Healthcare Marketing in Cranley

Get in touch

Healthcare Advertising in Cranley

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in IP23 7

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Cranley

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Cranley  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Cranley (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Icklingham Sotherton Corner Owl's Green Meeting Green Sibton Farnham Boyton Palgrave East Bergholt Kersey Tye Homersfield Newbourne Cattishall Bradfield Combust Great Finborough Grimstone End Orford Little Bealings St James South Elmham Butley Low Corner Ipswich Syleham Mickfield Barsham Wattisham Gazeley Hemingstone Hazel Stub Ampton Cock and End Cargate Warren Heath Hawkedon Shotley Gate Battlies Green St Margaret South Elmham Redgrave Bury St Edmunds Chevington Melton Stanton Cole's Green Newtown Sudbourne Tuddenham Rushbrooke Great Green Ringsfield Corner Bacton Green Upper Weybread Calford Green Bell's Corner Boot Street Charles Tye Upper Layham Middlewood Green Mellis Brabling Green Hargrave Broke Hall Earl Soham Stanway Green Nedging Tye Cookley Rose Green Timworth Denston Crowfield Culpho Clopton Green Wetherden Coddenham Gosland Green Leavenheath Chedburgh Theberton Harrow Green Sowley Green Little Blakenham Hundon Otley Green Easton Bavents Thorpe Street Little Knowles Green Hengrave Rickinghall Rendham Kedington Old Newton Bentley Eastbridge Stow's Hill Rougham Green Genesis Green Potash Mill Hills St Michael South Elmham Trimley St Mary Falkenham Sink Lackford Rendlesham Westerfield Otley Helmingham Baxter's Green Stores Corner Stoven Shotley Common Halesworth Audley End Pinford End West Row Daisy Green Edwardstone Iken Melon Green Cherrytree Green North Warren Kenton Snape Tannington Brightwell Kentford Gainsborough St Cross South Elmham Kirton Westhorpe Elveden Felixstowe Ferry Barrow Bruisyard Street Grundisburgh Lower Green Wherstead Sapiston Beccles Kettlebaston Upper Town Lawshall Kesgrave Bucks Horn Place Brampton Oak Hill Stansfield Battisford Tye Chelsworth Ixworth Thorpe Moats Tye Haughley Brockley Green Wetherup Street Thurston End Walton Great Saxham Holton St Mary Saxham Street Pakenham Larks' Hill Hepworth Creeting St Peter Brundish Exning Chattisham Campsea Ashe Stoke Lower Layham Windsor Green Nayland Wingfield Cattawade Washbrook Bedingfield Street Wick's Green Ash Corner Earsham Street Wangford Mells Ford's Green Ballingdon Bures Page's Green Little Glemham Cox Common Dorley's Corner Dublin Parkway Freston Badingham Hobbles Green Shimpling Street Blundeston Blackthorpe Assington Woodside View All Saints' South Elmham Stanton Street Coney Weston Trimley St Martin Creeting St Mary Stowlangtoft Little Livermere Ringshall Stocks Pea Porridge Green Baylham Barnham Stowupland Great Welnetham Somersham Aldham Gisleham East Green Kenton Corner Monk Soham Boulge Claydon Eriswell Boxted Cretingham Horner's Green Martlesham Cuckold's Green Upper Street Monk Soham Green Southolt Framlingham The Port of Felixstowe Tattingstone White Horse Hinderclay Bridge Street Town Street Hog's Corner Wilsey Apsey Green Hadleigh Heath High Street Green Willingham Ixworth Horham Easton Kessingland Blackheath Chilton Drakestone Green Round Maple Silverlace Green Monewden Toad Row The Woodlands Great Waldingfield Covehithe Brockley Corner Reydon Gulling Green Undley Bromswell Heath Mettingham Oldhall Green Risby Wyverstone Street Bucklesham Cookley Street Pettaugh Thorpeness Charsfield Lowestoft Ringshall Mellis Green Thorpe Green Dennington Swan Green Yoxford Burthorpe Shipmeadow Winston Lavenham Bedingfield Timworth Green Westhall Monks Eleigh Tye Bramfield Bobby Hill Eye Newman's Green Debach Hoxne Hulver Street Huntingfield Broadgrass Green Duke Street Flixton Birds End Cock & End Hartest Mickley Green Hartest Hill Longfield Green Withersfield Sharpstone Street The City Crackthorn Corner Gedgrave Hall East Barton Creeting Bottoms Westbourne Winston Green Bush Green Long Melford Ward Green Poslingford Corner Maypole Green Ringsfield Common Great Wenham Nedging Pixey Green Maidensgrave Akenham Ashfield Green The Downs Spexhall Brandeston Mendlesham Green Dandy Corner Mutford Lound Linstead Parva Glemsford California Base Green Gosbeck Willisham Tye Preston St Mary Rushmere Sudbury Gosling Green Haughley New Street Needham Market Shimpling Little Bradley Cross Green Friston Brettenham Great Thurlow Wrentham West End Coddenham Green Newthorpe Southwold Acton Place Temple End Chimswell Brampton Street Harleston Oakley Park Curlew Green Sotherton Mill Green Wilde Street Withermarsh Green Wenhaston Worlingham Parliament Heath Wingfield Green Scotland Street Upper Street Wortham Langham Oakley Denham Green Belstead Nacton Cuckoo Tye Brockley Borley Green Lower Hacheston Wickham Street Duck Corner Dunstall Green East Green Pettistree Spratt's Street Stradbroke Bredfield Poystreet Green Horringer Kirkley Felsham Bicker's Heath Tostock Kettleburgh Occold Back Street Great Bradley Old Felixstowe Polstead Friday Street St Nicholas South Elmham Rougham Pitcher's Green Monks Eleigh Little Wratting West End Herringfleet Hanningfield Green Cuckoo Green Wrentham Cocks Green Wicker Street Green Hadleigh Little Thurlow Green Hitcham Thorpe Morieux Whepstead Stratford St Andrew Newton Saxmundham Chantry Bungay Hawstead Green Gipping Chelmondiston Methersgate Hessett Felixstowe Elmsett Friday Street Stanningfield Wickham Green Walsham le Willows Bird Street Thurston Planche Combs East End Stone Street Stoke Ash Little Eriswell Bawdsey Chilton Leys Lower Falkenham Foals Green Raydon Little Waldingfield Martlesham Heath Stubbing's Green Water Run Holton Newmarket Brundish Street Hightown Green White Horse Corner Beck Row Little London Chilton Street Bloodman's Corner Hanningfields Green Thelnetham Tan Office Woodbridge Lower Holbrook Boxford Heveningham Lampardbrook Brown Street William's Green Thornham Magna Cockfield Lindsey Tye Shop Corner Kennett End Rede Wattisfield Sackers Green Annis Hill Wordwell Playford Stonecross Green Boardy Green Stonham Aspal Botesdale Green Kittle's Corner Groton Otley Bottom Stockhold Green Ash Street Great Blakenham Henstead Mace Green Chalkstone Elmswell Middleton Thorney Green Woolpit Wickham Skeith Gedgrave Freckenham Butley Cookley Green Coopers Corner Moulton Coltsfoot Green Little Wenham Lakenheath Knettishall Little Cornard Whatfield Lower Raydon California Drinkstone Green Butley High Corner Weybread Street Gipsy Row Letheringham Middleton Moor Holywell Row Stanstead Brent Eleigh Shotley Great Barton Cavenham Witnesham Great Ashfield Cavendish Bruisyard Kenny Hill Fornham St Genevieve Capon's Green Santon Downham Parham Woolverstone Ringsfield Hillside Stradishall Knodishall Woodbridge Walk Bromeswell Chelsworth Common Barley Green Wyverstone Cransford Ilketshall St Lawrence Maypole Green Priory Green Mill Green Herringswell Honey Tye Market Weston Brockford Street Needham Street Fressingfield Rodbridge Corner Pound Green Wangford Drybridge Hill Stratford St Mary Ufford Gibraltar North Cove Leiston Benhall Street Linstead Green Aldeburgh Bradfield St Clare Barking Park Gate Benhall Green Falkenham Hestley Green Broad Green Purple Hill Landwade Capel Green Burstall Ellough Great Glemham Barningham Cowlinge Sibton Green Brandon Denham Colchester Green Saxtead Little Green Kingshall Green Oulton Broad Marlesford Cross Street Tannington Place Depden Green Wyverstone Green Wickham Street Clopton Green Ilketshall St Andrew Ashfield Cum Thorpe Crownland Fenstead End Little Whittingham Green Dorking Tye Rushmere St Andrew Hoo Fingal Street Calais Street Clopton Corner Nettlestead Washmere Green Great Bricett High Street Sutton Woolpit Heath Lambfair Green Button Haugh Green Carlton Saxtead Dalham Humble Green Wixoe Tan Office Green Redlingfield Gislingham Church End Lindsey South Cove Attleton Green Somerton Cobblers Corner Tuddenham St Martin Cross Green Studlands Park Tattingstone Thrandeston Hacheston Polstead Heath Wetheringsett Scotia Drift Yaxley Hunston Crowfield Green Fornham All Saints Dagworth Russel's Green Magpie Green Hasketon Kingshall Street Culford Canham's Green Stutton Dallinghoo Mill Street Hintlesham Westley West Stow Priory Heath Creeting Hills Athelington Castling's Heath Battisford Barking Tye High Street Maidenhall Honington Nether Street Framsden Hanchett End Snape Watering Worlingworth Ubbeston Stone Common Weston Ditch Drinkstone Mildenhall Bardwell Denham End Onehouse Long Thurlow Little Stonham Stoke-by-Clare Castle Hill Smithwood Green Cock Street Blyford Stanwell Green Hollesley Stanton Chare Blaxhall Norton Clopton Green Rishangles Upper Street Chapel Hill Stackyard Green Hibb's Green Bowbeck Easton Green Flowton Colton Thwaite Bures Green Bacton Barton Mills Withersdale Street Broad Street Sternfield Wattisham Stone The Heath Hollybush Corner Roman Hill Stuston Lower Common Bleach Green Debenham Broad Green Church Common Blythburgh Fen Street Bower House Tye Oaks Tye Thorington Malting End Bildeston Little Finborough Hawstead Barham Saxtead Bottom Combs Ford Weston Bell's Cross Fornham St Martin Bradfield St George Erwarton Walberswick Ramsholt Annesons Corner Pitmans Corner Gedding Wissington Barnaby Green Finningham Higham Great Common Wentford Botesdale Brundon Clements Smallwood Green Allwood Green Aspall Denham Benacre Buxhall Wissett Fen Street Kersey Dennington Corner Saxtead Green Little Green Wickhambrook Boyden End Sizewell Redisham Stock Hill Great Green Coldfair Green Brook Green Stowmarket Babel Green Henley Bedfield Long Green Depden Gromford Frostenden Waldringfield Heath Stone Street High Rougham Baylham Stone Grinstead Hill Lattinford Hill Mount Pleasant Wenhaston Black Heath Badwell Green Milden Broadway Beyton Green Brockford Green Hoggard's Green Greenwich Alderton Aldringham Red Lodge Kessingland Beach Uggeshall Bacon's Green Brome Street Whitton Ashbocking Wilby Darmsden Sicklesmere Burstallhill West Street Metfield Brome The Street Hemley Black Street Clay Common Thurston Upsher Green Alpheton Cove Bottom Little Saxham Sutton Street Wootten Green Burgate Bramford Earl's Green Westleton Chickering Beyton Nowton St Peter South Elmham Woolpit Green Mendham Haverhill Willisham Brantham Boyton End Acton Thorington Street Shottisham Flempton Little London Bedfield Rooksey Green Whitestreet Green Washbrook Street Hunston Green Somerleyton Great Livermere Poslingford Rose Hill Great Cornard Kersey Upland Heckfield Green Brackenham Mill Green Lidgate Four Ashes Barnby Sherbourne Street Capel St Mary Chediston Candle Street Upthorpe Wainford Assington Green Dennington Hall Wales End Shadingfield Cook's Green Naughton Euston Farley Green Little Green Cow Green Hanchett Village Goddard's Corner Levington Troston Rushmere Street Earl Stonham Racecourse Badwell Ash Holbrook Camps Heath Denham Street Lawshall Green Thornham Parva Copdock Frostenden Corner Gunton Little Thurlow Braiseworth Fakenham Magna Cranmer Green Crown Corner Mill Common Carlton Colville Ashfield Green Tunstall Thistley Green Hemp Green Silverley's Green High Street Capel St Andrew Button's Green Wortham Ling Battlesea Green Ilketshall St Margaret Harkstead East End Rattlesden Cornard Tye Sutton Common Stoke Park Blacksmith's Green Clare Cotton Sotterley Cross Green North Green Offton Friday Street Darsham Corton Normanston Blacksmith's Corner Chillesford Brightwell Heath Conyer's Green Ousden Broom's Barn Laxfield Chimney Street Higham Great Wratting Kelsale Ingham Worlington Pakefield Mole Hill Clopton Lower Street Chippenhall Green Mendlesham Flixton Eyke Shelley Buxhall Fen Street Workhouse Green Wickham Market Collipy's Green Rumburgh Sweffling Metfield Common Norton Little Green Frizzeler's Green Oulton Lady's Green Wetherden Upper Town Cranley Little Welnetham Sproughton Upper Holton Hagmore Green Haughley Green Mile End Denham Corner Reydon Smear Swilland Waldringfield Shelland North Green Bull Green Stoke-by-Nayland Cratfield Shingle Street Thorns Whelp Street Rotten End Peasenhall Trimley Lower Street Culfordheath Mill Hole Knaves Green Slough Hill Thorndon Swingleton Green Dunwich Semer Forward Green Chediston Green Mill Green Daisy Green Great Green Burgh Almshouse Green Barnardiston Hopton Great Bealings Walpole Weybread Cay Hill