Healthcare Marketing in Manningford Bohune

Get in touch

Healthcare Advertising in Manningford Bohune

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in SN9 6

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Manningford Bohune

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Manningford Bohune  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Manningford Bohune (Wiltshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Willesley Tanis Hudswell Chatter Alley Upton Shute End Charnage Rollestone Chilmark Lydiard Tregoze Charlton St Peter Minety Greenmeadow Rushall Catcomb Easton Piercy Clench Common Tisbury West Kennett Hoopers Pool Burton Stormore Cowesfield Green Ham Green The Friary Upper Chicksgrove Netton Woolley Green Corsley Heath Murcott St Andrews Ridge Coombe Bissett Bishopstone Compton Chamberlayne West Overton Limpers Hill Chute Cadley Fonthill Bishop Westbury Preston Semley Harnham Chittoe Heath Sem Hill Ram Alley Marden Rockley Salisbury Little Abbots Northbrook Misselfore Well Head The Prinnels Great Bedwyn Knowle Worton Trowle Common West Yatton New Zealand Middlehill Pewsey Bremhill East Hatch Hook Homanton Walcot East Wilton Landfordwood Milkhouse Water Oare Forewoods Common Whaddon Middle Woodford Nomansland Marridge Hill Teffont Magna Heddington Bishopdown Middle Winterslow Bridgemead Nunton Ashton Keynes Greenman's Lane Horton Kilmington Hilmarton Sedgehill Blackland West End Bulford Camp Corsley Bagshot Even Swindon Lover Norton Bavant Longbridge Deverill The Green Peckingell Kingsdown Brinkworth Langley Burrell Netheravon Cadley Henley Mid Wilts Way Pie Corner Westwood Marston Meysey Broadbush Elm Cross Rudge Coped Hall Foxley Bleet Okus Hinton Parva Wincombe Conock Redlynch Calcutt Sodom Penhill Upper Inglesham Whiteparish Paxcroft Mead Leigh Delamere Wilcot Bewley Common Waterhay Lavington Sands Rollestone Camp Woodbridge Manton Mead End North End Calne Tuckingmill Ash Brake Stanton St Quintin Badbury Chapmanslade Upper Upham Corton Baverstock Outmarsh Haydon Wick Mountain Bower Larkhill Woodborough Fittleton Lydiard Millicent Rivermead Allington Gastard Sutton Mandeville Great Wishford West Grimstead Woolley Temple Warminster Common Coate Upper Stratton Stitchcombe Lower Village Allington Bar Hill Deverill Liddington Paxcroft Hodson Gasper Salterton Steeple Ashton Bullenhill Bishopstone Old Town Sells Green North Bradley Hilcott Westrop Ramleaze Newtown Norleaze Pickwick Henfords Marsh Dertfords Hilperton Marsh Westdown Camp Thoulstone Malmesbury Chapel Barton Windmill Hill New Town Kellaways All Cannings Draycot Fitz Payne Chute Standen Wolverton Littleton Drew Winterbourne Dauntsey Mannington Kington St Michael Erlestoke Woodcock Crudwell Cotmarsh Littlecott Ugford Ogbourne Maizey Hook Street Thingley Lower Moor Perry Green East Everleigh Whittonditch Tilshead Christian Malford Charlton All Saints Gutch Common Porton Longhedge Froxfield Berwick St James Birdbush West Gomeldon Fisherton de la Mere Medbourne Poulshot Rivar Winterbourne Earls Chisbury Patney Knapp Chute Forest Manningford Abbots Sharcott Maiden Bradley Collingbourne Ducis Brixton Deverill Marston East Chisenbury Upper Wanborough Brookside Ludgershall Avebury Stratton St Margaret Stanley South Tidworth Church End South Newton Knowl East Grafton Westwood Giddeahall The Middles Upper Pickwick Blagrove West Kington Penleigh Chitterne Stanton Fitzwarren Drynham Wilson and Kennards Yard Mere Heywood Swan Easton Foxham Charlton Serrington Barford St Martin Rodbourne Bottom Alton Cherhill Lydiard Green Lower Coombe Sutton Benger Clanville Callow Hill Norrington Common Seend Head Neston Hayes Knoll Berwick St Leonard Avoncliff Winterbourne Stoke Bradford Leigh Avon West Chisenbury Lower Pertwood Yatesbury New Town Studley Green Burcombe North Tidworth Hillmead Eastcourt Penknap Tytherton Lucas Edington Upper Minety Lea Milbourne Horsedown Hackthorn Little Ashley Cuckoo's Knob Westwells Startley Stibb Green Moredon Charlton Heath Mildenhall Dilton Marsh Newbury Bradenstoke Box Hill Lockeridge Dene Redlands Lye's Green Norton Etchilhampton Honeystreet Milkwell Toothill Upper Wraxall Fifield West Kington Wick Tockenham Low Bridge Figheldean Sevenhampton South Marston Blunsdon St Andrew The Pry Draycot Cerne Easterton The Shoe Newton Yatton Keynell Broughton Gifford North Wraxall Hornbeam Grange Trowbridge Wroughton Ridge Park North Bell Hill Keevil Cowesfield Gate Little Cheverell Zeals Row Ford Gore Cross Devizes Pitton East Tytherton Widham White Cross Burton Baydon Tidworth Camp Ditteridge New Town Southbrook Upper Seagry Clyffe Pypard New Town Clearwood Cuckoo's Corner Tytherington Hitcombe Bottom Dauntsey Lock Sherston The Stocks Sutton End Teffont Evias Steeple Langford Perham Down Preston Lackham Sherrington Lower Wanborough Everleigh Boscombe Avebury Trusloe Eastcott Lower Studley West Winterslow Box The Warren West Stowell Kingshill Pewsey Wharf Ablington Wichelstowe Brook Waters Norton Ferris Lower Stanton St Quintin Upper Chute Morgan's Vale Knook Long Dean Wexcombe Clench Uffcott Restrop Durley Wick Winterbourne Monkton Lydeway Gomeldon Middleleaze Pinehurst Old Wardour Westrop Dunge Lane End King's Corner Bullock's Horn Wilton Whitepits Greatfield Shrewton Purton Stoke Yarnbrook Broad Town Beckhampton Bushton Shaw Mount Cowdown Ivy Mead Cholderton Chicklade Littlecott Little Salisbury Murhill Latton Wild Duck Mead Upavon Boyton Oaksey Fugglestone St Peter Highway Dauntsey Martinslade Chicksgrove Donhead St Andrew Corsham Ashton Common Heddington Wick Longstreet New Town Lower Upham Thornend Sutton Veny The Fox Rodbourne Bulkington Potterne Hilperton Alvediston Great Durnford Higher Pertwood Old Sarum Lower Chicksgrove Melksham Forest Compton Bassett Seagry Heath Purton Common Chapel Knapp Liden Bapton Brokerswood Lower Blunsdon Stert Southend Stoford Wadswick Bradford-on-Avon Swindon The Close Fovant Ogbourne St Andrew Wyndham Park Beanacre Allington Seend Collingbourne Kingston Dogridge Henley Reybridge Imber Westcourt Lower Stratton Southwick The Square Hindon Hannington Alderbury Fox Holes Wilsford Castle Combe Jockey Green Brunton Hurdcott Mere Down New Town Redstocks Luckington Chirton Little Bedwyn Sheldon Corner Turleigh West Amesbury Lower Wraxall Lake Dinton Cold Harbour Chilton Foliat Urchfont East Grimstead Chittoe Portash Stratford Tony Broad Blunsdon East Kennett Gorse Hill Tidworth Croucheston Lower Westwood Elston Wanborough Garsdon Nettleton Shrub Deptford Bowerchalke Alcombe Little London Milston Bottlesford Colerne Enford Sutton Row Upper Woodford East Gomeldon Straight Soley Stanton St Bernard Inmarsh Hanging Langford West Sharcott Townsend Bodenham The Causeway Woodsend Town's End The Ham Huish Plaitford Chiseldon Cloatley End Cleverton Winterbourne Bassett Netherhampton Bemerton Shalbourne Axford Calstone Wellington The Pitts Goatacre Charlton Idmiston Wootton Rivers Slaughterford Studley Lower Everleigh Quemerford Limpley Stoke Kilmington Common Piccadilly Semington The Gibb Easton Town Royal Wootton Bassett Brooklands Crofton Bromham Aughton Warminster Conkwell Buttermere Ebbesbourne Wake Knapp Hill Winterbourne Gunner Huntenhull Green Coate Ludwell Bishops Cannings North Burcombe Milford Manningford Bruce Eldene Greenhill Bulford Lower Woodford Aldbourne Swallett Gate Overtown Rudloe East Town Dorcan Hankerton Upper Studley Ragnal Higher Coombe Fyfield Chelworth Upper Green Upton Scudamore Great Cheverell Bratton Coombe Wardour Rook Street Buck Hill New Mill Westbury Leigh Castle Rowde Stockley St Paul's Fifield Bavant Ratford Manningford Bohune Chelworth Lower Green Theobald's Green The Rectangle Purton Kingsdown Fonthill Gifford Sunton Littleworth Marr Green Cotswold Community Orcheston Bourton Maddington Fiddington Sands Firsdown West Ashton Little Langford Hoggington Farley Lopcombe Corner Stopper's Hill Wingfield Huggler's Hole Rodbourne Ferne Crockerton Great Somerford East Knoyle Tollard Royal Woodlands Derry Fields Biddestone Clevancy Wylye Quemerford Gate Elcombe Sturford Easton Royal Bisley Little Durnford Thornhill Castle Eaton Hannington Wick Mile Elm Bowerhill Bowden Hill Burbage Codford St Mary Bulbridge Blue Vein Yarnfield West Lavington West End Milton Lilbourne Littleton Southcott The Linleys Potterne Wick North Newnton Lyneham East Sharcott Walcot West Sopworth Beechingstoke Great Ashley Filands Codford St Peter Ballard's Ash Crockerton Green Allington Tockenham Wick Marten Nettleton Mooray Hampton Park West Crudwell Old Dilton Quidhampton Short Street The Splatts Alderton Grittenham Easton Grey The Spa Ham Normanton Hamptworth Nythe Seend Cleeve Foscote Ashley Market Lavington Whitbourne Moor Broad Hinton Wilsford Barrow Street Monkton Deverill Fosbury Church End Sherston Parva Holt Queen Street New Town Newton Tony Cadley Nursteed Calne Marsh Berwick Bassett Berwick St John Marlborough Coulston The Common Sandy Lane Minety Common Horningsham Green Hill Little Chalfield Braydon Side Horsey Down Great Hinton Haxton Ditchampton Broad Chalke Donhead St Mary Leigh Westlea Eysey Monkton Farleigh Westbrook Upper Town Compton Little Somerford Underhill Tidcombe St Katharine's Bonham Staverton Ford Inglesham Corston Chalford Vastern Kingston Deverill Little Marsh Bremhill Wick Melksham Ramsbury Lower Zeals Stoke Farthing Swallowcliffe Chippenham Grittleton Abbey Meads Bishopstrow Hyde Durrington Clatford Farleigh Wick Faberstown Kinghay Easterton Sands Alton Priors Littleton Panell Brigmerston Downton Oxenwood Stratford sub Castle Derry Hill Swanborough Notton Lower Seagry Upper Westwood Pole's Hole Ratfyn Amesbury Odstock Fox Hill Common Platt Mount Sorrel West Hatch Wedhampton Townsend Lockeridge Gladstone Parade Upper Castle Combe Cloatley Eastleaze North Wroughton Hullavington Lydiard Plain Crooked Soley Zeals Westmead The Marsh Thickwood Burton Hill Milton Homington Badbury Wick Laverstock Longfield Britford Stockton Freshbrook South Wraxall Gare Hill Heytesbury Newtown Whitley Ansty Chelworth Washwell Highworth Eastrop Bowldown Bohemia Roundway Strangways Barkers Hill West Hill Berryfield Upton Lovell Chapel Plaister Ogbourne St George Sevington Kepnal Middle Coombe Widbrook Stourton Townsend Lawn Charlcutt Whitbourne Springs Townsend Alton Barnes Hisomley Kington Langley Winsley Landford Horpit Petersfinger Pinckney Green Cricklade Spirthill Bemerton Heath Hailstone Hill Stapleford Woodminton Membury Lower Chute Groundwell Great Chalfield Covingham Sedgehill Corner Eastrip East Winterslow West Knoyle Lacock Dursley Churchfields Faulston Nettleton Green Atworth Little Horton Brokenborough Chedglow Pewsham Holloway Ansty Coombe East Stowell West Grafton Draycot Foliat Hawkeridge Purlpit Roughmoor Whaddon