Healthcare Marketing in Etchilhampton

Get in touch

Healthcare Advertising in Etchilhampton

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in SN10 3

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Etchilhampton

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Etchilhampton  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Etchilhampton (Wiltshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Box Hill Upper Chicksgrove Crockerton Charlcutt Highworth Crudwell Walcot East Downton Churchfields Buck Hill Kington Langley Heytesbury Eastcott Crooked Soley Great Ashley The Spa Dogridge Swindon Dunge All Cannings Slaughterford Hilcott Windmill Hill Restrop Whitbourne Moor Durley Southwick Teffont Evias The Close New Town Woolley Green Littleton Drew Collingbourne Ducis Barford St Martin Norrington Common Calne Marsh Walcot West Cricklade Cuckoo's Knob East Winterslow Calne Easton Town New Town Marston Bradford-on-Avon Great Chalfield Winterbourne Stoke Mid Wilts Way West Knoyle Great Somerford Hilperton Marsh West Overton Hudswell Mount Cowdown North Tidworth Mere Grittenham Horton Winterbourne Gunner Willesley Castle Eaton Longbridge Deverill The Friary Chilton Foliat Hullavington Sedgehill Calstone Wellington Stanton St Bernard Westwells Fifield Lower Village Sherston Parva Ditteridge Gasper Milton Upton Lovell Gladstone Parade Horsey Down Uffcott Sevenhampton Durrington Mannington Okus Leigh Delamere Huggler's Hole Hill Deverill East Grimstead West Sharcott Corton Lacock Kingston Deverill Heywood Cold Harbour Preston Mount Sorrel Clearwood Upper Studley South Marston Horsedown Turleigh Staverton West Ashton Minety Larkhill West Kington Lower Everleigh Chicklade Longstreet Rowde Vastern Catcomb Figheldean Hyde Gomeldon Bishopstone East Town Newtown Steeple Ashton Lower Coombe Hamptworth Thingley Yatesbury Lower Chicksgrove Little Ashley Ramsbury Studley Perry Green Biddestone Startley Milkwell Penknap Ashton Common Chapel Knapp Whitepits Stert Bourton Stanton St Quintin Cadley Winsley Fittleton East Gomeldon Rivar Marten New Zealand Rodbourne Bottom Upper Wraxall Little Chalfield Hook Westdown Camp Littleton Panell Nursteed Clevancy Easton Grey Wanborough Fonthill Bishop Lower Moor Middleleaze Sutton Mandeville Serrington Shalbourne Mere Down Clatford Chute Cadley East Chisenbury Sharcott Conkwell Castle Enford Broughton Gifford Harnham Melksham Fisherton de la Mere South Tidworth Manton Aldbourne Greenman's Lane Codford St Mary Rudloe Barkers Hill Laverstock Longfield Townsend Mile Elm Faulston Petersfinger Mildenhall Lower Upham Fugglestone St Peter Knapp Hill Birdbush Pickwick The Causeway Homington Alvediston Sherston Leigh Easton Royal Freshbrook Lackham Chatter Alley Holloway New Town Bremhill Berwick Bassett Nettleton Green Tanis East Knoyle Sutton Row Derry Fields Portash Oare Cherhill Homanton Giddeahall Kingsdown Ugford Ferne The Pitts Dorcan Badbury Stratton St Margaret King's Corner Corston Upton Scudamore Odstock Cloatley End Lye's Green Old Sarum New Town Clyffe Pypard Whaddon Semley Wingfield Bromham Redlands Low Bridge Cadley Milkhouse Water Stormore Abbey Meads Ramleaze Lavington Sands Wylye Pitton Nettleton Shrub Quemerford Gate Lower Zeals Knook Huish Sturford Avebury Trusloe Whittonditch Purton Common Colerne Bodenham Groundwell Alderbury Yatton Keynell Gutch Common East Kennett Church End Milbourne Bremhill Wick Ford Maiden Bradley Bemerton Heath Winterbourne Earls Dursley Tockenham Newtown Lover Great Hinton Peckingell North Bradley North Wroughton Stanley Hankerton Stourton Hilperton Wincombe Broad Chalke Swanborough Southcott Lydiard Tregoze Middle Winterslow Murhill Eastleaze Misselfore South Newton Chelworth Oaksey Shrewton Manningford Bohune Corsham Bohemia Fyfield Steeple Langford Hisomley Berwick St Leonard Redlynch Ballard's Ash Badbury Wick Ford Kinghay Newbury Lyneham Lower Studley The Pry Quemerford Murcott West Winterslow Bemerton Northbrook Bulbridge Trowbridge Hurdcott The Warren Quidhampton Temple Everleigh Easton Piercy New Town Woodborough Littlecott Charlton Heath The Green Patney Blunsdon St Andrew Upper Woodford Salisbury Tisbury Stratford Tony Hannington Wick Mead End Hillmead Washwell Thornend Fonthill Gifford Poulshot Devizes Semington St Andrews Ridge Pewsham Honeystreet Upper Stratton Broad Hinton Royal Wootton Bassett Sheldon Corner Wilton New Town Corsley Heath Hampton Park Seend Head Landfordwood Membury Buttermere Ansty Manningford Abbots Seend Draycot Cerne Swallowcliffe Broadbush Hindon Tockenham Wick Brinkworth Milford Ludgershall Thornhill Heddington Wick East Stowell Allington Great Wishford Lower Blunsdon Henfords Marsh Ram Alley Collingbourne Kingston Shaw Whiteparish Tytherton Lucas Burton Compton Bassett Donhead St Mary Shute End Beanacre Stanton Fitzwarren Callow Hill Westwood Potterne Charlton Manningford Bruce Southend Lower Westwood Townsend Whitbourne Springs Chalford Cotswold Community Lydiard Plain Berryfield Burton Hill Porton Ansty Coombe Croucheston Higher Coombe Alton Priors Stitchcombe Upper Town Elston Hodson Great Bedwyn Chirton Thickwood Wilsford Fox Hill Foscote Orcheston Bradenstoke Luckington Rollestone Camp West Hill Kellaways Kingsdown Pewsey Wharf Wilson and Kennards Yard Kilmington Common Chiseldon Winterbourne Dauntsey Winterbourne Monkton Medbourne Brokenborough Swallett Gate The Square West Grimstead Yarnfield Worton Kepnal North Newnton Rudge Piccadilly Foxham The Marsh Chute Standen Burcombe Greatfield Hilmarton Lower Pertwood Hitcombe Bottom Hornbeam Grange Bradford Leigh Pinehurst Jockey Green Green Hill Townsend Wilton Paxcroft Mead Swan Kingshill East Tytherton Avon Teffont Magna Heddington Lydiard Green Coate West Grafton Foxley Ogbourne St George Trowle Common Lower Chute Sem Hill Huntenhull Green The Splatts Old Town Ogbourne Maizey Stapleford Burton Morgan's Vale Bowerhill Mooray Marr Green Theobald's Green Purton Stoke Marridge Hill Beechingstoke Neston Brokerswood Bushton Chippenham Chittoe Tuckingmill Minety Common Sunton Wroughton Lane End Greenmeadow The Common Sutton End Westbury Leigh The Fox Hanging Langford Wedhampton Hackthorn Whitley Upper Minety Langley Burrell Eysey Chisbury Oxenwood Ludwell Inglesham Garsdon Fiddington Sands Gorse Hill Crofton Eastcourt Alcombe Bleet Pole's Hole Berwick St John Keevil Froxfield Chitterne The Ham Eastrip Overtown Bulford Westcourt Newton Norton Ferris Purlpit Lydiard Millicent Bishops Cannings South Wraxall Gore Cross Rushall Melksham Forest Westrop Woodminton Chedglow Filands Firsdown Dinton Westbrook Purton The Prinnels Brookside Straight Soley East Everleigh Idmiston Pewsey Ashley Stockley Moredon Avebury Nettleton Dauntsey Lock Avoncliff West Lavington Axford Netton Brixton Deverill Wild Duck Mead Little Cheverell Clench Common Sutton Veny West End Boscombe Lydeway Nomansland Preston Elm Cross West Chisenbury Normanton Chapel Plaister Widbrook Upper Wanborough Littlecott Little Abbots Baverstock Bishopdown Penleigh Horningsham Littleworth Monkton Farleigh Edington Wardour Rodbourne Lea Marston Meysey Liden Knowle Haydon Wick Erlestoke Sherrington Henley Little Somerford Baydon Milton Lilbourne Bowden Hill Westbury Fifield Bavant Pie Corner Compton Chamberlayne Little Langford New Town West Stowell Middle Coombe Goatacre Derry Hill Brooklands Hook Street Chapel Barton Bishopstrow Great Durnford Blagrove Wadswick Dertfords Highway Long Dean Imber Atworth Chelworth Upper Green West Gomeldon Wilcot Woodlands Rivermead Marlborough Hinton Parva Ridge Faberstown Lawn Charlton Grittleton Southbrook Gastard Limpley Stoke Knowl Drynham Seend Cleeve Pinckney Green Hayes Knoll Ham Wyndham Park St Paul's Brigmerston Hoggington Coombe Bissett Paxcroft Rodbourne Netheravon Upper Pickwick Short Street Bridgemead Upton The Gibb New Mill Potterne Wick Norleaze Marden East Hatch Town's End Little Bedwyn Bonham Yarnbrook Sedgehill Corner Wichelstowe Even Swindon Box Sopworth Chelworth Lower Green Inmarsh Sells Green Mountain Bower Greenhill Little Marsh Lower Wanborough Castle Combe Lopcombe Corner Easterton Eastrop Fosbury Whaddon Cowesfield Green Roundway Dilton Marsh Stockton Codford St Peter Forewoods Common Coate Cotmarsh The Stocks North End Bulkington Etchilhampton North Burcombe Compton Upper Castle Combe Britford Sandy Lane Dauntsey Woolley West Yatton Nythe Reybridge Wick Ebbesbourne Wake Fox Holes Landford Martinslade West Hatch Henley Lockeridge Little Durnford The Rectangle Townsend Westmead Stibb Green Little Salisbury Alderton Norton Ditchampton Newton Tony St Katharine's Queen Street Outmarsh Rollestone Common Platt Bell Hill Upper Upham Warminster The Middles Alton Draycot Fitz Payne Liddington Higher Pertwood Chapmanslade Lower Stratton Old Wardour Redstocks Little Horton Christian Malford Kington St Michael Chute Forest Thoulstone Farleigh Wick Bullock's Horn Wexcombe Amesbury Upper Chute Ogbourne St Andrew Allington Horpit Lake Blue Vein Draycot Foliat Bewley Common Easton Tilshead Perham Down Deptford Ashton Keynes Bratton West End Cuckoo's Corner Stoford Coulston Sutton Benger Spirthill Charnage Stratford sub Castle Rook Street Lower Woodford Toothill Middlehill The Linleys Malmesbury Barrow Street Hannington Berwick St James Maddington Broad Blunsdon Roughmoor Bagshot Chicksgrove Bowldown Upper Westwood Corsley Lower Seagry Tidcombe Hailstone Hill Seagry Heath The Shoe Ablington Haxton Covingham Cowesfield Gate Plaitford Coombe Lockeridge Dene Ratford Lower Stanton St Quintin West Kington Wick Ragnal Sevington Coped Hall Conock West Kennett Hawkeridge Stoke Farthing Donhead St Andrew Cleverton North Wraxall Ham Green Boyton Milston Gare Hill Upper Seagry Chittoe Heath Bulford Camp Tidworth Cholderton Hoopers Pool Wolverton Old Dilton Tidworth Camp Upavon Bowerchalke Latton Woodsend Charlton All Saints East Grafton Broad Town Monkton Deverill Clanville Eldene East Sharcott Wootton Rivers Brunton Well Head Waterhay Crockerton Green Farley White Cross Knapp Underhill Widham Westlea Chilmark Ivy Mead Aughton Blackland Strangways Studley Green Woodcock Braydon Side Limpers Hill Beckhampton Warminster Common Tytherington Longhedge Wilsford Netherhampton Little London Notton Fovant Rockley Westrop Lower Wraxall Alton Barnes Zeals Salterton Easterton Sands Sodom Allington Market Lavington Kilmington Great Cheverell Calcutt Church End Urchfont Charlton St Peter Zeals Row West Amesbury Ash Brake Burbage Elcombe Bishopstone Ratfyn Winterbourne Bassett Holt West Crudwell Norton Bavant Allington Bar Cloatley Stopper's Hill Westwood Clench Middle Woodford Tollard Royal Bisley Woodbridge Upper Inglesham Bapton Park North Brook Waters Penhill Nunton Bullenhill Bottlesford Littleton