Deadman's Green Horninglow Alder Moor Little Chell Whitley Heath Tatenhill Little Bridgeford Quixhill Bowers Aspley Sandborough Hollinsclough Hilderstone Brown Lees Ashley Heath Dunkirk Ravenhill Boscomoor Alrewas Shelton Haregate Coton in the Clay Church Eaton Gailey Mount Pleasant Wrinehill Beamhurst Lane High Onn May Bank Bowsey Wood Hawthorns Rushton Bank Bitterscote Lutley Onneley Brund Stone Littlewood Walford Knenhall Warslow Knypersley Acton Trussell Kerry Hill Mossgate Meir Hay Rawnsley Calton Beamhurst Hopton Coven Lawn Stoke-upon-Trent Laney Green The Rowe Froghall Poolend Upper Leigh Little Hay Winnothdale Norton Bridge Windy Harbour Endon Highwood High Offley Stretton Stramshall The Blythe Townend Grindley Knutton Ryecroft Gate Heath Hayes Aston-by-Stone Castletown Upper Hulme Gillway Stowe-by-Chartley Hollins Fenton Slindon Pershall The Rookery Westcroft Saverley Green Coombesdale Rowley Park Dapple Heath Back o'th' Brook Stourton Stonywell Walton Fazeley Hanford Standon Lower Knightley Coldmeece Charnes Gillow Heath Armitage Oulton Grange Birchendale Pattingham Morrey Waterhouses Dagdale Colton Mavesyn Ridware Ellastone Stallington Great Chell Rake End Moneystone Wheatlow Brooks Leekbrook Little Burton Woottons Little Stoke Stanley Moss Endon Bank Huntington Coton Gorstey Ley Ounsdale Weeping Cross Pillaton Cliff Vale Olive Green Leadendale Bromstead Cracow Moss Coton Green Congreve Totmonslow Stanley Moor Cotes Heath Forton Shirleywich Rugeley Barton Green Waterfall Overmoor Florence Ravenshall Norbury Junction Lower Tean Combridge Milldale Aldershawe Elford Wychnor Bridges Leese Hill Croxden Blakeley Chorley Abbey Green Marchington Woodlands Cotes Pye Green Curborough Carmountside Lane Green Bradeley Werrington Hartshill Stonehouses Walton Broadeye Doxey Norton Green Wychnor Bridgtown Madeley Park Moreton Handsacre Whiston Anslow Gate Upper Nobut Dunstall Fenton Low The Leys Borough Park Colton Hills Bloreheath Derrington Wigginton Withington Tittensor Gnosall Seabridge The Laches Nether Stowe Brockton Upper Mayfield Coton Blithbury Abbey Hulton Wall Oakamoor Rolleston on Dove Chatcull Dimsdale Chesterton Hilliard's Cross Hill Top Butterton Enville Adbaston Coton Hayes Cheadle Common Warstone Lower Elkstone Onecote Southlow Outwoods Orslow Trescott Harper's Gate Denstone Knowle Style Mayfield Billington Newton Hurst Hales Rock End Hansley Cross Dunston Hardings Booth Little Saredon Codsall Wood Latherford Haughton Holmcroft Ball Haye Green Boney Hay Sidway Church Leigh Wetwood Porthill Stubwood Butt Lane Townsend Fegg Hayes Cauldon Hill Ridware Longton Red Bull Hem Heath Copmere End Buddileigh Waggersley Chase Terrace Summerhill Alton Ford Green Kingsley Moor Cowley Dosthill Whitmore Sharpley Heath Doley Baldwin's Gate Madeley Shawfield Wallbridge Park Sideway Bromley Wood Forsbrook Highfields Brown Edge Heighley Upper Ellastone Armsdale Lea Heath Sandford Hill Bishton Lapley Lower Loxley Millend Knowl Wall Foxt Springfields Bednall Compton Hatherton Napley Littleworth Colshaw Cross Green Great Saredon Willslock The Raikes Hill Chorlton Leacroft Mill Green Callingwood Blundies Sheen Alsagers Bank Pitts Hill Yarnfield Gorstyhill Hill Top Stanton Bradley Rodbaston Aston Ipstones Rangemore Cold Norton Breretonhill Weston Coyney Leek Admaston Adderley Green Foxley Chasetown Washerwall Blythe Bridge Newborough Bilbrook West Hill Thorncliffe Barlaston Spot Acre Horton Boundary Bromstead Common Hanbury High Onn Wharf Smestow Halmer End Longdon Otherton Four Ashes Woodend Church Hill Kinver Trentham Sturbridge Slade Heath Water Eaton Mitton Bank Top Ribden Coppenhall Robin Hill Anslow Newchapel Windmill Bank Wootton Wood Lane Blymhill Norton-in-the-Moors Wheaton Aston Meretown Woollaston Cornhill Loynton Milton Etchinghill Great Haywood Bradshaw Norton Canes Dunstal Rakes Dale Hopwas Oldfurnace Miles Green Trent Vale Croxtonbank Hawks Green Whitfield Woodhouses Sandon Perry Crofts Kingston Hill Blithfield Talke Pits Bagnall Broomhill Parkgate Sugnall Huntley Fawfieldhead Hints Okeover Cats Edge Armshead Bradley in the Moors Woodseaves Gratwich Brickbridge Barton Gate Landywood Moss Pit Swindon Pipe Ridware Woodcroft Stockwell Heath Moreton Blackbrook Little Madeley Barnfields Longport Hanchurch Balterley Meaford Uttoxeter Horsebrook Hanbury Woodend Beasley Bucknall Trinity Fields Lynn Crossgate Shallowford Milwich Above Church Littleworth Iverley Dods Leigh Cheddleton Upper Longdon Rocester Roche Grange Stone Heath Little Sugnall Marston Morrilow Heath Shut Heath Lower Nobut Blakeley Lane Oldfallow Mile Oak Bradnop Weston-under-Lizard Townhead Leycett Almington Meir Heath Mucklestone Mosslane Woodhouses Stonefield Muckley Corner Hanley Great Wyrley Tixall Wereton Gospel Ash Elford Heath Etruria Loggerheads Amerton Lower Leigh Sandonbank Western Downs Offleyhay Woodlane Shenstone Woodend The Shruggs Redhill The Wharf Brookhay Little Aston Beech Ranton Cannock Wood Roughcote Lowe Hill Brinsford Burnhill Green Pasford Far Hoarcross Baswich Great Gate Birch Cross Codsall Bemersley Green Morridge Side Overley Acton Wolstanton Bond End Northwood Ramshorn Wardlow Wain Lee Crateford Hartley Green Loxley Green Cheadle Wetton Napley Heath Newborough End Newchurch Sneyd Green West Chadsmoor Ash Bank Shutt Green Hednesford Hammerwich Ingestre Checkley Knightley Dale Whitemoor Allimore Green Nethertown Cotwalton Coalpit Hill Croxall Longdon Green Owen's Bank Hazelslade Upper Cotton Whitehurst Madeley Heath Congleton Edge Lower Hatton Oulton Sandyford Cobridge Brineton Orton Butters Green Creswell Little Ingestre Long Compton Halfpenny Green Great Bridgeford Smallthorne Stanfield Cellarhead Fole Newtown Dales Green Forebridge Lask Edge Ilam Hinksford Fairoak Jack Hayes Shaffalong Rough Close Penkhull Draycott in the Clay Flash Stableford Gipsy Green Bowers Bent Park End Moorend The Potteries Nurton Hill Farley Streethay Outwoods Tamworth Rownall Seighford Birchall Blore Harriseahead Quarry Heath Sutton Kiddemore Green Longshaw Hill Top Seisdon Springhill Hilton Cold Well Crakemarsh Fradley South Lightwood Lawns Wood Himley Smallrice Longnor Lower Stonnall Radmore Wood Beam Hill Elmhurst Creighton Four Crosses Alders Ashley Dale Anslow Common Prestwood Bishops Wood Kidsgrove Stoke-on-Trent Broughton Newtown Lichfield The Brampton Draycott in the Moors Talke Weaverslake Fulford Little Wyrley Bednall Head Light Oaks Grindon Lightwood Footherley Brewood The Bratch King's Bromley Painleyhill Salt Hollybush Bridge End Consall Church Mayfield Newton Cross Heath Weston Jones Birches Head The Handfords Bank Top Berry Hill Christ Church Wightwick Manor Aston Betley Blackwood Hill Whittington Millmeece Gratton Ridgeway