Healthcare Marketing in Upton Snodsbury

Get in touch

Healthcare Advertising in Upton Snodsbury

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in WR7 4

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Upton Snodsbury

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Upton Snodsbury  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Upton Snodsbury (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Little Eastbury Far Forest Ham Green Church Hill Norton Buckridge Hollywood Four Pools Mill End Heath Green Lulsley Broadwas Stonepits Doddenham Lower Berrington Newnham Bridge Deblin's Green Hall Flat Ockeridge Broadwaters Ripple Edgiock Leigh Sinton Smith End Green Pebworth Broad Green Gadfield Elm Dunstall Common Dines Green Wyre Piddle Lineholt Common Shelsley Beauchamp Winyates Slades Green Drakes Cross Besford Hollybed Street Hales Park Littleworth St John's The Walshes Blakebrook Twyford Chadwick Suckley Knowl Upper Wyche St Godwalds Hinton Cross Rainbow Hill Brockencote Warndon Offenham Broadway Dormston Upton upon Severn Stoneybridge Cropthorne Feckenham Moseley Kyre Astley Burf Elmbridge Baughton Holt Fleet Lower Strensham Abberton Longdon Hill End Ladywood Lea End Belbroughton Woolmere Green Holberrow Green Lower Wick Leigh Long Green Upper Moor Pound Green Ravenhills Green Ramsden Catshill Walkwood Kingswood Bradley Green Astwood Bank Hoobrook Longdon Heath Pin's Green Flyford Flavell Malvern Common Bewdley Bournheath Bockleton Worles Common Hillhampton Newland Common Cookhill Holt Heath Withybed Green Stanford Bridge Broad Marston Shurnock Harpley Hipplecote Longdon Cross Bank Comhampton Netherton Birtsmorton Bushley Bank's Green Hallow Heath Blakeshall Habberley Tutnall Rushock Knowle Fields Brownheath Common Broome Abberley Eldersfield Oakenshaw Apes Dale Pink Green Foxlydiate Birlingham Hook Bank Lower Wolverton North Malvern Knighton Old Storridge Common Moor End The Grove Newland Draycott Astley Upper Howsell Lickey Green Street Cooksey Green Sneachill Lickey End Eachway Teddington Hands Orleton Crowle Kyre Park Longley Green Cowsden Birts Street Wickhamford Bayton Common Torton Sherrard's Green Eckington Throckmorton Crowle Green Chapman's Hill Brayswick Hunt End Church Lench Duckswich Copcut North Littleton Kinnersley Powick Knighton on Teme Wadborough Stanklyn Kitwell Elmley Lovett Camer's Green Podmoor Alvechurch Blackminster Burlish Park Stanbrook Tunnel Hill Whittington North Piddle Hartlebury Common Pirton Westlands Upper Marlbrook Elcock's Brook Lenchwick Birch Green Stoke Prior Henbrook Broad Alley Chase End Street Worlds End Bryan's Green Stitchin's Hill Linthurst Pie Corner Clevelode Bevere Trotshill Brockamin Wychbold Spennells Woodrow King's Green Heightington Sinton Green Wolverley Uphampton Hanley William Brotheridge Green Claines Stratford Sweet Green New End Bateman's Green Earl's Croome Bluntington Stoulton Frankley Hill Hindlip Hardwick Green Rashwood Beoley Coles Green Ryall Hoden Chatley Huntsbridge Bouts Clifton Carpenter's Hill Defford Upper Catshill Hanley Swan Ashfield Stoney Hill Webheath Greenway Northampton Ross Green The Burf Summerfield Charlton Ipsley Astwood Chadbury Broadheath Common Bricklehampton Fernhill Heath Caunsall Riverside Evesham Goom's Hill Stonebow Boreley Comberton Lower Town Kyrewood Bredon Eight Oaks Stakenbridge Abbots Morton Drakes Broughton Alfred's Well Madresfield Horsham St Georges The Vines Kempsey Lower Sapey Gilbert's End Childswickham Picken End Barnettbrook Lower Marlbrook Holy Cross Madeley Heath Summerhill Upper Lode Interfield Upper Ham Kendal End Droitwich Spa Bury End Footrid Aston Fields The Lakes Norton Lakeside Southcrest Catchems End Diglis Hawford Aldington Titton Finstall Wildmoor Stock Green Stockton on Teme Pershore Tardebigge Windmill Hill Golden Valley Lickey Hills Wilden Owlhill Radford Upper Strensham Lickhill Kerswell Green Park Gate Tanner's Green Suckley Harbours Hill Wythall Dagtail End Trimpley Lower Westmancote Hill Croome Bournes Green Shell Menithwood Little Comberton Neight Hill Blackmore End West Hagley Pole Elm Sledge Green Netherwich High Green Blackpole Charlton Halfkey Mamble Himbleton Honeybourne Ombersley Barbourne Offenham Cross Stoke Heath Baughton Hill Elms Green Saxon's Lode Marsh End Hawbridge Red Hill Upper Arley Darbys Green Middle Littleton Batchley Stoke Wharf Bark Hill Poolbrook Cookley Priestfield Stourport-on-Severn Kemerton Lower Clent Moon's Moat Hanley Castle Upper Bentley Crown East Grafton Flyford Broughton Green St Peter the Great Holdfast Frith Common Hillpool Drugger's End Hinton on the Green Bredon's Norton Gorst Hill Leapgate Crossway Green Tolladine Pensax Dowles Chandler's Cross Upper Wolverton Badger's Hill Lower Hook South Littleton Perryfields Broad Heath Woodcote Green Egdon Frogsmarsh Shenstone Areley Kings Wick Callow Hill Inkford Low Hill Martley Bridge End Copyholt Whiteleaved Oak Weatheroak Hill Callow End Phepson Broughton Hackett St Michaels Shoulton Cofton Hackett Brook End Strensham Aggborough Morton under Hill Chawson Valley Woodmancote Rochford Yarhampton Cross Enfield Low Habberley Hadzor Wick Episcopi Stone Baynhall Pound Bank Rye Street Romsley Hill Bromsgrove Bell Green Green Street Clifton upton Teme Britannia Square Marl Bank Broad Common Drakelow Cleeve Prior Little Witley Atch Lench Holt Bengeworth Hawthorn Bush Alfrick Knightwick Woodrow Bishampton Martin Hussingtree Lower Heath Woodsfield Lydiate Ash Littleworth Hopwood Bank Street Libbery Cladswell Aston Somerville Ronkswood Cherry Orchard Oakall Green Hampton Fladbury Cross Hunnington Bredicot Ribbesford Headley Heath Dayhouse Bank Chaddesley Corbett Sandford Witton Hill Walton Pool Berrow Town's End Purshull Green Lower Wyche Northwick Charford Hatfield Birch Acre Ashton under Hill Pensham Bretforton Bransford Rednal Forhill Great Comberton Bushley Green Frankley Oddingley Woodgate Newtown Major's Green Red Cross West End Frankley Green Oldfield Lower Lightwood Wichenford Malvern Link Piper's Hill Laughern Hill Queenhill Smite Hill Upper Gambolds Winyates Green Dunley Cruise Hill Outwood Rock Sedgeberrow Little Malvern Grafton Headless Cross Witnells End Suckley Green Saleway Bastonford Sheriff's Lench Blakedown Murcot Park Farm Peopleton Birchen Coppice Overbury Hackman's Gate Chawson Lower Howsell Cakebole Dunhampstead Westmancote Broadmore Green Woodgates Green Clows Top Clifton upon Teme Shawbrook Berrington Green Little Acton Guller's End Gallows Green Brickfields Gilvers Lane Hill Furze Little Beckford Monkwood Green Swinesherd Worcester Kington Sytchampton Romsley Inkberrow Birch Berrow Grimley Conderton Willow Green Newbridge Green Nineveh Briar Hill Salwarpe Vigo Lodge Park Badsey Ab Lench Lower Bentley Beach Hay King's End Lineholt Bordesley Smallwood Nash End Hanley Child Wants Green Crabbs Cross Upper Rochford Acton Foley Park Newtown Dunhampton Washford Great Malvern Wribbenhall Pound Bank Kersoe Mere Green Bliss Gate Hartlebury Buckbury Sinton Rous Lench Holt End Aston Bank Cotheridge White Ladies Aston Norchard White End Castle Hill Stoke Bliss Cobley Hill Cobbler's Corner Guarlford Yieldingtree Little Inkberrow Bayton Kent's Green Ankerdine Hill Sharpway Gate Rhydd Hurcott Upper Wick Mount Pleasant Tenbury Wells Earl's Common Drayton Alfrick Pound Matchborough Upton Warren Stock Wood Kidderminster Bickley Little London Bugle Gate Hill End Structon's Heath Astley Cross Nineveh Hall Green Dordale Primsland Upper Welland Sneads Green Timberhonger Astwood Worms Ash Lime Street Lye Head Branson's Cross Beckford Cross Great Witley Low Hill Spetchley Uckinghall Powick Village Churchill Sidemoor Hartle Hollybush Noah's Green Franche Collett's Green Rowney Green Shernal Green Naunton Bell Heath Link Top Greenlands Winterfold Hanbury Upton Snodsbury Sankyns Green Corse Lawn Waresley Upper Haselor Sale Green Long Bank Lincomb Lem Hill Lindridge Redditch Sutton Farm Blackwell Malvern Wells Greenhill Harvington Eardiston Cutnall Green West Malvern Snead Common Kyre Green Lower Moor Goosehill Green Grafton Tibberton Elmley Castle The Rampings Greenhill Bredon's Hardwick Lower Broadheath Good's Green Little Welland Hallow Westacre Cooksey Corner Hadley Pendock Stoke Pound Huddington Harvington Abbeydale Witton Stanford on Teme Newtown Crowcroft Shelsley Walsh Burcot Grimes Hill Noutard's Green Tanwood Hampton Lovett St Peter The Great Hagley Lower Illey Castlemorton Upper Berrington Shrawley Rumbow Cottages Doverdale Broombank Napleton Callow Hill Barnard's Green Broom Hill Barnt Green Rushwick Ullington Abbotswood Fladbury Severn Stoke Arrowfield Top Walcot Yarhampton Bell End Berrow Green Hill Side Welland Stone Dodford Churchill Baylis Green Welland Park End Kinsham Battenton Green Portway The Hook Clent Rhydd Green Holbeache Berry Hill Mustow Green Naunton Beauchamp Dawshill Offmore Farm Pinvin Howsen Linkend Oldwood Trueman's Heath Stonehall Beckford Shatterford Slideslow Eastham Hurcott Village