Healthcare Marketing in Kington St Michael

Get in touch

Healthcare Advertising in Kington St Michael

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in SN14 6

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Kington St Michael

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Kington St Michael  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Kington St Michael (Wiltshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Horsedown Ansty Chilton Foliat Biddestone Great Hinton Ashton Common Clench Cricklade West End Bishops Cannings Westwood Coombe Bissett Berwick St John Tytherton Lucas Swan Purlpit Gomeldon Thickwood Barford St Martin Mannington Old Dilton Cholderton Bodenham Bromham Dogridge Berryfield Bradford-on-Avon Erlestoke Newtown Bradenstoke Hullavington Lye's Green Huntenhull Green Tollard Royal Tytherington Huish Kinghay Ham Green New Town Littlecott Salterton Okus Cadley Fox Holes Lower Seagry The Rectangle Greenhill Box Bourton Avebury New Zealand Westdown Camp Norton Bavant Castle Combe The Pitts Landford The Common Larkhill West Sharcott Ogbourne St George Hannington Wick Sodom Limpley Stoke St Paul's Washwell The Green Beanacre Shalbourne Lover Groundwell Middleleaze Manningford Abbots Southwick Sheldon Corner Redlands Clyffe Pypard Wedhampton Whitley Crudwell North Newnton Lower Everleigh Alvediston North Burcombe West Hatch Hilcott Lower Pertwood Derry Fields Hurdcott Broad Blunsdon Middle Woodford Chedglow Ogbourne St Andrew Outmarsh Chicklade Liddington Staverton Etchilhampton Shute End Winterbourne Bassett Neston Purton Common Brigmerston Chitterne Wootton Rivers Barkers Hill Maiden Bradley Underhill Kingsdown Chapel Plaister Mount Cowdown Elston Lower Zeals Wick Hilperton Marsh Porton Nettleton Green Woodborough Upper Woodford Wilton Milton Lilbourne Stopper's Hill Hodson Devizes St Andrews Ridge East Hatch Stibb Green New Town Bell Hill Westwells Ford Preston Sutton End Kington Langley Bulford Camp Middle Coombe New Town Hilperton Hindon Easton Piercy Figheldean Perry Green Highworth Alderton Heddington Wick Corsley Upper Upham Dunge Atworth East Kennett Christian Malford Townsend Crofton Cotswold Community Blagrove Warminster Common West Overton Ramleaze Wilsford Laverstock East Grimstead Trowle Common Lydiard Tregoze Winterbourne Dauntsey Knook Alderbury Crockerton Green Sherston Parva Quemerford Gate Buck Hill Restrop Long Dean Fox Hill The Ham Great Somerford Ratford Hoopers Pool Longhedge Ballard's Ash Northbrook Chelworth Upper Green Yatesbury Coped Hall Gladstone Parade Cloatley End Alton Priors West Gomeldon Berwick Bassett Milbourne Swanborough Colerne Moredon Westlea Wild Duck Mead Blackland Ferne Netton Newton Hilmarton Market Lavington Knowle Ash Brake Bagshot Baverstock Woodcock King's Corner Lower Village Short Street Wilcot Fittleton Bleet Maddington Charlton Bremhill Chilmark Holt Marr Green Marridge Hill Rivar Littleworth Sevenhampton Winterbourne Stoke Tanis Highway West Ashton Dursley Knapp Crockerton Pinehurst Braydon Side Wichelstowe Dauntsey Lock Mountain Bower Heywood White Cross Overtown Broad Town Worton Bridgemead Winterbourne Gunner Clatford Oaksey Durrington Westcourt Stockton Freshbrook Lower Blunsdon Froxfield Kingston Deverill Whiteparish Hankerton Teffont Evias Minety Great Cheverell Chisbury West Stowell Wexcombe Easton Town Jockey Green Compton All Cannings Chapel Barton Penleigh The Spa Urchfont Bemerton Filands Berwick St Leonard Rowde Greenmeadow East Tytherton Bisley Newbury Lower Chute Langley Burrell Upper Stratton Pitton Zeals Row Dinton West Knoyle Gore Cross Lydeway Potterne Wick The Friary Crooked Soley Littleton Drew Horningsham Mere Horton Broughton Gifford Peckingell Aughton Rivermead Roundway Westbrook Eastcott Avoncliff Pie Corner Bapton Eysey Norleaze Shaw The Splatts Corston Woodsend Stratford sub Castle Easterton Sands Little Horton Temple Landfordwood Chippenham Grittenham Ludgershall Higher Pertwood Luckington Hailstone Hill Sells Green Ramsbury Tilshead Allington Heddington Whitbourne Moor Great Ashley Longfield Durley Vastern Giddeahall West Kington Wick Clearwood Willesley Eldene Hyde Westrop Sem Hill Greenman's Lane Lower Studley New Town Wolverton Newtown Eastcourt Bewley Common Blunsdon St Andrew The Warren Morgan's Vale Southbrook Upton Lovell West Hill Collingbourne Kingston Southend Avebury Trusloe Knapp Hill Church End Westwood Elcombe Henley Straight Soley Chiseldon Great Bedwyn Bremhill Wick Little Somerford Bishopstone Chapel Knapp Bowerchalke Chittoe The Gibb Brookside Tisbury Chelworth Ditteridge Turleigh Hinton Parva Wilson and Kennards Yard East Chisenbury Bowerhill Bishopstrow Easton Grey Stoke Farthing Stormore Milkwell The Prinnels Rollestone Ham East Knoyle Haydon Wick Kepnal West Lavington Dauntsey Imber Upper Wraxall Lacock Chapmanslade Holloway Sherrington Hackthorn Rudge Littleton Panell Westbury Leigh Woolley Green Roughmoor Lavington Sands Rollestone Camp Boyton Charlton St Peter Sutton Mandeville Cuckoo's Corner Ansty Coombe Manningford Bruce Brokenborough Stanton St Bernard Little Marsh Seend Head Gorse Hill Bulbridge Even Swindon Ablington Alcombe Winsley Royal Wootton Bassett Lane End Toothill West Grafton Townsend Rodbourne Penknap Marston Foscote Quidhampton Charlton Heath Nursteed Pewsey Brokerswood Beechingstoke South Tidworth Lower Moor Latton Kellaways Wardour Fosbury Oare Upper Chute Mildenhall Charlton Reybridge Draycot Cerne Low Bridge Idmiston Mid Wilts Way Tidworth St Katharine's Ram Alley Calstone Wellington Little Cheverell Norton Lydiard Green Green Hill Lower Wanborough Melksham Forest West Chisenbury Barrow Street Sharcott Littlecott Bowden Hill Donhead St Mary Woodbridge Edington Axford Hayes Knoll Pewsham Gastard Melksham Walcot East Woodlands Boscombe Hudswell Fugglestone St Peter Calne Marsh Norrington Common Potterne Yarnbrook Martinslade Stratford Tony Buttermere Sunton Alton Farley Town's End Baydon Easton Royal Cowesfield Gate Bishopdown Stockley Shrewton Salisbury Hisomley New Town Winterbourne Earls Hitcombe Bottom Leigh Delamere Old Wardour Little Langford Preston Sandy Lane Nettleton Churchfields Dertfords Stert Brixton Deverill Derry Hill Westrop Hannington Castle Eaton Rushall Eastleaze Hornbeam Grange Ugford Whitepits East Grafton Tidcombe Tockenham Wick Britford Townsend Broad Chalke Little Abbots Upper Chicksgrove West Kennett Hook Henley East Sharcott Downton Newton Tony Winterbourne Monkton Allington Inglesham Broad Hinton Covingham Milston Blue Vein Spirthill Cadley Redlynch Lydiard Plain Mere Down Greatfield Sutton Veny Marston Meysey Swallowcliffe Wincombe Sedgehill Corner Badbury Wick Lydiard Millicent Teffont Magna Easton Charlton All Saints Purton Burton Hill Seend Cleeve Codford St Mary Hillmead Harnham Cloatley Bulkington Badbury Theobald's Green Stoford Wyndham Park Elm Cross Pinckney Green Chittoe Heath Piccadilly Steeple Ashton Netheravon Lower Stratton Pickwick Burbage New Town Rodbourne Kilmington Chirton Odstock Ditchampton Lawn Purton Stoke Upper Town Whitbourne Springs Gare Hill Keevil Stourton Ludwell Chalford Horsey Down Mead End Bratton Lake Middle Winterslow Homington Wilton Cold Harbour Lyneham Cotmarsh Penhill Marten Catcomb Enford Chelworth Lower Green Upton Scudamore Old Town Foxley Woolley Great Durnford Callow Hill Seagry Heath The Shoe Upper Inglesham Avon Whaddon Swallett Gate Portash Fonthill Bishop Marden Littleton Yatton Keynell Brooklands West Grimstead Little Durnford Strangways Draycot Fitz Payne Southcott Bulford Lockeridge Dene Chute Cadley Whaddon The Fox Whittonditch Patney Medbourne Chatter Alley The Linleys The Middles Upper Studley Chicksgrove Burton Eastrip Codford St Peter Windmill Hill Sopworth East Winterslow Honeystreet Calne Little Ashley Wingfield Stratton St Margaret Box Hill Kingshill Fiddington Sands Huggler's Hole Compton Bassett Upton Monkton Farleigh Ashley Corton Plaitford Upper Westwood Thornend Ebbesbourne Wake Manningford Bohune Serrington Bullenhill Sedgehill East Stowell Beckhampton Inmarsh Little Salisbury Garsdon Eastrop Knowl Manton Lower Wraxall Burton Gasper Charlcutt Sutton Benger Westmead Orcheston Yarnfield South Newton Upper Pickwick Faulston West Crudwell Tidworth Camp Rudloe Bullock's Horn Hamptworth Clevancy Henfords Marsh The Causeway Church End Broadbush South Marston Pole's Hole Ragnal Semington Horpit Brinkworth The Square Wilsford Sutton Row Milton Petersfinger Faberstown Hook Street Stanton Fitzwarren Townsend Studley Green Chute Forest Thoulstone Fonthill Gifford Thornhill Nunton Fisherton de la Mere Redstocks New Town Heytesbury Charnage Norton Ferris Compton Chamberlayne Quemerford Paxcroft Lackham Coate Ogbourne Maizey Coate New Mill Higher Coombe Semley Lower Chicksgrove Milkhouse Water Grittleton North Wroughton Upper Castle Combe Brunton Coulston Drynham Bradford Leigh West Kington Wanborough North Tidworth Little London Dorcan Upavon Little Bedwyn Fifield Bavant Ashton Keynes Stanley Well Head West End Upper Wanborough Notton Stanton St Quintin Liden Fyfield Mount Sorrel Haxton Amesbury Bowldown Longbridge Deverill The Pry North Wraxall Lower Upham Waterhay Widbrook Conkwell Fovant Homanton Chute Standen North End Rodbourne Bottom Zeals Mile Elm Westbury Mooray The Close Common Platt Lower Woodford Slaughterford Lockeridge Lower Westwood Walcot West Rockley Malmesbury West Yatton Allington Great Chalfield Wylye West Winterslow Bushton Easterton Milford Sherston Poulshot Leigh Park North Brook Waters Ivy Mead Normanton Seend East Town Netherhampton Steeple Langford Bonham Stapleford East Gomeldon Nomansland Calcutt Middlehill Murcott Ford Longstreet Aldbourne Conock Birdbush Bishopstone Castle Allington Bar Nettleton Shrub Wadswick Upper Seagry Hanging Langford Donhead St Andrew Monkton Deverill Goatacre Berwick St James Uffcott Warminster Limpers Hill Great Wishford Firsdown Wroughton Bottlesford Oxenwood Cowesfield Green Ratfyn Gutch Common Nythe Burcombe Kington St Michael Abbey Meads Everleigh Dilton Marsh Cherhill The Stocks Ridge Old Sarum Paxcroft Mead Coombe Rook Street Cuckoo's Knob Corsham Minety Common Hawkeridge West Amesbury Tockenham Kingsdown Thingley Misselfore Sevington Queen Street North Bradley Clench Common Lower Stanton St Quintin Foxham Lopcombe Corner Trowbridge Hoggington Startley Corsley Heath Widham The Marsh Murhill Alton Barnes Membury Upper Minety Deptford Swindon South Wraxall Bemerton Heath Marlborough Lea Clanville East Everleigh Forewoods Common Woodminton Hampton Park Farleigh Wick Hill Deverill Draycot Foliat Stitchcombe Sturford Tuckingmill Pewsey Wharf Lower Coombe Cleverton Bohemia Studley Collingbourne Ducis Perham Down Croucheston Kilmington Common Little Chalfield Fifield