Healthcare Marketing in Landwade

Get in touch

Healthcare Advertising in Landwade

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in CB8 7

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Landwade

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Landwade  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Landwade (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Lower Hacheston Stock Hill Hunston Upper Layham Stone Street East Bergholt High Street Akenham Wangford East End West Stow Norton Broom's Barn Cross Street Worlingham Lakenheath Nayland Hadleigh Forward Green Wickhambrook Buxhall Fen Street Mildenhall Shimpling Street Wickham Street Windsor Green Washmere Green The City Shotley Gate Mellis Green Henley Easton Bavents Cuckold's Green Kirkley Oulton Denham St Michael South Elmham Polstead Moats Tye Potash Ixworth Thorpe Oakley Woolverstone Withersdale Street Chimswell All Saints' South Elmham Tan Office North Warren Hillside Daisy Green Barnby Belstead Capon's Green Elmswell Drinkstone Fornham All Saints Lindsey Tye Syleham Hulver Street Bloodman's Corner Rishangles Wetherden Upper Town Milden Worlington North Green Wherstead Round Maple Hasketon Bucks Horn Place Fen Street Wilsey Rose Green Redgrave Crown Corner Fingal Street Needham Market Gipping Chelsworth Little Green Wickham Skeith Gedgrave Coldfair Green Blyford Honey Tye Flowton Baylham Stone Colchester Green Boardy Green Chimney Street Saxtead Bottom Walton Woolpit Ash Street Battlesea Green South Cove Bramfield Clopton Green Cornard Tye Four Ashes Temple End Thornham Parva Kedington Cookley Green Lambfair Green Great Bricett Coltsfoot Green Bungay Creeting Bottoms Blaxhall Hundon Offton Stratford St Mary Hoo Brook Green Hitcham Lower Raydon Botesdale Green Upper Town Whatfield Mill Green Normanston Wootten Green Great Green Market Weston Great Common Calford Green Laxfield Button Haugh Green Occold Spexhall Santon Downham Chilton Street Hoxne Cole's Green Kittle's Corner Burstall Sibton Green Hog's Corner Drakestone Green Bridge Street Kessingland Beach Chedburgh Old Felixstowe Otley Green Buxhall Foals Green Cransford Aldringham Kingshall Green Brightwell Bardwell Wixoe Bedingfield Edwardstone Great Livermere Melon Green Barnardiston Gedding Brockley Corner Saxtead Little Green Brent Eleigh Bures Timworth Hightown Green Baylham Gislingham Babel Green Stradishall Kenton Corner Whitton Bacon's Green Ashfield Green Snape Washbrook Street Rendham Mickfield Little Finborough Kersey East End Claydon Stoke-by-Clare Holton Little Thurlow Bromswell Heath Mill Hills Cotton Pound Green Barking Tye Hacheston Great Waldingfield Bird Street Barking Broadgrass Green Warren Heath Bury St Edmunds Shottisham Landwade Wick's Green Mendlesham Redisham Stackyard Green Little Saxham Upper Street Blacksmith's Green St Nicholas South Elmham Mettingham Acton Place Creeting St Peter Somerleyton Cowlinge Sutton Street Hobbles Green Priory Green Mill Hole Tostock Sotherton Kenton Thrandeston Thorpe Green Great Wratting Badwell Ash Eye Little London Woodbridge Walk Beyton Green Yaxley Lattinford Hill Flixton Winston Green Gulling Green Bush Green Hargrave Park Gate Mickley Green Brome Saxham Street Ellough Cookley Street Sutton Barnaby Green Blundeston Homersfield High Rougham Castling's Heath Melton Clopton Corner Fen Street High Street Hartest Cove Bottom Grimstone End Gibraltar Lindsey Malting End Monks Eleigh Boyton End Theberton Town Street Candle Street Wattisham Stone Russel's Green Wortham High Street Euston St Cross South Elmham Monk Soham Hanchett Village Levington Butley High Corner Bromeswell Gosland Green Scotland Street Linstead Parva Knodishall Depden Green Boyton Rendlesham The Port of Felixstowe Saxtead Green Gosbeck Worlingworth Westley Braiseworth Blackthorpe Harkstead Newthorpe Culfordheath Stores Corner Hanningfields Green Withersfield Cattishall Huntingfield Stanton Street The Downs Stanway Green Wenhaston Barton Mills Poslingford Corner Metfield Common Upper Street Mace Green Letheringham Lavenham Great Finborough Workhouse Green Mutford Chalkstone Brightwell Heath Pitcher's Green Tan Office Green Attleton Green Bradfield St Clare Back Street Rushmere St Andrew Dublin Grinstead Hill Eyke Walpole Wattisham Wetheringsett Great Cornard Upsher Green Ufford Boxford Stockhold Green Ousden William's Green Ixworth Thorington Brundon Felixstowe Friday Street Darsham Tannington Aldeburgh North Cove Acton Barley Green Little Stonham Brockford Green Bedfield Long Green Lower Falkenham Cock and End Crowfield Barsham East Green Southolt Hepworth Spratt's Street Broad Green Willisham Smithwood Green Stone Street Clopton Green Knaves Green Hestley Green Whitestreet Green Playford Dalham Stanstead Boyden End Peasenhall Sackers Green Oakley Park Saxtead St James South Elmham Kersey Tye Roman Hill Page's Green Thwaite Friston Brome Street Oldhall Green Bradfield Combust California Ringsfield Common Needham Street Heckfield Green Bruisyard Stanton Chare Hazel Stub Genesis Green Pea Porridge Green Pettistree Herringfleet Purple Hill Witnesham Shipmeadow Horham Burgh Thorney Green Capel Green Lidgate Broadway Higham Lower Green Newtown Thorpe Morieux Horner's Green Thurston Hanningfield Green Easton North Green Kelsale Middlewood Green Dallinghoo West Row Bredfield Denham Corner Kersey Upland Apsey Green Dennington Hall Thorpeness Hessett Bildeston Holbrook Cock Street Willisham Tye Great Barton Little Wratting Sternfield Wingfield Green Fressingfield Glemsford Thurston End Kirton Cox Common Pakenham Leiston Frostenden Palgrave Bobby Hill Hintlesham Framlingham Rooksey Green Mill Green Hemp Green Clements Parkway Holton St Mary Bradfield St George Great Welnetham Chediston Bull Green Assington Ilketshall St Andrew Upper Street Collipy's Green Otley Assington Green Freckenham Sproughton Newman's Green Burstallhill Battisford Whepstead Brabling Green Dennington Corner Orford Wilby Sotherton Corner East Green Lower Common Cross Green Hagmore Green Wortham Ling Beck Row Sudbury Willingham Waldringfield Heath Base Green Brockley Green Earl Stonham Knettishall Stone Common Groton Mill Common Linstead Green Henstead Rattlesden Church Common Friday Street Bures Green Hollybush Corner Brandeston The Heath Camps Heath Ford's Green Denham Daisy Green Shelley Lampardbrook Hadleigh Heath Little Wenham Winston Rodbridge Corner Langham Depden Chapel Hill Wainford Trimley St Martin Wrentham West End Brettenham Gosling Green Badwell Green Cavenham Nowton Monk Soham Green Frizzeler's Green Mole Hill Wetherup Street Sapiston Red Lodge Cranley Copdock Chilton Leys Mill Street Westhorpe Woodbridge Wordwell Badingham Capel St Mary Icklingham Hawstead Green Somerton Semer Tattingstone Hopton Rickinghall Parliament Heath Thelnetham Chickering Benacre Dorley's Corner Troston Capel St Andrew Bell's Cross Woodside View Bedfield Mount Pleasant Brackenham Westbourne Hartest Hill Benhall Street Old Newton Monewden Lawshall Green Crackthorn Corner Dunstall Green Gazeley Water Run Brockford Street Rumburgh Ipswich Southwold Bawdsey Baxter's Green Culford Westleton Cay Hill Almshouse Green Borley Green Wissington Cuckoo Green Great Glemham Risby Lower Street Ringsfield Corner Wrentham Little Cornard Ubbeston Butley Low Corner High Street Green Chelsworth Common Butley Gipsy Row Ashbocking Finningham Heveningham Weybread Street Bramford Exning Cargate Cattawade Monks Eleigh Tye Higham Annesons Corner Toad Row Bower House Tye Cockfield Barningham Kessingland Shelland Yoxford Lowestoft Coddenham Racecourse Timworth Green Tannington Place Bucklesham Saxmundham Trimley St Mary Long Thurlow Stow's Hill Little Green Brandon Haughley Pixey Green Great Blakenham Onehouse Methersgate Eastbridge Calais Street Stradbroke Shotley Common Swingleton Green Weybread St Margaret South Elmham Dennington Stanwell Green Benhall Green Frostenden Corner Earsham Street Wetherden Reydon Smear Boulge Little London Denham End Mendlesham Green Rushmere Street Metfield Nedging Tye Little Bradley Hunston Green Great Saxham Fornham St Martin Wissett Lower Layham Newton Sherbourne Street Stanningfield Westerfield Trimley Lower Street Brantham Darmsden Farnham Thistley Green Blythburgh Studlands Park Lound Honington Rushmere St Peter South Elmham Stansfield Bedingfield Street Little Livermere Bleach Green Rushbrooke Wyverstone Green Woolpit Heath Ward Green Stoke Ash Brown Street Middleton Oulton Broad Cavendish Owl's Green Church End Shingle Street Fenstead End Little Waldingfield Middleton Moor Alpheton Stowlangtoft Birds End Cobblers Corner Sotterley Wicker Street Green Westhall Haverhill Great Green Stutton Brundish Street Hinderclay Swilland Rede Pettaugh Mill Green Weston Ditch Earl's Green Weston Slough Hill Great Wenham Sudbourne Carlton Colville Shotley Clopton Holywell Row Goddard's Corner Ash Corner Swan Green Creeting St Mary Maidensgrave Lower Holbrook Covehithe West Street Clopton Green Nedging Brundish Thorndon Wangford Grundisburgh Allwood Green Ampton Campsea Ashe Undley Culpho Stoke Cock & End Stowmarket Ringshall Snape Watering Tattingstone White Horse Cherrytree Green Barnham Magpie Green Wilde Street Brampton Elmsett Mellis Harleston Thorington Street Chattisham Flixton Cookley Hoggard's Green California Hollesley Friday Street Fornham St Genevieve Preston St Mary Denston Whelp Street Blacksmith's Corner Rotten End Falkenham Sink The Street Naughton Battlies Green Felixstowe Ferry Eriswell Sowley Green Hawstead Brockley Hawkedon Beyton Wenhaston Black Heath Black Street East Barton Debach Coddenham Green Great Bealings Sutton Common Mendham Woolpit Green Little Whittingham Green Gisleham Maidenhall Alderton Wickham Market Hemley Duck Corner Shimpling Stubbing's Green Great Bradley Felsham Newbourne Great Ashfield Flempton Creeting Hills Wattisfield Ringsfield Nether Street Helmingham Priory Heath Freston Iken Ashfield Cum Thorpe Walsham le Willows Stoke Park Drinkstone Green Long Melford Waldringfield Clay Common Curlew Green Bicker's Heath Longfield Green Moulton Bacton Green Redlingfield Cross Green Audley End Great Thurlow Crowfield Green Raydon Kennett End Somersham Combs Rougham Ingham Canham's Green Barrow Upper Holton Mells Easton Green Crownland Hemingstone Nettlestead Chilton Wyverstone Little Thurlow Green Wickham Street Ilketshall St Lawrence Humble Green Poslingford Annis Hill Wyverstone Street Marlesford Coopers Corner Cocks Green Stonham Aspal Oaks Tye Chediston Green Sharpstone Street Sicklesmere Poystreet Green Blackheath Cuckoo Tye Thornham Magna Ramsholt Bacton West End Tunstall Stoke-by-Nayland Walberswick Hengrave Debenham Kettlebaston Ilketshall St Margaret Dorking Tye Cow Green Horringer Charsfield Castle Hill Halesworth Boxted Cross Green Hibb's Green Charles Tye Combs Ford Dunwich Sizewell Cretingham Bentley Kingshall Street Corton Gromford Conyer's Green Kenny Hill Martlesham Colton Wingfield Chantry Little Blakenham Battisford Tye Reydon Shadingfield Silverlace Green Dagworth Chillesford Gainsborough Harrow Green Smallwood Green Thorpe Street Thorns Mile End Lawshall Norton Little Green Aldham Otley Bottom Mill Green Broad Street Carlton Upthorpe Coney Weston Stowupland Denham Street Pinford End Button's Green Cratfield Little Knowles Green Stanton Bowbeck White Horse Corner Bell's Corner Rougham Green Little Welnetham Haughley New Street Erwarton Parham Cook's Green Stoven Tuddenham Chippenhall Green Silverley's Green Burthorpe Stratford St Andrew Meeting Green Little Glemham Oak Hill Pitmans Corner Tuddenham St Martin Earl Soham Ashfield Green Pakefield Martlesham Heath Gedgrave Hall Barham Chelmondiston Herringswell Upper Weybread Broke Hall Newmarket Stuston Athelington Thurston Planche Ballingdon Maypole Green Falkenham Aspall Beccles Little Bealings Sibton Cranmer Green Nacton Maypole Green Brampton Street Scotia Drift Washbrook Larks' Hill Uggeshall Kettleburgh Wales End Withermarsh Green Drybridge Hill Chevington Haughley Green Framsden Lackford Ringshall Stocks Stonecross Green Wickham Green Leavenheath Denham Green Botesdale Clare Burgate Sweffling Great Green Lady's Green Gunton Kesgrave Kentford Elveden Wentford Hanchett End Polstead Heath Boot Street Greenwich Dandy Corner Little Eriswell Fakenham Magna Bruisyard Street Shop Corner Farley Green Broad Green Duke Street Rose Hill The Woodlands