Local Council and Party Political Marketing in Pegsdon

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Local Council Advertising in Pegsdon

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

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What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in SG5 3?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts - newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in Pegsdon looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

We cover Pegsdon (Bedfordshire)

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Other locations available for local council and party political marketing
Workhouse End Bourne End Knotting Green Water End Ickwell Yelden Chalton Eaton Bray Hillfoot End Kensworth Brook End Holme Fox Corner Cranfield Cardington Sewell Little Billington Herring's Green Church End Heath and Reach Moor End Caddington Houghton Park Downside Wootton Bourne End Felmersham Mill End Aspley Guise Wharley End Tingrith Tempsford Newton West End Eversholt Eyeworth Edworth Upton End Streatley Silsoe Brickhill Brogborough Totternhoe Wood End Steppingley Wilstead Stotfold Common Duck End Langford Cockayne Hatley East End Channel's End Lower Stondon Southill Upper Caldecote Elstow Holywell Stanbridgeford West End Hockliffe Chaul End Wootton Broadmead Shortstown Queen's Park Church End Millbrook Bushmead Wood End Church End Leighton Buzzard Salph End Bury End Wigmore Chadwell End Maulden Kempston West End Putnoe New Mill End Wymington Girtford Chalton Astwick Souldrop Dunton Radwell Beecroft Lower Sundon Snow Hill Upper Sundon Stagsden Farndish South End Odell Upper Staploe Colworth Ho Lower Dean Bramingham Park Littleworth Bourne End Arlesey Limbury Thorncote Green Stratford Knotting Chapel End Cotton End Oakley Cross End Sandy Blunham Hanscombe End Potton Riseley New Town Appley Corner Potsgrove Church End Eggington Lower End Stevington Pavenham Round Green Swineshead Turvey Stewartby Kempston Hardwick Roxton Hall End Wyboston Beadlow Thrales End Greenfield Chellington Caulcott Park Town Deadman's Cross Keysoe South End Cleat Hill Marston Moretaine Pertenhall Little Odell Kempston Northill Upper Stondon Sharpenhoe Old Linslade Staughton Moor Box End Dunstable Milton Ernest Lower Gravenhurst Elms Farm Clifton Chapel End Campton Tyrells End Henlow Podington Oldhill Wood Hinwick Apsley End Green End Rootham's Green Bromham Gibraltar Upper Dean Duck's Cross Woodbury Higher Berry End Biggleswade Lower Shelton Aspley Heath Shefford Kensworth Lynch Keysoe Row Hall End Woodmer End Houghton Conquest Woodside Stagsden West End Flitton Hollington Lewsey Farm Toddington Biddenham Emmaus Village Carlton Bott End North End Kempston Church End Birchmoor Green Clapham Green Harlington Parkside Sundon Park Wood End Fenlake Salford Bletsoe Great Denham Haynes Church End Studham High Town Linslade Salford Ford Hart Hill Pilgrims Rest Pegsdon Westoning Billington North End Higher Rads End Woodside Whipsnade Bidwell Shillington Someries Marsh Farm Ireland Churchend Willington Shelton Clophill West Hyde Middle End Winsdon Hill Stopsley Pinfoldpond Stanford Meppershall Warden Hill Pulloxhill Hulcote Leagrave Wilden Beeston Holwellbury Colesden Harrold Battlesden Staploe Lower Caldecote Mount Pleasant Broad Green East Hyde Bury End Green End Great Barford Thorn Ravensden Little Wymington Chiltern Green Wootton Green Harrowden Newton Bromswold Sharnbrook Wootton Wixams Rushmere California Ridgmont Seddington Woburn Top End Hatch Goldington Ickwell Green Ampthill Stipers Hill Clapham Stanbridge Backnoe End West End Old Warden Broom Farley Hill Milton Bryan Wardhedges Renhold Water End Aley Green Stotfold Tartlett End Husborne Crawley Millow Houghton Regis Wingfield Wick End Tilsworth How End Coffle End Green End Fancott Honeywick Biscot Cople Pepperstock Leedon Church End Water End Farleygreen Sevick End Colmworth Keeley Green Melchbourne Honeydon Everton Moggerhanger Bedford Wrestlingworth West End Upper Gravenhurst Luton Well Head Tebworth Bolnhurst Lower End Little Staughton Carlton Slip End Bougton End Flitwick Chalgrave Higham Gobion Scald End Stopsley Common Warden Street Church End Speedwell Tithe Farm Haynes West End Eastcotts Sheeplane Little Barford Haynes Church End Church End Chalk Hill Bury Park Lidlington Duloe Wood End Chicksands Chapel End Barton-le-Clay Gossard's Green Green End Upper Shelton Chawston Thurleigh Cliton Manor Sutton East End