Healthcare Marketing in Foley Park

Get in touch

Healthcare Advertising in Foley Park

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in DY11 7

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Foley Park

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Foley Park  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Foley Park (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Town's End Churchill Crabbs Cross Newland Sandford Walcot Lakeside Franche Upper Bentley Woodrow Dormston Aldington Stone Evesham St John's Bluntington Lem Hill Kyre Britannia Square Holt Cakebole Egdon Acton Primsland Comberton Hill Side Rushock Little Malvern Kempsey Drayton Stitchin's Hill Broom Hill Atch Lench Bell Green Headless Cross Lindridge Alfrick Halfkey Bark Hill Twyford Northwick Baughton Pink Green Earl's Common Upton upon Severn Pendock Hampton Lovett St Godwalds Woodcote Green Chaddesley Corbett Abbotswood Grimes Hill Romsley Hollywood Inkford White End Hales Park Bayton Common Red Cross Greenhill Rushwick Bretforton Lower Sapey Neight Hill Dunley Mill End Mamble Lickhill Pole Elm Southcrest Beach Hay Stanford Bridge Netherton Brownheath Common Lickey Hills Kidderminster Wilden Uphampton Bournes Green Dunstall Common Perryfields Collett's Green Badger's Hill Fernhill Heath Severn Stoke Shoulton Great Witley Wichenford Dunhampton Stratford Slades Green Naunton Beauchamp Oddingley Leigh Sinton Sledge Green Hagley Chandler's Cross Buckridge Spetchley Clifton Windmill Hill Hanley Swan Catshill Berry Hill Mere Green Broughton Green Dordale Corse Lawn Shurnock Apes Dale Little London Wribbenhall Bransford Bournheath Astwood Childswickham Gilbert's End Salwarpe Lime Street Rowney Green Knighton on Teme Yarhampton Hindlip Barnt Green Lower Howsell Stanbrook Wick Episcopi Kent's Green St Peter the Great Hadzor Radford Podmoor Northampton Lower Moor Upper Ham Yieldingtree Winyates Stonebow Offmore Farm Leigh Rock Dagtail End Linkend Ladywood Crowcroft Pin's Green Cowsden Heath Green Moor End Golden Valley Good's Green Throckmorton Footrid Dawshill Upton Warren Rhydd Shernal Green Conderton Birch Acre Hanley Child Lydiate Ash Owlhill Worles Common Rednal Rainbow Hill Stoulton Charlton Cross Bank Berrington Green Torton Pound Bank Netherwich Deblin's Green Rye Street Honeybourne Marsh End Hoobrook Hanbury Teddington Hands Sharpway Gate Slideslow Blakeshall Hinton Cross Beckford Stockton on Teme Ashfield Bromsgrove Snead Common Beoley Ripple Arrowfield Top Menithwood Sale Green Camer's Green Eachway Berrow Green Cobley Hill Guller's End Tibberton Castle Hill Hollybed Street Bewdley Frankley Henbrook Drugger's End Birlingham Kitwell Ribbesford Upper Haselor Bordesley Rochford Grafton Bredon's Norton Great Malvern Withybed Green Hallow Mount Pleasant Bell End Trueman's Heath Lower Town Shrawley King's Green Peopleton Astley Burf Cooksey Green Ryall Shell Brockamin Frankley Green Holy Cross Feckenham Long Bank Powick Village Winterfold Pebworth King's End Eight Oaks Rashwood Elmley Castle Cotheridge Lower Berrington Park End Pensax Bricklehampton Duckswich Littleworth Yarhampton Cross Trimpley Woodgate Eckington Areley Kings Summerfield Kyre Park Inkberrow Lodge Park Interfield Bushley Wildmoor Norton Elmley Lovett Clifton upton Teme Chatley Broadway Hawbridge Summerhill Rous Lench Greenlands Bell Heath Claines Chawson Stourport-on-Severn Little Acton Noah's Green Sytchampton Earl's Croome Woodmancote Alfrick Pound West Malvern Lower Hook Matchborough Dowles Holbeache Rhydd Green Oldwood Lower Clent Hill Croome Blakebrook Upper Catshill Cutnall Green Berrow Badsey Ockeridge Westacre Strensham West End Bryan's Green Hillhampton Major's Green Purshull Green Nineveh Callow Hill Goom's Hill Upper Wick Bickley Offenham Wants Green Riverside Goosehill Green Tardebigge Witton Hill Stoke Heath Walton Pool Elmbridge Newtown St Georges Orleton Bouts Woodrow Harvington Brockencote Doddenham Lower Wyche Bayton Charlton Little Comberton Willow Green Long Green Birts Street Little Eastbury Wychbold High Green The Lakes Hartlebury Common Longdon Hill End White Ladies Aston Hillpool Suckley Knowl Habberley Diglis Ab Lench Martin Hussingtree Newtown Hackman's Gate Cropthorne Ashton under Hill Pensham Birtsmorton Cookhill Cofton Hackett Caunsall Ham Green Ankerdine Hill Upper Wyche Kinsham Hook Bank Picken End Upper Arley Littleworth Smite Hill Piper's Hill Lineholt Common Tunnel Hill Far Forest Woodgates Green Bateman's Green Portway Blakedown Knowle Fields Blackwell Wythall Lea End Moon's Moat Batchley Broad Green Upper Welland Coles Green Upper Lode Tutnall Hunt End Low Hill Drakes Cross Forhill Longdon Lye Head Holt Fleet Lincomb Kingswood New End Castlemorton Foley Park Link Top Aston Bank Laughern Hill Draycott Elcock's Brook Ipsley Morton under Hill Ombersley Kemerton Bredicot Hawford Hawthorn Bush Broome Grafton Flyford Lulsley Newland Common Astley Lower Wolverton Pound Bank Pound Green Broad Common Witnells End Upper Wolverton Nineveh Shenstone Crowle Green Tanner's Green Martley Ross Green Clent Murcot Clevelode Worcester Green Street Low Habberley Frith Common Spennells Baughton Hill South Littleton Outwood Briar Hill Shawbrook Abbeydale Malvern Common Cruise Hill Harbours Hill Saleway The Walshes Overbury Sankyns Green Longdon Heath Eldersfield Priestfield Broadwas Lower Marlbrook Ramsden Norton Hill End Chapman's Hill Barnettbrook Newnham Bridge Gallows Green Carpenter's Hill Edgiock Oakenshaw Finstall Tanwood Brickfields Structon's Heath Cobbler's Corner Whittington Bank's Green Bugle Gate Welland Alfred's Well Crowle Hopwood Suckley Green Red Hill Blackmore End Huddington Lickey Kington Pershore Stoke Wharf Westmancote Kyrewood Birch Green Cookley Birchen Coppice Abberton The Rampings Charford Upper Rochford Warndon Sinton Broad Marston Brotheridge Green Norchard Kendal End Trotshill Buckbury Stonepits Wolverley Chadwick Bengeworth Headley Heath Branson's Cross Lower Broadheath Blackpole Hurcott Kinnersley Baylis Green Offenham Cross Droitwich Spa Ullington Greenhill Stanklyn Stock Wood Kyre Green Cherry Orchard Lower Illey Bradley Green Upton Snodsbury Hampton Doverdale Upper Berrington Upper Strensham Pie Corner Eastham Church Hill Stoke Bliss Frankley Hill Baynhall Callow End Cladswell Wick Broughton Hackett Green Street Rumbow Cottages Church Lench Hinton on the Green Tolladine Astwood Bank Weatheroak Hill Broadmore Green Timberhonger Alvechurch Malvern Link Wickhamford St Peter The Great Broad Alley Lineholt Lower Westmancote Fladbury Wadborough Stoke Prior Napleton Kerswell Green Horsham Hartle Cleeve Prior Little Witley Catchems End Frogsmarsh Burcot Lower Wick Westlands Sherrard's Green Sneachill Bliss Gate Darbys Green Webheath Monkwood Green Dines Green Chawson Valley Hatfield Newtown Worms Ash Wyre Piddle Holt Heath Howsen Sheriff's Lench Barbourne Sedgeberrow Uckinghall Swinesherd Dayhouse Bank Titton Little Welland Great Comberton Lenchwick Crossway Green Waresley Shelsley Beauchamp Hollybush Flyford Flavell Bredon's Hardwick Worlds End Stoneybridge Sutton Farm West Hagley Elms Green Copyholt Boreley Fladbury Cross Ronkswood Knightwick Libbery Madresfield Old Storridge Common Romsley Hill Belbroughton Bridge End Lickey End Witton Low Hill Chase End Street Harvington Ravenhills Green Pinvin Woodsfield Sinton Green Sidemoor Bushley Green Hipplecote Dunhampstead Sweet Green Naunton Blackminster Aggborough Defford Drakelow Broadwaters Bishampton Smith End Green Astwood Grimley Huntsbridge Greenway Smallwood Stock Green Newbridge Green Gorst Hill Hill Furze Burlish Park Stonehall Park Gate Crown East Kersoe Cooksey Corner Malvern Wells Upper Moor Broadheath Common Welland Stone The Hook Holdfast Broombank Himbleton Shatterford Birch Berrow Hall Green Longley Green Madeley Heath Comhampton Hallow Heath Bredon Broad Heath Upper Marlbrook Upper Howsell Upper Gambolds Vigo Oldfield Bockleton Queenhill Hurcott Village Besford Mustow Green Phepson Enfield Astley Cross Hunnington Abberley Oakall Green Dodford Chadbury Four Pools North Littleton Callow Hill Walkwood Little Inkberrow Suckley Battenton Green Middle Littleton Aston Fields Marl Bank Hadley Beckford Cross The Vines Brayswick Harpley Saxon's Lode Stakenbridge Lower Heath Little Beckford Lower Strensham Stoney Hill Brook End Pirton Holt End Bank Street Hartlebury North Malvern Lower Lightwood Tenbury Wells Gilvers Lane Hardwick Green Leapgate Washford Copcut Clows Top Noutard's Green Foxlydiate The Grove Churchill Clifton upon Teme The Burf Barnard's Green Poolbrook Guarlford Grafton Gadfield Elm Abbots Morton Park Farm Sneads Green Eardiston Winyates Green Moseley North Piddle Hoden Aston Somerville Heightington Shelsley Walsh Bury End Redditch Linthurst Bevere Lower Bentley St Michaels Powick Hanley Castle Whiteleaved Oak Hanley William Stoke Pound Stanford on Teme Bastonford Drakes Broughton Knighton Woolmere Green Holberrow Green Nash End Hall Flat