Healthcare Marketing in Stonywell

Get in touch

Healthcare Advertising in Stonywell

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in WS15 4

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Stonywell

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Stonywell  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Stonywell (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Haregate Holmcroft Moorend Mavesyn Ridware Newborough Hillcroft Park Creswell Green Ball Green Blithbury Leese Hill Warslow The Rookery Iverley Longdon Green Upper Landywood Bromley Wood Fradley Poolend Pipe Ridware Northwood Newchapel Bridge End Grindon Ubberley Newfield Rownall Ashwood Meretown Coombesdale Essington Ilam Whitfield Warstone Callingwood Yarlet Fenton Low Little Burton Ashley Heath Weaverslake Onecote The Laches Clifton Campville Queensville Buddileigh Darnford Hanbury Hillsdale Little Stoke Blymhill Lawns Withystakes The Blythe Oulton Hoar Cross Ranton Haughton West Chadsmoor Common Side Shenstone Tutbury Armsdale Horsebrook Foxley Weston-under-Lizard Moreton Stafford Smestow Wetwood Walton Lawns Wood Moddershall Dunsley Uttoxeter Salt Gorstyhill Muckley Corner Ashley Colton Hills Lapley Werrington Nurton Croxtonbank Cheddleton Lower Nobut Forsbrook Meir Heath Hopwas Stanton Woodhouse Green Mount Pleasant Almington Swinscoe Acton Ryecroft Gate Cowley Shobnall Knightley Dale Boley Park Mill Green Ravenshall Lower Tean Norton Green Shareshill Sandonbank Beamhurst Lane Perry Crofts Sandborough Woodend Threelows Moorside Weston Coyney Penkridge Cranberry Enson Burybank Loxley Green Upper Ellastone Harriseahead Jack Hayes Aston Birch Cross Heath Hayes Braddocks Hay The Bratch Withington Madeley Heath Milwich Needwood Washerwall Adbaston The Handfords Bentilee Glascote Heath Creswell Maer Browns Lane Hartshill Gillow Heath Hyde Lea Cookshill Upper Mayfield Bromstead Windmill Bank High Town Froghall Pitts Hill Alton Overley Chapel Chorlton Shutt Green Acres Nook Gospel Ash Hill Ridware Armitage Haunton High Offley Colton Blithfield Wetton Croxall Brewood Stoke-on-Trent Chadsmoor Pershall Cross Heath Dunwood Goldenhill Highfields Greenhead Stapenhill Beamhurst Lutley Dunstal Wood Lane Whitgreave Hansley Cross Pillaton Mayfield Bradley in the Moors Thorncliffe Stonehouses Finney Green Middleton Green The Raikes Anslow Gate Barlaston Biddulph Willslock Broadeye Congreve Scounslow Green Norton East Tunstall Streethay Meaford Halfpenny Green Pye Green Broad Meadow Ecton Bednall Head Norton Bridge Weston Six Ashes Handsacre Gospel End Village Millend Huntley Marston Shelton under Harley Stowe-by-Chartley Checkley Hodgefield Broomhill Abbey Green Outlands Sandon Newpool Waterfall Newtown Cellarhead Rakeway Charnes Cross Green Fradswell Christ Church Anslow Elford Ashmore Brook Apedale Mobberley Springhill Basford Green Hilliard's Cross Blakeley Kiddemore Green Lower Drayton Efflinch Jugbank Flash Rangemore May Bank Wetley Rocks Wrinehill Knypersley Spring Hill Owen's Bank Heighley Hales Sugnall Seabridge High Onn Hanchurch Bank Top Aston Slindon Light Oaks Cat's Hill Cross Wombourne Landywood Back o'th' Brook Morridge Side Sandfields Newlands Talke Pits Robin Hill Ball Haye Green Norbury Junction Rowley Park Lower Loxley Loynton Cobridge Kingstone Halmer End Draycott in the Clay The Heath Colwich Woodseaves Woodgate Orslow Trysull Turnhurst Coton The Leys Newtown Park End Burton Manor The Lymes Balterley Rushton Bank Hanford Lea Heath Oxford Huddlesford Birches Head Sidway Tamworth Croxden Greensforge Mile Oak Hill Top Chesterfield Blundies Longnor Western Downs Hazles Cross Westlands Long Compton Caverswall Hopton Bromley Hall Mossgate Middle Hill Pipehill Levedale Hill Top Balance Hill Woollaston Newstead Aldershawe Edingale Rudyard Blore Knutton Trinity Fields Bemersley Green Bloreheath Wain Lee Harlaston Forton Hilderstone Kingsford Oldfallow Sutton Gipsy Green Upper Leigh Roche Grange Whittington Winnington Hints Cotes Heath Church Hill Coton Green Garmelow Gillway Highwood Gerrard's Bromley Endon Bank Oulton Heath Parkgate Southlow Offleymarsh Burslem Okeover Great Haywood Hinksford Little Madeley Threapwood Dosthill Green Heath Dunston Heath Gnosall Heath Breretonhill Stramshall Bishton Crateford Newborough End Winnothdale Castletown Sheen Blythe Marsh Marchington Woodlands Dimsdale Tittensor Whiston Barnfields Ramshorn Grindley Kingsley Holt Crakemarsh Ridgeway Stone Yarnfield Little Hay Hookgate Bank Top Leekbrook Hollies Common Fulford Hollins Shutlanehead Bottom House Four Ashes Shebdon Woodcroft Rock End Gorstey Ley Tillington Bednall Beechcliff Stonywell Tunstall Curborough Hollinsclough Hobble End Hoften's Cross Fauld Bitterscote Mitton Lower Leigh Porthill Ellastone Abbey Hulton Prestwood Bond End Stonnall Elford Heath Broomyshaw Sneyd Green Stourton Rocester Betley Common Dods Leigh Brockton Stallington Abbots Bromley Cheslyn Hay Offleyhay Little Haywood Roughcote Crackley Dam Mill Gratton Hem Heath Giggetty Two Gates Aspley The Shruggs Longton Shraleybrook Heron Cross Great Saredon Stanfield West Hill Cotwalton Cold Norton Meerbrook Cold Well Cauldon Lowe Saverley Green Norbury Broughton Walton-on-the-Hill Knowl Wall Longport Standon Field Horninglow Mucklestone Great Bridgeford Blackfords Enville Shaffalong Butters Green Burston Boscomoor Moreton Bucknall Longnor Woodshutts Bradnop Congleton Edge Bishops Wood Biddulph Moor Upper Tean Holt Hill Seisdon Pasford Blackbrook Knowl Bank Boothen Offleyrock Himley Haselour Lightwood Beaconside Hardings Booth Fazeley Barton Green Prospect Village Bickford Kerry Hill The Rowe Hopedale Goosemoor Orton Blackwaters Gayton Little Chell Farley Great Wyrley Combridge Lowe Hill Drointon Blymhill Common Poolfold Florence Commonside Latherford Oak Hill Brookhay Joiner's Square Chestall Outwoods Water Eaton Amington Brocton Coton End Brazenhill Hollins Townend Wall Barton Gate Springwood Draycott in the Moors Quarry Heath Walton Creighton Rue Hill Little Wyrley Gospel End Prestwood Wychnor Stonydelph Slitting Mill Perton Springfields Cliff Vale Knightley Shawfield Kidsgrove Waterhouses Chell Heath Ranton Green Lane Green Hawthorns Ravenhill Consall Fawfieldhead Kettlebrook Cresswell Endon Lask Edge Sideway Woodwall Green Blurton Alder Moor Brookhouses Nethertown Marchington Gratwich Gailey Leacroft Butter Bank Little Bridgeford Whitmore Fisherwick Wightwick Manor Weeford Tatenhill Common The Potteries Cowall Moor Lower Ellastone Fradley Junction Thorpe Constantine Apeton Fenton Little Sugnall Boundary Denstone Slade Heath Rakes Dale Anslow Common Godleybrook Hartwell Tompkin Oldfurnace Blackshaw Moor Tadgedale Blackbrook Nether Stowe Clough Hall Woodhouses Alrewas Admaston Coppenhall Brinsford Longdon Oakamoor Lichfield Baldwin's Gate Leadendale Etruria Bowers Bent Kingswood Common Oakley Hednesford Lower Knightley Hill Chorlton Hawks Green Calton Napley Heath Fegg Hayes Gailey Wharf Lower Penn Dayhills Dresden Allimore Green Stockwell Heath Beffcote Acton Trussell Wimblebury Hixon Quixhill Summerhill Bromstead Common Newchurch Harper's Gate Morrilow Heath Whitehill Balterley Green Orgreave Brown Lees Glascote Rising Brook Meir Great Gate Stockton Brook Upper Longdon Church Mayfield Shenstone Woodend Bradeley Woodcock Heath Alstonefield Huntington Wilnecote Moneystone Plardiwick Keele Cauldon Bilbrook Seighford Woodlane Bradwell Moss Pit Milldale Crossgate Loggerheads Berry Hill Leek Heatley Denford Ashley Dale Totmonslow Longbridge Hayes Ipstones Footherley Lower Elkstone Blount's Green Oaken Otherton Chebsey Carroway Head Bowers Coven Heath Bagnall Comberford Great Chatwell Baddeley Green Doley Shelton Cheadle Little Ingestre Townhead Bishops Offley Bromstead Heath Butterton Bolehall Hadley End Kingsley Wardlow Hanbury Woodend Lightwood Kingston Hill Milford Alsagers Bank Woodhouses Painleyhill Pasturefields Dunstall Westwood Hilton Chase Terrace Forebridge Tatenhill Hartley Green Redhill Mixon Brereton Westcroft Rugeley Churchbridge Far Hoarcross Cheadle Park Madeley Park The Wharf Brickbridge Stubwood Blythe Bridge Hatherton Whitecross Weeping Cross Littlewood Hademore Packmoor Poolfields Tithebarn Dunkirk Mosslane Hill Top Compton Milton Newton Codsall Wood Hammerwich Church Leigh Copmere End Cornhill Etchinghill Newtown Coxgreen Middle Mayfield Eccleshall Hollington Cannock Wood Butt Lane Wootton Tixall Stanshope Olive Green Blackwood Hill Ingestre Teanford Gnosall Red Street Ford Fairoak Cheddleton Heath Blore Bobbington Billington Freehay Wigginstall Nurton Hill Sharpley Heath Dales Green Lordsley Winkhill Townsend Gentleshaw Burntwood Green Hilltop Hulme Brund Basford Chasetown Willoughbridge Coton Hayes Tuppenhurst High Onn Wharf Upper Nobut Sandyford Trescott Godstone Lower Stonnall Bramshall Fradley South Edial Rushton Spencer Amerton Ford Green Podmore Netherland Green Burnhill Green Barlaston Common Church Eaton Adderley Green Upper Cotton Meir Hay Rolleston on Dove Little Onn Elmhurst Dagdale Audley Chatcull Coven Beech Penkhull Dove Bank Coalpit Hill Hazles Oulton Ellenhall Cotton Hanley Chorley Boon Hill Longshaw Knotbury Sandyford Four Crosses Armshead Bradshaw Featherstone Bignall End Swindon Silverdale Bradley The Brampton Yoxall Rawnsley Dilhorne Mill Green Whitley Heath Oultoncross Bonehill Knighton Littleworth Newton Hurst Thornes Newcastle-under-Lyme Burntwood Belgrave Red Bull Blymhill Trentham Wheatlow Brooks Windy Harbour Stone Heath Foxt Baswich Fole Coton in the Clay Drayton Bassett Millmeece Wereton Coton Newtown Stanley Hollybush Winshill Longridge Ribden Hamstall Ridware Upper Hatton Calf Heath Ounsdale Trent Vale Boney Hay Westbeech Knighton Lower Hatton Cotonwood Knenhall Dapple Heath Leomansley Barton Turn Sturbridge Longsdon Norton-in-the-Moors Weston Jones Coton Clanford Rumer Hill Church Eaton Green Cats Edge Betley Barton-under-Needwood Middle Cliff Stanley Moss Stretton Wolstanton Overmoor Birchall Clayton Middleport Stanley Moor Kingsley Moor Rake End Dunston Little Saredon Above Church Baddeley Edge Morrey Hockley Brereton Cross Horton Wildwood Deadman's Green Hardings Wood Woottons Stowe Stretton Old Perton Upper Elkstone Coltstone Lynn Highfields Colshaw Shallowford Walford Leyfields Ash Bank Great Moor Spot Acre Codsall Hazlecross Garshall Green Parkside Hazelslade Waggersley Derrington Scot Hay Stableford Cotes Cannock Heaton Aston-by-Stone Coven Lawn Upper Hulme Smallrice Miles Green Brineton Little Aston Lawnhead Somerford Great Chell Wychnor Bridges Coldmeece Birchendale Marston Beam Hill Wallbridge Park Kinver Blakeley Lane Cracow Moss Doxey Middle Madeley Newton Beasley Outwoods Wootton Newtown Cheadle Common Laney Green Chesterton Blackbrook Shut Heath Radmore Wood Onneley Whittington Standeford Butterton Gunstone Rileyhill Churnet Grange Stadmorslow Smallthorne Normacot Norton Canes Rough Close Blakelow Woodmill Madeley Oulton Grange Napley Red Hill Swynnerton Springhill Whitehurst The Hollies Whiston Leycett Wigginton Pattingham Coton Acton Gate Stoke-upon-Trent Branston Wheaton Aston The Quarry Overton Carmountside Goosemoor Green Bowsey Wood Coton Farm Knowle Style Borough Park Rickerscote Whitemoor Dogingtree Estate King's Bromley Burton upon Trent Whittington Hulme End Little Heath Farewell Croxton The Bodnets Spath Church Fields Lupin Alders Bridgtown New Wood Brown Edge Shirleywich Sandford Hill Stonefield Rodbaston Talke Four Ashes Littleworth