Healthcare Marketing in Fittleton

Get in touch

Healthcare Advertising in Fittleton

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in SP4 9

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Fittleton

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Fittleton  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Fittleton (Wiltshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Newton Bowden Hill Sells Green Easterton Derry Fields Littleton Panell Middlehill Goatacre Park North Salterton Winterbourne Earls Yatton Keynell Fox Hill North End Westwood Horsey Down Eldene Southcott Beanacre Hankerton Wanborough Lower Stratton Little Somerford Whiteparish Ansty Hodson Moredon Castle All Cannings Dilton Marsh Little Ashley Laverstock Firsdown Market Lavington Odstock Wild Duck Mead Bishopstone Berwick St James West Stowell Mount Sorrel Baverstock Filands Old Sarum Upper Chute Ogbourne St Andrew Stoke Farthing Coate Fisherton de la Mere Gomeldon Badbury Avon Lower Studley Hanging Langford Lower Everleigh Sedgehill Codford St Mary Figheldean Wichelstowe Lower Chute Woodlands Swallowcliffe Buck Hill Brinkworth Winterbourne Gunner Crooked Soley The Common Boyton Bushton Rivar Whitbourne Springs Imber Bisley Bridgemead Buttermere Downton Chelworth Lower Green Stert Hamptworth Winsley Longbridge Deverill Fosbury Peckingell Penknap Thingley Ramsbury Purton Common Lydiard Tregoze Axford Chirton Broad Hinton St Paul's Maddington Blunsdon St Andrew Clanville Hampton Park Dinton East Grafton Lower Blunsdon Tytherington Fittleton North Wroughton Limpley Stoke Semley Chute Standen Durrington Upper Chicksgrove Morgan's Vale Tilshead West Hatch East Hatch Nunton Lockeridge Upavon Ugford Strangways Calne Cadley Berwick St Leonard Tytherton Lucas Little Langford Great Wishford Old Wardour Nythe Lydiard Millicent Reybridge Amesbury Ashton Common New Town Lower Seagry Burbage Clatford Chalford Stibb Green Longfield Chute Forest Inmarsh West Yatton Hillmead Middle Woodford Thoulstone East Sharcott Chedglow Walcot West Little Bedwyn Pie Corner Shute End Lavington Sands Lower Upham Landford Aughton Westrop Haydon Wick Wolverton Rodbourne Spirthill Upper Town Broad Chalke Bullock's Horn The Linleys Paxcroft Mead Willesley Gore Cross Middle Coombe New Mill Charlton St Peter Swallett Gate Farleigh Wick Corsham Wick Medbourne Erlestoke Sunton North Newnton Stratford sub Castle Seend Head Elm Cross Bishopstone Yatesbury Hinton Parva Upton Lovell West Winterslow Westlea Bishopdown Malmesbury Wingfield Burcombe Dorcan Sopworth Easton Grey Seend Horningsham Marston Ratford Garsdon Little London Liddington Idmiston Stopper's Hill Sharcott Shaw Larkhill Rivermead Great Somerford Cowesfield Green Minety Common Mannington Charlton Deptford Studley Green Sutton End Sevenhampton Upper Minety New Town Bradford Leigh Baydon Winterbourne Monkton Littleworth Lyneham Hoopers Pool Porton Thornend White Cross Lower Coombe Oare Westcourt Callow Hill Hurdcott Old Dilton Redlands Berwick St John Fovant Upton Scudamore East Knoyle Avebury Trusloe West Kington Wick Purton Hook Street Orcheston Chicksgrove Fugglestone St Peter West End Southwick Stanton Fitzwarren Mere Down Westmead Bowerhill Haxton Common Platt Northbrook Low Bridge Etchilhampton Faberstown Upper Upham Warminster Boscombe Shalbourne Brokenborough Ashton Keynes Draycot Foliat Staverton Netton Rudloe Henfords Marsh Little Durnford West Grafton Startley Alton Nursteed Uffcott Chelworth Petersfinger Heddington Bemerton Church End East Winterslow Pole's Hole Westwood Restrop Kilmington Common Fiddington Sands Barrow Street Townsend Pinehurst Higher Pertwood Charlton Lower Pertwood Mead End West Amesbury Wilcot Latton Giddeahall Normanton Dursley Littleton Chapel Plaister Mooray Townsend New Town Ferne Quemerford Church End Chiseldon New Town Devizes Easton Royal Highway Lower Zeals Tockenham Wick Hook West Ashton The Prinnels Short Street Whittonditch East Chisenbury Littlecott Rollestone Camp Fonthill Bishop Lake Warminster Common Norleaze Castle Combe Mile Elm Ditchampton Grittenham Marten Kingshill Westrop Hornbeam Grange Mildenhall Slaughterford Ramleaze Hoggington Blackland King's Corner The Friary Mid Wilts Way Derry Hill Mere The Gibb Homington Coombe Bissett Bourton Sevington Durley Okus Charnage Clearwood Marridge Hill Minety Netheravon Easterton Sands Bulford Camp Whitepits The Pitts Cowesfield Gate Chelworth Upper Green Burton Hill Marlborough Beckhampton Eastrop Hill Deverill Purlpit Cadley Sheldon Corner Bulkington Stockton Milkhouse Water Trowle Common Bohemia Lower Woodford Quidhampton Kingsdown Gare Hill Ogbourne Maizey The Shoe The Square Allington Coate Portash Wroughton West Sharcott Roughmoor West Kennett Mountain Bower Studley Avoncliff Sherrington Tidworth Brixton Deverill Shrewton Sherston Parva Brigmerston Ragnal Allington Chilton Foliat Old Town Broad Blunsdon Chilmark Collingbourne Ducis Nettleton Sutton Mandeville New Town Hilmarton Roundway Nettleton Green East Stowell Conock Everleigh Chatter Alley Faulston Sodom Cold Harbour Straight Soley Christian Malford Stockley The Warren Homanton Stitchcombe Bradenstoke Green Hill Kington St Michael Great Bedwyn Greenman's Lane Abbey Meads Rodbourne Bottom Ford Lopcombe Corner Cotmarsh Foscote Churchfields Upper Castle Combe Lower Moor Martinslade Horsedown Wedhampton Royal Wootton Bassett Draycot Fitz Payne Woodcock Nomansland Upper Pickwick Henley Stratford Tony North Wraxall Freshbrook Honeystreet Burton Milbourne Wilton Worton Sem Hill The Fox The Causeway Sandy Lane Chittoe Heath Steeple Ashton Manton West Kington Lower Wanborough Southbrook Conkwell Fonthill Gifford Alton Priors Seagry Heath Coulston Knowl East Kennett Enford Chute Cadley Corston Clevancy Bulford Collingbourne Kingston Yarnbrook Semington Newton Tony Zeals South Newton Stanley Fifield Alvediston Southend Bromham Alcombe Temple Upton Sutton Benger Milston Wadswick Poulshot Blue Vein West Hill The Stocks Froxfield Rudge Murcott Bleet Walcot East Norrington Common Middleleaze Upper Woodford Norton Bavant Purton Stoke Clench Braydon Side Bemerton Heath Town's End Ditteridge Colerne Leigh Ebbesbourne Wake Brook Waters Chitterne Hitcombe Bottom Newtown The Pry Sutton Veny Horton Little Salisbury Milton Lilbourne Sutton Row Lower Village Covingham Preston Luckington East Gomeldon Box Hill Corsley Heath Kingston Deverill Ablington Ash Brake Newbury Littleton Drew Woodsend Limpers Hill Chapel Barton Queen Street Windmill Hill Tuckingmill Bremhill Wick Dunge Little Chalfield Croucheston Donhead St Mary Zeals Row Wincombe Hisomley Lawn Perham Down Wexcombe South Marston Bishopstrow The Spa Potterne Wick Chapel Knapp Newtown Heddington Wick Little Marsh Wylye Little Cheverell Great Hinton Liden Landfordwood Bottlesford Fyfield Clench Common Easton Bell Hill Upper Westwood Henley Swanborough Stoford Longhedge Bapton Inglesham Bremhill Little Abbots Sedgehill Corner Long Dean Kinghay Coped Hall Winterbourne Dauntsey Wardour Hackthorn Brooklands Cleverton Lower Chicksgrove Upper Stratton Murhill Widbrook Brokerswood Crockerton Manningford Bohune Knapp Hill Gorse Hill Whitbourne Moor Eastleaze East Grimstead Bradford-on-Avon Alton Barnes Melksham Forest Ivy Mead Great Chalfield Maiden Bradley Catcomb Neston Lower Stanton St Quintin Ridge Lackham Dauntsey Lock Lea Lye's Green Huggler's Hole The Marsh Urchfont Underhill The Ham Gasper Calcutt Wilsford Thickwood Ludwell Monkton Deverill Plaitford Compton Chamberlayne Wootton Rivers Teffont Evias Milford Townsend New Zealand Broughton Gifford Chisbury Stanton St Bernard Brookside Pewsham Steeple Langford Oaksey Bratton Stapleford Lower Wraxall Hawkeridge Vastern West Knoyle Townsend Pitton Fifield Bavant Bodenham Eysey Teffont Magna Hannington Wick Whaddon Draycot Cerne Ansty Coombe Dogridge Bulbridge Kellaways Huntenhull Green Dauntsey Rushall Avebury Bagshot Groundwell Alderton Blagrove Higher Coombe Lover Foxham Hindon Woodminton Heytesbury Oxenwood Cuckoo's Corner Coombe Bowldown Notton Castle Eaton Rodbourne Compton Swan Well Head Middle Winterslow Woolley West Chisenbury Sturford Penleigh Lane End Ratfyn Cloatley Tidcombe The Green Winterbourne Bassett South Tidworth Stanton St Quintin Whaddon Ballard's Ash Gutch Common Huish Great Durnford Crockerton Green Westbrook Leigh Delamere Turleigh Harnham Ashley Chapmanslade Patney North Bradley West Overton Ham Green Eastcott Marston Meysey Lower Westwood Little Horton Westdown Camp St Andrews Ridge Heywood Lydeway Tollard Royal North Tidworth Easton Town Fox Holes Charlton Heath Highworth Elston Redstocks West Gomeldon Corton Woodbridge Horpit Piccadilly Hullavington Corsley Knapp Trowbridge Holloway Wilton Upper Studley Cherhill Upper Seagry The Rectangle Kepnal Melksham Perry Green Brunton Westbury Hilperton Barkers Hill Manningford Abbots Upper Wraxall Milton Cloatley End Salisbury Knowle Preston Manningford Bruce Chittoe Bewley Common Penhill Calne Marsh Woodborough Kington Langley Westwells Even Swindon Hilperton Marsh Bowerchalke Westbury Leigh Tisbury Cricklade The Splatts Upper Inglesham Potterne Misselfore Mount Cowdown Widham East Town West Lavington Littlecott Theobald's Green Eastcourt Rockley Crofton Ford Bullenhill Lockeridge Dene Chippenham Gastard Lacock Membury Tidworth Camp Monkton Farleigh Lydiard Plain Norton Ferris Wyndham Park Drynham Alderbury Hudswell Quemerford Gate Longstreet Upper Wanborough Ludgershall Waterhay Broadbush Broad Town Ogbourne St George Dertfords Wilson and Kennards Yard Langley Burrell Allington Great Ashley Serrington Aldbourne Rook Street West Crudwell Paxcroft Lydiard Green Redlynch Bonham Biddestone Knook Whitley Marden Charlcutt Kingsdown Overtown Clyffe Pypard The Close Pickwick Stormore Calstone Wellington Britford West End Codford St Peter Marr Green Pewsey Wharf Crudwell Allington Bar Netherhampton Tanis Nettleton Shrub Berryfield Edington Outmarsh Forewoods Common Bishops Cannings Ram Alley Toothill Keevil Seend Cleeve Pinckney Green Yarnfield Hayes Knoll Chicklade Sherston Ham Charlton All Saints East Everleigh Hannington Milkwell Pewsey North Burcombe Greenmeadow Rollestone Eastrip Kilmington Barford St Martin Great Cheverell Donhead St Andrew Hilcott Elcombe Winterbourne Stoke Stourton New Town Berwick Bassett Greenhill Thornhill Norton Badbury Wick Box Beechingstoke Grittleton Rowde Swindon St Katharine's Easton Piercy Birdbush Foxley Burton East Tytherton Hyde Tockenham Stratton St Margaret South Wraxall Farley Hailstone Hill The Middles Holt West Grimstead New Town Cotswold Community Atworth Greatfield Compton Bassett Wilsford Jockey Green Washwell Woolley Green Cuckoo's Knob Cholderton Gladstone Parade