Local Council and Party Political Marketing in Heathfield

Get in touch

Local Council Advertising in Heathfield

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

Enquire Now

What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in CB22 4?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts - newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in Heathfield looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

We cover Heathfield (Cambridgeshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for local council and party political marketing
Dunkirk Fen Ditton Croxton Farcet Guyhirn Eynesbury Eye Green Balsham Thriplow Stibbington Grafham Staughton Highway Eye Eldernell Pondersbridge Alwalton Bartlow Bourn Longthorpe Pymoor Westley Waterless Wisbech Redmere Earith Eastwood End Kimbolton East End Great Stukeley Dyer's Green Sutton Graveley Babraham Commercial End Sibson Waterbeach Milking Nook Eastgate Burrough End Castle Camps Broughton Flint Cross Norwoodside Wittering Kneesworth Brinkley Lark Hall Corner Buckworth Little Abington Camps End Gunthorpe Little Wilbraham Ickleton Sawston Cherry Hinton Swavesey Ramsey Forty Foot Willingham Green Snailwell Wood End East End North Brook End Wood Walton Green End Great Raveley Caldecote Harston New Fletton Diddington Barnack Stanground Green End Gamlingay Cinques Haddon Foul Anchor Mill End Bridgefoot Hemingford Abbots Gatley End Benwick Padney Newtown Little Eversden Wentworth Broad Green Knight's End Woolley Horseheath Stow Longa Old Fletton Horseway Belle Isle Crow End Gorefield Stukeley Old Hurst Hildersham Water Newton Orton Goldhay Wenny Severals Eddington Stirtloe Tilbrook Pidley Highfields Caldecote Fenton Turves St Ives Great Staughton Aldreth Weston Colville Bainton Westlands Werrington Church End Chatteris Northborough Four Gotes Ditton Green Chippenham Meldreth Eaton Ford Chapel End Saxon Street Newtown Bluntisham Abington Pigotts Huntingdon Hauxton Great Green Briggate Ailsworth Swaffham Bulbeck Denton Little Raveley Black Bank Stanground South Stilton Swingbrow Ramsey Hollow Stonely Wendy Sutton Quy Waters High Cross Harlton Great Gidding Orton Wistow Owl End London End Chittering Woodditton Hilton The Thrift Down Field Upton Barrington Stetchworth Chesterton Elsworth Old Weston Shepreth Rampton Caldecote Doddington Peakirk Ufford Leverington Abbots Ripton Murrow Ring's End Waresley Ravensthorpe Barton Great Shelford Hardwick Great Chishill Ramsey Heights Thorney Ramsey Mereside Little Chishill Westley Bottom Southoe Walsoken Kingston Houghton Isleham Peterborough Manea Old Pembroke Farm Etton Old Wimpole Pampisford Kennett Little Downham Badgeney Coton Wardy Hill Kings Ripton Cambourne Coppingford Witchford Town End Barham Haroldsbridge Prickwillow Easton Bassenhally Field Brampton Ellington Thorpe Washingley Madingley Little Gidding Holme Christchurch Melbourn Wothorpe Hook Papworth Everard Ramsey End Carlton Great Abington St Neots Little London West Wratting Hatley St George Hemingford Grey Orton Longueville Hamerton Childerley Streetly End Rogues Alley Hardwick Freestones Corner Bythorn Church Field Caxton East Fen Common Little Paxton Hampton Hargate Little End Bar Hill Foxton Little Shelford Barway Carlton Green Molesworth Hinxton Hartford Trumpington Little Ditton Shingay Parson Drove Little Green Dullingham Sutton Gault Millfield Milton Woodston Dullingham Ley Barcham Corner Cheveley Guilden Morden Westwood Orwell Elm Oakington Fordham Shudy Camps Catworth Stonea Broad Hill Landbeach Kings Hedges Covington Staughton Green Offord D'Arcy North Field Coates Romsey Town Alconbury Weald Fitton End Little Gransden Long Meadow Upton Croydon Glatton Cardinal's Green Coveney Paston Oldeamere Bassingbourn Dutter End Wintringham Yelling Arbury Needingworth Soham Cotes Begdale West End Roman Hill Welches Dam Upwood Hail Weston Claypit Hill Steeple Gidding Wyton Little Thetford Tydd St Giles South Bridge Field Comberton Elford Closes The Lipneas Burwell Kirtling March Lolham Wennington Gamlingay Little Stukeley New England Gold Hill Wimblington Orton Malborne Maxey Lolworth Ely Fulbourn Conington Wilburton Wicken Fowlmere Grantchester Dry Drayton Tholomas Drove Odsey Thornhaugh Norman Cross Bury Whaddon Waterside Cambridge Boxworth End Yaxley Ramsey Great Wilbraham Ashton Newtown Badlingham Over Eastrea Chettisham Deeping Gate Wimpole Queen Adelaide North Side Arrington West Wickham Offord Cluny Way Head Newton Castor Widgham Green Denny End Stretham Childerley Gate Green End Sawtry Haddenham End Field Heydon Chainbridge White Cross Hill Glinton Colne Newark Thorney Toll Holywell East Hatley Little Catworth Westry Longstowe Orton Northgate King's Dyke Cottenham Winwick Duxford Ashley Dennis Green Bottisham Leverington Common Mile End Upend Caldecote Abbotsley Stuntney Knapwell Histon Brington Burrough Green Helpston East Perry Swaffham Prior Woodhurst Great Paxton Guyhirn Gull Little Heath Red Barns Little Ouse Wistow Lode Clayhithe Islands Common Folksworth Whittlesey Stow cum Quy Oxlode Black Horse Drove Whittlesford Haddenham Steeple Morden Flood's Ferry Spaldwick Great Gransden Little London Church End Fenstanton Toseland Frog End Northstowe Orton Southgate Friday Bridge Bretton Linton Ellington Orton Brimbles Dogsthorpe Impington Keyston Upware Upper Cambourne Purls Bridge Conington Great Eversden Newton-in-the-Isle Peas Hill Somersham Newnham Stapleford Over End Inham's End Ramsey St Mary's Hinchingbrooke Warboys Buckden Six Mile Bottom Longstanton River Bank Newnham Croft Bunker's Hill Marholm Coldham's Common Horningsea Morborne Lynch Wood Nene Terrace Mepal Teversham Eastfield West Perry Ridgeway Village Newnham Coldham Downham Hythe Elton Heathfield Tipps End Weston Green Toft Kirtling Green Leighton Bromswold Gamlingay Great Heath Alconbury Weald Great Boleness Field Litlington Littleport Dillington Pilsgate Chesterton Whaddon Gap Sapley Reach Tetworth Tadlow Witcham Cross Green Papworth St Agnes Colnefields Newborough Godmanchester Nosterfield End Orton Waterville Boxworth Eltisley Hampton Vale Fengate Upthorpe Southorpe Haslingfield Eaton Socon Westwick Wansford Reach Chapel Head North End Wisbech St Mary Soham Castle End Mill Green Chiswick End Morden Green Alconbury Weston Orchard Park Willingham Second Drove Fen Drayton Girton Lower Cambourne Brampton Park Walton