Local Council and Party Political Marketing in Sawtry

Get in touch

Local Council Advertising in Sawtry

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

Enquire Now

What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in PE28 5?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts - newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in Sawtry looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

We cover Sawtry (Cambridgeshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for local council and party political marketing
Ramsey Heights Long Meadow Hemingford Grey Keyston Westley Waterless Orchard Park Dry Drayton Willingham Barton Sawtry Kingston Wistow Longstanton Millfield Ashley River Bank Barham Stapleford Norman Cross Covington Hildersham Christchurch Second Drove Offord Cluny Haroldsbridge Upton Chiswick End Wothorpe Bunker's Hill Teversham Croxton Purls Bridge Little Raveley Queen Adelaide Chatteris Redmere Morden Green Etton Hinchingbrooke Mill Green Black Bank East Fen Common Swaffham Prior Castle End Thorney Toll Odsey Murrow Diddington Gunthorpe Great Gidding South Bridge Field Lolworth Conington Fitton End Eastrea Norwoodside Weston Green Coton Toft Chapel Head Dullingham Longstowe Ramsey Mereside Bretton Whittlesford Caxton Briggate Pampisford Stow cum Quy Pilsgate Grantchester Orton Longueville Dutter End Hardwick Arrington Histon Soham Cotes Brington Wisbech St Mary Newark Alconbury Weston Godmanchester Little Wilbraham Orton Malborne Lower Cambourne Woolley Chapel End Conington Swavesey Orton Goldhay Green End North Side Haddenham End Field Ravensthorpe Thorney Wood End Broad Green Great Gransden Gold Hill Little Shelford Upton Upwood Wenny Severals Way Head Stow Longa Stuntney Bainton Ring's End Peas Hill Wisbech Newnham Milking Nook Alconbury Waterside Horseway Waterbeach Abbotsley Orton Brimbles Dillington Coldham Burwell Friday Bridge Needingworth Little Gidding Woodston Helpston Linton Leverington Holme Hardwick Guyhirn Gull Impington Little Eversden Werrington Ramsey Mile End Whittlesey Eddington Thriplow Knapwell Tholomas Drove Newnham Croft Over End Lynch Wood Tadlow Bar Hill Little Thetford Coates Town End Castle Camps Somersham St Ives Owl End Ellington Thorpe Church End Guyhirn Cardinal's Green Farcet Orton Wistow Hauxton Elm Weald Burrough End Brinkley Ramsey End Walton Toseland Great Boleness Field Sutton Broughton Coldham's Common Westlands East End Mill End Kirtling Green Caldecote Yelling Steeple Gidding Papworth Everard Dunkirk Witchford Warboys Hemingford Abbots Kneesworth East Hatley Stanground Brampton Park Barnack Melbourn Fulbourn Fenton Papworth St Agnes Little London Little End Milton Alconbury Weald Littleport Orton Northgate Quy Waters Over Ufford Isleham Eltisley Cross Green Pidley Haddenham Barway Little Chishill The Thrift Orton Southgate Old Hurst Little Heath Staughton Highway Tipps End Stonea Little Catworth White Cross Hill Saxon Street Stanground South Frog End Widgham Green Six Mile Bottom Padney Flint Cross Swaffham Bulbeck Great Eversden Great Shelford New England Chittering Burrough Green Westwood Commercial End Pondersbridge Caldecote Badgeney Woodditton Spaldwick Reach Elford Closes Little Gransden Litlington Roman Hill Carlton Green Stetchworth Stonely Hinxton Oakington Wimblington Clayhithe Kirtling Old Fletton Bassingbourn Bridgefoot Gamlingay Great Heath Fengate Cambridge Gorefield Four Gotes Longthorpe Peakirk Steeple Morden Willingham Green Trumpington Cambourne Green End Boxworth Rogues Alley Lark Hall Corner Little Downham Coppingford Glinton Babraham Girton Great Stukeley Horningsea Dullingham Ley Kimbolton Gamlingay Denny End Stirtloe Swingbrow Sawston Upper Cambourne Bartlow Leighton Bromswold Little Green Brampton Woodhurst Little Abington Catworth Castor Fenstanton Molesworth Wentworth Eastfield Old Pembroke Farm Harston East Perry Deeping Gate Wood Walton Shudy Camps Ely Southoe Sapley Little London Coveney Little Paxton Eynesbury Gatley End Old Wimpole Foul Anchor Green End Leverington Common Chippenham Freestones Corner Peterborough Snailwell Eastgate West Wratting Duxford Ramsey Hollow East End Gamlingay Cinques Eye Weston Colville West End Turves Hook Hilton Heathfield Aldreth Eaton Ford Newtown Downham Hythe Southorpe Begdale Tilbrook Hatley St George Pymoor Buckworth Cheveley Tydd St Giles Dennis Green London End Great Green West Perry Wansford Old Weston Oxlode Elsworth Upware Landbeach Streetly End Oldeamere Bottisham Rampton King's Dyke Carlton Dogsthorpe Witcham Maxey Marholm Sutton Gault Great Chishill Ridgeway Village Fowlmere Stukeley Islands Common Earith Shingay Inham's End Haddon Wittering Huntingdon Abbots Ripton Ramsey St Mary's Colnefields Mepal Dyer's Green Comberton Badlingham Ashton Guilden Morden Hampton Vale Buckden Newton Great Raveley Washingley Yaxley Hamerton Down Field Ellington High Cross Caldecote Hartford Stretham Little Ditton Great Paxton Claypit Hill Denton Croydon Great Wilbraham Wicken Morborne Chesterton Meldreth Nosterfield End Whaddon Paston Alwalton Belle Isle Horseheath Parson Drove Newborough Little Stukeley Wardy Hill Wyton Kings Hedges Fen Ditton Tetworth Hampton Hargate Childerley Northborough Eastwood End Ramsey Forty Foot Newtown Soham Romsey Town Newton-in-the-Isle Reach Westley Bottom Newtown Abington Pigotts Wennington Waresley Boxworth End Stilton Black Horse Drove Glatton Chesterton Chettisham Bluntisham Flood's Ferry Kennett Sibson Fordham Bythorn Eaton Socon Stibbington Crow End New Fletton Highfields Caldecote Wilburton North Brook End Eldernell St Neots Orwell Folksworth Wimpole West Wickham Kings Ripton Benwick Little Ouse Ickleton Graveley Church Field Lode Holywell Prickwillow Houghton Arbury Church End Red Barns Doddington Harlton Eye Green Staughton Green Chainbridge Orton Waterville Bourn North End Thornhaugh The Lipneas March Bury Balsham Wintringham Ditton Green Northstowe Grafham Barrington Easton Ailsworth Foxton Bassenhally Field Whaddon Gap Upend Colne Knight's End Heydon Lolham Wendy Elton Newnham Barcham Corner Camps End Manea Madingley Offord D'Arcy Great Staughton Shepreth Hail Weston Westwick Fen Drayton Upthorpe Haslingfield Broad Hill Nene Terrace North Field Welches Dam Walsoken Cottenham Water Newton Cherry Hinton Westry Great Abington Sutton Childerley Gate Winwick