Healthcare Marketing in Linstead Parva

Get in touch

Healthcare Advertising in Linstead Parva

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in IP19 0

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Linstead Parva

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Linstead Parva  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Linstead Parva (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Swingleton Green Rougham Brockley Green Cargate Swilland Base Green Wissington Hanningfields Green Shimpling Street Great Glemham Levington Wattisfield Oakley Park Normanston Hillside Butley Low Corner Monks Eleigh Poystreet Green Knodishall Denham Corner Chantry Wilby Goddard's Corner Stanton Chare Sutton Purple Hill Cranley Nettlestead Clopton Corner Chelmondiston Risby Worlingworth Great Bealings Castle Hill Assington Ilketshall St Margaret Trimley Lower Street Bell's Cross Rendham Windsor Green Moats Tye Upsher Green Whitton Hengrave Kedington Theberton Gedgrave Hall Darsham Conyer's Green Kenny Hill Cowlinge Alderton North Cove Lowestoft Little Eriswell Mendlesham Thrandeston Covehithe Gislingham Westleton Tattingstone White Horse Thorington Street Earsham Street Easton Heveningham Cransford Little Saxham Capel St Mary Ford's Green Cole's Green Charsfield Great Waldingfield Denham Street Moulton Barrow Button Haugh Green Oakley Chilton Leys Kennett End Freston Ampton Chediston Green Great Common Canham's Green Cock and End Lampardbrook Larks' Hill Sotherton Sotherton Corner Oulton Broad Green Drybridge Hill Worlington Brantham Thorney Green Magpie Green Attleton Green Lambfair Green Old Felixstowe Stone Street Pitcher's Green Stanton Street Smallwood Green Landwade West End Long Melford Bedfield Long Green Wickham Street Corton Almshouse Green Eye Walsham le Willows Chickering Middlewood Green Monk Soham Wentford Woodside View Sternfield Great Finborough Milden Edwardstone Shotley Common Yoxford Raydon Falkenham Elmsett Hadleigh Nedging Ipswich Lakenheath Bury St Edmunds Babel Green Henley Red Lodge Barningham Peasenhall Acton Place Hacheston Martlesham Heath Hestley Green Hawkedon Tostock East Green Brabling Green Mutford Rotten End Middleton Moor Boxted Woolpit Green Hoxne Felixstowe Ferry Earl Soham Friday Street Wattisham Sotterley Saxmundham Barking Bell's Corner Benacre Creeting Hills Gedgrave Hobbles Green Sherbourne Street Bush Green Icklingham Broad Green Metfield Common Mill Common Broke Hall North Green Bromeswell Undley Stone Common Great Blakenham Flixton Thurston Naughton Little Blakenham Horner's Green Shottisham Walberswick Withersfield Bures Green Debach Methersgate Bures Cobblers Corner Bacton Green Upper Street Brundon Chilton Stratford St Andrew Fornham St Genevieve The Downs Denham Green Owl's Green Wordwell Calais Street Depden Green Thorns North Warren Lawshall Stradbroke Stonecross Green Priory Green Occold Haughley New Street Broom's Barn Stoke Park Cross Green Cranmer Green Thorpeness Hadleigh Heath Holton St Mary Monks Eleigh Tye Tuddenham Lindsey Cow Green Capon's Green Chimswell St Peter South Elmham Trimley St Mary Brown Street Cook's Green Honey Tye Brandon The Port of Felixstowe Pitmans Corner Barnardiston Wortham Ling Kersey Clay Common Mace Green Ixworth Thorpe Thorpe Green Dorking Tye Rose Hill Cavendish Tunstall Melton Thorndon Lidgate Buxhall Brackenham Burstall Humble Green Hartest Hill Bungay Fakenham Magna Colchester Green Hunston Green Frostenden Bedingfield Street Gedding Letheringham Rede Little Bradley Farnham Otley Thornham Parva Foals Green Upper Weybread High Street Toad Row Wingfield Green Newbourne Drakestone Green Burgh Friday Street Mildenhall Holton Aspall Mill Hills Langham Culford Gibraltar St Nicholas South Elmham Alpheton Cookley Rickinghall Southolt Audley End Baylham Stone Apsey Green Button's Green Spexhall Westbourne Semer Forward Green Crackthorn Corner Newman's Green Cookley Green Water Run Weybread Street Assington Green Claydon East Green Wetherup Street Beck Row Holywell Row Broadway Woolpit Chillesford Saxham Street Lawshall Green Sutton Common Grundisburgh Great Green Little Green Elveden Coopers Corner William's Green Cuckold's Green Hitcham Hargrave Blackheath Dennington Corner Withersdale Street Stowupland Lower Street Sharpstone Street Wixoe Brent Eleigh Carlton Ashbocking Cherrytree Green Stanton Castling's Heath Darmsden Cove Bottom All Saints' South Elmham Potash Newtown Cornard Tye Little Green Blacksmith's Corner Parkway Mole Hill Stansfield Bramford Sweffling Hemp Green Thorpe Street Warren Heath Wenhaston Thurston Planche Barton Mills Slough Hill Blackthorpe Upthorpe Wrentham West End Linstead Green Groton Friston Little Wenham Bridge Street Cross Street Brampton Little London Easton Bavents Duke Street Campsea Ashe Haverhill Gipping Cuckoo Green Dagworth Annis Hill Newthorpe Burgate Stradishall Palgrave Akenham Cocks Green Somersham Brightwell Sibton Green Mellis Green Dalham Lackford High Rougham Wetherden Chattisham Lower Falkenham Waldringfield Heath Ramsholt Little Stonham Felixstowe Thwaite Fingal Street Kingshall Street Buxhall Fen Street St Cross South Elmham Maidensgrave Uggeshall Athelington Ousden Pound Green Chelsworth Common Whitestreet Green Timworth Green Polstead Norton Little Green Bicker's Heath Mells Little Glemham Aldringham Lindsey Tye Lower Hacheston Workhouse Green Bradfield St Clare Chevington Rodbridge Corner Kessingland Allwood Green The Heath Earl's Green Rumburgh Lower Layham St James South Elmham Weston Ditch California Aldeburgh Wenhaston Black Heath Butley Woodbridge Walk Leiston Kelsale Temple End Boxford Hunston Mettingham Hollesley Somerton Acton Wickham Skeith Shelley Hasketon Boyden End Little Waldingfield Eastbridge Chediston Kessingland Beach Nedging Tye Haughley Studlands Park Barnaby Green Stanway Green Bramfield Burstallhill Stow's Hill Rattlesden Otley Bottom Smithwood Green Flempton Wyverstone Green Creeting St Mary Freckenham Trimley St Martin Brettenham Lower Common Wick's Green Heckfield Green Worlingham Withermarsh Green Silverlace Green Ringshall Stocks Ringsfield Corner Higham Birds End Wingfield Poslingford Hepworth Fornham All Saints Willisham Tye Great Saxham Kersey Tye Denston Mill Green Stockhold Green Kirton Cox Common High Street Badingham Pakefield Stowlangtoft Dennington Hall Boyton End Bardwell Harrow Green Racecourse Chimney Street Gulling Green Otley Green Beyton Green Upper Street Great Wratting Hazel Stub Ilketshall St Lawrence Burthorpe Great Bricett Sutton Street Thelnetham Shimpling Earl Stonham St Michael South Elmham Lower Green Annesons Corner Lower Raydon Sicklesmere Linstead Parva Bruisyard Wissett Camps Heath Gunton Finningham Candle Street Cotton East Bergholt Kirkley Shingle Street Sudbourne Wootten Green Lower Holbrook Priory Heath Mendlesham Green Polstead Heath Bildeston Fenstead End Framsden Barnham Elmswell Clopton Green Hulver Street Pettistree Sizewell Westhorpe Wangford Redlingfield Stone Street Kettleburgh Little Bealings Whatfield Santon Downham Offton South Cove Cattawade Great Green Stoke-by-Clare Snape Watering Drinkstone Mill Hole Willingham Harkstead Metfield Mendham Bobby Hill Hemley Combs Knettishall Lattinford Hill Martlesham Rougham Green Hinderclay Coldfair Green Swan Green Blundeston Stackyard Green Russel's Green Dublin Shop Corner Henstead Coddenham Green Botesdale Green Stutton Bradfield St George Fornham St Martin Wangford Brockley Yaxley Lavenham Wickham Green Collipy's Green Maypole Green Blaxhall Gosbeck Cratfield California Thorpe Morieux Walpole Long Thurlow Wyverstone Street West Row Stoke Ash Nowton Baylham Knaves Green Westley Cock Street Carlton Colville Felsham Washbrook Street Bedfield Ufford Dorley's Corner Chapel Hill Cross Green Monewden Reydon Exning Great Welnetham Mickfield Stanningfield Onehouse Wrentham Duck Corner Hawstead Orford Brook Green Cookley Street Little London East End Bromswell Heath Clopton Green Barking Tye Beccles Bawdsey Shipmeadow Leavenheath Herringfleet Braiseworth Park Gate Weybread Market Weston Boardy Green Rushbrooke Shadingfield Easton Green Hundon Longfield Green Westerfield Bloodman's Corner Ingham Wainford Thistley Green Great Barton Denham End Lound Bentley Newmarket Belstead Cretingham Clopton Green Bacon's Green Dunwich Sackers Green White Horse Corner Butley High Corner Kersey Upland Borley Green Mount Pleasant Bucklesham Great Green Barley Green Curlew Green Denham Hawstead Green Wilde Street Badwell Green Bower House Tye Genesis Green Capel St Andrew Woodbridge Shelland Gosling Green Wickham Street Upper Holton Saxtead Little Green Beyton Fressingfield Wickhambrook Rose Green The Street West Street Bull Green West Stow Cay Hill Rishangles Honington Little Wratting Chippenhall Green Brandeston Ellough Dennington Rushmere St Andrew Thornham Magna High Street Green Frostenden Corner Flixton Shotley Gate Botesdale Gazeley Battlesea Green Bedingfield Bredfield Eyke Whepstead Chedburgh Hollybush Corner Black Street Little Livermere Nacton Four Ashes Spratt's Street Barham Tannington Place Horham Washbrook Ixworth Hagmore Green Crowfield Green Maidenhall Nayland Rushmere Street Crownland East Barton Upper Street Rooksey Green Chilton Street Great Ashfield Bucks Horn Place Rendlesham Colton Horringer Mickley Green Framlingham Boulge The Woodlands Little Knowles Green Pinford End North Green Bird Street Blacksmith's Green Brome Street Clements Sproughton Poslingford Corner Southwold Cockfield Brampton Street Battlies Green St Margaret South Elmham Herringswell Erwarton Little Thurlow Green Ash Corner Flowton Boyton Wattisham Stone Hanchett End Malting End Culfordheath Little Cornard Kenton Gainsborough Oak Hill Upper Town Brundish Street Ringshall Thurston End Brockford Green Capel Green Cattishall Hoo Walton Parliament Heath Ash Street Stuston Little Thurlow Creeting Bottoms Sibton Crown Corner Tuddenham St Martin Troston Silverley's Green Sapiston Church Common Gisleham Cock & End Scotia Drift Hintlesham Denham Great Bradley East End Somerleyton Creeting St Peter Norton Stoke Kingshall Green Kittle's Corner Brightwell Heath Fen Street Back Street Tan Office Daisy Green Stoven Hopton Old Newton Gromford Mill Green Ilketshall St Andrew Page's Green Hemingstone Wetherden Upper Town Washmere Green Stubbing's Green Oldhall Green Woolverstone Chalkstone Reydon Smear Holbrook Round Maple Badwell Ash Mellis Playford Great Livermere Hightown Green Willisham Hibb's Green Homersfield Glemsford Stonham Aspal Bacton Harleston Ashfield Cum Thorpe Cross Green Bradfield Combust Wickham Market Hanchett Village Calford Green Weston Helmingham Debenham Needham Market Oaks Tye Preston St Mary Benhall Street Barnby Clopton Lady's Green Brome Copdock Woolpit Heath Ringsfield Common The City Stores Corner Wortham Frizzeler's Green Stock Hill Iken Great Wenham Dandy Corner Winston Green Boot Street Mill Green Ubbeston Great Cornard Benhall Green Redisham Stanstead Church End Falkenham Sink Tan Office Green Cuckoo Tye Coddenham Whelp Street Middleton Ashfield Green Saxtead Hoggard's Green Blythburgh Saxtead Green Greenwich Bleach Green Monk Soham Green Kesgrave Ashfield Green Stratford St Mary Hessett Fen Street Cavenham Newton Gosland Green Brundish Town Street Bruisyard Street Hog's Corner Wilsey Melon Green Chelsworth Westhall Marlesford Pea Porridge Green Great Thurlow Needham Street Baxter's Green Wyverstone Saxtead Bottom Ballingdon High Street Hanningfield Green Aldham Little Finborough Barsham Kenton Corner Sowley Green Pixey Green Grinstead Hill Grimstone End Broad Street Upper Layham Laxfield Haughley Green Timworth Meeting Green Blyford Broadgrass Green Sudbury Rushmere Oulton Broad Depden Combs Ford Redgrave Tattingstone Winston Little Welnetham Battisford Tye Tannington Scotland Street Mill Street Eriswell Ringsfield Mill Green Nether Street Hartest Dunstall Green Wales End Stanwell Green Drinkstone Green Parham Brockley Corner Wetheringsett Little Whittingham Green Coltsfoot Green Wicker Street Green Crowfield Wherstead Daisy Green Pakenham Friday Street Coney Weston Shotley Clare Charles Tye Kentford Stoke-by-Nayland Witnesham Farley Green Gipsy Row Euston Kettlebaston Bowbeck Stowmarket Brockford Street Snape Waldringfield Syleham Huntingfield Pettaugh Battisford Higham Halesworth Culpho Ward Green Thorington Roman Hill Mile End Dallinghoo Maypole Green