Healthcare Marketing in Sotterley

Get in touch

Healthcare Advertising in Sotterley

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in NR34 7

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Sotterley

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Sotterley  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Sotterley (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Saxtead Lawshall Green Sproughton Hessett Withermarsh Green Ixworth Thorpe Ufford Stone Common Page's Green West End East Barton Sotherton Letheringham Blundeston Yaxley Cock Street Little London California Sutton Common Boxted Cretingham Cherrytree Green Battlesea Green Shelland Bucklesham Camps Heath White Horse Corner Wootten Green Ingham Maypole Green Button Haugh Green Kersey Tye Linstead Parva Mickley Green Syleham Magpie Green Assington Rushmere St Andrew Lower Hacheston Hestley Green Westhorpe Candle Street Culpho Ampton Thorpe Street Felsham Hanchett Village The Heath Norton Charsfield Falkenham The Downs Cross Green Thistley Green Reydon Clopton Corner Foals Green High Street Green Glemsford Blacksmith's Corner Kersey Depden Green Pitmans Corner Beck Row Cookley Green Flempton Little Welnetham Toad Row Mill Hills Beyton Green Beyton Leiston Heckfield Green Great Common North Cove Fressingfield Snape Butley High Corner Thorney Green Otley Bottom Acton Place Mellis Almshouse Green Woodbridge Stutton Thelnetham Stratford St Andrew Stowupland Weston Washbrook Street Broadway Sutton Street Wherstead Denham Bentley St Michael South Elmham Great Green Colton Broad Green Iken Monewden Dorley's Corner Rose Hill Ashbocking Knettishall Cargate Nayland Shotley Gate Dublin Helmingham Maypole Green William's Green Hitcham Ringshall Stocks Workhouse Green Milden Stanway Green Thornham Magna Wangford Fornham St Genevieve Mill Green Wicker Street Green Sackers Green Baxter's Green Clopton Green Crackthorn Corner Denham Corner Brockley Cookley Street Broom's Barn Cove Bottom Whitton Combs Ford Henstead Botesdale Green Annis Hill Kedington Lidgate Needham Street Great Barton Brightwell Heath Weston Ditch Aspall Canham's Green Clopton Green Ringshall Gosling Green Hobbles Green Drakestone Green Benhall Street Whatfield Castling's Heath Tattingstone White Horse Cockfield California Wentford Bicker's Heath Gipsy Row Lady's Green Wattisfield Friston Battlies Green Aldham Chillesford Earl Soham Risby Carlton Colville Bungay Sotherton Corner Hepworth Bush Green Mile End Otley Green Bedfield Withersdale Street Slough Hill Holton St Mary Lound Little Waldingfield Rushmere Chelsworth Landwade Wortham Ling Snape Watering Wickham Market Hightown Green Lindsey Tannington Ringsfield Washbrook Rooksey Green Honington Badwell Green Brandon Cornard Tye Dennington Hall Eriswell Cuckold's Green Heveningham Ringsfield Corner Stanton Birds End Priory Green Belstead Cobblers Corner Bucks Horn Place Benhall Green St Cross South Elmham Duck Corner Swilland Little Livermere Normanston Stoke-by-Nayland Chilton Orford Ubbeston Hasketon Hacheston Metfield Greenwich Harkstead Russel's Green Wickhambrook Gromford Troston Freston Eye Burthorpe Middleton Moor Martlesham Kenny Hill Easton Thorington Street Knaves Green Lower Street Moulton Lavenham Tattingstone Cuckoo Tye Homersfield Pettistree Poslingford Winston Green Cox Common Pitcher's Green Allwood Green Annesons Corner Bures Green Stone Street Owl's Green Gislingham Little Blakenham Wetheringsett Parliament Heath Trimley Lower Street Little Thurlow Green Middleton Metfield Common Semer Marlesford Warren Heath Framlingham Pakefield Waldringfield Heath Darmsden Crown Corner Shelley Newthorpe Lower Common Cransford Hopton Little Wratting Trimley St Martin Wissington Exning Cotton Thurston Planche Wenhaston Black Heath Four Ashes Stowlangtoft Mace Green Sizewell Fenstead End Eyke Lattinford Hill Chilton Street Woolpit Timworth Curlew Green Hemley Thrandeston East Green Norton Little Green Rede Attleton Green Tuddenham The Street Dalham Boyton End Thorpeness Felixstowe Ferry Sherbourne Street Wickham Street Maidenhall North Warren The Port of Felixstowe Poystreet Green Nedging Tye Mill Green Mill Common Hemingstone Mount Pleasant Castle Hill Shotley Common Haughley Rotten End Fen Street Farley Green Swingleton Green Rougham Old Newton Newbourne St Nicholas South Elmham Wilde Street Stoke Ash Great Bricett Hulver Street Stansfield Pakenham Moats Tye Saxtead Bottom Martlesham Heath Capon's Green Great Blakenham East Bergholt Lawshall Sapiston Bell's Cross Gedding Thurston Cattishall Tunstall East End Dagworth Collipy's Green Wyverstone Dallinghoo Nowton Reydon Smear Great Cornard Middlewood Green Base Green Grundisburgh Barsham Hoggard's Green Kittle's Corner Little Finborough Oakley Park Holton Westerfield Burgh Bacon's Green Coldfair Green Thornham Parva Audley End Tostock Cowlinge Mill Hole Stock Hill Chevington Beccles Bloodman's Corner Forward Green Wingfield Green Boxford Clare Brockford Green Racecourse Water Run Uggeshall Brown Street Barnby All Saints' South Elmham Gulling Green Brantham Daisy Green Pinford End Round Maple Cavenham Bradfield Combust Crownland Gibraltar Thorpe Green Coddenham Dennington Drinkstone Smithwood Green Alderton Great Wratting Hog's Corner West Row Larks' Hill Bird Street Oakley Tan Office Brook Green Stoke Needham Market Hazel Stub Barking Nether Street Burgate East Green Malting End Kenton Corner Chippenhall Green Bredfield Herringfleet Wick's Green Lampardbrook Kirkley Kettlebaston Elmswell South Cove Cook's Green Hanchett End Coltsfoot Green Great Green Swan Green Little Eriswell Little Stonham Onehouse Stoke-by-Clare Chalkstone Westley Capel St Andrew Hadleigh Wrentham Parham Willisham Stanton Chare Great Livermere Dorking Tye Blackheath Edwardstone Old Felixstowe Frizzeler's Green Kessingland Beach Erwarton Rishangles Cratfield Little Green Baylham Gainsborough Little Bealings Hundon Maidensgrave Hollesley Creeting Bottoms Blythburgh Pea Porridge Green Thorington Winston Bradfield St George Upper Weybread Meeting Green Walberswick Lindsey Tye Spexhall Claydon Whepstead Brackenham Sternfield Cavendish East End Carlton Brettenham Barham Horham Little Saxham Elveden Black Street Woolverstone Denham Green Dunwich Gedgrave Hall Broke Hall Sibton Mildenhall Thorpe Morieux Thorns Hanningfields Green Framsden Wattisham Stone Silverlace Green Mells Gosbeck Little Knowles Green North Green Little Glemham Hemp Green Oulton Broad Newman's Green Stanwell Green Butley Bell's Corner Upper Town Priory Heath Stoven Bramford Wilby Monk Soham Nacton Long Thurlow Cay Hill Barnaby Green Bildeston Little London Lower Green Kirton Bacton Green Longfield Green Wales End Bradfield St Clare Conyer's Green Goddard's Corner Capel St Mary Wetherup Street Creeting St Mary Woolpit Green Polstead Theberton Cow Green Upper Holton Stow's Hill Charles Tye Fornham St Martin Saxmundham Hollybush Corner Elmsett Willingham Walton Wyverstone Green Newmarket Cross Street Cross Green Shottisham Earsham Street Pixey Green Wickham Skeith Windsor Green Akenham Aldringham Capel Green Denham End Saxtead Little Green Great Thurlow Burstall Sowley Green Flixton Great Finborough Bruisyard Pound Green Chilton Leys Langham Redlingfield Wetherden Upper Town Bramfield Chediston Green Wattisham Sicklesmere Park Gate The Woodlands Rendham Button's Green Brightwell Drinkstone Green Mettingham Oulton Stuston Great Wenham Debenham Stratford St Mary Ilketshall St Andrew Oaks Tye Bowbeck Lower Holbrook Parkway Chattisham Peasenhall Earl Stonham Willisham Tye Ipswich Rushbrooke Trimley St Mary Hadleigh Heath Little Cornard Sharpstone Street Pettaugh Cock & End Bridge Street Walsham le Willows Botesdale Stanningfield Lakenheath Boyton Aldeburgh Mole Hill Somerton Barking Tye Icklingham West Stow Brundon Monks Eleigh Wordwell Bleach Green Bower House Tye Mill Green Cock and End Kelsale Woodside View Back Street Calford Green Chantry Ballingdon Bedfield Long Green Somerleyton Ashfield Green Kingshall Green Playford Bromswell Heath Rickinghall Brockley Corner Clements Sudbourne Battisford Tye Horner's Green Chediston Crowfield Green Herringswell Colchester Green Alpheton Brockford Street Lambfair Green Newtown Witnesham Upper Street Shingle Street Rushmere Street Worlingham Crowfield Hunston Gipping Red Lodge Church End Hengrave Brampton Street Boardy Green Town Street Rougham Green Harrow Green Dennington Corner Wilsey Kentford Hawstead Green Methersgate Great Green Shadingfield Brabling Green Denham Buxhall Fen Street Blackthorpe Bardwell Fornham All Saints Huntingfield Barton Mills Spratt's Street Brome Street Kenton Campsea Ashe Tan Office Green Mill Street Newton Melon Green Stanton Street Broad Street Upper Street Hillside Eastbridge Stone Street Duke Street Market Weston High Street Higham Hagmore Green Barrow Westleton Lackford Halesworth Somersham Chimswell Little Thurlow Flixton Bawdsey Freckenham Copdock Athelington Chimney Street Saxtead Green Nettlestead Scotia Drift St Margaret South Elmham Brundish Street Ward Green Stoke Park Nedging Creeting St Peter Roman Hill Rose Green Barningham Redgrave Earl's Green Ilketshall St Lawrence Euston Cookley The City Bedingfield Calais Street Wyverstone Street Gisleham Oldhall Green Wrentham West End Otley Shimpling Bedingfield Street North Green High Rougham Mendham Hargrave Battisford Bruisyard Street Holywell Row Redisham Cattawade Thorndon Badwell Ash Ousden Darsham Stubbing's Green Wenhaston Silverley's Green Hawkedon Assington Green Fen Street Cuckoo Green Ashfield Green Corton Stores Corner Bury St Edmunds Wickham Green Ford's Green Boot Street Friday Street Kesgrave Polstead Heath Grinstead Hill Stonham Aspal Horringer Rattlesden Shimpling Street Little Green Drybridge Hill Denham Street Genesis Green Sotterley Whelp Street Covehithe Fakenham Magna Ellough Leavenheath Tannington Place Kettleburgh Hartest Frostenden Corner Burstallhill Boulge Broad Green Clopton Lowestoft Lower Raydon Knodishall Coopers Corner Wissett Braiseworth Wortham Groton Southwold Hintlesham Wixoe High Street Sibton Green Wingfield Rodbridge Corner Southolt Long Melford Woolpit Heath Ashfield Cum Thorpe Ash Corner Wainford Henley High Street Westhall Preston St Mary Thwaite Little Wenham Withersfield Levington Frostenden Kennett End St Peter South Elmham Easton Green Mendlesham Great Glemham St James South Elmham Brome Whitestreet Green Walpole Felixstowe Fingal Street Flowton Shotley Brandeston Stanstead Ilketshall St Margaret Brampton Mill Green Offton Butley Low Corner Stonecross Green Yoxford Tuddenham St Martin Hibb's Green Clopton Green Chickering Upsher Green Thurston End Harleston Cranley Dandy Corner Badingham Potash Lower Falkenham Great Welnetham Upper Street Great Bradley Kingshall Street Wickham Street Little Bradley Gunton Stowmarket Barley Green Upthorpe Ash Street Scotland Street Grimstone End Monks Eleigh Tye Combs Cocks Green Westbourne Stradbroke Brockley Green Daisy Green Wetherden Buxhall Cole's Green Chedburgh Falkenham Sink Palgrave Chapel Hill Linstead Green Oak Hill Humble Green Apsey Green Mutford Blyford Upper Layham Broadgrass Green Denston Sweffling Friday Street Chelsworth Common Easton Bavents Gedgrave Great Ashfield Stockhold Green Hartest Hill Friday Street Finningham Saxham Street Weybread Great Waldingfield Stackyard Green Poslingford Corner Dunstall Green Lower Layham Cross Green Raydon Hanningfield Green Bacton Clay Common Gosland Green Occold Hoxne Washmere Green Boyden End Blacksmith's Green Naughton Holbrook Blaxhall Hunston Green Acton Haverhill Culford Santon Downham Undley Bromeswell Waldringfield Mendlesham Green Ringsfield Common Bures Gazeley Mellis Green Great Bealings Stradishall Babel Green Depden Little Whittingham Green Bull Green Baylham Stone Brent Eleigh Worlingworth Kessingland Laxfield Bobby Hill Rumburgh West Street Wangford Benacre Shop Corner Monk Soham Green Hoo Farnham Ixworth Mickfield Rendlesham Melton Coddenham Green Kersey Upland Culfordheath Higham Studlands Park Debach Cranmer Green Woodbridge Walk Weybread Street Barnham Smallwood Green Hinderclay Haughley New Street Coney Weston Honey Tye Borley Green Purple Hill Chelmondiston Ramsholt Great Saxham Church Common Sudbury Timworth Green Shipmeadow Worlington Haughley Green Creeting Hills Brundish Hawstead Barnardiston Temple End Sutton