Healthcare Marketing in Ugford

Get in touch

Healthcare Advertising in Ugford

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in SP2 0

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Ugford

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Ugford  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Ugford (Wiltshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Littlecott Avebury Winterbourne Earls Easton Bemerton Heath Kingston Deverill Chirton Stapleford Stockley The Middles Corton Ham Fiddington Sands Nythe Green Hill Farleigh Wick Little London Inmarsh Netherhampton Woodsend Easton Royal Longbridge Deverill Brixton Deverill Malmesbury Urchfont Elm Cross Covingham Sherrington The Splatts Neston Walcot East Aldbourne Salisbury East Hatch Fifield Woodborough Turleigh Alderbury Lane End Widham Bapton New Town New Town Brinkworth Eysey Sherston Lackham Nursteed Hankerton Well Head Buck Hill Durley Charnage Mannington Lydeway Hawkeridge New Town Roundway Manton Marlborough The Shoe Patney Bowldown West Gomeldon Dertfords Manningford Bruce Homington Mere Down Penknap Stibb Green Durrington Great Somerford Steeple Ashton Broadbush Alderton Whaddon Chapmanslade Upper Studley Littleton North End Upper Stratton Odstock Lavington Sands Inglesham Swan Codford St Mary South Newton Purton Stoke Giddeahall Brookside Lydiard Plain Little Somerford Gutch Common Lower Everleigh Newton Tony Lower Wraxall Berwick Bassett Froxfield Heywood Beechingstoke Westdown Camp Redlands Upper Wraxall Spirthill Upper Seagry Littleton Drew Chittoe Cotswold Community Hackthorn Eastleaze Huggler's Hole Cuckoo's Corner Bratton Cloatley Bell Hill Avoncliff The Gibb Charlcutt Milkhouse Water Kington St Michael Huntenhull Green Fifield Bavant Chisbury Hilperton Conkwell Little Durnford West Lavington Brigmerston The Close Marden Stockton Stanton Fitzwarren Corsley Beckhampton Longhedge Willesley Woolley Green Quemerford Gate Lacock Avebury Trusloe Lyneham Lower Westwood Ram Alley Rockley Norleaze Sunton Lower Seagry Jockey Green West End Gorse Hill Wadswick Charlton All Saints Salterton Cold Harbour New Town Upper Town Sherston Parva Blackland Honeystreet The Green The Rectangle Leigh Rudge Collingbourne Ducis Sevenhampton Boyton Stopper's Hill Higher Pertwood Middlehill Bulford Nettleton Green Mildenhall Lower Village Fisherton de la Mere Norton Bavant Calcutt Highway Roughmoor Catcomb Great Wishford Wingfield Thickwood Beanacre Cuckoo's Knob East Grafton Crockerton Derry Hill Ridge Bridgemead Old Dilton Sem Hill Lawn Broughton Gifford Draycot Fitz Payne Fittleton Upper Castle Combe Winsley Hoggington Lower Blunsdon Netton Chedglow Rodbourne Cadley Wedhampton Swallowcliffe Tockenham Wick Strangways Crooked Soley Hodson Grittenham Netheravon Castle East Stowell Penhill South Marston Castle Eaton Thornhill Filands Berryfield Littlecott Upper Wanborough Kingsdown Chelworth Keevil Hampton Park Horningsham Hayes Knoll Buttermere Mooray Faberstown Dursley East Winterslow Allington Biddestone Ogbourne St George Steeple Langford Barrow Street Chapel Knapp Knapp Hill Hanging Langford Knook Bewley Common Eastrip Vastern Melksham Potterne Wick Middleleaze Purton Windmill Hill Littleworth Lydiard Tregoze Westmead Ham Green Woodlands Marston Meysey Wilson and Kennards Yard Bradford-on-Avon Lower Pertwood Lower Studley Studley Green Hill Deverill Crofton Ogbourne St Andrew Hailstone Hill Coulston Bemerton Chatter Alley Chalford Murcott Baydon North Wraxall Churchfields West Grimstead Startley Clyffe Pypard Allington Broad Hinton Shalbourne Croucheston Bremhill Wick Grittleton Upper Chute All Cannings Ditteridge Slaughterford Goatacre St Katharine's Derry Fields Henley Burton Chippenham Lockeridge Drynham Ford Bisley Holt Latton Gladstone Parade Bushton Lydiard Green Cowesfield Gate Coate Littleton Panell Hilmarton Ford Rollestone Camp Perham Down Knapp Ludwell Nomansland Rollestone Wanborough North Burcombe Colerne Kinghay Chute Forest Dorcan Waterhay Everleigh Trowbridge Chicksgrove Liddington Whiteparish Queen Street Horsedown Ferne Wexcombe Hullavington Upavon Townsend Whaddon Sedgehill Corner Fosbury Charlton Sheldon Corner Burton Cadley Badbury Wick Wild Duck Mead Sells Green New Mill Purton Common Upton Lovell The Pitts King's Corner Crockerton Green Alcombe Little Langford Atworth Calstone Wellington Gastard Okus Draycot Foliat Staverton Hamptworth New Town Holloway Sturford Southcott East Kennett Farley Foxley Clench Common Wootton Rivers Oxenwood Petersfinger Dunge Clench Wilton Newbury Baverstock Great Hinton Misselfore Alton Barnes Homanton Thornend Laverstock Horpit Bodenham Lydiard Millicent East Everleigh Nunton Norrington Common Highworth Stormore Tidworth Camp Easton Piercy Ashton Keynes Tockenham Donhead St Andrew East Sharcott Quidhampton Milbourne Charlton Heath Heddington Norton Cotmarsh Kington Langley Bonham West Kington Horton Widbrook North Newnton Rodbourne Bottom Quemerford Wilton Blunsdon St Andrew Tytherton Lucas Manningford Bohune Rudloe Fox Holes Toothill Landford Lower Stratton Hook Street Heddington Wick Woolley Marston Hoopers Pool Burton Hill Charlton Yarnbrook Nettleton The Ham Bradenstoke Park North Potterne Abbey Meads Seend Cleeve Amesbury Easterton Sands Birdbush Corsley Heath Fyfield Great Cheverell The Marsh Winterbourne Bassett Axford Dogridge Sutton End Hyde Landfordwood St Paul's Perry Green Fonthill Bishop Royal Wootton Bassett Maiden Bradley Erlestoke Box Hill Lover Codford St Peter Knowl Westwood West Overton New Zealand Horsey Down Wroughton Market Lavington Pole's Hole Ash Brake Cowesfield Green Brook Waters Mere Hannington Wick Hilcott Broad Chalke Ebbesbourne Wake Stitchcombe Tytherington Upper Inglesham Downton Melksham Forest Chelworth Lower Green Foxham Milton Lilbourne Northbrook Bottlesford Coombe Bissett Figheldean Upper Westwood Bishops Cannings Cloatley End West Kennett Enford Hisomley Dauntsey Lock Hannington Brunton Worton Woodbridge Sutton Row Cricklade Kingshill Upper Upham Little Abbots Huish Alvediston Stourton Even Swindon Wolverton Seend Head Westcourt Draycot Cerne Little Chalfield West Crudwell Haxton Nettleton Shrub West Yatton East Tytherton Tuckingmill Fugglestone St Peter Woodminton Whitbourne Moor Sevington South Wraxall Leigh Delamere Hurdcott Ratfyn West Knoyle Pewsey Oare Ashton Common Chicklade Woodcock West Kington Wick Firsdown New Town Southwick Lake Tilshead Haydon Wick Chitterne Medbourne Gomeldon Coombe Bishopdown Wardour Sutton Benger Pewsham Hook Mount Cowdown Newtown Sutton Mandeville Blue Vein Townsend Chiseldon Town's End Dilton Marsh Fox Hill Thingley Lower Coombe The Square Milford Greenmeadow Monkton Deverill Great Durnford Wilsford New Town Compton Chamberlayne Rodbourne Wilsford Orcheston Easterton Dauntsey West Amesbury Aughton Upton Scudamore Gare Hill Mile Elm Purlpit Tisbury Newtown Rook Street Portash Broad Blunsdon Eastrop Lower Chute Westwells Sedgehill Chute Cadley Newton Idmiston Clatford Greatfield Yatton Keynell Luckington Studley Stoford Compton Bassett Norton Ferris The Fox Short Street Ansty Stratton St Margaret Uffcott Old Town Christian Malford North Wroughton Freshbrook Brooklands Swindon Pewsey Wharf Longstreet Elcombe Limpley Stoke Milston Forewoods Common Charlton St Peter Rushall Bulbridge Porton Upper Minety Notton Hilperton Marsh Great Bedwyn Ditchampton Winterbourne Dauntsey Longfield Southend Sandy Lane Theobald's Green Peckingell Walcot West Hudswell Ragnal Westrop East Gomeldon Ramleaze Cleverton Easton Grey Rivar Calne Wincombe Dinton Kellaways Westbury Leigh Wichelstowe Knowle Manningford Abbots Ogbourne Maizey Bourton Wick Mountain Bower Penleigh Avon Little Ashley Lower Moor Whitbourne Springs Middle Winterslow Old Wardour West Hatch Zeals Row Greenhill Donhead St Mary Elston Bradford Leigh Larkhill Straight Soley Teffont Evias West Sharcott West Chisenbury Paxcroft Mead Allington Zeals Bohemia Preston Bromham Rowde Low Bridge Townsend West Hill Moredon Box Upton Sodom Corsham Fonthill Gifford Pitton Alton Priors Long Dean Bremhill North Bradley Alton Lea Brokenborough Chute Standen Southbrook Kilmington Common Bowerchalke Sharcott Henley Chapel Plaister The Linleys Devizes West Stowell Garsdon Langley Burrell South Tidworth Reybridge Serrington Normanton Clevancy Shrewton Church End Deptford Kepnal Clanville Maddington Swanborough Allington Bar The Warren Lower Zeals Lockeridge Dene Conock Etchilhampton Groundwell Ballard's Ash Sopworth Crudwell Bishopstrow Minety Common Imber Westwood Little Salisbury Eldene Wyndham Park The Prinnels Milkwell Membury Mount Sorrel Monkton Farleigh The Common Barford St Martin Teffont Magna Ashley The Friary Chapel Barton Foscote Tollard Royal Kilmington Braydon Side Washwell Hillmead Stoke Farthing Upper Pickwick Middle Woodford Great Ashley Yatesbury Britford Cholderton Coate Chittoe Heath Tidworth Yarnfield Bleet Marr Green Edington Burcombe Cherhill Ivy Mead Redlynch Overtown Rivermead Berwick St James East Town Chilton Foliat The Spa Underhill Old Sarum Ludgershall Callow Hill Lower Chicksgrove St Andrews Ridge Wylye East Knoyle Coped Hall Easton Town Blagrove Clearwood Stanton St Bernard Kingsdown Minety Bowerhill Townsend Compton Stratford Tony Chelworth Upper Green West Winterslow Temple Heytesbury Corston Mead End Middle Coombe Redstocks Restrop Eastcourt Collingbourne Kingston Calne Marsh Ansty Coombe Bulford Camp Semley Lopcombe Corner Hinton Parva West End Poulshot Bishopstone Wilcot White Cross Winterbourne Stoke Great Chalfield Bishopstone Semington West Grafton Higher Coombe Milton Faulston Berwick St John Stratford sub Castle Common Platt Seend Lower Woodford Ratford Harnham Trowle Common Hornbeam Grange North Tidworth The Pry Westbury The Stocks Tidcombe Thoulstone Sutton Veny Church End Stanton St Quintin Oaksey Broad Town East Grimstead Bulkington Warminster Common Limpers Hill East Chisenbury Shute End Henfords Marsh Westlea Shaw Little Cheverell Pinehurst Greenman's Lane Whittonditch Eastcott Gasper Barkers Hill Warminster Seagry Heath Little Bedwyn Upper Woodford Outmarsh Tanis Lower Wanborough Stanley Burbage Martinslade Marten Piccadilly Ablington Bullenhill Plaitford Badbury Little Horton The Causeway Bullock's Horn Westrop Pickwick Stert Hitcombe Bottom Ugford Boscombe Preston Westbrook Pinckney Green West Ashton Pie Corner Chilmark Little Marsh Murhill Bowden Hill Gore Cross Lower Stanton St Quintin Bagshot Castle Combe Winterbourne Monkton Mid Wilts Way Lye's Green Upper Chicksgrove Hindon Morgan's Vale Whitley Paxcroft Liden Marridge Hill Berwick St Leonard Fovant Lower Upham Ramsbury Swallett Gate Brokerswood Winterbourne Gunner Whitepits