Healthcare Marketing in St Godwalds

Get in touch

Healthcare Advertising in St Godwalds

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in B60 3

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in St Godwalds

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in St Godwalds  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover St Godwalds (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Badger's Hill St Georges Birts Street Badsey Witton Barnard's Green Guller's End Dunley Dawshill Lower Wick King's End Hill Side Bank's Green Offmore Farm Wychbold Knighton Phepson Winterfold Yarhampton Cross Baughton Diglis Newtown Stoney Hill Berrington Green Kendal End Bushley Hollybush Chawson Bockleton Lime Street Holbeache South Littleton Chadwick Lye Head Gilvers Lane Bank Street Structon's Heath Drakelow Stitchin's Hill Lower Bentley Bordesley Kinnersley Shelsley Beauchamp Martley Laughern Hill Pirton Major's Green Stonehall Upper Berrington Crossway Green Belbroughton Kersoe Rushock Claines Rochford Winyates Saxon's Lode Hill Furze Peopleton Little Inkberrow Pound Green Ham Green Hackman's Gate Stanford Bridge Chatley Broadmore Green Woodcote Green Abberley Neight Hill King's Green Yarhampton Woodgates Green High Green Arrowfield Top Park Farm Leapgate Bryan's Green St Peter the Great Batchley Rainbow Hill Upper Lode Matchborough Wyre Piddle Hampton Lovett Wickhamford Hoden The Lakes Sinton Northampton Shurnock Bewdley Madresfield Slades Green Malvern Wells Greenhill Moseley Boreley Knighton on Teme Upper Haselor Bredon's Norton Link Top The Hook Noutard's Green Ashfield Oddingley Little Eastbury Hinton on the Green Rock Catchems End Earl's Common Dagtail End Walkwood Strensham Hartlebury White Ladies Aston Upper Rochford Charford Welland The Rampings Barbourne Newland Briar Hill Bengeworth Rushwick Dunhampton Napleton Hartle Headley Heath Bastonford Walcot Evesham Longdon Heath Bell Heath Abbotswood Rhydd Green Himbleton Cooksey Green Broom Hill Broad Common Duckswich Bournheath Blackmore End Brownheath Common Ripple Lenchwick Clifton upton Teme Tenbury Wells Headless Cross Cladswell Newtown Copcut Podmoor Grafton Flyford Sytchampton Stoneybridge Abbots Morton Brotheridge Green Inkberrow Berrow Holt End Alvechurch Lower Illey Netherton Stakenbridge Kyrewood Vigo Elmbridge Broad Alley Holt Heath Kent's Green Summerfield Ab Lench Shawbrook Broad Green Slideslow Egdon Norton Marl Bank Walton Pool Hales Park Lickey Hills Tardebigge Newnham Bridge Dormston Romsley Hill Beckford Cross Hallow Hartlebury Common Sharpway Gate Clevelode Heath Green Woodgate Hawthorn Bush Longley Green Aston Somerville Purshull Green Wick Branson's Cross Broad Marston Castle Hill Tanwood Witton Hill Hanley Castle Brickfields Hanley William Church Hill Lower Clent Far Forest Cobbler's Corner Chaddesley Corbett Lincomb Charlton Ockeridge North Malvern Childswickham Halfkey Withybed Green Buckridge Hagley Orleton Winyates Green Kempsey Chandler's Cross Upper Bentley Beoley Stourport-on-Severn Church Lench Upper Wolverton Cookhill Horsham Baughton Hill Sneachill Berry Hill Henbrook Lodge Park Bayton Lower Wolverton Radford Leigh Sinton Harbours Hill Hill End Washford North Littleton Clifton upon Teme Timberhonger Crowcroft Sale Green Brayswick Foley Park Park End Sutton Farm Caunsall Cutnall Green Hopwood Lindridge Sneads Green Hanley Swan Fladbury Honeybourne Menithwood Wilden Hillhampton Bradley Green Malvern Link Apes Dale Harvington Rhydd Hatfield Tanner's Green Spetchley Martin Hussingtree Twyford Shelsley Walsh Hollybed Street Eardiston Wolverley Wick Episcopi Bouts Ipsley Teddington Hands Low Hill Smite Hill Stoke Heath Goosehill Green Lulsley Cherry Orchard Shernal Green Shatterford Upper Catshill Eldersfield Ashton under Hill Lower Berrington Frankley Hill Summerhill Holy Cross Franche St Godwalds Chapman's Hill Norchard Moor End Middle Littleton Park Gate Hadzor Smallwood Little Welland Southcrest Priestfield Newbridge Green Kingswood Ladywood Huntsbridge Foxlydiate Broadheath Common Birchen Coppice Frith Common Willow Green Pensax Stone Woodsfield Oakenshaw Astley Cross Areley Kings Pershore Doverdale Webheath Astwood Little Malvern Lydiate Ash Tutnall Goom's Hill Huddington Aldington Draycott Crowle Green Pinvin Gallows Green Rashwood Snead Common Carpenter's Hill Gadfield Elm The Vines Lakeside Chadbury Moon's Moat Welland Stone West Malvern Birlingham Aggborough Collett's Green Stoke Prior Dowles Howsen Stoulton Cakebole Lower Howsell Beach Hay Wythall North Piddle Upper Arley Blackpole Copyholt Libbery Bredon Red Hill Bliss Gate Kemerton Crowle Clent Great Malvern Baylis Green Mere Green Wildmoor Nineveh Primsland Cobley Hill Hipplecote Bushley Green Low Hill Rowney Green Bretforton Nineveh Bournes Green Upton Warren Outwood Ross Green Broughton Green Hanbury The Grove Hill Croome Sweet Green Dunstall Common Mamble Churchill Stoke Pound Frankley Green Eastham Stanklyn Powick Village Northwick Cruise Hill Bury End Romsley Greenway Lineholt Common Golden Valley Dines Green Lower Wyche Footrid Ramsden Bell End Charlton Birch Green Swinesherd Stanford on Teme Burlish Park Suckley Green Tibberton Shrawley Baynhall Kyre Park Whittington Shoulton Broome Uckinghall Bell Green Wadborough Rednal Norton Hallow Heath Lower Marlbrook St Peter The Great Lower Westmancote Holt Fleet Broadway Stratford Mill End Witnells End Suckley Knowl Hoobrook Besford Broadwas Littleworth Kyre Barnt Green Battenton Green Eachway Trimpley Droitwich Spa Greenhill Earl's Croome Elcock's Brook Worlds End Woolmere Green Green Street Whiteleaved Oak Brook End Rous Lench Littleworth Astley Crabbs Cross Knightwick Good's Green Mount Pleasant Great Witley Marsh End Tunnel Hill Hillpool Kinsham Great Comberton Gorst Hill Sandford Broad Heath Ravenhills Green Ryall Abbeydale Pie Corner Aston Bank Cotheridge Severn Stoke Acton Kerswell Green Comberton Little Acton Monkwood Green Callow Hill Lower Lightwood Rye Street Woodmancote Britannia Square Warndon Upper Strensham Mustow Green Ronkswood Ombersley Windmill Hill Bickley Broadwaters Hampton Astwood Bank Longdon Bridge End Town's End Brockencote Bransford Morton under Hill Camer's Green Stonepits Worcester Fernhill Heath Ullington Finstall Birtsmorton Piper's Hill Weatheroak Hill Knowle Fields Overbury Cofton Hackett New End Doddenham Darbys Green Offenham Cross Smith End Green Blakedown Bark Hill Bluntington Cowsden Murcot Elms Green Uphampton Forhill Upper Moor Lower Heath Poolbrook Hawford Bredon's Hardwick Rumbow Cottages Long Bank Hurcott Village Lower Hook Bromsgrove Flyford Flavell Bugle Gate White End Riverside Lower Strensham Perryfields Picken End Guarlford Suckley Wants Green Beckford Cleeve Prior Deblin's Green Hinton Cross Naunton Beauchamp Ribbesford Upper Wyche Newland Common Burcot Sheriff's Lench St Michaels Frankley Powick Sherrard's Green Lickey End Drakes Cross Alfrick Pound Hall Flat Little Beckford Catshill Saleway Cookley Fladbury Cross Pound Bank Comhampton Long Green Red Cross Little Witley Pendock Hawbridge Stoke Wharf Edgiock Hardwick Green Drakes Broughton Churchill Upper Welland Old Storridge Common Crown East Shenstone Salwarpe Hunt End Upton upon Severn Sankyns Green Chase End Street Yieldingtree Dodford Grafton Hurcott Ankerdine Hill Upton Snodsbury Pebworth Upper Marlbrook Low Habberley Linthurst Stoke Bliss Holberrow Green Interfield Netherwich Blackminster Throckmorton Corse Lawn Habberley Hook Bank The Burf Heightington Offenham Stock Green Clifton Queenhill Green Street Westmancote Upper Gambolds Hunnington Harvington Lem Hill Aston Fields Holt Westlands Hanley Child Greenlands Callow Hill Alfred's Well Lickey The Walshes Madeley Heath Defford Lea End Astwood Hindlip Callow End Alfrick Astley Burf Longdon Hill End Blakebrook Enfield Westacre Eight Oaks Pin's Green Blackwell Kyre Green Woodrow Pole Elm Kington Birch Berrow Stockton on Teme Pound Bank Naunton Eckington Stonebow Nash End Pensham Brockamin Gilbert's End Broombank Owlhill Trueman's Heath Bayton Common Little Comberton Stock Wood Elmley Lovett Grimley Inkford Cooksey Corner Sidemoor Sinton Green Chawson Valley Spennells West End Harpley Lower Sapey Lower Broadheath Upper Howsell Bricklehampton Grimes Hill Bredicot Malvern Common West Hagley Hall Green Feckenham Coles Green Elmley Castle Four Pools Blakeshall Buckbury Sledge Green Barnettbrook Leigh Conderton Lower Moor Upper Ham Lineholt Torton Upper Wick Dordale Hadley Trotshill Little London Grafton Dunhampstead Stanbrook Shell Broughton Hackett Pink Green Dayhouse Bank Lickhill Worles Common Lower Town Frogsmarsh Linkend Redditch Woodrow Oldfield Holdfast Bishampton Sedgeberrow Cropthorne Worms Ash Oakall Green Bevere Waresley Birch Acre St John's Clows Top Kitwell Abberton Bateman's Green Portway Hollywood Kidderminster Wribbenhall Tolladine Noah's Green Newtown Drayton Berrow Green Drugger's End Wichenford Cross Bank Castlemorton Titton Oldwood Atch Lench