Local Council and Party Political Marketing in Heathlands

Get in touch

Local Council Advertising in Heathlands

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

Enquire Now

What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in RG40 3?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts - newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in Heathlands looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

We cover Heathlands (Berkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for local council and party political marketing
Earley Winkfield Row Bray Wick Stratfield Mortimer Brightwalton Holt Stanford End Ascot Swallowfield Trash Green Barkham Purley on Thames Ham Marsh Lambourn Woodlands Billingbear Longlane Padworth Common Skinners Green St Leonardshill Weston Aldermaston Wharf Winter Hill Sheepdrove Calcot Colthrop The Holt Stone Copse Windsor Tutts Clump West Woodhay Crockham Heath Eddington Pingewood Tickleback Row Sulhampstead Bannister Upper End Dowlesgreen Lower Caversham Stubbles Easthampstead Englefield Wick Hill Woolhampton Jennetts Hill Oakley Green Whitehouse Green Temple Farleywood Stud Green Touchen-end Stubbings Borough Marsh Sanham Green Leverton Hungerford The Village Langley Common Chaddleworth Woodside Whiteknights Water Oakley Yattendon Reading Cockpole Green Skimpedhill Bagnor Eton Shaw Quick's Green Midgham Brookside Easton South Ascot Woodley Burchett's Green Lambourn Owlsmoor Myrke Hungerford Newtown Hungerford Poyle Hanworth Thatcham Sunnymeads Emmbrook West End Cookham Rise Crazies Hill Chalvey Jealott's Hill Four Houses Corner Wargrave Newell Green The Ridges Broomhall Warren Row Kiln Green Southend East Fields Westbrook Tittenhurst Avington The Rise Martin's Heron Shepherd's Hill Burghfield Common Beenham Stocks Hoe Benham Moss End Knowl Hill Tilehurst Leckhampstead Thicket Boyn Hill Beedon Great Hollands Little Sandhurst Four Points Holly Cross Sulham The Mount Hurley Arborfield Cross Bullbrook Marsh Benham Brimpton East Garston Woodlands Winkfield Street Binfield Grove Tidmarsh Gardeners Green Twyford Holloway West End Nodmore Hawthorn Hill Cranbourne Remenham Hill Wellhouse Ufton Green Priestwood Sutton Mile End Horsemoor Woodley Green Charvil Stanmore Plaistow Green Lower Padworth Farnborough Matthewsgreen Britwell Aston Chavey Down Churchend Upper Basildon Datchet Common World's End Fawley Midgham Green Paley Street Beedon Hill Enborne North Ascot Parker's Corner Broadmoor Estate Maidenhead Whitley Wood Brands Hill Kintbury White Waltham Mount Pleasant Wickham Eling Combe Birch Hill Whistley Green Woolley Green Maiden's Green Farley Hill Titcomb Burnt Hill Bisham Hollingsworth Crowthorne Speen Bucklebury Alley Chapel Row Lower Green Enborne Row New Town Burghfield Hill Shinfield Shurlock Row Brimpton Common Stockcross Eastbury Welford Wash Common Theale Cabbage Hill Whitegrove Winding Wood Cold Harbour Salt Hill Hare Hatch Winnersh Clapton Ryeish Green Hurst Eton Wick Bowsey Hill Catmore Hermitage Woodlands St Mary Winterbourne Amen Corner Holme Green Aldermaston Temple Park Popeswood Whitley Spital Aldermaston Soke Greenham Dedworth Miles's Green Donnington Braywoodside The Slade Haughurst Hill Poundgreen North Street Little Hungerford Altmore Boxford Remenham Sunninghill Hungerford Green Inkpen Arborfield Goddard's Green Eastheath Sulhamstead Bannister Upper End East Ilsley Winkfield Place Church Lammas Wasing Brightwalton Green Westrop Green Wash Water Sulhamstead Fishery College Town Forest Park Hythe End Oare Ashampstead Green Stitchens Green Chapel Green Wexham Court Bucklebury Highway Hillgreen Speenhamland Brightwalton Mortimer Moneyrow Green Langley Wraysbury Ruscombe Old Windsor Furze Platt Holyport Ufton Nervet Caversham Sulhamstead Abbots Beech Hill Trapshill The Holt Sonning Old Warren Pangbourne Bradfield Grazeley Bracknell Woodspeen Three Mile Cross Woose Hill Halfway Pinkneys Green Chieveley New Town Ravenswood Village Settlement Ashampstead Leckhampstead Bury's Bank Upton Cookham Dean Southcote Aldworth Wildridings Hell Corner Cheapside Datchet Newbury Great Lea Common Bigfrith Slough Crown Wood Frilsham Upton Park Fifield Woodlands Park West Ilsley Littlewick Green Arborfield Garrison Finchampstead Cold Ash Upper Bucklebury Cox Green Hopgoods Green Wokingham Emmer Green Harmans Water East Garston Crookham Curridge Compton Parsonage Green Hyde End Merryhill Green Little Heath New Greenham Park Wickham Heath Horton The Warren Caversham Heights South Fawley Sheffield Bottom Hamstead Marshall Streatley Cookham Ashmore Green Applehouse Hill Bray Lower Basildon Littlefield Green Cippenham Beenham's Heath Upper Green Whatscombe Waltham St Lawrence Sunningdale Downend Brockhill Binfield Park Anvilles Hurley Bottom Blacknest Clewer Green Goldfinch Bottom Grazeley Green Spencers Wood Binfield Ownham Upper Lambourn Upper Woolhampton Sindlesham Peasemore Southend Kiff Green Schoolgreen Stanford Dingley Sandhurst Wick Hill Maidenhead Court Upper Wargrave Riseley Clewer New Town North Town Elcot North Heath Horncastle Calcot Row Heathlands West Fields Padworth Lower Earley The Throat Shefford Woodlands Burghfield Hemdean Bottom Westridge Green Warfield Winkfield Great Shefford Tittle Row Mell Green Bothampstead Colnbrook Inkpen Common Eversley Nuptown Wawcott Clewer Village Hampstead Norreys Beenham Frogmill Upton Lea Coley