Healthcare Marketing in Broom's Barn

Get in touch

Healthcare Advertising in Broom's Barn

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in IP28 6

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Broom's Barn

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Broom's Barn  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Broom's Barn (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Thorpeness Parkway Shottisham Denham Street Crownland Gunton Eriswell Hemley Newman's Green Greenwich Little Bealings Stores Corner Gisleham Falkenham Langham Denston Blythburgh Lakenheath Little Knowles Green Mill Green Wicker Street Green Bucks Horn Place Sotherton Corner Kenny Hill Hemp Green Genesis Green Tostock Mill Common Hitcham Ashfield Cum Thorpe Rede Sherbourne Street Tan Office Alderton Stowlangtoft Priory Green Smallwood Green Hulver Street Mill Hills Middleton Chillesford Woodbridge Walk Boyton End Gedgrave Hall Iken Monk Soham Cranmer Green Base Green Ipswich Camps Heath Four Ashes Brook Green Thwaite Clements Stockhold Green Exning Carlton Brampton Street Brightwell Heath Brockley Cross Green Duke Street Bedingfield Cuckold's Green The City Swingleton Green Fen Street Gosland Green Wales End Great Glemham Kelsale High Street Green Cornard Tye Gipsy Row Lower Hacheston Little Thurlow Lambfair Green Westerfield West Stow Great Bricett Willisham Tye Stradbroke Hengrave Little Wenham Monks Eleigh Tye Linstead Green Annesons Corner Redisham Hundon Erwarton Mill Hole Benacre Lidgate Horner's Green Boxford Southolt Brundish Street Pakenham Barley Green Little Cornard Wootten Green Helmingham Kingshall Green Audley End Framlingham Hagmore Green Harkstead Huntingfield Chilton Leys Bell's Corner Horham Little London Semer Hepworth Bacton Stone Street Thurston Broad Street Brandeston Sapiston Broadgrass Green Sutton Street Newthorpe Ellough Friday Street Hintlesham Wattisfield Badingham North Green Combs Almshouse Green Darmsden Page's Green Flempton Stonham Aspal Kentford Shelland Stoke Park Carlton Colville Uggeshall Bildeston Ixworth Depden Thurston Planche Broke Hall Upper Layham Westbourne Horringer Colchester Green Kingshall Street Rumburgh Coney Weston Eastbridge Hawkedon Shimpling Street Colton Grimstone End Market Weston Thorndon Little Green Westhorpe Worlingworth Church Common Felsham East Bergholt Wrentham Larks' Hill Preston St Mary Debach Otley Akenham Sizewell Ramsholt Fornham St Martin Nayland Windsor Green Smithwood Green Great Blakenham Lindsey Tye Dorking Tye Stanningfield Hillside Little Stonham Capel Green Silverley's Green Easton Bavents Coopers Corner Thorington Street Great Bealings Tuddenham Bawdsey Hanchett Village Wyverstone Lackford Lower Falkenham Theberton Gazeley Drinkstone Green Peasenhall Dunstall Green Bures Green Upper Weybread Worlingham Burgate Thorney Green Wordwell Westleton Capel St Andrew Orford Denham Rickinghall Culpho Newmarket Bucklesham Upsher Green Kersey Upland Brent Eleigh William's Green Hanningfield Green White Horse Corner Wilby Bacon's Green Wetherden Bleach Green Rushbrooke Park Gate Melon Green Haughley Green Great Livermere Great Green Chilton Great Green Scotland Street East Barton Weston Willisham Easton Kittle's Corner Otley Bottom Nacton Martlesham Whelp Street Hasketon Tattingstone White Horse Cow Green Frizzeler's Green Dublin Leiston Rattlesden Brettenham Pinford End Elmsett Trimley St Martin Mace Green Brockford Green Cockfield Nether Street Shop Corner St Margaret South Elmham Gosbeck Hanchett End Holbrook Conyer's Green Hadleigh Heath Mickley Green Creeting St Mary Mendlesham Green Parliament Heath Easton Green East End Hacheston Sotterley Ousden Kettlebaston Eyke Mildenhall Barnby Grundisburgh Thorington Cransford Heckfield Green Wetherden Upper Town Wenhaston Flixton Little Bradley West Street Bramfield Lindsey Tan Office Green Bury St Edmunds Maypole Green Norton Stowmarket Little Saxham Thornham Parva Witnesham Sutton Slough Hill Hollesley Holywell Row Haverhill Middleton Moor Creeting St Peter Cock Street Cratfield Risby Pound Green Curlew Green Cookley Street Braiseworth Castling's Heath Poslingford Lady's Green Dandy Corner Poslingford Corner Botesdale Nedging Tye Great Bradley Wangford Rose Green Stuston Offton Sproughton Weybread Southwold Cuckoo Green Stanton Street North Warren Flixton East Green Ash Street Earsham Street Wixoe Saxtead Bottom Hog's Corner Button's Green Stanway Green Thorpe Morieux Saxtead Green Great Wenham Rooksey Green Blacksmith's Green The Heath Collipy's Green Clare Duck Corner High Street Brabling Green Whitton Clopton Green Ingham The Port of Felixstowe Lampardbrook Wangford Great Finborough Aldham Wissington Church End Undley Foals Green Henley Honey Tye Wortham Ling Sowley Green Longfield Green Willingham Earl Soham Framsden Toad Row Acton Walberswick Wyverstone Street Walpole Harrow Green South Cove Normanston Brightwell Somerleyton Gainsborough Great Welnetham Battlies Green Chevington Upper Street Levington Stoke Crackthorn Corner Bull Green Babel Green Tunstall Fornham St Genevieve Reydon Smear Boardy Green Mill Street Brome Pea Porridge Green Battisford Tye Monewden Allwood Green Ashbocking Stowupland Button Haugh Green Spratt's Street Stubbing's Green Drakestone Green Stoke-by-Nayland Sackers Green Hadleigh Wentford Kersey Tattingstone Malting End Goddard's Corner Claydon High Rougham Great Common Knaves Green Bradfield St George Woolverstone Mells Stackyard Green Stradishall Knettishall Burgh Brandon Shimpling Hoo Stanton Chare Ballingdon Ash Corner Flowton Whepstead Broad Green Denham End California Stratford St Mary Withersdale Street Oakley Park Upper Holton Newtown Bloodman's Corner Little Blakenham Alpheton Metfield Saxtead Monks Eleigh Bedfield Wattisham Stow's Hill Stone Common Assington Green Euston Denham Green Badwell Green Russel's Green Great Saxham Metfield Common Beck Row Chelmondiston Campsea Ashe Little Welnetham Kirkley Higham Shotley Gate Hightown Green Shingle Street Culford Weston Ditch Long Thurlow Hartest Hill Upthorpe Kessingland Lawshall Mutford Hopton Hoggard's Green Capel St Mary Hoxne Hessett Earl Stonham Cuckoo Tye Middlewood Green Kersey Tye Mellis Norton Little Green Ringshall Laxfield Meeting Green Polstead Chelsworth Common Trimley St Mary West End Barton Mills Cowlinge Combs Ford Upper Street Barnardiston Walton Withermarsh Green Maidenhall Great Ashfield Wherstead Friston Little Glemham Bramford Hanningfields Green Oak Hill Shotley Chantry Winston Green Yoxford Stutton Botesdale Green Mole Hill Ward Green Felixstowe Apsey Green Yaxley Buxhall Copdock Burstallhill Lower Green Pitmans Corner Sibton Upper Street Hinderclay Gosling Green St Michael South Elmham Nettlestead Calais Street Ford's Green Marlesford Kessingland Beach Blackthorpe Castle Hill Blyford Racecourse Bush Green Mettingham Pettistree Leavenheath Farley Green Cole's Green Milden Wickham Skeith Tannington Little Livermere Barrow Oldhall Green Red Lodge Hunston Green Bradfield Combust Belstead Hunston Somersham Thrandeston Brockford Street Gulling Green Burstall Cross Street Chalkstone Aspall Cock & End Blaxhall Nedging Kedington Woolpit Westley Bell's Cross Wortham Blundeston Rose Hill Barking Tye Wilde Street Priory Heath Fen Street Sternfield Brome Street Dennington Chelsworth Rodbridge Corner North Cove Thornham Magna Cookley Green Brockley Corner Covehithe Cobblers Corner Ubbeston Sotherton Reydon California Owl's Green Fingal Street Denham Corner Ilketshall St Margaret Brown Street Ilketshall St Andrew Whatfield Brundish Needham Street Ixworth Thorpe Saxham Street St James South Elmham Nowton Stoven Barking Silverlace Green Fornham All Saints Martlesham Heath Freckenham Sutton Common Trimley Lower Street Whitestreet Green Dalham Great Wratting Winston Gromford Bures Friday Street Fenstead End Landwade Cocks Green Bradfield St Clare Poystreet Green Groton Waldringfield Buxhall Fen Street Humble Green Kesgrave Letheringham High Street Bridge Street Farnham Little Eriswell Sweffling Onehouse Cotton Chickering Crown Corner Mendlesham Sudbourne Kennett End Cranley Herringfleet Sudbury Mendham Henstead Barningham Saxmundham Great Thurlow Lound Somerton Potash Kenton Benhall Street Bedingfield Street Wenhaston Black Heath Freston Old Newton St Peter South Elmham Hemingstone Homersfield Higham Chimswell Lower Layham Coddenham Green Little Wratting Pitcher's Green Acton Place Warren Heath Boulge Baylham Santon Downham Birds End Stansfield Mill Green Maypole Green Woolpit Green Back Street Wilsey Bicker's Heath Heveningham Drinkstone Creeting Hills Thelnetham Crowfield Blacksmith's Corner Wickham Street Woolpit Heath Scotia Drift Butley High Corner Borley Green Rushmere Brundon Clay Common Blackheath West Row Daisy Green Pixey Green Rishangles Battisford Hobbles Green Rougham Green Old Felixstowe The Downs Otley Green Attleton Green Sibton Green Falkenham Sink Cavendish Studlands Park Beyton Cargate Halesworth Darsham Forward Green Bromeswell Ashfield Green Coddenham Brampton Coltsfoot Green Black Street Moulton Creeting Bottoms Depden Green Gedgrave Parham Water Run Hartest Brackenham Boot Street Withersfield Mount Pleasant High Street Woodside View Walsham le Willows Chediston Frostenden Harleston Crowfield Green Troston Daisy Green Wrentham West End Clopton Corner Moats Tye Thistley Green Debenham Clopton Green Broom's Barn Felixstowe Ferry Saxtead Little Green Bruisyard Ashfield Green Little London Cretingham Hollybush Corner Annis Hill Wetheringsett Raydon Worlington Barnaby Green Beyton Green Washbrook Stanwell Green Wainford Polstead Heath Mill Green Wickham Green Thorns Workhouse Green Fakenham Magna Corton Mile End Little Waldingfield St Cross South Elmham Lower Holbrook Friday Street North Green Bowbeck Cherrytree Green Cavenham Cay Hill Hazel Stub Brockley Green Cox Common Finningham Mickfield The Street Ufford Naughton Benhall Green Wissett Edwardstone Kettleburgh Gislingham Gipping Swilland Mill Green Haughley Baylham Stone Clopton Green Stanstead Dorley's Corner Snape Watering Wyverstone Green Little Thurlow Green Swan Green Tuddenham St Martin Oakley Haughley New Street Coldfair Green Palgrave Earl's Green Shotley Common Woodbridge Oulton Candle Street Rushmere St Andrew Lavenham Aldringham Barham Grinstead Hill The Woodlands Athelington Roman Hill Timworth Lowestoft Washbrook Street East Green Redgrave Chimney Street Chilton Street Chippenhall Green Dallinghoo Bardwell Cook's Green Cross Green Barsham Lower Common Stoke Ash Boxted Hestley Green Pettaugh Assington Capon's Green Washmere Green Bromswell Heath Calford Green Holton Linstead Parva Denham Wingfield Green Ringsfield Corner Shadingfield Round Maple Brantham Baxter's Green Purple Hill Wick's Green Rendlesham Magpie Green Oaks Tye Lattinford Hill Gedding Cock and End Butley Melton Wickham Street Snape Hawstead Great Waldingfield Icklingham Hawstead Green Kenton Corner Ilketshall St Lawrence Cookley Wingfield Westhall Little Finborough Bower House Tye Herringswell Shelley Boyden End Bedfield Long Green Dunwich Eye Ampton Broad Green Bacton Green Fressingfield Rougham Chapel Hill Stone Street Thurston End Stonecross Green Barnham Pakefield Butley Low Corner Cove Bottom Knodishall Rendham Thorpe Street Spexhall Aldeburgh Cross Green Chedburgh Needham Market Honington Ringsfield St Nicholas South Elmham Ringsfield Common Frostenden Corner Weybread Street Wetherup Street Battlesea Green Broadway Playford Long Melford Newbourne Charles Tye Canham's Green Rotten End Cattishall Town Street Thorpe Green Dagworth Hargrave East End Culfordheath Great Cornard Wattisham Stone Chediston Green Tannington Place Bentley Kirton Boyton Sharpstone Street Shipmeadow Little Green Dennington Corner Charsfield Oulton Broad Hibb's Green Bird Street Sicklesmere Chattisham Great Barton Upper Town Syleham Elmswell Stratford St Andrew Lower Street Bredfield Wickhambrook Glemsford Stock Hill Bungay Redlingfield Ringshall Stocks Newton Gibraltar Dennington Hall Stanton Holton St Mary Elveden Monk Soham Green Bruisyard Street Timworth Green Wickham Market All Saints' South Elmham Badwell Ash Beccles Drybridge Hill Cattawade Clopton Burthorpe Little Whittingham Green Stoke-by-Clare Rushmere Street Bobby Hill Occold Mellis Green Lower Raydon Waldringfield Heath Great Green Temple End Lawshall Green Maidensgrave Methersgate