Local Council and Party Political Marketing in Easton

Get in touch

Local Council Advertising in Easton

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

Enquire Now

What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in RG20 8?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts - newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in Easton looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

We cover Easton (Berkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for local council and party political marketing
East Garston Woodlands Jealott's Hill Braywoodside Crowthorne Upper Lambourn West End Peasemore Curridge Whitegrove Heathlands Colnbrook Compton Fifield Clewer New Town Applehouse Hill Nodmore Tilehurst Martin's Heron Aldworth Frogmill Theale Arborfield Garrison Wexham Court Eling Holyport Grazeley New Greenham Park Hamstead Marshall Horton Leverton Ownham Littlewick Green Hemdean Bottom Burghfield Common Beenham Emmbrook Ravenswood Village Settlement Cold Harbour Langley Winnersh Warren Row Remenham Hill Clewer Green Datchet Stone Copse Bagnor Shaw Littlefield Green Hermitage Shefford Woodlands Easton Chieveley Chavey Down Horsemoor Cookham Rise East Ilsley Bracknell Aston Tickleback Row Pinkneys Green Bothampstead Ufton Green Mell Green Wash Water Farnborough Stanmore Haughurst Hill Brockhill The Holt Stubbings Hythe End Hurley Myrke Boxford Horncastle Sunninghill Stitchens Green Beedon Maiden's Green Hurst Stanford End Brightwalton Green West Fields East Garston Wokingham Eddington Crookham College Town Holly Cross Emmer Green Pingewood Skinners Green Church Lammas North Town Cold Ash Poyle Matthewsgreen Hillgreen Newell Green Goldfinch Bottom Hopgoods Green Wash Common The Warren Combe Trash Green Woolley Green Jennetts Hill Midgham Farley Hill Gardeners Green Cookham Donnington Avington Highway Little Hungerford Marsh Benham Woodside Lower Green Borough Marsh Little Heath Woodlands St Mary Weston Crown Wood Woolhampton Hoe Benham Ruscombe Binfield Grove East Fields Holme Green Winding Wood The Village Upton Westbrook Lambourn Woodlands Easthampstead Great Lea Common Langley Common Southcote Mile End Speen Upton Lea Chaddleworth Greenham Caversham South Fawley Great Hollands Sulhamstead Stubbles Cockpole Green Woodley Green Bisham Sonning Arborfield Catmore Shinfield Three Mile Cross Whitley Cookham Dean Farleywood Mortimer Billingbear Slough Fishery World's End Calcot Moneyrow Green Stud Green Hell Corner Cox Green Welford Goddard's Green Sunnymeads Whistley Green Cippenham Datchet Common Sulhamstead Bannister Upper End Woose Hill Woodspeen Old Warren White Waltham Kiff Green Colthrop Winkfield Row Bradfield Brightwalton Holt Kiln Green Ufton Nervet Clapton Yattendon Streatley Upper Bucklebury Tidmarsh Fawley Winkfield Place Britwell Winter Hill Upper Green Lower Caversham Blacknest St Leonardshill Knowl Hill Southend Sunningdale Spital Grazeley Green Schoolgreen Tutts Clump Nuptown Four Points Frilsham Westrop Green Ryeish Green West Woodhay Quick's Green Beedon Hill Calcot Row New Town Sandhurst Spencers Wood Bray Burghfield New Town Amen Corner Popeswood Wick Hill Lower Earley Upper Wargrave Sindlesham Inkpen Common Binfield Park Leckhampstead North Street Longlane Charvil Lambourn Hanworth Brimpton Common Crazies Hill Chapel Row Padworth Skimpedhill Crockham Heath Woodlands Park Tittenhurst Holloway The Rise North Ascot Wildridings Sutton Little Sandhurst Bucklebury Sheffield Bottom Inkpen West End Salt Hill Whitley Wood Barkham Earley Aldermaston Harmans Water Brookside Lower Basildon Trapshill Ashampstead Midgham Green Burnt Hill Winkfield Sulhampstead Bannister Upper End Hare Hatch Furze Platt The Ridges The Holt Wickham Heath Great Shefford Coley Eversley Four Houses Corner Thatcham Caversham Heights Finchampstead Westridge Green Broomhall Mount Pleasant South Ascot Hungerford Newtown Padworth Common Bowsey Hill Binfield Swallowfield Southend Whatscombe Bray Wick Riseley Wick Hill Broadmoor Estate Wargrave Eton Wick Speenhamland Wellhouse Boyn Hill Dowlesgreen Englefield Twyford Maidenhead Hurley Bottom Titcomb Elcot Shepherd's Hill Hyde End Wraysbury Winterbourne Shurlock Row Tittle Row Hungerford Leckhampstead Thicket Newbury Stratfield Mortimer Downend Ascot Aldermaston Wharf Cranbourne Burghfield Hill Poundgreen Chalvey Chapel Green Moss End Bigfrith Upton Park Ashmore Green Hungerford Green Temple Halfway Paley Street Brimpton Whitehouse Green Upper Woolhampton Wawcott Beech Hill Temple Park Oare Beenham's Heath Birch Hill The Throat Sanham Green Reading Brightwalton Eastbury Eastheath Waltham St Lawrence Arborfield Cross Beenham Stocks Warfield Pangbourne Purley on Thames Wasing Old Windsor Ham Marsh Cabbage Hill North Heath Woodley Oakley Green Burchett's Green Water Oakley Maidenhead Court Enborne Row Cheapside Clewer Village Hawthorn Hill Winkfield Street Parker's Corner Miles's Green Wickham Enborne Remenham Stockcross Churchend Hollingsworth Priestwood Sulhamstead Abbots The Slade Dedworth Aldermaston Soke Owlsmoor Hampstead Norreys Anvilles Altmore Windsor Merryhill Green Lower Padworth Parsonage Green Stanford Dingley Ashampstead Green Bullbrook The Mount Bucklebury Alley Bury's Bank Whiteknights Touchen-end Upper Basildon Sheepdrove Eton West Ilsley Kintbury Forest Park Sulham Plaistow Green Brands Hill Hungerford