Healthcare Marketing in Combs

Get in touch

Healthcare Advertising in Combs

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in IP14 2

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Combs

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Combs  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Combs (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Ringshall Stowmarket Kirton Normanston Occold Lackford Blythburgh Stone Street Hanchett Village East Barton Hibb's Green California Wetherup Street Denham Workhouse Green Carlton Gulling Green Otley Green Rougham Hartest Chilton Leys Westbourne Eye Coopers Corner Cookley Green Reydon Capel St Andrew Somerton Barnham Milden Barnardiston Stoke-by-Clare Brightwell Brockley Green North Green Candle Street Babel Green Lound Ringsfield Page's Green Farley Green Walsham le Willows Cotton Burstallhill Maypole Green Wangford Mace Green Elveden Ubbeston Denham Green Roman Hill Barking Mill Green Baylham Stone Thorington Street Bridge Street Mill Street Wick's Green High Street Grinstead Hill Hinderclay Wordwell Blackthorpe Shingle Street Cavendish Felixstowe Knodishall Bures Pakenham Nettlestead Holywell Row Woodbridge Walk Horham Brome Trimley St Mary Dalham Blackheath Somerleyton Middlewood Green Heveningham Clare Nedging Tye Saxtead Monewden Timworth Coddenham Hulver Street Broad Green Clopton Green Rougham Green Cargate Dennington Corner Lawshall Green Oulton Wootten Green Bramfield Knettishall Wattisham Stone Duke Street Thorington Great Waldingfield Stanstead Barsham Long Thurlow Middleton Moor Freckenham Acton Place Great Cornard Newbourne Gislingham Pitmans Corner Thornham Magna Earl's Green Spexhall Barnaby Green Earl Soham Waldringfield Dorley's Corner Waldringfield Heath Finningham Hestley Green Yoxford Norton Little Green Creeting St Peter Metfield Common Ashfield Green Southolt Purple Hill Woolverstone Capon's Green Cranley Bower House Tye Denham Street Friday Street Ballingdon Combs Ford Barking Tye Harkstead Nacton Sicklesmere Corton Battisford Boulge Little Whittingham Green Rooksey Green Kingshall Street Hollesley Dublin Rishangles Boxted Tunstall Bicker's Heath Denham Corner Badingham Broadway Camps Heath Cranmer Green Whatfield Stackyard Green Claydon Shotley Depden Green Wattisham Brockford Street Botesdale Rickinghall Culfordheath Cock and End Bromswell Heath Horner's Green Hessett Snape Watering Hollybush Corner Russel's Green Woolpit Heath Mill Common Washbrook Street Darmsden Butley Low Corner Stutton Little Green Oakley Friday Street Creeting Bottoms White Horse Corner Shelland Kettleburgh Shotley Common Hintlesham Great Finborough Saxtead Green Whitestreet Green Swingleton Green Swan Green Culford Little Stonham Hanningfield Green Washbrook Cross Street Daisy Green Westleton Cuckold's Green Butley Castle Hill Shop Corner Aldringham Wissett Lavenham Polstead Heath Stubbing's Green Rushmere Cook's Green St Nicholas South Elmham Boyden End Easton Bavents Back Street Brackenham Little Glemham Tattingstone Upthorpe Icklingham Mendlesham Green Earl Stonham Thwaite Wales End Herringfleet Lattinford Hill Coney Weston Barrow Culpho Little Blakenham Lower Falkenham Bildeston Bradfield Combust Higham Nayland Flowton Wyverstone Street Potash Bedingfield Hobbles Green Framsden Brundish Street Farnham Stratford St Andrew Great Wratting Campsea Ashe Smithwood Green Harrow Green Tan Office Green Bell's Cross Acton Thrandeston Letheringham Helmingham Clopton Old Felixstowe Elmswell Reydon Smear Mettingham Stone Common Blundeston Sowley Green Clopton Green Stanton Chare Silverlace Green Greenwich Thelnetham Little Bealings Leiston Cuckoo Tye Erwarton Ilketshall St Margaret Braiseworth Chimney Street Chilton Street Boyton End Westerfield St James South Elmham Shipmeadow Clay Common Badwell Green Willingham Hoo Charles Tye Monk Soham Rede Washmere Green Gunton Mill Green Brook Green Wissington Ramsholt Bell's Corner Pound Green Drinkstone Green Gisleham Withersdale Street Wilby Stanningfield Great Bealings Calais Street Saxmundham Stockhold Green Chelsworth Common Rendlesham Blaxhall Bentley Eastbridge Daisy Green Blacksmith's Green Wickham Skeith Tannington Cavenham Coltsfoot Green Needham Street Wilde Street Bleach Green Bruisyard Street Denham Hawkedon Gipping Denston Tattingstone White Horse Westley Dorking Tye Great Livermere Little Bradley Wickham Street Apsey Green Raydon North Green Round Maple Chediston Lakenheath Audley End Burgate Botesdale Green Cattishall Forward Green Upper Street Redisham Racecourse Flixton Rose Hill The Port of Felixstowe Shimpling Street Santon Downham Great Barton Kesgrave Lawshall Longfield Green Wingfield Cay Hill Wicker Street Green Town Street Redlingfield Kingshall Green Sutton Street St Michael South Elmham Belstead Newman's Green Ash Street Stanwell Green Little Thurlow Green Beyton Hacheston Hemp Green Oulton Broad Blyford Great Saxham Church End Melton Hillside Wortham Ling Aspall Bruisyard Rumburgh Ford's Green Sackers Green Little Waldingfield Park Gate Hartest Hill Cuckoo Green Palgrave Kersey Upland Mutford Kenton Corner Beccles Hawstead Hopton Benhall Street Whitton Edwardstone Brandeston Allwood Green Fornham All Saints Laxfield Haverhill Cransford Brampton Street Holton Sutton Magpie Green Newmarket Great Bradley Nether Street Oaks Tye Elmsett Bedingfield Street Linstead Green Clopton Corner Cock & End Kentford Stow's Hill Whelp Street Wrentham Great Green Cocks Green Bush Green Fen Street Ashfield Green Wentford Rushmere St Andrew Priory Heath Lidgate Wainford Castling's Heath Boot Street Toad Row Little Finborough Ringsfield Corner Kenny Hill Little London The Woodlands Henstead Darsham Capel Green Levington Brundish Broke Hall Dagworth Friston Redgrave Rattlesden Wetherden Mells Otley Shotley Gate Little Livermere Gipsy Row Flixton Holton St Mary Willisham Tye Heckfield Green Thorns Newton Weybread Street Great Blakenham Willisham Wetheringsett Cock Street Charsfield Bungay Chattisham Hadleigh Heath Cratfield Wyverstone Newtown Dunwich West Street Walberswick Dandy Corner Saxtead Little Green Thistley Green Great Green Rendham Sudbury Mickfield Eriswell Hunston Saxtead Bottom Pinford End Bradfield St Clare Slough Hill Kelsale Rushmere Street Alpheton Button's Green Borley Green Iken Crowfield Shadingfield Sproughton Ashbocking Ash Corner Dennington Creeting Hills Mill Green North Warren Gedgrave Pettistree Lower Green Blacksmith's Corner Barley Green Hepworth Sutton Common Boxford East End Poslingford Stanton Kersey Tye Ousden Cattawade Huntingfield Owl's Green Frostenden Corner Stoke Norton Cockfield Exning Copdock Naughton Worlington Langham Chimswell Wyverstone Green Thurston Ilketshall St Lawrence Crownland Gosling Green Smallwood Green Upsher Green Winston Kessingland Brent Eleigh Cornard Tye Stonham Aspal High Rougham Wickhambrook Burthorpe Cherrytree Green Metfield Rose Green Nedging Burstall Eyke Whepstead Tuddenham St Martin Thorpe Street Sapiston Thorpe Morieux Wattisfield Herringswell Bedfield Yaxley Trimley St Martin Winston Green Calford Green Gromford Woolpit Broad Green Maypole Green Grimstone End Chillesford Frostenden Great Green Baxter's Green Honey Tye Church Common Felixstowe Ferry Wherstead Brockley Corner Woolpit Green Boyton Snape Kennett End Brantham Tannington Place Mole Hill Hoxne Bedfield Long Green Old Newton Stradbroke Drakestone Green Parliament Heath Hemley Great Bricett Thorney Green Sotherton Little Knowles Green Mile End Ixworth Grundisburgh Button Haugh Green Drybridge Hill Brabling Green Fingal Street Clopton Green Bird Street Great Glemham Monks Eleigh Brockley Bury St Edmunds Drinkstone North Cove Aldeburgh Gedding Horringer Troston High Street Coldfair Green Buxhall Curlew Green South Cove Humble Green Bramford Hagmore Green Hanchett End Stuston Upper Layham Sizewell Debach Chickering Buxhall Fen Street Bawdsey Oak Hill Bloodman's Corner Pakefield Ampton Little Eriswell William's Green Playford Great Wenham West Stow Gedgrave Hall Studlands Park Athelington Lower Holbrook Mickley Green Glemsford Falkenham Sink Birds End Haughley Green Shottisham Cookley Street Bredfield Sotterley Groton Aldham Barningham Oldhall Green Hazel Stub Otley Bottom Undley Risby Scotland Street Broad Street Cross Green Wenhaston Black Heath Bucklesham Fakenham Magna Felsham Marlesford Leavenheath Stores Corner Kirkley Framlingham Linstead Parva Fenstead End Meeting Green Conyer's Green Rodbridge Corner Kessingland Beach Annis Hill Halesworth Hog's Corner Gibraltar Red Lodge Parham Weybread Denham End Alderton Barham Wickham Green Needham Market Canham's Green Ingham St Peter South Elmham Bowbeck Ringsfield Common Shelley Cowlinge Wingfield Green Kenton Colchester Green Stonecross Green Stoke Ash Little Saxham Freston Pea Porridge Green Annesons Corner Southwold Theberton Wixoe Brockford Green Harleston Genesis Green Mill Green Kersey Timworth Green Collipy's Green Earsham Street Sharpstone Street Moulton Four Ashes Flempton High Street Green Dallinghoo Friday Street Brettenham Stanton Street Walpole Ringshall Stocks Westhall Falkenham Beck Row Parkway Poystreet Green Bradfield St George Ipswich Badwell Ash Brandon Bull Green Mellis Green Ixworth Thorpe Woodside View Butley High Corner Dunstall Green Wetherden Upper Town Thornham Parva Hitcham Bucks Horn Place Lower Layham Gosbeck Little Green Spratt's Street Chediston Green Lindsey Tye Upper Street Mill Hole Mellis Frizzeler's Green Chalkstone Great Common Assington Hasketon Stratford St Mary Little Thurlow Akenham Stoven Martlesham Great Ashfield Ufford Pixey Green Hunston Green Cove Bottom Saxham Street Cobblers Corner Knaves Green Assington Green Wortham Ilketshall St Andrew Stradishall Sibton Green Wangford Little London Haughley Little Welnetham Cretingham Lindsey Fressingfield Maidenhall Combs Uggeshall The City Foals Green Middleton Ward Green Depden Bardwell Crackthorn Corner Scotia Drift Monks Eleigh Tye Crown Corner Long Melford Cross Green Fornham St Genevieve Cookley Barnby Polstead Upper Weybread Withermarsh Green Lower Hacheston Chippenhall Green St Margaret South Elmham Mendlesham Upper Street Stone Street Peasenhall Lower Raydon Bromeswell Great Thurlow Brown Street Debenham Beyton Green Sternfield Orford Capel St Mary Stoke Park Wickham Street Preston St Mary Somersham Woodbridge Covehithe Holbrook Thorpeness Barton Mills Carlton Colville Brampton Cow Green Gazeley Higham Chelmondiston Chevington Kettlebaston Attleton Green Offton Crowfield Green Rushbrooke Battisford Tye Chantry Battlies Green Euston Benhall Green Maidensgrave Hemingstone Lower Common Upper Town Wilsey Shimpling East Bergholt West End Hundon Lady's Green Haughley New Street Stowlangtoft Market Weston Bobby Hill Worlingworth Brundon Hoggard's Green Silverley's Green Henley Tuddenham Water Run East End Martlesham Heath Gainsborough Westhorpe Wickham Market The Downs The Street Landwade Battlesea Green Lower Street Sotherton Corner East Green Malting End Colton Bures Green Semer Burgh Hadleigh Duck Corner Hanningfields Green Ellough Sweffling Dennington Hall Little Wenham Pitcher's Green Stanway Green Hightown Green Bacon's Green Monk Soham Green West Row Mount Pleasant Broadgrass Green Cole's Green Worlingham Trimley Lower Street High Street Thurston End Little Cornard Methersgate Creeting St Mary Onehouse Witnesham Tostock Mill Hills Newthorpe Warren Heath Almshouse Green Upper Holton Temple End Melon Green Base Green Mildenhall East Green Wrentham West End Broom's Barn Clements California Lowestoft Chedburgh Goddard's Corner Chilton Kedington Moats Tye Thorndon Bacton Homersfield Little Wratting Baylham Poslingford Corner Sibton Withersfield Fornham St Martin Larks' Hill Hawstead Green Kittle's Corner Gosland Green Fen Street Lampardbrook Chelsworth Cross Green Chapel Hill Syleham Hargrave Weston Ditch St Cross South Elmham Ashfield Cum Thorpe Benacre Stock Hill Boardy Green Mendham Stowupland The Heath Thorpe Green Swilland Weston Walton Oakley Park Stoke-by-Nayland Lambfair Green Windsor Green Hengrave Coddenham Green Great Welnetham Black Street Cox Common Priory Green Wenhaston Thurston Planche All Saints' South Elmham Nowton Stansfield Tan Office Honington Easton Green Sherbourne Street Bacton Green Pettaugh Sudbourne Brightwell Heath Rotten End Easton Brome Street