Healthcare Marketing in Priory Green

Get in touch

Healthcare Advertising in Priory Green

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in CO10 5

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Priory Green

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Priory Green  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Priory Green (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Hargrave Southolt Metfield Brundish High Street Frostenden Audley End Gisleham Forward Green Chippenhall Green Rishangles Milden Great Bealings Cox Common Upper Street Smithwood Green Rotten End Daisy Green Higham Kingshall Street Chelsworth Goddard's Corner Upper Holton Fenstead End Calais Street Hawstead Green Blacksmith's Green Burgh Wingfield Green Broad Green Easton Green Stow's Hill Rushmere Base Green The Port of Felixstowe Fingal Street Cross Green Coney Weston Hacheston West Street Hitcham Westleton Bramford Washbrook Chilton Street Herringswell Hibb's Green Withermarsh Green Kenton Stanstead Clopton Green Thorney Green Honey Tye Coldfair Green Cock & End Mendlesham Green Hepworth Maypole Green Broadway Brundon Kessingland Saxtead Bottom Wainford Gosling Green Lindsey Tye Denham Hartest Malting End Haughley Green Stanway Green Pakefield Great Green Heveningham Lower Green Dublin Benacre Worlington Fornham St Martin North Warren Ringshall Sapiston Bury St Edmunds Kingshall Green Dorley's Corner Helmingham Hemingstone Cole's Green Pixey Green Weybread Worlingworth Preston St Mary Halesworth California Nettlestead Bromswell Heath Letheringham Oakley Dennington Hall Hanningfields Green Yoxford Barnby Newton Bicker's Heath Coltsfoot Green Rendlesham Silverley's Green Somerton Conyer's Green Sherbourne Street Town Street Carlton Colville Barking Bromeswell Cornard Tye Canham's Green Gipsy Row Norton Little Green Broad Street Wales End Heckfield Green Stonham Aspal Wattisfield Linstead Parva Shottisham Aldringham Methersgate Stock Hill Great Saxham Orford Gulling Green Lound Cranmer Green Clay Common Benhall Green Reydon Barrow Troston Fornham St Genevieve Melton Broke Hall Easton Hasketon Kettleburgh Bungay Hoggard's Green Henstead Great Livermere Mill Green Cotton Wangford Saxtead Brook Green Sharpstone Street Shelland Cavenham Stanningfield Spexhall Naughton Haverhill Poslingford Corner Ipswich Freckenham Dunwich California Toad Row Mettingham Nowton Lawshall Blyford Saxtead Little Green Ward Green Mill Green Thurston Sotherton Bird Street Butley Low Corner Park Gate Semer Ilketshall St Margaret Chantry Whelp Street Swingleton Green Hemley Thorpe Morieux West End Iken Oulton Great Wenham Lavenham Oulton Broad Homersfield Great Thurlow Cuckoo Tye Maypole Green Colton Kelsale Potash Gedgrave Chediston Green Candle Street Fen Street Longfield Green Thorns Stradbroke Kirton Acton Place Stowmarket Poslingford Bedfield Long Green Wilsey Cock Street Roman Hill Wentford Mill Hills Birds End Baylham St James South Elmham Falkenham Sweffling Genesis Green Coopers Corner Weston Ditch Wortham Shop Corner Water Run Felixstowe Creeting Bottoms Clopton Corner Monk Soham Horham South Cove Sternfield Battisford Tye East End Timworth Stanwell Green Barton Mills Flixton Lowestoft Bucks Horn Place Battlies Green Calford Green Kennett End Friday Street Duke Street Barnham Hobbles Green Tannington Place Boot Street Otley Green Middleton Moor Tunstall Sibton Green Little Green Blackheath Cretingham Scotia Drift Monk Soham Green Linstead Green Aldham Mount Pleasant Beck Row Cove Bottom Blackthorpe Pea Porridge Green The Heath Southwold Upper Town Gazeley Clements Ringsfield Corner Crackthorn Corner Russel's Green Brightwell Heath Wixoe Wattisham Stone Easton Bavents Lawshall Green Collipy's Green Tuddenham St Martin East Bergholt Whitton Thurston End Little Cornard Brockley Great Bricett Duck Corner Lower Street Harrow Green Haughley Hoo Friday Street The Woodlands Little Welnetham Wickham Street Burthorpe Bildeston Martlesham Heath Beyton Holywell Row Wicker Street Green Hinderclay Chedburgh Coddenham Green North Green Rickinghall Little Bradley Marlesford Theberton Stoke Park Shelley Leiston Westley Edwardstone Crowfield Green Cross Green Denham Great Common Woolpit Great Ashfield St Michael South Elmham Ufford Falkenham Sink Willingham Priory Heath Wangford Upper Street Stone Common Bruisyard Little Stonham Creeting St Mary Claydon Crowfield East End Gainsborough Wyverstone Back Street Reydon Smear Hulver Street Church Common Ingham Oaks Tye Gosland Green Washmere Green Woodside View Mace Green Boulge Little Thurlow Pettistree Greenwich Thorington Street High Street Cobblers Corner Uggeshall Copdock Middlewood Green Holbrook Dennington Corner Thorpe Green Racecourse The City Newmarket Upper Weybread Shotley Gate Mendham Drybridge Hill Combs Ford Foals Green Swilland Buxhall William's Green Chilton Cavendish Daisy Green Stanton Street Little Wenham Castle Hill Darmsden Hawkedon Wetherden Upper Town Thorington Dunstall Green Brampton Coddenham Bardwell Great Bradley Whitestreet Green Little Livermere Carlton Stockhold Green Great Barton Newman's Green Bures Ford's Green Acton Great Welnetham Grimstone End Wickham Green St Margaret South Elmham Bacton Colchester Green Cranley Sowley Green Ousden Stratford St Mary Sotterley Temple End Alderton Ramsholt Lady's Green Denham Corner Beyton Green Debach Elmsett Creeting Hills Framsden Gedding Thornham Magna Parkway Rougham Cockfield Owl's Green Onehouse Kessingland Beach Lower Raydon Windsor Green Stoke-by-Nayland Glemsford Clopton Otley Cookley St Nicholas South Elmham Butley Ubbeston Benhall Street Walpole Redlingfield Kenton Corner Denston Hopton Ballingdon Mendlesham Chapel Hill Mellis Lakenheath Weston Chilton Leys Hawstead Baylham Stone Melon Green Boyton Little Saxham Wenhaston Black Heath Mill Common Sudbury Clare Hestley Green Rodbridge Corner Martlesham Eye Somersham Creeting St Peter Ixworth Thorpe Kittle's Corner Bobby Hill Wingfield Cross Street Earl Stonham Button Haugh Green Huntingfield Cransford Purple Hill Little Knowles Green Dandy Corner Frostenden Corner Woodbridge Walk Rendham Whepstead Lidgate Ellough Hanchett Village Norton Battisford Hartest Hill Brent Eleigh Langham Harleston Shipmeadow Haughley New Street Walton Raydon Mickfield Monewden Gromford Assington Green Chillesford Broom's Barn Aspall Butley High Corner Bucklesham Whatfield Brome Street Oldhall Green Lampardbrook Old Felixstowe North Green Wissett Washbrook Street Corton Parliament Heath Bridge Street Brantham Pound Green Hanningfield Green Willisham Parham Wissington Long Melford Debenham Mutford Darsham Waldringfield Redgrave West Stow Beccles Capel St Andrew Hillside Wilde Street Bloodman's Corner Oak Hill Chelmondiston Slough Hill Tostock Hollybush Corner Sibton Gipping Polstead Bradfield St George Ilketshall St Lawrence Stone Street Nedging Burgate Hunston Green Badingham Risby Bush Green Tan Office Green Thrandeston Newbourne Shadingfield Stone Street Bures Green Tannington Willisham Tye Alpheton Ringsfield Little Eriswell Culfordheath Ashfield Cum Thorpe Barnaby Green White Horse Corner Levington Stanton Little Glemham Ringshall Stocks Exning Maidensgrave Sproughton Brightwell Little London Baxter's Green Playford Chelsworth Common Great Finborough Sackers Green Saxham Street Freston Withersfield Dennington Woolpit Green Bedingfield Street Chimswell Kersey Tye Mill Street Hadleigh Saxmundham Rose Hill Brockley Corner Brandon Castling's Heath Rumburgh Crown Corner Cookley Street Bradfield St Clare Dagworth Stowupland Mill Green Stoke Burstall Aldeburgh Mill Green Trimley St Martin Wyverstone Street Swan Green Assington Badwell Green Hoxne Sotherton Corner Grundisburgh Landwade Rede Eyke Cook's Green Cowlinge Stoven Botesdale Green Lower Hacheston Great Waldingfield Witnesham Earsham Street Fakenham Magna Upper Street Lattinford Hill Pettaugh Barking Tye Newtown Nayland Almshouse Green Drakestone Green Larks' Hill Groton Spratt's Street Shimpling Stanton Chare Boyton End Charles Tye Finningham Moulton Fressingfield Stuston Brundish Street Kentford Ash Street East Barton Wordwell Little London Thorndon Eastbridge Cock and End Rushmere Street Culford Curlew Green Boxted Elmswell Camps Heath Buxhall Fen Street Pitmans Corner Bedingfield Brockford Street Newthorpe Blythburgh Westhorpe Mill Hole Athelington Little Green Wrentham Nether Street Needham Market Cow Green Barham Fen Street Stradishall Wrentham West End Sutton Westerfield Cay Hill Offton Tan Office Wenhaston Wickhambrook Capel St Mary Woolverstone Woodbridge Hemp Green Barley Green Babel Green Knaves Green High Street Stratford St Andrew Kenny Hill Boardy Green Earl's Green Chickering Upper Layham Bacon's Green Mells Gislingham Honington Church End Harkstead Pitcher's Green Lindsey Tattingstone Otley Bottom Stonecross Green Great Cornard Great Glemham Felixstowe Ferry Wetherden Normanston Eriswell Round Maple Market Weston Shimpling Street Hadleigh Heath Little Waldingfield Studlands Park Bentley Rooksey Green Hundon Icklingham Snape Watering Shotley Hessett Smallwood Green Shingle Street Wyverstone Green Somerleyton North Cove Needham Street Brabling Green Priory Green Bower House Tye Meeting Green Wootten Green Westhall Cattawade Sicklesmere Barsham Wick's Green Waldringfield Heath Cherrytree Green Stoke Ash Hunston Nacton Ashbocking Tuddenham Wilby Lower Holbrook Withersdale Street Drinkstone Charsfield Red Lodge Walsham le Willows Blundeston Friston Button's Green Barnardiston Little Thurlow Green Rushbrooke Weybread Street Blaxhall Belstead Little Blakenham Boxford Hightown Green Gedgrave Hall Blacksmith's Corner Cookley Green High Street Green Westbourne Worlingham Yaxley Thelnetham Bull Green Euston Erwarton Timworth Green Brome Hengrave Broadgrass Green Palgrave Wickham Skeith High Rougham Ringsfield Common Holton St Mary Great Wratting Cuckoo Green Brandeston Attleton Green Ixworth St Peter South Elmham Brampton Street Bradfield Combust Capon's Green Brackenham Redisham Wherstead Battlesea Green Bredfield Four Ashes Scotland Street Upthorpe Bruisyard Street Pakenham Bedfield Flixton East Green Burstallhill Wetheringsett Thwaite Denham End Undley Winston Syleham Ilketshall St Andrew Farnham Flowton Denham Street Dalham Allwood Green Metfield Common Chediston Little Bealings Leavenheath Felsham Depden Chalkstone Thorpe Street Little Wratting Little Finborough Badwell Ash Great Green West Row Akenham Gibraltar Mole Hill All Saints' South Elmham Hazel Stub Herringfleet Hagmore Green Broad Green Nedging Tye Frizzeler's Green Sudbourne Denham Green Culpho Kirkley Thistley Green Silverlace Green Bawdsey Page's Green Lackford Fornham All Saints Boyden End Lower Common Ashfield Green Horringer Wortham Ling Holton The Downs Woolpit Heath Black Street Saxtead Green Great Green Mile End Botesdale Kettlebaston Thorpeness Monks Eleigh Mickley Green Gosbeck The Street Great Blakenham Thornham Parva Peasenhall Gunton Cocks Green Depden Green Covehithe Henley Earl Soham Tattingstone White Horse Sutton Street Bell's Cross Maidenhall Shotley Common Ashfield Green Wetherup Street Stansfield Braiseworth Moats Tye Chattisham Cattishall Kedington Cuckold's Green Ampton Apsey Green Warren Heath Horner's Green Elveden Bell's Corner Hollesley Poystreet Green Drinkstone Green Stoke-by-Clare Cratfield Workhouse Green Flempton Crownland Lower Layham Oakley Park Wickham Street Long Thurlow Borley Green Wattisham Grinstead Hill Lower Falkenham Kersey Upland Annesons Corner Clopton Green Combs Rattlesden Stutton Occold Thurston Planche Laxfield Rose Green Chimney Street Walberswick Annis Hill Bacton Green Humble Green Pinford End Rushmere St Andrew Dorking Tye Hanchett End Cargate Bowbeck Ash Corner Bramfield Santon Downham Snape Brown Street Polstead Heath Lambfair Green Bleach Green Framlingham Hog's Corner Farley Green East Green Stackyard Green Brockford Green Cross Green Kersey Sizewell Brockley Green Knodishall Higham Capel Green Clopton Green Kesgrave Chevington Sutton Common Old Newton Trimley St Mary Monks Eleigh Tye Upsher Green Barningham Mildenhall Stubbing's Green Middleton Trimley Lower Street Brettenham Campsea Ashe Rougham Green Magpie Green Dallinghoo Friday Street Winston Green Stores Corner St Cross South Elmham Wickham Market Little Whittingham Green Hintlesham Mellis Green Stowlangtoft Knettishall