Healthcare Marketing in Ashbocking

Get in touch

Healthcare Advertising in Ashbocking

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in IP6 9

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Ashbocking

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Ashbocking  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Ashbocking (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Broad Green Bower House Tye Kenton Helmingham Great Bradley Weston Ditch Chediston Green Toad Row Landwade Mill Green Ampton Whitton Hawstead Green Battisford Tye Charsfield Marlesford Chilton Offton Wattisham Covehithe Polstead Tunstall Cock and End Brome Huntingfield High Street Green Stanton Chare William's Green Pakefield Sibton Green Walsham le Willows Wickhambrook Icklingham Ellough Rushmere St Andrew Parham Brackenham Walpole Walton Gromford Racecourse Round Maple Cookley Street Harrow Green Broke Hall Temple End Little Livermere West Row Theberton Goddard's Corner Annesons Corner Broadway Lower Raydon Barsham Flixton Beck Row Aldringham Brook Green Botesdale Green Upper Weybread Lower Green Campsea Ashe Herringfleet Felixstowe Ferry Water Run Brockley Green Swan Green Bedfield Long Green Snape Watering Mutford Little Blakenham Stow's Hill Stockhold Green Bentley Little Finborough Claydon Whitestreet Green Gedding Stock Hill Earl's Green Preston St Mary Ixworth Thorpe Bull Green Frostenden Culford Burstallhill Semer The City Sibton Sharpstone Street Iken Fakenham Magna Culfordheath Russel's Green Saxtead Green Old Felixstowe Bradfield Combust Market Weston Great Blakenham Wangford Ipswich Higham Akenham Thurston End Gipsy Row Winston Green St Nicholas South Elmham Rougham Green Kingshall Street Nayland Newman's Green Shotley Warren Heath Lower Falkenham Wyverstone Green Blundeston Easton Bavents Canham's Green Witnesham White Horse Corner Maidensgrave California Withersdale Street Denham End Bird Street East Green Crowfield Green Tuddenham St Martin Maypole Green Stoke Kennett End Linstead Green Lound Hawkedon Little Stonham Pinford End Little Eriswell Bell's Corner Corton Grinstead Hill Cranmer Green Edwardstone Boyton End Daisy Green Crackthorn Corner Wickham Street Cattawade St Michael South Elmham Debenham St Peter South Elmham Exning Stoke Park Carlton Colville Beyton Green Wetherden Upper Town Bicker's Heath Great Bealings Benhall Street Wickham Street Bridge Street Parliament Heath Middlewood Green Southolt Upper Layham Mickfield Mettingham Harleston Chilton Leys Hadleigh Heath Charles Tye Brandeston Boulge Barnby Falkenham Higham Westerfield Euston Kirkley Stoke-by-Nayland Cross Street Wherstead Hightown Green Somerton Upper Holton Barking Tye Great Thurlow Hazel Stub Ashfield Cum Thorpe Somerleyton Mill Green Barley Green Middleton Great Wratting Chantry Bramford Capon's Green Pound Green Pakenham Duck Corner Westley Hundon Hitcham Annis Hill Needham Market Sudbury Woolpit Heath West Stow Whatfield Spexhall Woodbridge Baylham Stone Culpho Spratt's Street Gosland Green Hacheston St Margaret South Elmham Tuddenham Great Finborough Brightwell Nedging Sherbourne Street Moats Tye Burthorpe Weybread Street Camps Heath Mace Green Greenwich Blacksmith's Green Monks Eleigh Tye Pea Porridge Green Birds End Buxhall Windsor Green Westleton Cockfield Melton Willisham Kentford Thorndon Stone Common Mill Hills Mill Green Bedfield Oulton Brundish Street Eye Barking Withermarsh Green Castle Hill Coldfair Green Sudbourne Glemsford Thwaite Stowlangtoft Lakenheath Wick's Green Hanchett End Stanton Dunwich Meeting Green Newthorpe Fornham All Saints Acton Depden Green Monk Soham Lambfair Green Borley Green Willingham Westbourne Whepstead Shimpling Rattlesden Homersfield East End Hemingstone Little Knowles Green Chelmondiston Mendham Stowupland Stradishall Great Green Linstead Parva Coopers Corner Cook's Green Rushbrooke East Barton Rendham Dandy Corner Moulton Wilsey Hawstead Long Melford Kenton Corner Hargrave Upper Street Wilde Street Thorington Colton Saxtead Bottom Sutton Raydon Nowton Horringer Ford's Green Haughley New Street Cock Street Woolverstone Silverlace Green Melon Green All Saints' South Elmham Tattingstone Upper Town Wainford Tannington Place Weybread Broom's Barn High Street Halesworth Wingfield Cookley Green Burgh Swingleton Green Rickinghall High Street Page's Green Sutton Street Wenhaston Black Heath Dennington Hall Fornham St Martin The Downs Newmarket Occold Bures Weston Woodbridge Walk Bromswell Heath Troston Mill Common Lawshall Green Alpheton Assington Green Kittle's Corner Thorney Green Capel St Andrew Winston Lady's Green Forward Green Kersey Tye Great Livermere The Heath Hanchett Village Newton Holbrook Crowfield Thurston Hemley Beccles Mickley Green Oulton Broad Chalkstone Cox Common Mile End Chelsworth Bildeston Orford Fressingfield Langham Hollesley Boyton Drybridge Hill Kersey Upland Worlingham Frostenden Corner Hartest Hill Frizzeler's Green Oak Hill Potash Allwood Green Hunston Green Bell's Cross Broadgrass Green Stanton Street Ilketshall St Andrew Stowmarket Thorpeness Hadleigh Fen Street Little Wratting Botesdale Upsher Green Hestley Green Norton Little Green Ufford Wissington Dagworth Sweffling Hopton Tan Office Green Brown Street Felsham Acton Place Dorley's Corner Belstead Whelp Street Calais Street Kedington Little Saxham Hessett Bradfield St Clare Great Green Burgate Snape Wales End Dalham Farnham Aldeburgh Little Whittingham Green Chippenhall Green Kessingland Beach Tattingstone White Horse Drakestone Green Wangford Brampton Street Metfield Haughley Park Gate Flempton Willisham Tye Long Thurlow Otley Worlingworth Little Waldingfield Denham Burstall Lower Street Pitmans Corner Foals Green South Cove Great Glemham Little London Barnaby Green Babel Green Stanstead Buxhall Fen Street Blyford Cattishall Newbourne Little Bradley Fornham St Genevieve Shipmeadow Little Thurlow Green Mill Street Blacksmith's Corner Elveden Brockley Corner Barnham Great Waldingfield Mells Shotley Gate Farley Green Boxted Kersey Capel St Mary Wattisfield Boardy Green Wentford Playford Onehouse Cuckoo Tye Hoo Brundish Hibb's Green Letheringham Oakley Park Flixton Oldhall Green Button Haugh Green Hengrave Daisy Green Saxtead Sproughton Smallwood Green Rendlesham Mildenhall Stoke Ash Reydon Duke Street Gosbeck Mendlesham Green Shottisham Cratfield Wordwell Shingle Street Maypole Green Redisham Humble Green Walberswick Magpie Green Leiston Waldringfield Sizewell Barnardiston Cross Green Wortham Ling Dallinghoo Worlington Friday Street Hobbles Green Malting End Base Green Syleham Redgrave Bleach Green Yoxford Ashfield Green Lower Common Normanston Brent Eleigh Herringswell Thurston Planche Santon Downham Gainsborough Elmswell Norton Little Green Little Wenham Gazeley Cross Green Tostock Cherrytree Green Ringshall Stocks Denham Street Poslingford Corner Henstead Boyden End Chattisham Oaks Tye Rose Hill Wortham Great Common Stone Street Stratford St Andrew Wissett Brettenham Horham Metfield Common Ilketshall St Lawrence Wickham Market Denham Trimley Lower Street Shotley Common Broad Street Lower Holbrook Badingham Denham Corner Friday Street Lampardbrook Tannington Framlingham Copdock Baxter's Green Brockford Green Wickham Skeith Methersgate Knodishall High Rougham Thorpe Green Great Cornard Friston Grimstone End The Port of Felixstowe Little Thurlow Eriswell Great Welnetham Gipping Kirton Coddenham Green Henley Collipy's Green Erwarton Gunton Lattinford Hill Baylham Woolpit Green Chediston Great Wenham Clopton Green Cransford Horner's Green East End Mount Pleasant Wyverstone East Green Ringsfield Corner Pettaugh Falkenham Sink Priory Green Hunston Brampton Mill Green Bedingfield Nacton Cocks Green Wrentham West End Saxtead Little Green Creeting St Mary Brightwell Heath Harkstead Washbrook Ingham Mellis Green Kettleburgh Barningham Hanningfields Green Thorpe Morieux Ashfield Green Monk Soham Green Bradfield St George Bacon's Green Fingal Street Sowley Green Honington Thorington Street Creeting Bottoms Southwold Washmere Green Stackyard Green Grundisburgh Town Street Clements Chimney Street Stanwell Green Otley Green Holton Mill Hole Assington Alderton Cross Green Stoven Friday Street Monks Eleigh Chedburgh Stores Corner Earl Soham Cavendish Felixstowe Monewden North Green Boot Street St James South Elmham Leavenheath Ilketshall St Margaret Calford Green Shimpling Street Chimswell Kelsale Roman Hill Peasenhall Ward Green Combs Ford Mendlesham Ringshall Nettlestead Clopton Corner Saxmundham Rose Green Bruisyard Street Risby Sotherton Crown Corner Framsden Freckenham Knettishall Bredfield Brockford Street Shop Corner Lidgate Bush Green Hinderclay Rede Genesis Green Ramsholt Sternfield Ixworth Longfield Green Stutton Barham Upthorpe Great Green Ubbeston Rotten End Swilland Washbrook Street California Cargate Brockley Gosling Green Ash Street Hasketon Dennington Brandon Coddenham Creeting Hills Brabling Green Hartest Cove Bottom Bucklesham Sapiston Fenstead End Battisford The Street Bowbeck Great Bricett Cuckold's Green Four Ashes Heveningham Thornham Parva Maidenhall Stubbing's Green Wenhaston Blackthorpe Cuckoo Green Thelnetham Timworth Needham Street Battlies Green Stuston Cranley Freston Badwell Green Hoxne Bardwell Elmsett Larks' Hill Priory Heath Bloodman's Corner Lavenham Coltsfoot Green Hulver Street Wickham Green Kenny Hill Dunstall Green Kessingland Pixey Green Stonecross Green Scotia Drift Hollybush Corner Gislingham North Green Blythburgh Ringsfield Thorns Capel Green Bawdsey Stanway Green Fen Street Little Welnetham North Warren Groton Martlesham Heath Cobblers Corner Wattisham Stone Somersham Workhouse Green Martlesham Kettlebaston Kesgrave Rishangles Church End Athelington Ringsfield Common Bacton Polstead Heath Poslingford Stanningfield Hagmore Green Eyke Pitcher's Green Little Green Audley End Combs Butley Back Street Wetherup Street Nedging Tye Ash Corner Rushmere Barrow Hog's Corner Castling's Heath Butley Low Corner Slough Hill Naughton Rodbridge Corner Bedingfield Street Kingshall Green Debach Sotherton Corner Colchester Green Bramfield Great Ashfield Yaxley Trimley St Mary Levington Lackford Curlew Green Haverhill Uggeshall Lindsey Tye Attleton Green Wilby Gedgrave Gisleham The Woodlands Wicker Street Green Benacre Wrentham Butley High Corner Holywell Row Gedgrave Hall Upper Street Earsham Street Depden Cotton Drinkstone Chilton Street Wyverstone Street Timworth Green Dorking Tye Rougham North Cove Bucks Horn Place Cookley Great Saxham Sutton Common Clare Rushmere Street Cay Hill Purple Hill Carlton Shelland Hillside Hintlesham Owl's Green High Street Finningham Stonham Aspal Dublin Wetheringsett Hoggard's Green Wingfield Green Bromeswell Cowlinge Scotland Street Cock & End Tan Office Thrandeston Mole Hill Cole's Green Stratford St Mary Bures Green Bury St Edmunds Parkway Shadingfield Wootten Green Mellis Beyton Silverley's Green Sicklesmere Badwell Ash Dennington Corner Little Cornard Almshouse Green Black Street Rumburgh Redlingfield Honey Tye Eastbridge Brundon Boxford Lowestoft Cretingham Gulling Green Trimley St Martin Hemp Green Haughley Green Ashbocking Woolpit Lawshall Withersfield Easton Green Chevington Newtown Westhall Apsey Green Oakley Easton Clopton Green Clopton Broad Green Great Barton Chelsworth Common St Cross South Elmham Flowton Heckfield Green Bungay Stoke-by-Clare Button's Green Wixoe Clay Common Benhall Green Gibraltar Undley Little London West Street Hanningfield Green Laxfield Rooksey Green Braiseworth Palgrave Blaxhall Barton Mills Clopton Green Hepworth Darsham Knaves Green Chickering Poystreet Green Upper Street Holton St Mary Creeting St Peter Aspall Stansfield Thornham Magna Reydon Smear Lower Layham Crownland Thistley Green Lower Hacheston Earl Stonham East Bergholt Stone Street Stradbroke Battlesea Green Little Glemham Middleton Moor Brantham Shelley Saxham Street Chapel Hill Smithwood Green Cavenham Denston Sotterley Darmsden Old Newton Bruisyard Conyer's Green Sackers Green Candle Street Nether Street Chillesford Blackheath Waldringfield Heath Cornard Tye Otley Bottom Lindsey Drinkstone Green Bacton Green Studlands Park Woodside View Ousden Ballingdon Cow Green Pettistree Little Bealings Brome Street Denham Green Church Common Wetherden Coney Weston Red Lodge Westhorpe Aldham Thorpe Street West End Milden Bobby Hill