Healthcare Marketing in Leycett

Get in touch

Healthcare Advertising in Leycett

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in ST5 6

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Leycett

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Leycett  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Leycett (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Little Sugnall Morridge Side Four Ashes Lea Heath Kiddemore Green Woodseaves Hockley Cotonwood Calf Heath Blackwaters Shenstone Woodend Chesterfield Ridgeway Flash Penkridge Chatcull Stonywell Old Perton Kingsley Moor Outwoods Walton-on-the-Hill Knighton Bentilee New Wood Coton Pershall Whitemoor Chase Terrace Talke Alstonefield Tuppenhurst Somerford Painleyhill Woodend Bramshall Elford Ilam Hillcroft Park Beamhurst Lane Wallbridge Park Tillington Hadley End Swindon Compton Madeley Trysull Six Ashes Lynn Whiston Hill Ridware Sidway Wimblebury Littleworth Knenhall Beam Hill Butt Lane Loynton Bucknall Madeley Heath Cheadle Common Rumer Hill Prestwood Allimore Green Bradshaw Aston Sandford Hill Weeping Cross Lower Tean Butter Bank Upper Tean Doley Netherland Green Garmelow Anslow Lower Leigh Cotton Sandfields Barlaston Hulme End Hill Top Orton Broadeye Blore Brazenhill Edial Bemersley Green Gratwich Yoxall Longshaw Nether Stowe Winshill Knightley Jack Hayes Crackley Forton Newton Little Madeley Dilhorne Penkhull Brocton Alder Moor Sandyford Gratton Wetley Rocks Sandon Blythe Bridge Sandborough Birch Cross Olive Green Ford Green Rushton Spencer Foxt Cobridge Gunstone Alders Standeford Hollington Hazles Cross Whitgreave The Heath Admaston Great Bridgeford Shelton under Harley Moss Pit Newchurch Brown Edge Stonehouses Smallthorne Tunstall Stramshall Tompkin Coltstone Bradley in the Moors Darnford Barton Turn Upper Cotton Hollies Common Mayfield Sheen Hardings Wood Woodgate Blymhill Common Great Saredon Ball Green Hixon Moddershall Chell Heath Swinscoe Sideway Brereton Cross Shut Heath Alrewas Meaford Cat's Hill Cross Talke Pits Meir Beaconside Gillway Blackbrook Newtown Laney Green Poolfold Pattingham Streethay Blurton The Quarry Cheddleton Heath Bridgtown Hammerwich Offleyrock Wildwood Stowe-by-Chartley Clifton Campville Upper Landywood The Shruggs Newtown Tatenhill Common Freehay Adderley Green Willoughbridge Mount Pleasant Madeley Park Fauld May Bank Otherton Shraleybrook Seabridge Footherley Iverley Newborough End Thorpe Constantine Springfields Cotes Hoften's Cross Sugnall Trentham Highwood Longnor Croxton Hollins Coalpit Hill Coven Heath Wheaton Aston Norbury Junction Hawthorns Weston Wetton Elford Heath Kingsley Holt Norton East Leyfields Littlewood Boley Park Blakeley Stonydelph Stoke-upon-Trent Enville Shutlanehead Whittington Newton Broad Meadow Wightwick Manor Little Aston Coton Green Lowe Hill Bednall Colwich Millmeece Norton Bridge Westcroft Nethertown Hazelslade Pasturefields Horninglow Little Bridgeford Dagdale Chorley Northwood Bowsey Wood Elmhurst Wilnecote Longdon Fazeley Coton Farm Croxden Westbeech Croxtonbank Cheadle Harriseahead Grindley Lower Stonnall Yarnfield Castletown Shobnall Blackfords Congreve Burntwood Mavesyn Ridware Cheslyn Hay Radmore Wood Cowley Hollinsclough Rangemore Brookhouses Giggetty Branston Ashwood Whitfield Bromley Hall Hodgefield Water Eaton Rodbaston Woodhouses Godstone Wain Lee Tixall Little Haywood Bridge End Knightley Dale Lightwood Halmer End Rushton Bank Deadman's Green The Brampton Featherstone Draycott in the Clay Loggerheads Biddulph Moor Bitterscote Waterfall Overley Lane Green Sandonbank Ashley Heath Cliff Vale Aldershawe Haughton Two Gates Alton Beffcote Anslow Gate Stadmorslow Alsagers Bank Knowl Bank Queensville Overmoor Withystakes Weaverslake Owen's Bank Jugbank Great Chell Marchington Woodlands Trescott Horton Oakamoor Pillaton Huntley Dales Green Greenhead Heaton Stonnall Prospect Village Dods Leigh Shebdon Westlands Meerbrook Far Hoarcross Lupin Blymhill Woodshutts Himley Coton Hayes Burslem Handsacre Stretton Weston Jones The Potteries Gorstey Ley Betley Wolstanton Park End Fulford Moorside Great Chatwell Hartley Green Kingsford Hopedale Lower Ellastone Cotwalton Goldenhill Tadgedale Latherford Amerton Slindon The Hollies Willslock Florence Hem Heath Whitecross Kidsgrove Milwich Abbey Green Boundary The Rookery Birches Head Outlands Leadendale The Laches Knowl Wall Huddlesford Cresswell Yarlet Knighton Upper Hatton Stretton Butters Green Sutton Hanbury Crossgate Grindon Napley Norton Canes Church Eaton Rowley Park Pye Green Spring Hill Longdon Green Meir Heath Ounsdale Moreton Great Moor Newchapel Stanley Moss Upper Mayfield Dunwood Beech Brickbridge West Chadsmoor Oultoncross Longport Bowers Acton Gate Aston-by-Stone Horsebrook Hanford Gipsy Green Lawns Wood Blackbrook Dunstall Walton Knutton Blithbury Bloreheath Millend Brinsford Lutley Barton Green Cauldon Cowall Moor Hanchurch Landywood Baldwin's Gate The Handfords Ribden Blythe Marsh Coldmeece Holt Hill Mobberley Stockwell Heath Ashmore Brook High Town Back o'th' Brook Brookhay Porthill Spot Acre Basford Green Okeover Uttoxeter Morrey Barton-under-Needwood Copmere End Glascote Heath Haselour Moneystone Springhill Oulton Westwood Rocester Poolfields Fradley Hilliard's Cross Redhill Coven The Rowe Coombesdale Rolleston on Dove Blakelow Upper Leigh Upper Hulme Church Mayfield Little Burton Stanley Moor Mucklestone Knowle Style Braddocks Hay Blackwood Hill Ball Haye Green Rickerscote Little Heath Pipe Ridware Rough Close Heath Hayes Endon Miles Green The Wharf Onecote Milldale Baddeley Green Hazlecross Calton High Offley Shaffalong Almington Middleton Green Scot Hay Blundies Newfield Dove Bank Bagnall Congleton Edge Moreton Pipehill Mosslane Shenstone Forsbrook High Onn Hademore Church Fields Christ Church Boothen Salt Browns Lane Stanton Above Church Bolehall Little Wyrley Bond End Little Ingestre The Lymes Essington Great Gate Combridge Crakemarsh Hollybush Brund Ramshorn Derrington Hopton Boscomoor Church Eaton Green The Blythe Hatherton Woodlane Ranton Green Glascote Stanshope Denford Stourton Kingswood Common Abbots Bromley Parkgate Birchall Woodhouse Green Blackbrook Levedale Gnosall Heath Woodwall Green Longridge Springwood Ellenhall Doxey Fenton Broughton Walford Longsdon Coton Clanford Kingstone Great Wyrley Orgreave Blackshaw Moor Bignall End Acton Trussell Stowe Shutt Green Newpool Stubwood Bishops Wood Hopwas Meretown Swynnerton Cross Heath Cracow Moss Hollins Wereton Adbaston Froghall The Bodnets Gnosall Butterton Dapple Heath Trent Vale Napley Heath Lower Elkstone Oxford Long Compton Hawks Green Carmountside Little Saredon Great Haywood Sharpley Heath Middle Hill Bradley Summerhill Curborough Newcastle-under-Lyme Common Side Roche Grange Marston Heron Cross Werrington Woodmill Stableford Burston Cauldon Lowe Ecton Oakley Hill Chorlton Bradeley Bank Top Hilltop Oulton Gentleshaw Greensforge Chadsmoor Little Chell Milton Springhill Weeford Borough Park Coven Lawn Oulton Grange Wardlow Tatenhill Newtown Harper's Gate Rock End Whitehill Ubberley Rawnsley Boon Hill Biddulph Mill Green Slitting Mill Hilton Blakeley Lane Little Hay Tamworth Hobble End Wigginton Outwoods Rising Brook Bank Top Commonside Windmill Bank Woottons Highfields Bromstead Heath Cannock Shallowford Wheatlow Brooks Comberford Cheadle Park Standon Farley Barton Gate Chasetown Goosemoor Green Waterhouses Hilderstone Maer Crateford Gospel End Hill Top Barlaston Common Pasford Wood Lane Smestow Kingston Hill Colton Sandyford Podmore Overton Marchington Wetwood Red Hill Blithfield Kingsley Fole Fairoak Upper Nobut Endon Bank Parkside The Bratch Mixon Ranton Creighton Middle Cliff Bradwell Stallington Farewell Edingale Washerwall Loxley Green Norbury Oldfallow Woodhouses Ravenhill Shirleywich Breretonhill Hardings Booth Ashley Dale Lichfield Haregate Beasley Warstone Prestwood Threapwood Poolend Oak Hill Fegg Hayes Knotbury King's Bromley Brereton Perton Fenton Low Weston-under-Lizard Drointon Rugeley Seighford Lawnhead Woodcroft Cannock Wood Codsall Wood Lower Penn Shareshill Stoke-on-Trent Armsdale Lightwood Rake End Slade Heath Caverswall Blymhill Lawns Whiston Shelton Hazles Foxley Stafford Heighley The Leys Newton Hurst Whittington Wootton Dunstal Cotes Heath Winkhill Gayton Withington Abbey Hulton Tittensor Halfpenny Green Dunsley Audley Ravenshall Burnhill Green Cornhill Woollaston Scounslow Green Hookgate Norton-in-the-Moors Lordsley Hansley Cross Draycott in the Moors Chapel Chorlton Consall Moorend Checkley Kinver Hednesford Thornes Blount's Green Lower Nobut Rileyhill Rudyard Apedale Light Oaks Cellarhead Brockton Muckley Corner Basford Fradswell Upper Longdon Orslow Chestall Keele Bobbington Newstead Clayton Mossgate Butterton Gorstyhill Whittington Morrilow Heath Needwood Wombourne Newborough Cold Well The Raikes Leycett Stone Heath Meir Hay Churchbridge Forebridge Ryecroft Gate Stanfield Sturbridge Four Ashes Leese Hill Rakeway Cats Edge Tithebarn Hales Hinksford Upper Ellastone Townsend Gillow Heath Rakes Dale Mile Oak Offleymarsh Bottom House Gospel Ash Rue Hill Buddileigh Field Colshaw Holmcroft Longnor Ash Bank Sneyd Green Acton Carroway Head Gailey Wharf Trinity Fields Belgrave Hyde Lea Woodcock Heath Lower Knightley West Hill Stockton Brook Longton Gospel End Village Drayton Bassett Church Leigh Coppenhall Gerrard's Bromley Four Crosses Creswell Mill Green Dogingtree Estate Colton Hills Ingestre Winnington Apeton Threelows Shawfield Turnhurst Dresden Denstone Churnet Grange Southlow Perry Crofts Amington Ellastone Thorncliffe Quixhill Armitage Enson Cranberry Hulme Balterley Green Kerry Hill Fradley Junction Oulton Heath Plardiwick Dunston Upper Elkstone Lower Drayton Balterley Boney Hay Wychnor Bridges Pitts Hill Charnes Whitley Heath Beamhurst Silverdale Walton Billington Church Hill Fradley South Etruria Red Bull Stapenhill Acres Nook Finney Green Tunstall Totmonslow Middleport Chesterton Robin Hill Whitmore Broomyshaw Norton Green Bonehill Nurton Hill Etchinghill Red Street Cheddleton Hartwell Brewood Highfields Bowers Bent Saverley Green Longbridge Hayes Quarry Heath Western Downs Berry Hill Baswich Beechcliff Lapley Haunton Bromstead Common Bradnop Hints Townhead Stonefield Warslow Townend Bilbrook Stone Hanbury Woodend Dam Mill Hill Top Kettlebrook Barnfields Green Heath Winnothdale Anslow Common Callingwood Seisdon Leacroft Offleyhay Waggersley Bickford Coton Huntington Joiner's Square Windy Harbour Broomhill Oaken Fisherwick Bishops Offley Dimsdale Harlaston Newtown Knypersley Chebsey Ipstones Cookshill Ford Littleworth Cross Green Goosemoor Dayhills Clough Hall Middle Mayfield Wall Birchendale Middle Madeley Mitton Bromley Wood Heatley Dosthill Bromstead Aspley Eccleshall Fawfieldhead Burton Manor Newtown Baddeley Edge Little Stoke Wychnor Tutbury Roughcote Wigginstall Stanley Hillsdale Packmoor Leekbrook Dunkirk Creswell Green Normacot Gailey Coxgreen Lower Hatton Wrinehill Hamstall Ridware Balance Hill Rownall Burton upon Trent Whitehurst Leomansley Brown Lees Little Onn Milford Coton End High Onn Wharf Brineton Godleybrook Armshead Wootton Hartshill Dunston Heath Spath Weston Coyney Croxall Betley Common Aston Hanley Bishton Smallrice Garshall Green Onneley Newlands Lower Loxley Burybank Marston Bednall Head Coton in the Clay Leek Oldfurnace Efflinch Teanford Coton Blore Cold Norton Lask Edge Burntwood Green Nurton Hoar Cross Ashley Codsall