Healthcare Marketing in Falkenham Sink

Get in touch

Healthcare Advertising in Falkenham Sink

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in IP10 0

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Falkenham Sink

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Falkenham Sink  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Falkenham Sink (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Chalkstone Kersey Upland Sutton Common Raydon Chickering Otley Green Hopton Thorington Cove Bottom Thurston End Worlington The Street Herringfleet Great Bealings Hanchett End St Michael South Elmham Kingshall Street Sproughton Whitton Mill Green Blythburgh Creeting Hills Mill Hills Wrentham West End Gipsy Row Kirkley Ramsholt Humble Green Fen Street Creeting St Mary Icklingham Grimstone End Oaks Tye Hessett Boardy Green Cockfield Broadway Wilby Spratt's Street Friday Street Stoven Cock & End Westerfield Chelmondiston Colton Hawstead Debenham Mendham Culfordheath Chillesford Sudbourne Cocks Green Eye Fenstead End Swingleton Green Upper Street Norton Mendlesham Flowton Rodbridge Corner Lower Falkenham Hengrave Melton Sotherton Corner Little Cornard Lower Green Pixey Green Cock and End Kenny Hill Button's Green Stanway Green Bildeston Butley High Corner Malting End Polstead Heath Withermarsh Green Hemp Green Cuckold's Green Haughley Bacon's Green Brabling Green Creeting St Peter Burstallhill Bromeswell Kirton Frostenden Stubbing's Green Newbourne Great Barton Assington Green Felixstowe Lower Common Felsham Needham Street Eyke Middleton Castling's Heath Hanningfield Green Bures Mill Hole Cross Street West End Hoo Shottisham Hadleigh Heath Cobblers Corner Tan Office Tattingstone Little Welnetham Brandeston Henley Clopton Green Hemley Silverley's Green Chantry Parham Little Glemham St Nicholas South Elmham Temple End Acton Eastbridge Nayland Bedfield Clopton Corner Denham Corner West Street Lampardbrook Wherstead Thornham Magna Wattisham Stone Broadgrass Green Shelland Fressingfield Wickham Green Capel St Mary Bruisyard Lound Poslingford Corner Wenhaston Black Heath Clements Aldham Eriswell Rushbrooke Honey Tye Little Finborough Oakley Park Brightwell Back Street Upper Layham Friday Street Oldhall Green Stoke Ash Drybridge Hill Lower Hacheston Grinstead Hill Linstead Parva Market Weston The Downs Bobby Hill Beyton Culpho Shop Corner Great Wenham Bredfield Little Bradley Cowlinge Rose Hill Little Green Hemingstone Cock Street Little Thurlow Green Ash Corner Little Saxham Swan Green Thelnetham Mendlesham Green Chelsworth Common Brockley Corner Wetheringsett Weston Trimley Lower Street Hartest Hill Chimswell Benhall Green Flixton Bleach Green Brettenham St James South Elmham Holbrook Battlesea Green Kessingland Thwaite Hillside Long Thurlow Undley Bentley Beyton Green Calais Street Audley End Nether Street Blackheath Sternfield Rattlesden Ashfield Green Brackenham Duck Corner Capel Green Mill Green Coldfair Green Brandon Broad Green Hanningfields Green Beck Row Ellough Cavendish Laxfield Bromswell Heath Great Common Bardwell Newman's Green Great Green Kesgrave Grundisburgh Stradishall Woodbridge Walk High Street Assington Brockley Green Thurston Planche Sotherton Denham Green Blundeston Pea Porridge Green Falkenham Rickinghall Timworth Kenton Corner Page's Green Wangford Mill Green Nedging Hulver Street Old Felixstowe Cratfield Upper Weybread Kessingland Beach Great Thurlow Pettaugh Copdock William's Green Annesons Corner Goddard's Corner Woodside View Mill Common Stone Common Washbrook Wilde Street Cranley Denston Rougham Tan Office Green Wingfield Great Cornard Cole's Green Ubbeston Mellis Green Gainsborough Akenham Wickham Skeith Bramford Bell's Cross Haverhill Trimley St Martin Chilton Wortham Ling Barnham Darsham Windsor Green West Row Wangford Cherrytree Green Lattinford Hill Camps Heath Stowlangtoft Rishangles Wenhaston Magpie Green Tunstall Brown Street Fakenham Magna Stuston Wainford Clopton Cransford Cow Green Cornard Tye Withersdale Street Gazeley Sudbury Botesdale Green Chilton Leys Scotland Street St Margaret South Elmham Bedingfield Withersfield Sapiston Wixoe Falkenham Sink Shimpling Street Lower Layham Mettingham Larks' Hill Blaxhall Butley Stone Street Martlesham Farnham Mill Green Kedington Wickham Market Barton Mills Forward Green Mole Hill Bridge Street Stone Street Coopers Corner Milden Greenwich Park Gate Henstead Apsey Green Bungay Kingshall Green Fornham All Saints Blyford Rede Ingham Thorpe Green Dunwich Creeting Bottoms The City Westleton Cretingham Ringshall Earl's Green Santon Downham Ringsfield Corner Rendham Thorney Green Aspall Priory Heath Denham Hundon Weston Ditch Kittle's Corner Cross Green Rushmere St Andrew Stowmarket Hightown Green Mutford Crowfield Baylham Stone Little Wenham Thorington Street Wrentham Parkway Little Thurlow Somerton Sutton Middlewood Green Weybread Street East Bergholt Mount Pleasant Sweffling Wickham Street Capon's Green Thorns Spexhall West Stow Ipswich Water Run Boyton End Homersfield Wilsey Newton Cattishall Hepworth Baylham Wetherden Drinkstone Maidensgrave Tuddenham St Martin Harkstead Stradbroke Hoxne Great Welnetham Monk Soham Tannington Place Butley Low Corner Alderton Hazel Stub Brundish Bury St Edmunds Kentford Hanchett Village Woolverstone Barnardiston Saxtead Green Cranmer Green Battisford Stonecross Green Ashfield Green Annis Hill East End Roman Hill Aldringham Chimney Street Great Green Saxtead Little Green Langham Lady's Green Lakenheath Reydon Smear Ashbocking Wickhambrook Winston Green Canham's Green Hibb's Green Mill Street Swilland Bradfield St Clare Maypole Green Gipping Chedburgh Stanton Naughton Wickham Street Huntingfield Bures Green Drakestone Green Whitestreet Green Upsher Green Covehithe Claydon Sizewell Chediston Green Little Green Gosland Green Saxtead Battlies Green Stanton Street Felixstowe Ferry Sicklesmere Little Bealings Washmere Green Boxted Stockhold Green Great Ashfield California Risby Westbourne Clopton Green Attleton Green Combs Church Common Battisford Tye Monks Eleigh Walpole Oulton Broad Upper Street Otley Honington Saxham Street Smallwood Green Glemsford Leavenheath Studlands Park Pitmans Corner Barnby Hawstead Green Onehouse Bush Green Ufford Denham End Broad Green Southwold Conyer's Green Fornham St Genevieve North Warren Hasketon Willingham Kersey Moulton Wingfield Green Owl's Green Cross Green Ash Street Badwell Green Finningham Wales End Brent Eleigh Middleton Moor Crownland Brome Pettistree Bicker's Heath Burthorpe Higham Upthorpe Snape Broad Street Barnaby Green Euston Theberton Pakenham Hoggard's Green Town Street Halesworth Ashfield Cum Thorpe Thistley Green Horner's Green Badingham Lawshall Green Lavenham Thrandeston Babel Green Lidgate Gedgrave Rougham Green Thorpe Morieux Lower Holbrook Brockley Baxter's Green Stoke-by-Nayland Sibton Green Thornham Parva Marlesford Bowbeck Great Saxham Dennington Toad Row Mildenhall Great Wratting Oakley Yaxley Dennington Hall Whatfield Heckfield Green Stock Hill Saxtead Bottom Dallinghoo Charsfield Hagmore Green Helmingham Darmsden Dorking Tye Woolpit Green Stansfield Little Whittingham Green Newtown North Cove Frizzeler's Green Willisham Tye Little Stonham Fornham St Martin Gunton Shotley Gate Holton St Mary Hawkedon Daisy Green Burgh Redlingfield Cross Green Brockford Green Yoxford Saxmundham Wattisfield Peasenhall Crowfield Green Stoke-by-Clare Colchester Green Barsham Sherbourne Street Knaves Green Friston Chapel Hill Shotley Common Chippenhall Green Orford Horringer Rushmere Street Smithwood Green Purple Hill East Barton Freckenham Boyden End Long Melford Levington Botesdale Earl Stonham Easton Green Whepstead Sharpstone Street Flixton St Cross South Elmham Rose Green Shimpling Cargate Red Lodge Allwood Green Methersgate Holywell Row Sotterley Badwell Ash Dorley's Corner Meeting Green Harleston Woodbridge Nowton East Green Church End Great Waldingfield Curlew Green Flempton Westhorpe Braiseworth Broke Hall Ixworth Thorpe Wick's Green Stores Corner Wootten Green Boyton Ampton Mickley Green Witnesham Kennett End Aldeburgh Gulling Green Reydon Pakefield Denham Street Gromford Timworth Green Benacre Normanston Washbrook Street Hollesley Whelp Street Tannington Maidenhall Dalham Shipmeadow Hintlesham Candle Street Potash Beccles Chilton Street Barking Poslingford Fingal Street Charles Tye Combs Ford Drinkstone Green Woolpit Stanningfield Wetherden Upper Town Boot Street Gedgrave Hall Tattingstone White Horse Coddenham Bucks Horn Place Somerleyton Metfield Clopton Green Gedding Elmsett Waldringfield Wicker Street Green Boulge Wissington Friday Street Otley Bottom Bacton Green Wortham Belstead The Port of Felixstowe Silverlace Green Culford Offton High Street Frostenden Corner Horham Ringshall Stocks Buxhall Fen Street Brightwell Heath Bird Street Depden Nacton Stoke Thorpeness Carlton Colville Wyverstone Green Mickfield Bower House Tye Poystreet Green Shingle Street Waldringfield Heath Little Waldingfield Lower Street Knodishall Clare Clay Common The Heath Kelsale Dublin Stonham Aspal Exning Easton Little Wratting Dagworth Troston Brome Street Earl Soham Great Finborough Kettlebaston Nettlestead Priory Green Ford's Green Worlingworth Gibraltar Depden Green Wyverstone Street Palgrave Upper Holton Hollybush Corner Uggeshall Athelington Heveningham Hunston Green Corton Barking Tye Capel St Andrew Monk Soham Green Genesis Green Daisy Green Gislingham Rushmere Needham Market Barley Green Brantham Worlingham Chediston Hog's Corner Ward Green Gisleham Redgrave Occold Bruisyard Street Easton Bavents Ballingdon Stanton Chare Holton Little London White Horse Corner Norton Little Green Melon Green High Rougham Linstead Green Framlingham Hunston Bedingfield Street Sibton Hestley Green Almshouse Green Redisham Great Blakenham Stowupland Gosling Green Wentford Brampton Street Monks Eleigh Tye Preston St Mary Collipy's Green Wattisham Semer Iken Ilketshall St Margaret Buxhall Foals Green All Saints' South Elmham Birds End Debach Mile End Bawdsey Weybread Hitcham Bradfield St George Elmswell Broom's Barn Shelley Hartest Dunstall Green Ousden Wissett Winston Herringswell Hargrave Cuckoo Green Cook's Green Blackthorpe Bradfield Combust Shotley Ringsfield Common Edwardstone Freston East Green Newthorpe Playford Lowestoft East End Brundish Street Woolpit Heath Upper Street California Cuckoo Tye Sackers Green Chattisham Sutton Street Willisham Stanstead Pitcher's Green Lawshall Mellis Great Glemham Haughley Green Groton Ilketshall St Andrew Bramfield Tostock Letheringham Westley Hinderclay Castle Hill Dennington Corner Great Livermere Cotton North Green Dandy Corner Farley Green Great Bradley Bucklesham Gosbeck Little Knowles Green Snape Watering Ilketshall St Lawrence Crown Corner Button Haugh Green Brundon Chelsworth Wetherup Street Brockford Street Little Eriswell Maypole Green Barham Southolt Leiston Parliament Heath Bull Green High Street Calford Green Pinford End Little London Base Green Lambfair Green Duke Street Somersham Little Livermere Barrow Earsham Street Walsham le Willows Oak Hill Cox Common Brook Green Cookley Lindsey Tye Oulton High Street Green Thorndon Monewden Nedging Tye Kenton Newmarket Denham Elveden Knettishall Polstead Coney Weston Lindsey Ringsfield Blacksmith's Corner The Woodlands Kettleburgh Warren Heath Cookley Street Kersey Tye North Green Little Blakenham Carlton Black Street Cookley Green Bell's Corner Walberswick Trimley St Mary Lackford Tuddenham Mells Scotia Drift Cavenham Boxford Round Maple Acton Place Blacksmith's Green Coltsfoot Green Thurston Brampton Borley Green Russel's Green Coddenham Green Moats Tye Bedfield Long Green Lower Raydon Stratford St Andrew Workhouse Green Cattawade Harrow Green Thorpe Street Metfield Common Stackyard Green Hacheston Pound Green Upper Town St Peter South Elmham Rendlesham Fen Street Benhall Street Campsea Ashe South Cove Rotten End Wyverstone Cay Hill Mace Green Four Ashes Barningham Great Bricett Westhall Bloodman's Corner Landwade Haughley New Street Longfield Green Burstall Syleham Stanwell Green Martlesham Heath Ixworth Racecourse Higham Wordwell Stratford St Mary Slough Hill Chevington Stow's Hill Framsden Rumburgh Hobbles Green Walton Rooksey Green Hadleigh Stoke Park Burgate Bacton Great Green Erwarton Old Newton Crackthorn Corner Alpheton Sowley Green Stutton Shadingfield