Healthcare Marketing in Homersfield

Get in touch

Healthcare Advertising in Homersfield

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in IP20 0

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Homersfield

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Homersfield  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Homersfield (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Horner's Green Occold Moats Tye Burgh Stratford St Andrew Ashbocking Alpheton Poslingford Dunwich Barrow Upper Weybread Bacon's Green Benhall Street Sibton Green Coopers Corner Haverhill Blacksmith's Green Chedburgh Kersey Upland Mickfield Bramfield Acton St James South Elmham Mendlesham Maypole Green Pettaugh Workhouse Green Carlton Farnham Silverley's Green Snape Watering Coddenham Green Sowley Green Round Maple Cock Street Mill Green Sotterley Great Wenham Lower Raydon Hanningfields Green Brettenham Brandon The Street Icklingham Brockford Green Upper Street Tuddenham Great Waldingfield Tan Office Westerfield Mellis Hemingstone Priory Green Wrentham Capon's Green Westhorpe Mickley Green Wordwell Capel Green Fornham St Genevieve Upper Town Fakenham Magna Sotherton Denham Rattlesden Cransford Hartest Dennington Corner Gazeley Thornham Magna Kennett End Bacton High Street Stoke Ash Dandy Corner Great Ashfield Swan Green Rooksey Green Creeting St Mary Frizzeler's Green Stansfield Little Glemham Chattisham Withermarsh Green Eyke Falkenham Marlesford Bobby Hill Priory Heath Gosling Green Kelsale Bardwell Bird Street Acton Place Castle Hill Kersey Racecourse Tostock Denham End Wattisham Wattisfield West Street Middleton Moor Wales End Hepworth Cross Green Hemp Green Lambfair Green Kenny Hill Needham Street Monks Eleigh Tye Lower Falkenham Butley Low Corner Beccles Holton Cock and End Great Saxham Brandeston Poslingford Corner Mill Hole Eye Malting End Hollybush Corner Undley Gosland Green Thorpe Street Little Waldingfield Rendham Melon Green Wixoe Sibton Stoke Park Semer Buxhall Fen Street Water Run Saxham Street Little Livermere Capel St Andrew Copdock Wilde Street Great Barton Great Bradley Woolpit Heath Campsea Ashe Blundeston Kesgrave Playford Braiseworth Mendham All Saints' South Elmham Withersfield Wetherden Stoke-by-Nayland Daisy Green Roman Hill Benhall Green Pinford End Woodbridge Walk Rushmere St Andrew Dunstall Green Mole Hill Rougham Green Kirton Pea Porridge Green St Peter South Elmham Brockley Green Linstead Green Flowton Lawshall Green Frostenden Timworth Stoke Hanchett End Southolt Elmswell Bredfield Upper Holton Toad Row Bloodman's Corner Blyford Reydon Brockley Kettleburgh Metfield Common Barham Base Green Fornham St Martin Spratt's Street Ward Green Wattisham Stone Flixton Elveden Stores Corner Bowbeck Holton St Mary Rushmere Street Willingham Cuckold's Green Cole's Green Babel Green Parham Stone Common Whelp Street Bromeswell Calais Street Great Finborough Cross Green Wicker Street Green Wickham Street Sutton Common Broke Hall Washbrook Dagworth Redisham Pakefield Elmsett Battisford Tye Hundon Ringshall Little Bradley Cattishall Chelsworth Common Barnardiston Thorndon Stone Street Dublin High Street Green Church Common Falkenham Sink Kittle's Corner Whitton Barnby Fressingfield Shimpling Ash Street Maidensgrave Haughley Green Brightwell Sternfield Wyverstone Street Sackers Green Tannington Freckenham Culfordheath Hawstead Hemley Wortham Wilby Chapel Hill Lower Holbrook Middleton Weybread Street Benacre Upthorpe Newtown Knodishall Chediston Green Clopton Green Park Gate Duke Street Fen Street Mill Street Purple Hill Boxted Bridge Street North Green Palgrave Woodside View Polstead Aspall Great Wratting Barsham Little Cornard Laxfield Cay Hill Stoven Cavenham High Street Ixworth Thorpe Willisham Little Bealings Weybread Tuddenham St Martin Stow's Hill Wickham Green Cove Bottom Colchester Green Greenwich Harkstead Stratford St Mary Thistley Green Otley Green Brent Eleigh Charles Tye Shelley Kenton Gipsy Row Orford Button's Green Honey Tye Borley Green Thorpeness Cranmer Green Darsham Little Thurlow Green Felixstowe Dennington Kentford Back Street Lindsey Whitestreet Green Wickham Market Blackheath Ashfield Green Crowfield Bures Ampton Raydon Framsden Westbourne Ashfield Cum Thorpe Helmingham Sutton Street Brackenham Bacton Green Normanston Long Melford Clare Kettlebaston Mettingham Great Green Levington Higham Tunstall Colton Conyer's Green Gipping Depden Green Cookley Sweffling California Drakestone Green Stowmarket Boyton Maidenhall Woolverstone Botesdale Green Four Ashes Great Green Letheringham Thorns Cock & End Tattingstone White Horse Yoxford Gulling Green Shelland Birds End Drinkstone Oak Hill Creeting St Peter Little Saxham Brampton Temple End Aldringham Wick's Green Monk Soham Baxter's Green Pakenham Chillesford Milden Hanchett Village Bell's Corner Trimley St Martin Rushbrooke Wickhambrook Reydon Smear Bedingfield Street Duck Corner Cratfield Cavendish Whatfield Canham's Green Akenham Broadgrass Green Dennington Hall Weston St Margaret South Elmham Blacksmith's Corner Cobblers Corner St Cross South Elmham Barton Mills East End Coltsfoot Green Brome Street Hasketon Scotia Drift Stowupland Church End Hulver Street Alderton Huntingfield Mount Pleasant Silverlace Green Little Knowles Green Cox Common Ballingdon Coldfair Green Little London Brightwell Heath Rickinghall Broad Green Hestley Green Nether Street Wootten Green Boyden End Sherbourne Street Ufford Hanningfield Green Upper Street Higham Trimley Lower Street Pitcher's Green Heveningham Bull Green Stuston Pettistree Mill Hills Wilsey Smithwood Green Wetherden Upper Town Hopton Cowlinge Nedging Blackthorpe Burstallhill Spexhall Boulge Metfield Hawkedon Stackyard Green Brown Street Great Bealings Brockford Street Botesdale Saxtead Little Green Dalham Freston Ash Corner Saxtead Bottom High Rougham Redlingfield Coney Weston Mill Green Lowestoft St Nicholas South Elmham Norton Hadleigh Pixey Green Lavenham Uggeshall Rose Hill Burstall Hinderclay Framlingham Blythburgh Eriswell High Street Thorington Stanningfield Humble Green Capel St Mary Stanton Debach Walton Mill Green Thorpe Morieux Gibraltar Burgate Little Thurlow Ford's Green Bures Green Bucks Horn Place Wissett Woodbridge Debenham Slough Hill Cherrytree Green Gisleham Lower Hacheston Rendlesham Exning The Port of Felixstowe Rede Upper Layham Apsey Green Gosbeck Shop Corner Cranley Offton Denham Street Finningham Cocks Green Lawshall Bruisyard Street Annis Hill Ringsfield Common Cockfield Stanway Green Barnham Washmere Green Glemsford Kirkley Felixstowe Ferry Oldhall Green Hacheston Winston Green Boyton End Clay Common Santon Downham Assington Green Thorington Street Badingham Brockley Corner Earl's Green Stubbing's Green Great Common Harrow Green Grinstead Hill Poystreet Green East Bergholt Haughley New Street Barley Green Redgrave Thorney Green Friday Street Almshouse Green Clements Naughton Somerleyton Tannington Place Onehouse Hoggard's Green Easton Wortham Ling Clopton Green Newthorpe Stradishall Henstead Waldringfield Hessett Oakley Larks' Hill Syleham Chalkstone Chilton Bradfield St George Castling's Heath Russel's Green Mile End Edwardstone Dorking Tye Henley Stonham Aspal Bruisyard Mutford Page's Green Gainsborough Methersgate Chimswell Cattawade Bleach Green Brabling Green Swilland Sutton Baylham Stone Broadway Blaxhall Bentley Stanwell Green Stockhold Green Monk Soham Green Chippenhall Green Tan Office Green Rougham Allwood Green Foals Green Lady's Green Lampardbrook Bildeston Potash Otley Bottom Stock Hill Kenton Corner Sproughton Rotten End Gislingham Camps Heath West Row Stradbroke Brome Friday Street Newmarket Old Felixstowe Frostenden Corner Martlesham Heath Wrentham West End Little Blakenham Gedding East End Shipmeadow Coddenham Trimley St Mary Stanton Chare Easton Green Lindsey Tye Cornard Tye Claydon Walpole Carlton Colville Lattinford Hill Wentford Clopton Green Great Welnetham Mill Common Ousden Thwaite Boxford Cookley Street Parliament Heath Candle Street Ilketshall St Margaret Hintlesham Ashfield Green Bower House Tye Shadingfield Battlies Green Bush Green Brundon East Green Windsor Green Hagmore Green South Cove Kessingland Badwell Ash Nacton Kersey Tye Sudbourne Mace Green Little Welnetham Longfield Green Bawdsey Horham Ramsholt Thrandeston Pound Green Cretingham Scotland Street Hunston Assington Bedfield Lackford Creeting Hills Gromford Friday Street Risby Badwell Green Withersdale Street Lidgate Athelington Stanton Street Thurston Planche Combs Ford Hunston Green The Woodlands Parkway Gedgrave Hall Bramford Holbrook Bucklesham Sicklesmere Felsham Grimstone End Chilton Leys Rumburgh Holywell Row Barking Somersham Shotley Stonecross Green Oakley Park Wingfield Green Brook Green Mendlesham Green Wenhaston Annesons Corner Red Lodge Landwade Needham Market Darmsden Genesis Green Calford Green Mill Green Fornham All Saints Witnesham Hazel Stub Boot Street Belstead Upper Street Thornham Parva Knaves Green Crownland Aldeburgh Thorpe Green Broad Green Earl Soham Hartest Hill Grundisburgh Monks Eleigh Winston Little Stonham Hightown Green Little London Gunton Chelmondiston Bungay Ilketshall St Andrew Middlewood Green Langham Oulton Ipswich Preston St Mary Little Eriswell Depden Wangford Cookley Green Mildenhall Wainford Friston Fen Street Wetherup Street Flempton Groton Westley Flixton Crackthorn Corner Shotley Gate Ringsfield Corner Lower Layham Denham Green Corton Battisford Worlington Warren Heath Crowfield Green Weston Ditch Pitmans Corner Daisy Green Butley Little Whittingham Green Lower Green Ilketshall St Lawrence Oulton Broad Covehithe Creeting Bottoms Chilton Street Great Cornard Martlesham Maypole Green Bell's Cross Chimney Street Hengrave Woolpit Green Long Thurlow Nowton Wickham Skeith Hitcham Rishangles West Stow Westleton Denston Curlew Green Culford Attleton Green Earsham Street Forward Green Chickering Smallwood Green Kedington Saxtead Collipy's Green Stutton Theberton Crown Corner Beck Row Great Green Great Glemham Charsfield Herringswell Wyverstone Green White Horse Corner Eastbridge Drinkstone Green Euston Nedging Tye Studlands Park Mellis Green West End Buxhall Dorley's Corner Goddard's Corner Oaks Tye Wetheringsett Hadleigh Heath Herringfleet Denham Yaxley Nayland Halesworth Meeting Green Nettlestead Kingshall Street Old Newton Tattingstone Somerton Bury St Edmunds Leiston Hollesley Washbrook Street Saxmundham North Green Newman's Green Burthorpe Moulton Monewden Cargate Thelnetham Wangford Norton Little Green Westhall Stowlangtoft Sotherton Corner Little Green Brampton Street Lound Clopton Corner Erwarton Upsher Green Cross Green The City Brantham North Warren Brundish Street Little Finborough Hoxne Easton Bavents Bedingfield Chevington Kessingland Beach Newbourne Rushmere Chediston Sharpstone Street Battlesea Green Fenstead End Swingleton Green Stone Street Hoo Willisham Tye Magpie Green Bromswell Heath Ringshall Stocks Hog's Corner Stoke-by-Clare Shingle Street Snape Kingshall Green Walsham le Willows Shottisham Great Thurlow Butley High Corner Homersfield Knettishall Hargrave Bicker's Heath Brundish Chelsworth Market Weston Harleston The Downs Hawstead Green Dallinghoo Haughley Heckfield Green California Owl's Green Cuckoo Tye Rodbridge Corner Ubbeston Ixworth Great Livermere The Heath Black Street Peasenhall Great Blakenham East Green Melton Clopton Cuckoo Green Worlingworth Wherstead Bradfield St Clare Culpho Otley Boardy Green Southwold Denham Corner Gedgrave Whepstead Wickham Street Sudbury Broom's Barn Mells Audley End Cotton Barningham Wissington Lower Street Shimpling Street Woolpit Sizewell William's Green Aldham Thurston End Barking Tye Button Haugh Green Wingfield Wyverstone Lower Common Hillside Drybridge Hill Ingham St Michael South Elmham Timworth Green Leavenheath Beyton Green Beyton Rose Green Town Street Stanstead Sapiston Farley Green Baylham Little Wenham Wenhaston Black Heath Cow Green Fingal Street Hibb's Green Waldringfield Heath Ringsfield Linstead Parva Walberswick Honington Polstead Heath Horringer Worlingham Shotley Common Iken Broad Street Saxtead Green Barnaby Green Bedfield Long Green North Cove Cross Street Lakenheath Hobbles Green Combs East Barton Thurston Troston Cook's Green Ellough Bradfield Combust Earl Stonham Little Green Newton Little Wratting Great Bricett Chantry