Healthcare Marketing in Culford

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Healthcare Advertising in Culford

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

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What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

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Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

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The Importance of Healthcare Advertising in IP28 6

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Culford

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Culford  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

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If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

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Other locations available for healthcare marketing
Curlew Green Fornham St Genevieve Bradfield St George Mill Green Assington Green Boyden End Magpie Green Rooksey Green Ellough Clay Common Horner's Green Saxmundham Wyverstone Green Worlington Kersey Langham Akenham Wangford Mill Green Fen Street Bower House Tye Botesdale West End Coldfair Green Cole's Green Hillside Withermarsh Green Rushmere St Andrew Timworth Redlingfield Denham Iken Hagmore Green Slough Hill Hitcham Gipsy Row Euston Icklingham Stutton Blacksmith's Green Levington Rede Sowley Green Tostock Ilketshall St Andrew Collipy's Green Mole Hill East End Whepstead Stockhold Green Huntingfield Chippenhall Green Brundon Polstead Gosling Green Dennington Hall Bildeston Darsham Mile End Dandy Corner Hepworth Saxham Street Thurston End Trimley St Mary Wickham Skeith Workhouse Green Herringfleet Ubbeston Ampton Knodishall Stuston Maypole Green Heckfield Green Ford's Green Middleton Moor Rose Hill Mill Hills Denham Street Burgh Honey Tye Wrentham West End Cransford Chimswell Upper Layham Acton Place Linstead Parva Hawstead Cavendish Rickinghall West Street Hacheston Stonecross Green Chelsworth Common Bird Street Button's Green Candle Street Ixworth Thorpe Shadingfield Troston Shimpling Street Hestley Green Westerfield Clare Stowupland Sapiston Felixstowe Ferry Covehithe Nedging Tye Carlton Colville Studlands Park Brundish Street Denham Corner Willisham Ashfield Green Onehouse Lower Common Hargrave Lavenham Willisham Tye Ipswich Bedfield Long Green Ilketshall St Lawrence Rishangles Coopers Corner Alpheton Ringsfield Lound Somerleyton Cow Green Friston Undley Pitmans Corner Conyer's Green Culfordheath Buxhall Acton Whatfield Honington Kessingland Beach Blacksmith's Corner Hightown Green Allwood Green Wales End Bicker's Heath Willingham Brome Street Sherbourne Street Herringswell Longfield Green Thrandeston Roman Hill Colton Frostenden Corner Wick's Green Dunwich Fen Street Cuckoo Green Mill Common Stubbing's Green Washbrook Alderton Clopton Green Swan Green Wainford Poystreet Green Fressingfield Knaves Green Cuckoo Tye Playford Brundish North Cove Cross Green Great Wenham Chapel Hill Brockford Green Bell's Cross Cox Common Great Green Withersfield Pound Green Little Green Woolpit Brettenham Capon's Green California Mellis Barnby Stradbroke Great Thurlow Grundisburgh Lower Falkenham Nettlestead Capel St Andrew Winston Green Kenton Corner Old Newton Calford Green Lambfair Green Scotia Drift Palgrave Laxfield Ashbocking Drinkstone Gipping Yoxford Earl Soham Baylham Haverhill Cranmer Green Westleton Blyford Stock Hill Wingfield Green Wetherup Street Little Knowles Green Wickham Market Beyton Green Aldham Tunstall Broadgrass Green Campsea Ashe Little Eriswell Norton Little Green Kingshall Green Lampardbrook Hemingstone Horham Walberswick Tannington Bruisyard Street Earl Stonham Risby Bardwell Page's Green Dalham Thorney Green Flixton Little Stonham Needham Market Stonham Aspal Clopton Corner Kingshall Street Stanton Street Sweffling Preston St Mary Easton Uggeshall Hemley Attleton Green Wilsey Cattawade Wickham Street Worlingham Lower Hacheston Mendlesham Cross Green Darmsden Chelmondiston Newbourne Boardy Green Shotley Weybread Street Broke Hall Athelington Tuddenham Clopton Green Elveden Barking Hoggard's Green Hartest Hill Wicker Street Green Shottisham Beccles Barnaby Green Flempton Bedfield Ousden Duke Street Castling's Heath Kittle's Corner Stowmarket Sternfield Silverley's Green Helmingham Kettleburgh Water Run Goddard's Corner Kenton Mendham Rougham Thurston Nacton Barsham Peasenhall Normanston Shimpling Cowlinge Lattinford Hill The Port of Felixstowe Holton St Mary Washmere Green Farley Green Market Weston Aspall Culford Mill Hole Fenstead End Battlies Green West Row Ringsfield Corner Gibraltar Mendlesham Green Warren Heath Cavenham Weston Barking Tye Bromswell Heath Ash Street Depden Saxtead Green Thorpe Green Spratt's Street Bury St Edmunds Hadleigh Woolpit Heath Mill Green Ringsfield Common Westbourne Great Common Higham Worlingworth Dallinghoo Chickering Pettistree Brampton Monk Soham Green Lower Raydon Mill Street Stoke Park Brightwell Brampton Street Boyton Winston Cattishall Frizzeler's Green Bradfield St Clare Wenhaston Black Heath Gunton Buxhall Fen Street Gainsborough Lidgate Chantry Burthorpe Maypole Green Weybread Cay Hill Cross Green Bedingfield Street Great Welnetham Wortham Ling Hollesley Elmsett Stradishall Brook Green Erwarton Little London Chevington Somersham Westhall All Saints' South Elmham Bacton Bowbeck Redgrave Syleham Horringer Great Finborough Saxtead Bottom Blaxhall Upper Street Rushbrooke Little Livermere Higham Stratford St Andrew Trimley St Martin Stone Street Hadleigh Heath Thurston Planche Moulton Smallwood Green Forward Green Owl's Green Cock & End Friday Street Melton Gazeley Metfield Common Haughley Stansfield Homersfield Beck Row Hoo Harleston Chilton Leys Chediston Green Chattisham Kentford Brockley Green Great Saxham Shipmeadow Hintlesham Stanton Chare Audley End Babel Green Reydon Smear Poslingford Corner Hibb's Green Saxtead Little Green The Heath Brackenham Denham End Badwell Green Hasketon Apsey Green Chedburgh Frostenden Rushmere Methersgate Ilketshall St Margaret Debenham Monk Soham Dennington Corner Brightwell Heath Calais Street Barnham Easton Bavents Bramford Falkenham Combs Eastbridge Larks' Hill Bucks Horn Place Gosbeck Cock and End Little Bradley Hulver Street Battisford Tye Parliament Heath Great Cornard Battisford Little Saxham Fornham St Martin Sicklesmere Whitestreet Green Wissington Kirkley St Peter South Elmham Leavenheath Haughley New Street Ward Green Sibton Green Gosland Green Long Thurlow Wilde Street Thornham Magna Badwell Ash Sutton Street Eyke Thistley Green Purple Hill Hessett Rotten End Almshouse Green Shop Corner Earsham Street Wattisfield Stoke-by-Clare Great Green Snape Middleton Ashfield Cum Thorpe Occold Wyverstone Street Felsham Hemp Green Bungay Bobby Hill Cuckold's Green Hanchett End Debach 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Chilton Street Cotton Malting End Copdock Burstall Lackford Ash Corner Kelsale Cargate Bures Green Parham Rose Green Waldringfield Heath Bloodman's Corner Hanningfield Green Woodside View Martlesham White Horse Corner Lawshall Oaks Tye Cockfield Eriswell Stanton Scotland Street Benacre Monks Eleigh Tye Beyton Sackers Green Kersey Upland Great Barton Wenhaston Sharpstone Street Base Green Boulge Friday Street Mutford Cross Street Walsham le Willows Great Wratting Withersdale Street Felixstowe Woodbridge Walk Pettaugh Oulton Broad Bramfield Brockford Street Bentley Trimley Lower Street Creeting Bottoms Glemsford Fingal Street Waldringfield Wickham Green The City Meeting Green Weston Ditch Sibton Bell's Corner Oulton Butley Gislingham Drybridge Hill Holywell Row Rendlesham Charles Tye Annis Hill Denham Westhorpe Culpho Freston Baxter's Green Upsher Green Broad Green Little Thurlow Mace Green Badingham Wortham Racecourse Ufford Wickham Street Hazel Stub Freckenham Brent Eleigh Benhall Green Wordwell Spexhall Reydon Wickhambrook Colchester Green Oakley Hopton Holbrook Hog's Corner Wattisham Hinderclay Brantham Offton Drakestone Green Tattingstone White Horse Flowton Framlingham Stanwell Green Southolt Mildenhall Newman's Green Wangford Sotterley Ballingdon High Street Cock Street Great Blakenham Marlesford Capel Green Butley High Corner Farnham Castle Hill Broadway Borley Green Dorking Tye Cornard Tye Swilland Nowton Bawdsey Little Thurlow Green Hunston Green Upper Street Shotley Common Priory Green Brandeston Little Cornard Little London Creeting St Mary Lindsey Great Bricett Ashfield Green Snape Watering Dennington Wetherden Upper Town Kettlebaston Monewden Capel St Mary Henstead Blackthorpe Sudbury Little Welnetham Bedingfield Brabling Green Toad Row Haughley Green Bromeswell Harkstead Washbrook Street Sotherton Kirton Nedging Crowfield Greenwich Corton Poslingford Great Ashfield Bredfield Little Bealings Woolverstone Kennett End Groton Framsden Little Glemham Boyton End Bleach Green St James South Elmham Button Haugh Green Broad Green Black Street Pakenham Rushmere Street Dorley's Corner Bridge Street Lower Street Great Bradley Kedington Cratfield Claydon Polstead Heath Newtown Chimney Street Barningham Sutton Common Temple End Long Melford Brockley Norton Cove Bottom Hawstead Green Dublin Pinford End Coddenham Russel's Green Walton Fakenham Magna Wootten Green Canham's Green Shelley Newmarket Barnardiston Santon Downham Genesis Green Lowestoft Thorpe Street Theberton Sutton Wissett Stowlangtoft Broad Street Flixton Thornham Parva Middlewood Green Walpole Upper Street Coddenham Green Church End Blundeston East Bergholt Lawshall Green Parkway Crownland Hollybush Corner Moats Tye Crowfield Green Belstead Grimstone End Creeting St Peter Milden Thorington Street Chilton Stone Common Southwold Stanningfield Bures Upthorpe Foals Green Mickley Green Hanchett Village Aldeburgh Redisham Mells Harrow Green Wrentham Burstallhill Fornham All Saints Needham Street Finningham Thwaite Birds End Drinkstone Green Wyverstone Barley Green Upper Weybread Newthorpe Rumburgh Cookley Windsor Green Back Street Boot Street Upper Town Crown Corner Clements Stoke Ash Hunston Thorington Newton East Barton Mellis Green Hobbles Green High Street Grinstead Hill Woodbridge Stratford St Mary North Green Gromford The Woodlands Metfield Denham Green Blackheath St Cross South Elmham Witnesham Stanway Green Elmswell Leiston Little Finborough Henley The Downs Wetheringsett Lady's Green Nayland Wentford Otley Green Ixworth Whelp Street Upper Holton Saxtead Hengrave Charsfield East End Pakefield Rendham Shotley Gate Ingham Crackthorn Corner Potash Gedgrave Hall Denston Rodbridge Corner Pitcher's Green Cookley Green Eye Chalkstone North Warren Wixoe Pixey Green Knettishall North Green Barton Mills Daisy Green Tattingstone Swingleton Green Stoven Maidensgrave Stackyard Green Ramsholt Stores Corner Otley Bottom Tannington Place Cocks Green Halesworth Bucklesham Boxford Earl's Green Great Bealings Duck Corner Raydon Hoxne Stone Street Bradfield Combust Braiseworth Friday Street Letheringham Priory Heath Cookley Street Creeting Hills Depden Green Old Felixstowe Falkenham Sink Kenny Hill Heveningham Botesdale Green Great Green Tan Office Broom's Barn Shelland Cretingham Wattisham Stone Smithwood Green Tan Office Green Silverlace Green Pea Porridge Green Chediston Battlesea Green Round Maple Holton Thorpeness Town Street Brockley Corner The Street Gedding Hartest Little Wenham Clopton Chelsworth Woolpit Green Rougham Green Sudbourne Bacton Green Little Wratting Mount Pleasant Kessingland Oak Hill Annesons Corner Baylham Stone St Margaret South Elmham Cranley Orford Brome Mettingham Stoke-by-Nayland Great Livermere Cobblers Corner Bruisyard High Rougham Dagworth Wilby Cook's Green Barham Stow's Hill Westley Maidenhall Thorpe Morieux Martlesham Heath Church Common Sotherton Corner St Nicholas South Elmham Bacon's Green Tuddenham St Martin Lower Layham Exning Ringshall Stocks