Healthcare Marketing in Goom's Hill

Get in touch

Healthcare Advertising in Goom's Hill

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in WR7 4

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Goom's Hill

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Goom's Hill  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Goom's Hill (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Upper Strensham Hadzor Broadway Hoobrook Hindlip Broad Green Broadmore Green Charlton Broad Alley Sankyns Green Inkberrow Woodcote Green Sheriff's Lench Pirton Franche Hall Green Hartlebury Catchems End Lineholt Waresley Moon's Moat Harvington Crowcroft Laughern Hill Ramsden Eckington Tardebigge Bournheath Throckmorton Shawbrook Grafton King's End Hallow Grimley Coles Green Briar Hill Gilvers Lane Doddenham Rowney Green Woodrow Kinsham Chaddesley Corbett Rous Lench Comberton Astwood Birlingham Lower Bentley Napleton Leigh Bryan's Green Broadheath Common Four Pools Whiteleaved Oak Birch Berrow Longdon Heath Trueman's Heath Ross Green Cutnall Green Rumbow Cottages Badsey Witton Long Bank Kyre Park Baylis Green Gallows Green Stanford on Teme Murcot Hawbridge Link Top Good's Green Neight Hill Martin Hussingtree Yarhampton Newnham Bridge Oldfield Huddington Himbleton Northampton Brockamin Rashwood Ripple Little Inkberrow Ronkswood Piper's Hill Lower Heath Washford Greenhill West Hagley New End Apes Dale Bank's Green Upper Berrington Hanley Child Rhydd Green Hollybed Street Pin's Green Copcut Shelsley Walsh Upper Howsell Sidemoor Ombersley Chadbury Oakall Green Battenton Green Hunnington Clifton upon Teme Suckley Knowl Blakeshall Little Acton Bayton Wildmoor Dines Green Stanbrook Holdfast Bradley Green Cookley Severn Stoke Cobbler's Corner Hardwick Green Holy Cross Upper Rochford The Hook Hallow Heath Kyre Green Elms Green Flyford Flavell Hollybush Lineholt Common Bransford Green Street Interfield Woodmancote Chandler's Cross Enfield Wants Green Sutton Farm Holt End Doverdale Clows Top Carpenter's Hill Portway Pound Bank Mount Pleasant Poolbrook Eastham Witton Hill St Peter the Great Wick Cobley Hill Blackminster Norton Structon's Heath Goosehill Green Offmore Farm Bugle Gate Upton upon Severn Wythall The Burf Malvern Wells Little Witley Rushock Earl's Common Childswickham Diglis Cleeve Prior Callow End St Godwalds Hurcott Suckley Stonepits Footrid Great Malvern Pie Corner Netherton Sinton Sherrard's Green Foxlydiate Hackman's Gate Chapman's Hill Stoney Hill Greenhill Tanner's Green Drakes Broughton Upper Moor Bewdley Upper Wolverton Churchill Ankerdine Hill Chawson Lower Marlbrook Noah's Green Eldersfield Littleworth St Georges Stakenbridge Walton Pool Kersoe Smallwood Tolladine Bateman's Green The Walshes Ashfield Moor End Besford Baynhall Ipsley Linthurst Pebworth Worms Ash Astley Wribbenhall St Michaels Dawshill Winterfold Holt Heath Ribbesford Morton under Hill Slideslow Abberley Abbeydale Naunton West End Birts Street Stitchin's Hill Birch Acre Blakebrook Teddington Hands Romsley Barnard's Green Fernhill Heath Nineveh Low Hill Lindridge Bordesley Overbury Berrow Green Barbourne Bank Street Atch Lench Brayswick Burlish Park North Littleton Comhampton Bell Heath Buckridge Pound Bank Hadley Kitwell Hook Bank Owlhill Powick Village Matchborough Hatfield Bengeworth Tunnel Hill Forhill Rainbow Hill Sedgeberrow Brotheridge Green Hawford Far Forest Mill End Branson's Cross Pink Green Tibberton Eardiston Lickey End Frankley Ravenhills Green Upper Bentley Worles Common Hunt End Evesham Priestfield Norchard Lower Clent Hanley Castle Pershore Lydiate Ash Shrawley Lower Hook Catshill Low Habberley Witnells End Sneads Green Naunton Beauchamp Sandford Middle Littleton Bushley Green North Malvern Birchen Coppice Summerhill Batchley Upper Lode Badger's Hill Britannia Square Astwood Bank Lower Berrington Bishampton Stoke Heath Crown East Hartlebury Common Cooksey Corner Tenbury Wells Rhydd Hanley Swan Madeley Heath St Peter The Great Nineveh Upper Catshill Pensax Newtown Hollywood Aston Bank Leapgate Broad Marston The Vines Slades Green Woolmere Green Drakelow Clent Stoulton Dunley Walcot Brockencote Bell Green Shurnock Westacre Shernal Green Longdon Spennells Ladywood Lulsley Corse Lawn Halfkey Winyates Henbrook Huntsbridge Malvern Link Marl Bank Winyates Green Greenway Lower Sapey Kent's Green Smite Hill Cakebole Hill Side Lakeside Stone Lickhill Titton The Lakes Dunhampton Pinvin Goom's Hill White End Droitwich Spa Bushley Marsh End Cladswell Holbeache Elmley Castle Darbys Green Buckbury Libbery Little Eastbury Stourport-on-Severn Guller's End White Ladies Aston Saleway Aggborough Uphampton Wadborough Finstall Park Gate Lenchwick Sneachill Gadfield Elm Swinesherd Lye Head Queenhill Arrowfield Top Sale Green Cofton Hackett Stonehall Guarlford Hampton Lovett Gorst Hill Woodsfield Holberrow Green Little Malvern Elmley Lovett Callow Hill Eachway Hawthorn Bush Kingswood Claines Tutnall Berrington Green Stock Wood Barnettbrook Bockleton Kyre Conderton Upper Welland Brickfields Long Green Newland Common Wychbold Copyholt Chase End Street Headley Heath Hartle Brook End Suckley Green Red Cross Stratford Clifton Bredicot Newland Castlemorton Radford Upper Arley Clevelode Strensham Stoneybridge Woodgates Green Smith End Green Horsham Hanbury Bastonford Hipplecote Berrow Madresfield Knighton Pensham Edgiock Harpley Wilden Sweet Green Riverside Blakedown Southcrest Fladbury Cross Moseley Grafton Weatheroak Hill Aston Fields Broad Heath Mamble Lower Howsell Monkwood Green Castle Hill Wickhamford Cotheridge Ham Green Fladbury Blackwell Collett's Green Callow Hill Warndon Headless Cross Ockeridge Worcester Offenham Cross Broadwaters Golden Valley Stoke Pound Sharpway Gate Defford Cross Bank Westlands Westmancote Stockton on Teme Church Lench Ryall Broome Elmbridge Hoden Bark Hill Trotshill Lime Street Upton Warren Broom Hill Dunhampstead Rednal Deblin's Green Bricklehampton Norton Cooksey Green Feckenham Hill Croome Hampton Hall Flat Kempsey Beckford Cross Lem Hill Lower Town Bridge End Drugger's End Bredon's Hardwick Town's End Birtsmorton Nash End Twyford Holt Perryfields Upper Marlbrook Low Hill Rye Street Peopleton Aldington Bury End Vigo Stanklyn Major's Green Church Hill Wichenford Blackmore End Kendal End Lea End Baughton Hill Harbours Hill Charford Linkend Wolverley Malvern Common Timberhonger Eight Oaks Beoley Draycott Alvechurch Sledge Green Walkwood Northwick Hopwood Spetchley Upper Haselor Hill Furze Woodrow Lower Wick Broadwas Webheath Cowsden Redditch Newtown Alfrick Hurcott Village Dagtail End Crowle Green Rochford Ab Lench Trimpley Lower Wyche The Grove Camer's Green Kidderminster Sytchampton Holt Fleet Park Farm Hinton Cross Little Welland Outwood Park End Great Witley Cookhill Crowle Areley Kings Green Street Howsen Hillpool Hinton on the Green Whittington Bournes Green Dunstall Common Aston Somerville Littleworth Oddingley Broughton Green Snead Common Upper Wick Upton Snodsbury Alfrick Pound Powick Bredon's Norton Chatley Lower Wolverton Cherry Orchard Frankley Green Podmoor Hillhampton Crossway Green Shatterford Stonebow Hanley William Dodford Great Comberton Romsley Hill Oakenshaw Shell Crabbs Cross Belbroughton Little Comberton Broad Common Yieldingtree Bickley Lower Lightwood Cropthorne Uckinghall Yarhampton Cross Bevere High Green Phepson Stoke Bliss Bluntington Baughton Shoulton Ashton under Hill Lower Strensham Primsland Orleton Upper Gambolds Frogsmarsh Charlton Sinton Green Abberton St John's Heightington Old Storridge Common Inkford Wick Episcopi Welland Little Beckford Upper Ham Bliss Gate Lower Moor Astley Cross Frankley Hill Bouts Barnt Green Berry Hill Pendock Birch Green Broughton Hackett Gilbert's End South Littleton Caunsall Worlds End Rushwick Mustow Green Bayton Common Chadwick Lincomb Pound Green Cruise Hill Mere Green Broombank Beckford Dordale Stoke Wharf Churchill Shenstone Frith Common Saxon's Lode Knowle Fields Willow Green Hales Park Bretforton Bredon Elcock's Brook Harvington Honeybourne Beach Hay Drakes Cross Grimes Hill Stock Green Stanford Bridge Torton Greenlands Kemerton Dayhouse Bank Egdon Heath Green Shelsley Beauchamp Rock Upper Wyche Clifton upton Teme Chawson Valley Kerswell Green Pole Elm Astwood Lickey Hills Kington West Malvern Martley Brownheath Common Lower Broadheath Grafton Flyford Abbotswood Woodgate Oldwood Drayton King's Green Lower Illey Picken End Astley Burf Foley Park Kyrewood Netherwich Noutard's Green Knightwick Newtown Duckswich Longley Green Knighton on Teme Blackpole Boreley Acton Longdon Hill End Habberley Tanwood Hill End Lower Westmancote Dormston Kinnersley Abbots Morton Stoke Prior Summerfield Withybed Green Little London Earl's Croome Alfred's Well Leigh Sinton Lodge Park Bell End Lickey Red Hill Hagley Wyre Piddle The Rampings Menithwood North Piddle Salwarpe Windmill Hill Bromsgrove Newbridge Green Burcot Ullington Dowles Welland Stone Purshull Green Offenham