Healthcare Marketing in Fenton

Get in touch

Healthcare Advertising in Fenton

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in ST4 3

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Fenton

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Fenton  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Fenton (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Holmcroft Stone Heath Bishton Northwood Charnes Brineton Wardlow Hansley Cross Carmountside Ramshorn Meretown Oulton Grange Roche Grange Burnhill Green Dods Leigh Blithbury Coltstone Loynton Little Bridgeford Betley Common Common Side Jack Hayes Coton Poolfields Hillcroft Park Barton Turn Wimblebury Little Stoke Dapple Heath Dimsdale Talke Pits Balance Hill Hollies Common Mavesyn Ridware Stanley Holt Hill Westbeech The Raikes Kidsgrove Ravenhill Creswell Green Smallrice Gunstone Adderley Green Brickbridge Loxley Green Rake End Stanley Moss Dilhorne Kingsley Holt Rownall Bromstead Common Whiston Haselour Moreton Winshill Lightwood Orton Weaverslake Podmore Mount Pleasant Newlands Bradeley Lower Tean Milldale Standon Outwoods Netherland Green Saverley Green Hopton Wheatlow Brooks Little Aston Whitemoor Hodgefield Bridge End Alstonefield Congleton Edge Dunsley Blount's Green Elmhurst Tuppenhurst Hill Ridware Townsend Dunston Heath Radmore Wood Rock End Hints Knowle Style The Blythe Deadman's Green Huddlesford Hulme End Denford Stretton Woodwall Green Dam Mill Gillow Heath Burslem Fegg Hayes Spot Acre Wildwood Baddeley Edge Tithebarn Swindon Woodshutts Boscomoor Broad Meadow Teanford The Bodnets Parkside Brereton Cross Pasford Meir Heath Dayhills Meaford Butterton Summerhill Sheen Allimore Green Cranberry Burybank Colwich Aldershawe Upper Tean Joiner's Square The Heath Gospel Ash Boley Park Butter Bank Himley Wain Lee Barton-under-Needwood Cornhill Yarlet Little Ingestre Coalpit Hill Whitley Heath Winkhill Whitehurst Beamhurst Woollaston Trysull Oakley Newtown Hobble End Butt Lane Scounslow Green Hanley Crakemarsh Gospel End Threelows Parkgate Audley The Handfords Tatenhill Common Hookgate Acton Gate Streethay Chorley Bromley Hall Dosthill Dunston Prospect Village Great Chatwell Fenton Walford Chesterton Chadsmoor Ellastone Waggersley Betley Fawfieldhead Cats Edge Windy Harbour Farley Gorstyhill Dresden Abbey Green Amerton Admaston Shallowford Goosemoor Crateford Church Fields Ipstones Poolfold Boney Hay Winnington Giggetty Cresswell Walton Lower Leigh Burston Fulford Townend Blackwood Hill Waterhouses Meir Hay Blakeley Lane Crossgate Cotwalton Denstone Shelton under Harley Boon Hill Quarry Heath The Hollies Kingswood Common Cheadle Park Hopwas Pershall Bank Top Turnhurst Coton End The Bratch Grindley Rue Hill Bradshaw Compton Chestall Dunkirk Moorside Barlaston Common Tatenhill Southlow Haregate Springfields Forsbrook Gayton Mobberley Cotton Almington Gnosall Heath Hanchurch Hill Top Croxton Bowers Bent Green Heath Bridgtown Cold Well Church Hill Pasturefields Blore Fisherwick Yoxall Abbey Hulton Cauldon Lowe Gipsy Green Windmill Bank Dunstall Beechcliff Upper Nobut Gorstey Ley Cookshill Elford Bilbrook Beech Woodcock Heath Handsacre Fazeley Little Chell Hilton Withystakes Hill Top Smestow Consall Cat's Hill Cross Blurton Seighford Foxley Beamhurst Lane Rileyhill Miles Green Ubberley Browns Lane Birchendale Brinsford Norbury Wolstanton Christ Church Middle Mayfield Sandyford Olive Green Chase Terrace Blithfield Standeford Alsagers Bank Rushton Spencer Pipehill Oulton Heath Great Bridgeford Gratton Roughcote Red Hill Coldmeece Ashley Dale Warstone Hatherton Hockley Loggerheads Longport Field Coven Mitton Hales Butters Green Highfields Sugnall Hanbury Woodend Hawks Green The Brampton Needwood Hartwell Iverley Beaconside Latherford Offleyrock Red Street Knowl Wall Cellarhead Shirleywich Hollybush Creswell Little Wyrley Kingsley Moor Onneley Weeping Cross Seisdon Woodmill Middle Hill Leek Marston Knutton Yarnfield Upper Leigh Longnor Pillaton Cowley Kettlebrook King's Bromley Otherton Lask Edge Rangemore Great Gate Bishops Offley Brown Lees Stonnall Whittington Shutlanehead Seabridge Anslow Gate Stafford Hollins Highwood Bednall Head Gospel End Village Wetley Rocks Drointon Great Saredon Haughton High Offley Hademore Blackbrook Coppenhall Freehay Blakeley Overley Brund Goosemoor Green Upper Ellastone Sideway Baldwin's Gate Clough Hall Willslock Slade Heath Hilltop Hilderstone Fairoak Shobnall Brewood Upper Mayfield Whitgreave Wetton Little Heath Bradley Dove Bank Sidway Newcastle-under-Lyme Woodend Newton Salt Sandford Hill Nether Stowe Leycett Newborough End Cheddleton Chatcull Broadeye Greensforge Redhill Westlands Harper's Gate Cannock Tunstall Wigginstall Hill Top Weston Nurton Brockton Milton Bishops Wood Apedale Outlands Marston The Rookery Bolehall Stone Stockwell Heath Aspley Shut Heath Hartley Green Kinver Doxey Queensville Ranton Green Shareshill Marchington Woodlands Rodbaston Blore Woodhouses Bowers Enville Barton Gate Ashmore Brook Aston-by-Stone Cold Norton Acton Trussell Springwood Mixon Woodcroft Stourton Birches Head Burntwood Green Little Onn Gratwich Millmeece Hazles Cross Ecton Littleworth Hanbury Knenhall Stanfield Stonefield Wall Lightwood Wootton Hoften's Cross Spring Hill Brookhouses Hazles Chasetown Huntington Froghall Eccleshall High Town Rawnsley Pitts Hill Chell Heath Ounsdale Bottom House Longnor Sandyford Lordsley Wychnor Bridges Swinscoe Coombesdale Ashley Heath Norbury Junction Boothen Bignall End Middleport Stallington Middleton Green Bond End Little Saredon Shawfield Pipe Ridware Quixhill Draycott in the Moors Scot Hay Shenstone Rudyard Ford Stapenhill Smallthorne Blythe Marsh Sturbridge Amington Shutt Green Offleyhay Normacot Norton-in-the-Moors Bradnop Hoar Cross Alton Cliff Vale Tadgedale Fradley Junction Etchinghill Beffcote Bromstead Blymhill Common Knotbury The Shruggs Longdon Talke Blundies Leadendale Longton Hem Heath Norton East Kingstone Whittington Footherley Longridge Carroway Head Hartshill Stonywell Blackshaw Moor Croxtonbank Moss Pit Alders Back o'th' Brook Shelton Drayton Bassett Newborough Halfpenny Green Harriseahead Knightley Dale Cheslyn Hay West Hill Hillsdale Glascote Winnothdale Lower Elkstone Penkridge Oulton Gentleshaw Stoke-upon-Trent Stanton Townhead Bentilee Whitecross Oaken Bickford Castletown Thornes Newtown Pye Green Fauld Painleyhill Gailey Wharf Balterley Green Laney Green Ingestre Wereton Sharpley Heath Kingston Hill Blackwaters Longbridge Hayes Moreton Garshall Green Copmere End Brereton Creighton Essington Red Bull Whitehill The Leys Landywood Mossgate Park End Upper Hulme Hardings Booth Hyde Lea Two Gates Littlewood Clifton Campville Rakeway Leyfields Croxden Fenton Low Slitting Mill Church Eaton Green Norton Bridge Ball Haye Green Church Mayfield Chesterfield Nurton Hill Stramshall Broomyshaw Little Madeley Lawnhead Woodlane Oldfurnace Milford Lower Penn Lower Drayton Farewell Oultoncross The Quarry Millend Mayfield Hanford Rickerscote Rowley Park Whitmore Trinity Fields Cheadle Wightwick Manor Bagnall Kingsford Horton Coton Armshead Acres Nook Upper Landywood Trescott Lynn Old Perton Overmoor Newchurch Light Oaks Springhill Morrey Greenhead Kiddemore Green Wood Lane Branston Clayton Comberford Woottons Woodgate Commonside Threapwood Wombourne Jugbank Wilnecote Littleworth Gailey Cobridge Penkhull Hilliard's Cross Horsebrook The Potteries The Wharf Calf Heath Oulton The Laches Basford Endon Onecote Stowe Poolend Lane Green Cotes Longsdon Waterfall Orslow Morrilow Heath Thorpe Constantine Balterley Oakamoor Muckley Corner Birch Cross Sandfields Ryecroft Gate Highfields Outwoods Middle Madeley Lichfield Lower Loxley Barton Green Church Leigh Chebsey Birchall Biddulph Tamworth Adbaston Dagdale Stonehouses Halmer End Middle Cliff Blackfords Newtown Sandonbank Tixall Belgrave Checkley Hulme Brocton Hadley End Ashley Water Eaton Bradwell Withington Oxford Burton Manor Longshaw Lutley Thorncliffe Coton Farm Ranton Codsall Wood Newtown Biddulph Moor Burntwood Stubwood Fole Combridge Rugeley Knighton Dunstal Kerry Hill Upper Elkstone Ash Bank Abbots Bromley Sutton Congreve Godstone Borough Park Weeford Moneystone Milwich Upper Cotton Butterton Wallbridge Park Shebdon Stonydelph Ribden Hopedale Lower Nobut Knypersley Calton Keele Knowl Bank Wrinehill Codsall Newton Walton-on-the-Hill Packmoor Wychnor Callingwood Bradley in the Moors Westcroft Orgreave Little Sugnall Upper Hatton Bramshall Derrington Coton Ball Green Stanshope Werrington Newstead Willoughbridge Nethertown Mill Green Maer Ashwood Above Church Western Downs Coven Lawn Little Hay Okeover Forebridge Flash Crackley Shenstone Woodend Armitage Newchapel Hixon Hazelslade Stoke-on-Trent Oak Hill Stadmorslow Brookhay Spath Lower Stonnall Perry Crofts Oldfallow Efflinch Etruria Stockton Brook Leekbrook Prestwood Mucklestone Gnosall Newton Hurst Basford Green Bank Top Armsdale Whittington Lower Knightley Anslow Common Newfield Barlaston Featherstone Fradswell Bromstead Heath Hardings Wood Coton Green Far Hoarcross Buddileigh Bitterscote Cotes Heath Wootton Levedale Lowe Hill Acton Lapley Great Haywood Hammerwich Bromley Wood Westwood Perton Cheadle Common Somerford Tittensor Alrewas Coton Clanford Rumer Hill Trent Vale Ridgeway Blythe Bridge High Onn Hollington Stableford Weston Coyney Four Crosses Cauldon Brown Edge Trentham Alder Moor Doley Caverswall Harlaston Beam Hill Totmonslow Dales Green Woodseaves Wheaton Aston Silverdale Barnfields Long Compton Bednall Stanley Moor Hill Chorlton Leese Hill Ford Green Finney Green Edial Shaffalong Garmelow Mosslane Burton upon Trent Cannock Wood Napley Heath Darnford Heath Hayes Curborough Anslow Wetwood Norton Canes Tutbury Ilam Aston Fradley South Rolleston on Dove Leacroft Woodhouses Coton Hayes Edingale Horninglow Heighley Blymhill Lawns Leomansley Goldenhill Fradley Enson The Lymes Walton Springhill Warslow Blymhill Croxall Little Burton Weston Jones Churnet Grange Meerbrook Moorend Glascote Heath Hollinsclough Pattingham Haunton Weston-under-Lizard Upper Longdon Brazenhill Cracow Moss Moddershall Godleybrook Church Eaton Billington Plardiwick Heatley Prestwood Lower Hatton Porthill Lower Ellastone Morridge Side Stowe-by-Chartley Hinksford Owen's Bank Whiston Cross Green Chapel Chorlton Broughton Shraleybrook Gillway Coton in the Clay Newtown Ravenshall Bemersley Green Cowall Moor Lawns Wood Cross Heath Tillington Washerwall Knighton Uttoxeter Heaton Bonehill Whitfield Hednesford Sneyd Green Madeley Park Blakelow Little Haywood Ellenhall Baswich Cheddleton Heath Marchington Four Ashes Forton Beasley Mill Green Slindon Coven Heath Mile Oak Great Wyrley Foxt May Bank Rakes Dale Hawthorns Colshaw Woodhouse Green Grindon Hazlecross Bowsey Wood Rushton Bank Four Ashes The Rowe Overton Dunwood Blackbrook Draycott in the Clay Lupin Breretonhill Great Moor Blackbrook Churchbridge Offleymarsh Coxgreen Madeley Hollins Endon Bank Madeley Heath Wigginton Colton Gerrard's Bromley Napley Berry Hill Meir Rising Brook Boundary Sandborough Bloreheath Heron Cross West Chadsmoor Sandon Hamstall Ridware Six Ashes Kingsley Tompkin Rough Close Tunstall Lea Heath Bobbington Dogingtree Estate Knightley Great Chell Swynnerton Robin Hill Bucknall High Onn Wharf Braddocks Hay Colton Hills New Wood Baddeley Green Newpool Huntley Broomhill Rocester Florence Longdon Green Elford Heath Aston Cotonwood Apeton Stretton Norton Green