Healthcare Marketing in Woodseaves

Get in touch

Healthcare Advertising in Woodseaves

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in ST20 0

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Woodseaves

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Woodseaves  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Woodseaves (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Middle Madeley Six Ashes Westbeech Penkridge Far Hoarcross Trescott Handsacre Fauld Milford Redhill Balance Hill Lightwood Sandyford Shawfield Upper Hulme Aston-by-Stone Roughcote Baswich Cotwalton Moreton Onecote Cannock Knighton Cat's Hill Cross Radmore Wood Church Mayfield Quarry Heath Hopton Denstone Bottom House Dunstall Gratton Enville Leadendale Nurton Hill Ubberley Haregate Broadeye Walton-on-the-Hill Wightwick Manor Hoften's Cross Newborough Great Gate Baddeley Edge Stanshope Meerbrook Dimsdale Hartley Green Lapley Goldenhill Bonehill Smallrice Little Ingestre Withystakes May Bank Wall Bromstead Heath Chasetown Rock End Ravenshall Burnhill Green Threapwood Darnford Chase Terrace Loynton Kettlebrook West Chadsmoor Pattingham Elford Heath Armshead Croxall Colton Hills Flash Froghall Springfields Churchbridge Leacroft Norbury Junction Blackbrook Spot Acre Newton Endon The Brampton Shutlanehead Woodlane Jugbank Bramshall Ramshorn High Onn Wharf Leyfields Cauldon Lowe Broughton Levedale Crakemarsh Charnes Little Stoke Coton Green Highfields Tixall Tunstall Weston Thorncliffe The Laches Woodcock Heath Mucklestone Butters Green Chatcull Butt Lane Fazeley Blymhill Blithbury Fradley South Doley Slitting Mill Mavesyn Ridware Kingston Hill Cracow Moss Abbey Green Brereton Newchurch Church Hill Bishops Wood Tillington Dunston Heath Whitley Heath Hansley Cross Hatherton King's Bromley Ash Bank Cheddleton Heath Butterton Whitehill Churnet Grange Beechcliff Cranberry Nether Stowe Cowley Orton Springhill Rawnsley Northwood Ribden Aston Lask Edge Talke Miles Green Garshall Green Fulford Basford Heath Hayes Dagdale Trent Vale Lower Drayton Onneley Hanford Brinsford Millend The Rookery Blythe Bridge New Wood Burntwood Green Abbey Hulton Endon Bank Ridgeway Little Heath Longbridge Hayes Alrewas Beamhurst Lane Lane Green Offleyrock The Raikes Sandborough Slindon Knutton Marston Ryecroft Gate Cats Edge Beasley Huddlesford Sugnall Lower Loxley Little Saredon Park End Lower Penn Bradley in the Moors Boley Park Beam Hill Acton Trussell Wheaton Aston Oldfallow Dosthill Roche Grange Lynn Ranton Bromstead Common Barlaston Common Hollies Common Newtown Newlands Deadman's Green Apeton Pye Green Middle Cliff Hixon Wimblebury Efflinch Upper Cotton Blakelow Branston Townhead Gerrard's Bromley Ounsdale Birchendale Hadley End Scot Hay Admaston Waterfall Fradswell Bentilee West Hill Otherton Haughton Barton Green Newchapel Hockley Boscomoor Wallbridge Park Aston Bignall End Creswell Wolstanton Stonehouses Bridgtown Newton Hurst Fawfieldhead High Onn Stafford Warstone Dam Mill Hill Ridware Anslow Common Broomyshaw Rugeley Lower Elkstone Cobridge The Bodnets Gospel End Village Bloreheath Little Haywood Poolend Hoar Cross Townsend Slade Heath Newpool Woodmill Dunston Giggetty Cliff Vale Weston Coyney Whitfield Hollins Rakeway Standon Burston The Rowe Leekbrook Drayton Bassett Seabridge Stanfield Fenton Low Leomansley Silverdale Hilltop Bemersley Green Castletown Great Bridgeford Burntwood Plardiwick Stretton Berry Hill Ilam Coton End Loxley Green Browns Lane Allimore Green Gnosall Heath Wychnor Bridges Lawnhead Upper Mayfield Nethertown Bowsey Wood Dunkirk Napley Heath Whitemoor Whitecross Hollybush Butterton Coton in the Clay Holt Hill Middleport Sandyford Bednall Head Breretonhill Meir Heath Winnington Robin Hill Joiner's Square Consall Oldfurnace Dunstal Field The Wharf Oakley Wardlow Great Saredon Tutbury Hopwas Outwoods Oakamoor Coton Hayes Etchinghill Apedale Kerry Hill Gillway Greenhead Blackshaw Moor Blore Brereton Cross Doxey Rushton Bank Westcroft Goosemoor Green Salt Standeford Cheadle Bradley Elford Oak Hill Outwoods Winkhill Parkside Amerton Lower Nobut Hodgefield Hednesford Rudyard Gunstone Lutley Wheatlow Brooks Hill Chorlton Cheadle Common Withington Crateford Baldwin's Gate The Handfords Broomhill Borough Park Ellastone Swynnerton Newborough End Oxford Bednall The Blythe Knotbury Meir Hay Weaverslake Heron Cross Greensforge Shenstone Littleworth Cookshill Fradley Long Compton Painleyhill Wilnecote Kiddemore Green Pasford Whitgreave Southlow Ashley Chesterton Sheen Moorside Longdon Hanbury Woodend Yarnfield Bishops Offley Coton Farm Heighley Rakes Dale Derrington Creighton Newton Hilderstone Little Wyrley Cross Green Highfields Whittington Waterhouses Bowers Beech Leese Hill Swindon Croxden Burton upon Trent Forebridge Alstonefield Oulton Heath Acton Garmelow The Lymes Billington Boon Hill Armsdale Marchington Abbots Bromley Tamworth Beffcote Streethay Saverley Green Checkley Meretown Horsebrook Bishton Colshaw Ashley Heath Sturbridge The Potteries Stockwell Heath Lichfield Back o'th' Brook Tuppenhurst Burton Manor Stone Heath Wetley Rocks Warslow Four Ashes Pipe Ridware Copmere End Sutton Knypersley Gospel Ash Hulme End Spath Littlewood Hilton Mossgate Fradley Junction Western Downs Kingsley Holt Mixon Hardings Booth Stoke-upon-Trent Lordsley Carmountside Adbaston Beaconside Springhill Bucknall Cellarhead Norton East Dogingtree Estate Oaken Coppenhall Dresden Lower Knightley Pershall Willoughbridge Foxt Codsall Wood Little Aston Whittington Mitton Butter Bank Moneystone Whitmore Loggerheads Stonydelph Shallowford Gayton Blackwood Hill Sharpley Heath Colton Horninglow Gratwich Cheslyn Hay Jack Hayes Chestall Gailey Hazlecross Acton Gate Wootton Red Bull Longshaw Blundies Crackley Hales Blackwaters Creswell Green Overton Stanley Moss Winnothdale Glascote Heath Morridge Side Perry Crofts Littleworth Bowers Bent Enson Lowe Hill Boundary Wood Lane Meir Lightwood Upper Hatton Footherley Cannock Wood Hazelslade Ashley Dale Woodgate Brown Lees Lupin Lower Leigh Blurton Stanley Pitts Hill Boney Hay Brookhouses Brewood Keele Barton Turn Boothen Cotonwood Cotes Turnhurst Bank Top Clayton Shirleywich Etruria Longridge Sideway Okeover Dales Green Drointon Highwood Offleyhay Hyde Lea Beamhurst Latherford Calton Smestow Upper Tean The Leys Hollins Stoke-on-Trent Caverswall Tunstall Sandon Clough Hall Willslock Oultoncross Water Eaton Dapple Heath Edingale Gnosall Overley Fole Thorpe Constantine Colwich Blackbrook Amington Mile Oak Marchington Woodlands Harlaston Gorstey Ley Brineton Ellenhall Hookgate Hillcroft Park Winshill Queensville Bagnall Church Eaton Green Tittensor Kingstone Trentham Thornes Marston Blackbrook Dove Bank Upper Longdon Kingsley Moor Meaford Longton Hints Tithebarn Totmonslow Hobble End Upper Landywood Wootton Four Crosses Wigginstall Townend Summerhill Ashmore Brook Stone Birches Head Trinity Fields Sandford Hill Knowle Style Draycott in the Moors Red Hill Farley Rumer Hill Hollinsclough Birchall Weeford Hartwell Rolleston on Dove Longnor The Heath Norton Green Gillow Heath Oulton Grange Newtown Longsdon Rileyhill Leek Rocester Above Church Newstead Cowall Moor Nurton Blymhill Lawns Little Burton Stapenhill Bromstead Muckley Corner Hanchurch Ball Haye Green Wetton Rising Brook Chadsmoor Holmcroft Cauldon Great Moor Forsbrook Milldale Blount's Green Newtown Tatenhill Common Brockton Woodcroft Calf Heath Halmer End Tadgedale Woottons Yarlet Himley Stonefield Kingsford Kidsgrove Foxley Stubwood Stowe Cross Heath Orgreave Great Wyrley Aspley Clifton Campville Newcastle-under-Lyme Norton Bridge Pillaton Cold Norton Threelows Cotes Heath Green Heath Oulton Longport Little Hay Leycett Shraleybrook Church Leigh Normacot Fairoak Upper Nobut Dayhills Uttoxeter Brickbridge Knightley High Offley Barnfields Buddileigh Hawthorns Essington Ashwood Shebdon Horton Knighton Mill Green Rangemore Norton-in-the-Moors Walford Landywood Iverley Goosemoor Compton Audley Woodseaves Belgrave Laney Green Harper's Gate Little Chell Gospel End Hanley Adderley Green Alton Blackfords Rickerscote Oulton Swinscoe Cotton Middle Hill Congreve Dods Leigh The Bratch Carroway Head Haunton Stramshall Lower Ellastone Betley Ravenhill Curborough Whitehurst Stowe-by-Chartley Knowl Bank Burybank Godleybrook Ball Green Chebsey Brookhay Poolfields Freehay Brazenhill Bradwell Hammerwich Quixhill Balterley Green Westlands Broad Meadow Barlaston Hartshill Stanton Offleymarsh Hanbury Florence Elmhurst Great Chell Brown Edge Bromley Hall Finney Green Cheadle Park Rodbaston High Town Wigginton Congleton Edge Ingestre Biddulph Moor Talke Pits Porthill Waggersley Bitterscote Coton Sidway Wrinehill Rough Close Lower Tean Heaton Newtown Milton Crossgate Parkgate Alsagers Bank Scounslow Green Shareshill Coxgreen Tompkin Whiston Coalpit Hill Tatenhill Stadmorslow Coven Heath Anslow Netherland Green Lawns Wood Morrilow Heath Longdon Green Hilliard's Cross Moddershall Woodshutts Outlands Haselour Gipsy Green Hulme Hillsdale Knowl Wall Longnor Windy Harbour Chapel Chorlton Aldershawe Hamstall Ridware Wain Lee Ford Green Little Bridgeford Huntley Anslow Gate Stallington Rowley Park Birch Cross Somerford Stanley Moor Betley Common Christ Church Farewell Perton Grindley Podmore Coldmeece Croxton The Shruggs Knightley Dale Bilbrook Orslow Sandfields Little Madeley Shelton Woollaston Halfpenny Green Shut Heath Mobberley Hollington Huntington Gorstyhill Mill Green Stonnall Bradeley Rushton Spencer Overmoor Croxtonbank Codsall Upper Ellastone Dunsley Harriseahead Napley Maer Pasturefields Woodwall Green Stourton Heatley Prestwood Kingswood Common Dilhorne Coton Blore Mosslane Penkhull Westwood Featherstone Hademore Wetwood Dunwood Spring Hill Washerwall Stonywell Shobnall Hill Top Rue Hill Edial Barton Gate Acres Nook Bridge End Godstone Shaffalong Teanford Brund Ranton Green Bickford Light Oaks Four Ashes Stockton Brook Lower Stonnall Middle Mayfield Whiston Knenhall Ford Upper Leigh Biddulph Fisherwick Blythe Marsh Blakeley Hardings Wood Cheddleton Kingsley Windmill Bank Cresswell Bradshaw Kinver Hazles Bradnop Cold Well Pipehill Woodend Springwood Upper Elkstone Sneyd Green Norton Canes The Quarry Stableford Packmoor Middleton Green Eccleshall Newtown Basford Green Woodhouse Green Rake End Callingwood Madeley Morrey Moss Pit Prestwood Hinksford Alders Hem Heath Stretton Ecton Norbury Coton Coombesdale Newfield Fegg Hayes Alder Moor Common Side Great Chatwell Wildwood Bond End Draycott in the Clay Wychnor Madeley Park Denford Gentleshaw Madeley Heath Bobbington Shenstone Woodend Comberford Walton Little Onn Lower Hatton Balterley Needwood Blithfield Weston-under-Lizard Woodhouses Sandonbank Weston Jones Brocton Seisdon Braddocks Hay Hill Top Seighford Barton-under-Needwood Burslem Smallthorne Baddeley Green Combridge Little Sugnall Lea Heath Hopedale Hill Top Commonside Mayfield Rownall Bank Top Forton Moorend Grindon Great Haywood Coltstone Wombourne Milwich Hazles Cross Shutt Green Mount Pleasant Church Eaton Weeping Cross Chesterfield Yoxall Walton Shelton under Harley Church Fields Blakeley Lane Chell Heath Owen's Bank Millmeece Gailey Wharf Whittington Hawks Green Coven Glascote Wereton Woodhouses Cornhill Bromley Wood Prospect Village Trysull Old Perton Werrington Chorley The Hollies Blymhill Common Bolehall Red Street Coven Lawn Olive Green Moreton Two Gates Fenton Poolfold Armitage Ipstones Almington Coton Clanford