Local Council and Party Political Marketing in Wick End

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Local Council Advertising in Wick End

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

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What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in MK43 8?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts- newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in Wick End looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

Other locations available for local council and party political marketing
Box End Bletsoe Ickwell Green Upper Gravenhurst Stanbridgeford Roxton Duck End Woodmer End Stanford Husborne Crawley Shelton Green End Henlow Kempston Maulden Upper Sundon Old Linslade Aspley Heath Steppingley Houghton Conquest Upton End Thrales End Knotting Luton Staploe Thorncote Green Lower Shelton Greenfield Water End Speedwell Thurleigh Eversholt Higher Berry End Sharpenhoe Backnoe End Channel's End High Town Thorn Church End Westoning Hall End Clifton Upper Caldecote Millow Hart Hill West End Wardhedges Chicksands Stotfold Common Church End Willington Milton Ernest Keysoe Row Beecroft Farndish Parkside Broad Green Duck's Cross Herring's Green Langford Cross End Chadwell End Kempston West End Northill Aley Green Warden Hill Cople Chawston Pulloxhill Kempston Hardwick Limbury Arlesey Farleygreen Sharnbrook Leagrave Dunstable Salford Ford Apsley End Scald End Hollington Workhouse End West End Potton Swineshead Tilsworth Green End Fenlake Wootton Broadmead Putnoe Astwick Staughton Moor Stagsden West End Fox Corner Lower Gravenhurst Wharley End Renhold Lewsey Farm Snow Hill Kempston Church End Elms Farm Higher Rads End Newton Stewartby Upper Staploe Lower Caldecote Kensworth East Hyde Chalk Hill East End Battlesden Campton Wood End Salph End Biggleswade Beadlow Deadman's Cross Sewell Odell Stagsden Biddenham Haynes West End Streatley Aspley Guise Chaul End Wrestlingworth Chalton Gibraltar Harrowden Stratford Stanbridge Little Barford Chalgrave California Wilstead Wingfield Upper Stondon Cardington Clapham Rootham's Green Well Head Lidlington Wood End Water End Fancott Colworth Ho Park Town Shillington Little Billington Church End Toddington Sevick End Eastcotts Round Green Everton Bourne End Harlington Haynes Stotfold Brickhill Brogborough Old Warden West End Lower End Slip End Turvey Tartlett End Upper Dean Chapel End Stevington Pilgrims Rest Yelden Biscot Little Wymington Pepperstock Clophill Leedon Woodside Broom Haynes Church End Harrold Flitton Wootton Bourne End Billington Felmersham Eaton Bray Gossard's Green Radwell Blunham Hanscombe End Sutton Keysoe Podington Hatch Holwellbury Studham Church End Church End Cliton Manor Mount Pleasant Pavenham Brook End Oldhill Wood Wootton Green Lower Stondon Wood End Ireland Pinfoldpond Pertenhall Bedford Seddington Appley Corner Clapham Green Moggerhanger Top End Mill End Meppershall Ampthill Green End North End Bidwell Tebworth Houghton Regis Wixams Holme Hillfoot End Pegsdon Wood End Queen's Park Water End Coffle End Upper Shelton Hall End North End Churchend Goldington Millbrook Cotton End Stopsley Silsoe Honeydon Souldrop Moor End Bramingham Park Chapel End Stopsley Common Southill Milton Bryan Tyrells End Barton-le-Clay Church End Higham Gobion Green End East End Great Barford West End Lower End Bolnhurst Bourne End Warden Street Bougton End Duloe Melchbourne Farley Hill Winsdon Hill Little Staughton Littleworth West Hyde Houghton Park Hulcote Lower Sundon South End Ravensden Eggington Wilden Linslade Colesden Bromham Rushmere New Mill End Tempsford Church End South End Marston Moretaine Chiltern Green Dunton Hockliffe Wootton Sandy Ickwell Chalton Honeywick Birchmoor Green Tithe Farm Riseley Caulcott Sheeplane Caddington Cockayne Hatley Cranfield Sundon Park Lower Dean Totternhoe Knotting Green Holywell Kensworth Lynch Wymington Edworth Someries Stipers Hill New Town Woodbury Tingrith Bury End Shefford Middle End Church End Woodside Ridgmont Salford Wigmore Bury End Chellington Bushmead Girtford How End Newton Bromswold Whipsnade Eyeworth Bury Park Hinwick Wick End Beeston Elstow Colmworth Leighton Buzzard Oakley Woburn Keeley Green Flitwick Wyboston Great Denham Potsgrove Downside Bott End Shortstown Carlton Emmaus Village Carlton Chapel End Heath and Reach Cleat Hill Little Odell Marsh Farm