Healthcare Marketing in Silverley's Green

Get in touch

Healthcare Advertising in Silverley's Green

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in IP19 0

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Silverley's Green

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Silverley's Green  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Silverley's Green (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Melon Green Friday Street Rattlesden Greenwich Sweffling Chevington Chelmondiston Wilby Somerleyton Park Gate Stoke Park Combs Covehithe Wetheringsett Upper Street Yaxley Hazel Stub Drybridge Hill Cavendish Monewden Pinford End Market Weston Gedgrave Hall Mickley Green Creeting St Peter Timworth Green Beyton Daisy Green Wilsey Redisham Cay Hill Cove Bottom Long Melford Ballingdon Hemley Newbourne Culfordheath Rushmere Street Tan Office Green Whatfield West Row Winston Green Buxhall Middleton Moor Fen Street Great Green Cock and End High Street Bowbeck Snape Watering Brome Street Norton Little Green Ufford Kessingland Beach Pakenham Newmarket Thelnetham Bruisyard Street Knodishall Hasketon Boyton Undley Charles Tye Benhall Street Mile End Naughton Worlingworth Walberswick Brundish Holton Moats Tye Colton Playford Rougham Meeting Green Bedingfield Street Stanway Green Hadleigh Heath Ringshall Chapel Hill Lavenham Wattisham Beccles Thistley Green Chelsworth Frostenden Rougham Green Mendlesham Barnaby Green Snape Saxtead Green Cock Street Bleach Green Framsden Bures Green Coddenham Lower Common Cookley Green The Street Santon Downham Capel St Mary Butley Low Corner Oldhall Green Frostenden Corner Capel St Andrew Depden Cattishall Lidgate Sutton Street Stowmarket Baylham Broad Green Copdock Hog's Corner Charsfield Eye Frizzeler's Green Withermarsh Green Old Newton Tattingstone Bildeston Weybread Street Larks' Hill Pettistree Shelland Boardy Green Woolverstone Linstead Green Helmingham Lampardbrook The Downs Stradishall Cox Common Martlesham Heath Capel Green Stonecross Green Drinkstone Green Spexhall Lower Layham Wrentham West End Ilketshall St Margaret Cross Green Sudbourne Harrow Green Mill Green Little Waldingfield Preston St Mary Clopton Green Poystreet Green Benacre Carlton Colville Wangford Rushmere Annesons Corner Ashfield Green Stratford St Mary Ashbocking Calford Green Little Knowles Green Back Street Bacton Haughley Monk Soham Barningham Hollesley Monks Eleigh Wangford Gibraltar Lady's Green Shottisham Otley Green Thorpeness Letheringham Kirkley Chickering Brome Dandy Corner Hadleigh Easton Boyton End Church Common Shipmeadow Boxford Weybread Capon's Green Brundish Street Thorney Green Bloodman's Corner Round Maple Coddenham Green Upper Weybread Buxhall Fen Street Pettaugh Euston Dagworth Burgate Stowlangtoft Wainford Great Green Sibton Shadingfield Gulling Green Thorpe Street Winston Lower Street Hanningfield Green Otley Gisleham Crackthorn Corner Great Glemham Curlew Green Dennington Hall Sotherton Corner Saxtead Bottom Chediston Dunwich Drinkstone Brook Green Wyverstone Willingham Newtown Shotley Gate Stanton Street Stoke-by-Nayland Humble Green Wootten Green Dalham Gainsborough Woodbridge Walk Stonham Aspal Butley High Corner Huntingfield Nedging Halesworth Flixton Blackthorpe Landwade Southwold Acton Chedburgh Great Wratting Knaves Green Middleton Wissington Wattisfield St Margaret South Elmham Little Thurlow Green Kersey Upland Westhall Brightwell Darsham Ringsfield Common Heckfield Green Newman's Green Methersgate Lower Falkenham East Barton Stone Street Wickham Street Mill Green Earl Soham Wetherup Street Uggeshall Hacheston Maypole Green Conyer's Green Gipping Wickham Street The Port of Felixstowe Pea Porridge Green Swilland Brockley Malting End Burthorpe Swan Green Kenton Culpho Onehouse Wickhambrook Swingleton Green Great Thurlow Horham Tannington Place Stoven Battlesea Green Attleton Green Rendlesham Fornham St Martin Priory Green Brightwell Heath California Babel Green Lattinford Hill Smallwood Green Nacton Glemsford Great Ashfield Little Green Barking Stanstead Longfield Green Witnesham Stansfield Shingle Street Aldeburgh Cobblers Corner Cratfield High Street Green Aspall Benhall Green Brettenham Cuckoo Green Poslingford Corner Long Thurlow Saxtead Shotley Town Street Clay Common Stratford St Andrew Kingshall Green Wortham Ling Botesdale Little London Occold Chattisham Aldringham Dorley's Corner Hollybush Corner Assington Green Lower Raydon Culford Daisy Green Elveden Cranmer Green Hightown Green Levington Debach Whepstead Yoxford Chediston Green Stone Street Claydon Hitcham Aldham Elmswell Trimley St Mary Fakenham Magna Great Waldingfield Butley Lindsey Tye Hoggard's Green Akenham Marlesford Brockford Green Sproughton Crowfield Green Four Ashes Little Glemham Stutton Rose Green Ingham Water Run St Peter South Elmham Wenhaston Roman Hill Mill Green Mill Hills Theberton Gunton Grimstone End Hoxne Cook's Green Eastbridge Kettleburgh Ampton Ipswich Gedding Little Stonham Oulton Broad Tan Office Ward Green Great Wenham Warren Heath Beck Row Whitton Rishangles Cock & End Chelsworth Common Carlton Bobby Hill East End Mace Green Wilde Street Brandeston Chimswell Cotton Stores Corner Hartest Hill Lakenheath Bucks Horn Place Stanningfield Brantham Crowfield Risby Little Saxham Kittle's Corner Falkenham Sink Bradfield Combust Bell's Corner Thorington Clopton Green Lound Red Lodge Tuddenham St Martin Ringsfield Little Green Palgrave Gosland Green Barnardiston Sutton Common Tattingstone White Horse Woolpit Tuddenham Dunstall Green Ashfield Cum Thorpe Willisham Upper Town Kingshall Street Westerfield Bures Metfield Common Audley End Fen Street West Stow Little Bealings Ilketshall St Lawrence Gedgrave Brampton Friday Street Honey Tye Thrandeston Shimpling Street Stone Common Thornham Magna Sibton Green Hanchett End Rotten End Holton St Mary Stradbroke Somerton Farnham Stowupland Mendlesham Green Castling's Heath Chantry Alderton Hanningfields Green Sherbourne Street Cocks Green Worlingham Church End Bentley St Michael South Elmham Little Blakenham Black Street Willisham Tye Lambfair Green Homersfield Hunston Green Hulver Street Burstallhill Whitestreet Green Chippenhall Green Clopton Green Belstead Lackford Haughley New Street Candle Street Thorndon Ashfield Green Sotterley Chilton Wicker Street Green Friston Falkenham Westley Sizewell Worlington Cattawade Potash Oak Hill Nayland Flixton Barham Holbrook Lawshall Green Hanchett Village Denham Sotherton North Cove Collipy's Green Kettlebaston Canham's Green Maidenhall Blyford Walpole Stock Hill Mill Common Walton Barton Mills Fressingfield Horner's Green Reydon Smear Pound Green Grundisburgh Southolt Parkway Combs Ford Farley Green Kesgrave Lindsey Ringshall Stocks Wixoe Nowton Coldfair Green Toad Row Russel's Green Timworth Hinderclay Denston Hawkedon Moulton Badingham Sackers Green Raydon Owl's Green Boot Street Slough Hill Lawshall California Thwaite Crown Corner Higham Hemp Green Linstead Parva Little Livermere Wick's Green Duck Corner Syleham Sowley Green Middlewood Green Henley All Saints' South Elmham Chilton Street Coney Weston Parliament Heath Harleston Cookley Wetherden Gislingham Stanton Castle Hill Foals Green Little Cornard St Nicholas South Elmham Mill Street Fornham St Genevieve Cargate Cranley Needham Market Kirton Tostock Kenny Hill Wales End Little Wenham Polstead Broad Street Cornard Tye Eriswell Hintlesham Hoo Borley Green Wyverstone Street Haughley Green Peasenhall Haverhill Rickinghall Upper Holton Apsey Green Clopton Newthorpe Wenhaston Black Heath Thurston Monk Soham Green Woolpit Green Annis Hill Rushbrooke Baxter's Green Blundeston Hopton Sudbury Mildenhall Colchester Green St Cross South Elmham Sicklesmere Upthorpe West End Cretingham Washbrook Street Felixstowe Duke Street Bedfield Broadway Shotley Common Normanston Rumburgh Bridge Street Drakestone Green Cherrytree Green Upsher Green Corton Martlesham Forward Green Brabling Green Mellis Brundon Great Bradley Broad Green Coopers Corner Assington The City Kelsale Wyverstone Green Athelington Hengrave Burgh White Horse Corner Hargrave Thornham Parva Stoke Sutton Wickham Skeith Denham Corner Flowton Nedging Tye Mole Hill Blacksmith's Corner Cross Green Easton Bavents High Street North Green Mendham Brackenham Milden Bucklesham Denham Street Bungay Hundon Leavenheath Bower House Tye Wickham Market Reydon Little Thurlow Oakley Park Great Green Studlands Park Ilketshall St Andrew The Woodlands Poslingford Wissett Baylham Stone Stoke-by-Clare Barrow Ubbeston High Rougham Burstall Hepworth Battisford Blacksmith's Green Rooksey Green Polstead Heath Fenstead End Button's Green The Heath Badwell Ash Rede Hunston Higham Broadgrass Green Rodbridge Corner Rose Hill Hillside Redlingfield Kennett End Barnham Bromswell Heath Crownland Brandon Almshouse Green Thurston End Chalkstone Wordwell Gosbeck Freston Racecourse Goddard's Corner Cockfield Clements Kersey Heveningham Temple End Wattisham Stone Brockley Corner Bardwell Creeting Hills Boyden End Stoke Ash Dublin Maypole Green Cookley Street East Green Icklingham Monks Eleigh Tye Clare Blythburgh Eyke Bell's Cross Thorington Street Brampton Street Finningham Melton Great Barton Thurston Planche Calais Street Thorpe Green Flempton High Street Denham End Sternfield Washbrook Great Bricett Bruisyard Blaxhall Botesdale Green Easton Green Shelley Langham Battlies Green Silverlace Green Bradfield St George Maidensgrave Campsea Ashe Upper Layham Woodbridge Mells North Green Trimley Lower Street Saxmundham Earl's Green Stanwell Green Felixstowe Ferry Lower Holbrook Bromeswell Elmsett Honington Herringfleet Tunstall Denham Green Old Felixstowe Grinstead Hill Horringer Woolpit Heath Barnby Mutford Pitcher's Green Smithwood Green Ixworth South Cove Earsham Street Gipsy Row East End Button Haugh Green Windsor Green Chillesford Beyton Green Waldringfield Heath Bramford Newton Kentford Waldringfield Great Bealings Groton Acton Place Upper Street Gazeley Little Wratting Cowlinge Wrentham Great Blakenham Walsham le Willows Woodside View Little Finborough Chimney Street Dennington Corner East Bergholt Brockley Green Cavenham Bush Green Badwell Green East Green Cole's Green Redgrave Stubbing's Green Sapiston Edwardstone Oakley Framlingham Bredfield Braiseworth Great Common Saxtead Little Green Ramsholt Laxfield Denham Gromford Leiston Kedington Stockhold Green Clopton Corner Creeting St Mary Washmere Green Ixworth Thorpe Westleton Birds End North Warren Herringswell Cuckoo Tye Base Green Boxted Parham Coltsfoot Green Genesis Green Saxham Street Cransford Ellough Depden Green Blackheath Bramfield Pitmans Corner Brockford Street Withersdale Street Little London Oaks Tye Battisford Tye Hobbles Green Boulge Fornham All Saints Wingfield Cross Street William's Green Stuston Hestley Green Henstead Thorpe Morieux Weston Kersey Tye Bird Street Great Welnetham Hemingstone Allwood Green Mount Pleasant Hessett Troston Scotia Drift Cuckold's Green Stackyard Green Westbourne Friday Street Brown Street Debenham Great Cornard Whelp Street Hagmore Green Wickham Green St James South Elmham Rendham Rushmere St Andrew Somersham Alpheton Kenton Corner Bicker's Heath Broom's Barn Harkstead Gosling Green Wortham Earl Stonham Westhorpe Little Eriswell Lower Hacheston Barsham Great Livermere Little Whittingham Green Purple Hill Hawstead Workhouse Green Norton Ford's Green Page's Green Bury St Edmunds Creeting Bottoms Wherstead Broke Hall Bacon's Green Lower Green Kessingland Trimley St Martin Exning Scotland Street Magpie Green Mill Hole Ousden Pixey Green Mellis Green Sharpstone Street Weston Ditch Thorns Mettingham Wentford Needham Street Offton Spratt's Street Ash Street Otley Bottom Wetherden Upper Town Priory Heath Darmsden Metfield Stow's Hill Knettishall Camps Heath Silverley's Green Hawstead Green Holywell Row Shimpling Mill Green Freckenham Brent Eleigh Ringsfield Corner Hartest Wingfield Green Dennington Dallinghoo Nether Street Shop Corner Pakefield Upper Street Bull Green West Street Mickfield Hibb's Green Iken Bedfield Long Green Cow Green Oulton Dorking Tye Ash Corner Great Finborough Withersfield Barking Tye Bawdsey Fingal Street Stanton Chare Nettlestead Little Bradley Lowestoft Bradfield St Clare Erwarton Tannington Semer Cross Green Orford Bedingfield Little Welnetham Chilton Leys Felsham Great Saxham Bacton Green Barley Green