Healthcare Marketing in Worlington

Get in touch

Healthcare Advertising in Worlington

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in IP28 8

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Worlington

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Worlington  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Worlington (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Calford Green Bradfield St George Marlesford Church End Sizewell Drinkstone Thwaite Haverhill Barking Tye Bleach Green Rumburgh Framlingham Sapiston Dublin Barking Barton Mills East End Denham Street Cross Green Barham Charles Tye Ringsfield Bedingfield Kirton Little Finborough Colchester Green Crowfield Great Wenham Ixworth Thorpe Westhall Wootten Green West Street Mendlesham Fornham St Martin Rodbridge Corner Cornard Tye Tuddenham St Martin Friday Street Wissington Hadleigh Mile End Easton Round Maple Sternfield Combs Ford Pitcher's Green Hasketon Flempton Little Waldingfield Henstead Kersey Haughley New Street Brightwell Badwell Ash Burthorpe Cowlinge Great Bricett Lower Street Boyden End Wickham Green Shimpling Kedington Meeting Green Wrentham West End Ousden Ashfield Green Great Ashfield Debenham Rougham Green Kennett End Little Bradley Lakenheath Red Lodge Rendham Gainsborough Cuckoo Green Friday Street Withersfield Dandy Corner Ward Green Erwarton Tannington Place Town Street Bowbeck Hanchett Village Bedingfield Street Whitestreet Green Kingshall Green Duck Corner Brundon St Cross South Elmham Lampardbrook Somerton Blacksmith's Corner Pakefield Burstall Darmsden Allwood Green Redlingfield Herringswell Yaxley Four Ashes Wixoe Tattingstone White Horse Stoke Ash Cratfield Brent Eleigh Ash Corner Dallinghoo Mutford Gisleham Sutton Street Heveningham The City Little Bealings Swilland The Street Bildeston Temple End Hanningfield Green Wingfield Bredfield Curlew Green Battisford Birds End Homersfield Barnham Stone Street Oulton Broad Chickering Grundisburgh Levington Kesgrave Shottisham Westerfield Parham Orford Stone Street Stanwell Green Castle Hill Sotterley Stockhold Green Cross Street Redisham Shadingfield Wickham Street Whelp Street South Cove Stanstead Denham Pea Porridge Green Dalham Whepstead Alderton Otley Hollybush Corner Oaks Tye Rendlesham Methersgate Semer Sotherton Stores Corner Badingham Old Felixstowe Withermarsh Green Brettenham Great Green Nether Street Brundish Colton Mace Green Shotley Gate Mellis Stonecross Green William's Green Weybread Street The Heath Sibton Carlton Calais Street Mildenhall Benacre Chilton Street Water Run Bromeswell Onehouse Woolpit Green Spratt's Street Southwold Thurston Maypole Green Stanton Street Playford Monk Soham St Nicholas South Elmham Upper Layham Rose Green Langham Horringer Copdock Capel St Mary Knaves Green Butley High Corner Cattawade Claydon St Michael South Elmham Scotia Drift Spexhall Ringshall Broadway Cockfield Aldham Boyton Wyverstone Swan Green West End White Horse Corner Kersey Tye Harrow Green Cattishall Bromswell Heath Eriswell Little London Newmarket Winston Green Cranmer Green Chapel Hill Cross Green Rickinghall Brampton Street Camps Heath Mill Green Thorington North Green Campsea Ashe Hartest Kingshall Street Thorney Green Bush Green Knettishall Silverley's Green Wickhambrook Kittle's Corner Occold Mill Green Palgrave Coltsfoot Green Darsham Chedburgh Boxford Pettistree Kelsale Botesdale Little Thurlow Green Little Wenham Sharpstone Street East Barton Frostenden Corner Frizzeler's Green Somerleyton Halesworth Great Bradley High Street High Street Green Slough Hill Thornham Magna Witnesham Bird Street Dorking Tye Wortham Ling Audley End Weston Burgh Hawstead Thorns Ashfield Cum Thorpe Martlesham The Port of Felixstowe Wetherden Yoxford Denham End Parkway Hazel Stub Milden Bury St Edmunds Tunstall Cookley Larks' Hill Broom's Barn Little London Malting End Cherrytree Green Maidensgrave Finningham Culpho Felixstowe Ferry North Green Bucks Horn Place Hitcham Edwardstone Lawshall Green Farley Green West Stow Raydon Buxhall Fen Street Theberton Dunwich Denston Friston Bower House Tye Rose Hill Sproughton Wetherden Upper Town Bruisyard Street Tan Office Green Ubbeston Nowton Great Waldingfield Woolpit Annis Hill Culford Coopers Corner Mill Hills Blythburgh Stonham Aspal Drybridge Hill Bramford Westbourne Little Cornard St Peter South Elmham California Bull Green Gunton Southolt Woodbridge Walk Stradishall Barnby Lower Layham Rushmere Street Ford's Green Bedfield Long Green Hoggard's Green Wherstead Smallwood Green Saxham Street Stock Hill Brockford Street Walberswick Beyton Green Purple Hill Mickley Green Wissett Newton Clopton Corner Battisford Tye Windsor Green Holywell Row Swingleton Green Denham Corner Upper Street Elveden Cretingham Battlesea Green Lower Holbrook Trimley St Mary Hanningfields Green Bobby Hill Saxtead Capel St Andrew Pitmans Corner Mendlesham Green Oakley Almshouse Green Boxted Gibraltar Gedgrave Hall Chediston Green Toad Row Flixton Beck Row Great Finborough Friday Street Denham Green Crown Corner Otley Bottom Brockley Green Polstead Heath Syleham Wattisham Stone Cay Hill Wrentham Long Thurlow Gedgrave Washbrook Great Cornard Creeting St Peter Back Street All Saints' South Elmham Goddard's Corner Drakestone Green Stanton Ringsfield Common Hestley Green Upper Street Cole's Green Charsfield Trimley St Martin Butley Chantry Russel's Green Bramfield Great Thurlow Ash Street Reydon Smear Great Welnetham Aspall Bacon's Green Stratford St Mary Needham Market Gosland Green Monk Soham Green Bloodman's Corner Otley Green Hundon Eyke Little Eriswell Humble Green Clopton Green Woolverstone Eye Chevington Bell's Corner Flowton Timworth Green Hepworth Hacheston Waldringfield Martlesham Heath Glemsford Hargrave Kettleburgh Cranley Frostenden Moulton Broad Green Lavenham Little Thurlow Middlewood Green Chilton Leys Sudbourne Stoke-by-Clare Hibb's Green Cox Common Hoxne Ashbocking High Rougham Thorpe Street Base Green Daisy Green Snape Church Common Pettaugh Brampton Shipmeadow Duke Street Nayland Ringshall Stocks Black Street Mettingham Magpie Green Culfordheath Mill Green Kenton Coddenham Clay Common Metfield Common Great Green Woodside View Bruisyard Great Green Naughton California Icklingham Wentford Benhall Green Horham Stanton Chare Washmere Green Monks Eleigh Lowestoft Sibton Green Fingal Street Chillesford Denham Candle Street Poslingford Corner Coddenham Green Belstead Little Wratting Upsher Green Ipswich Little Welnetham Oldhall Green Lackford Broad Street Akenham Rushmere Shelley Willisham Saxtead Little Green Botesdale Green Ampton Wattisfield Lawshall High Street Lady's Green Baylham Elmswell Great Common Bridge Street Thistley Green Snape Watering Bradfield Combust Little Green Button's Green Monks Eleigh Tye Alpheton Horner's Green Ashfield Green Hoo Middleton Aldeburgh Sotherton Corner Falkenham Sink East Bergholt Trimley Lower Street Mill Green Lindsey Tye Hulver Street Roman Hill Whatfield Cavendish Exning Higham Stanway Green Fenstead End Poystreet Green Easton Bavents Normanston Barsham Studlands Park Thorpe Green Blaxhall Great Saxham Blacksmith's Green Cookley Green Gislingham Rishangles Hartest Hill Lound Scotland Street Rooksey Green Uggeshall East Green Bawdsey Huntingfield Lower Falkenham Earl Stonham Santon Downham Wangford Ingham Wickham Market Market Weston Blackthorpe Stoke Park Shotley Common Wetherup Street Risby Reydon Rattlesden Stone Common Racecourse Covehithe Haughley Acton Easton Green Lindsey Worlington Earsham Street Brook Green Upper Street Brockford Green Felixstowe Page's Green Wingfield Green Cock Street Middleton Moor Corton Parliament Heath Willingham Winston Aldringham Troston Newthorpe Westleton Bentley Hopton Freston Button Haugh Green St Margaret South Elmham Shimpling Street Kessingland Beach Lower Raydon Honey Tye Cross Green Freckenham Gazeley Kenny Hill Thornham Parva Little Livermere Potash Brackenham Little Knowles Green Iken Harleston Chediston Broadgrass Green Conyer's Green Letheringham Wickham Street Beyton Brockley Corner Baylham Stone Sudbury Baxter's Green Tostock Dorley's Corner Blyford Hobbles Green Shop Corner Knodishall Acton Place Lower Common Kettlebaston Cove Bottom Pixey Green Clements Stow's Hill Athelington Thorndon Mellis Green Chimney Street Beccles Stowupland Creeting Bottoms Canham's Green Oak Hill Barningham Clopton Boardy Green Stradbroke Fen Street Brown Street Wortham Wenhaston Black Heath Wickham Skeith Newbourne Holton Needham Street Leiston Willisham Tye Honington Burstallhill Apsey Green Gipsy Row Preston St Mary Mill Common Saxmundham Thorington Street Stratford St Andrew Pound Green Walton Kenton Corner Felsham Chelsworth Common Little Blakenham Worlingworth Crowfield Green Clare Coldfair Green Genesis Green Fen Street Bardwell Ixworth Thrandeston Ufford Brandon Wetheringsett Hillside Flixton Hemingstone The Downs Undley Bradfield St Clare Metfield Stoke Gosbeck Pakenham Cuckoo Tye Hollesley Thurston Planche Great Glemham Chelsworth Bucklesham Boulge Withersdale Street Priory Heath East End Washbrook Street Battlies Green Ellough Maypole Green Maidenhall Framsden Warren Heath Workhouse Green Earl's Green Wicker Street Green Chippenhall Green Woodbridge Clopton Green Ilketshall St Andrew Mickfield Elmsett Bell's Cross Chimswell Westhorpe Cock & End Greenwich North Warren Gulling Green Priory Green Wyverstone Street Silverlace Green Mole Hill Earl Soham Rede Gipping Clopton Green Great Blakenham Worlingham Wilde Street Sweffling Saxtead Green Dennington Corner Mells Haughley Green Euston Higham Brightwell Heath Wales End Little Saxham Thelnetham Combs Bungay Hog's Corner Depden Rushmere St Andrew Burgate Dagworth Stoke-by-Nayland Brome Saxtead Bottom Nedging Tye Buxhall Wainford Hanchett End The Woodlands Rougham Somersham Weybread Long Melford Fornham St Genevieve Falkenham Great Livermere Offton Sutton Common Hunston Green Ilketshall St Margaret Hemley Stansfield Fakenham Magna Cook's Green Hunston Assington Badwell Green Lidgate Ilketshall St Lawrence Holbrook Boot Street Whitton Benhall Street Crownland Kessingland Cobblers Corner Tattingstone Assington Green Hinderclay Great Barton Lower Hacheston High Street West Row Stutton Ballingdon Nedging Westley Thorpeness Grimstone End Bacton Walpole Hawstead Green Bures Walsham le Willows Cock and End Bicker's Heath Melon Green Sicklesmere Little Green Nettlestead Great Bealings Norton Upthorpe Butley Low Corner Babel Green Longfield Green Forward Green Tannington Brantham Gedding Barnardiston Newman's Green Attleton Green Cocks Green Bures Green Hagmore Green Little Whittingham Green Oakley Park Gosling Green Upper Weybread Shingle Street Shelland Thurston End Lattinford Hill Creeting St Mary Hemp Green Hawkedon Broad Green Eastbridge Kentford Herringfleet Ramsholt Upper Holton Wick's Green Oulton Brabling Green Collipy's Green Lambfair Green Drinkstone Green Capel Green Mount Pleasant Wilby Holton St Mary Stowmarket Wilsey Ringsfield Corner Grinstead Hill Braiseworth Stoven Wyverstone Green Redgrave Timworth Chattisham Brandeston Melton Cookley Street Cotton Bedfield Fressingfield Stuston Smithwood Green Thorpe Morieux Daisy Green Brome Street Farnham Cuckold's Green Landwade Hightown Green Shotley Stowlangtoft Rushbrooke Lower Green Boyton End Barrow Hengrave Chalkstone Foals Green Leavenheath Sherbourne Street Depden Green Helmingham Linstead Green Tan Office Dennington Hall Capon's Green Little Glemham Newtown Brundish Street East Green Poslingford Gromford Wangford Dunstall Green Bacton Green Upper Town Castling's Heath Old Newton Weston Ditch Borley Green Brockley Crackthorn Corner Carlton Colville Moats Tye Rotten End Mendham Little Stonham Sutton Hessett Park Gate Stanningfield Monewden Hintlesham Stubbing's Green Sackers Green St James South Elmham Kirkley Henley Heckfield Green Coney Weston Sowley Green Fornham All Saints Laxfield Nacton Wenhaston Cow Green Dennington Kersey Upland Owl's Green Pinford End Chelmondiston Cransford Annesons Corner Norton Little Green Great Wratting Wordwell Creeting Hills Blundeston Barnaby Green Debach Chilton Harkstead Stackyard Green Tuddenham Linstead Parva North Cove Wattisham Mill Street Broke Hall Groton Peasenhall Blackheath Cargate Mill Hole Polstead Woolpit Heath Hadleigh Heath Waldringfield Heath Barley Green Cavenham