Local Council and Party Political Marketing in Smethwick Green

Get in touch

Local Council Advertising in Smethwick Green

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

Enquire Now

What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in CW11 2?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts - newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in Smethwick Green looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

We cover Smethwick Green (Cheshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for local council and party political marketing
Woolfall Sutton Weaver Lingley Green Butt Green Church Lawton Bradwall Stenhills Wardle Swanley Brookhouse Daresbury Brookhouse Green Morley Green Norbury Milton Green Great Warford Coppenhall Hargrave Edge Green Danebridge Brookvale Anderton Frandley Kingswood Barnett Brook Aston Langley Marshfield Bank Over Knutsford Hough Mere Gleadsmoss Stud Green Longhill Buckoak Higher Wincham Hunsterson Four Lane End Hoole Bank Whitehouse Poynton Marston Clifton Gorse Covert Backford Cross Lostock Green Smithy Green Moston Wilmslow Park Harthill Wistaston Boothsdale Brereton Heath Hooton Westy Coppenhall Moss Threapwood Brown's Bank Milners Heath Winsford Halton Lea Wood Head Bottom-of-the-Oven Royal's Green Woodbank The Valley Eaton Ness Holt Aldersey Green Wrenbury-cum-Frith Broomedge Lane Ends Knolls Green Coxbank Rushton Tilstone Bank Vicarscross Mere Heath Duckington Wolverham Manor Park Delamere Kingswood The Bank Pinsley Green Sandbach Heath Cranage Midway Bollington Higher Burwardsley Norton Hartford Tatton Dale Wilkesley Kerridge Kerridge-end Upton Heath Holtridge Clotton Brownlow Heath Lingley Mere Moore Hatchmere Foxwist Green Prince Hill Willington Corner Crewe-by-Farndon Tilstone Fearnall Hoofield West Bank Barnhill Woodhey Green Arthill Wirswall Withington Green Diggle Green Ledsham Clannor Heath Piper's Ash Puddinglake Burland Bruche Town Fields Great Budworth Middlewood Occlestone Green Gurnett Shavington Hunsterson Over Tabley Sutton Lane Ends Little Town Prestbury Lymm Murdishaw The Brow Greendale Walker Barn Clutton Cuerdley Cross Appleton Thorn Crewe Green Checkley Green Burwardsley Radnor Hope Green Grange Little Heath Lightwood Green Sworton Heath Red Bull Astmoor Antrobus Martin's Moss Brindley Simm's Cross Way's Green Lugsdale Overpool Statham Wharton Astbury Marsh Hatton Heath Skellorn Green Newtown Pewterspear Rhuddall Heath Wheelock Heath Aston Heath Norton Cross Daresbury Delph Bucklow Hill Moss Houses Bank Quay Marton Kidnal Bulkeley Hapsford Danebank Bradfield Green Overton Saughall Sound Hinderton Kettleshulme Bunbury Heath Marsh Green Lower Heath Blakelow Handley Snow Hill Hollyhurst Siddington Heath Morley Wheelock Westminster Park Davenham Hulme Walfield New Lane End Lache Maw Green Bickley Town Aldford Twiss Green Duddon Common Tytherington Betchton Heath Four Lane Ends Over Peover Kelsall Brownedge Cotebrook Sutton Green Oldcastle Heath Moss Lane Arclid Whirley Grove Bickerton Roughhill Castletown Pickmere Swettenham Davenport Wildboarclough Locking Stumps Brown Moss Glazebury Adder's Moss Hermitage Green Danes Moss Arley Newtown Bunbury Higher Disley Littler Latchford Havannah Henbury Lach Dennis Birchwood Park Lindow End Duddon Lane End Aston Lowerhouse Callands Acton Bridge Neston Crowton Higher Carden Tarvin Sands Duddon Heath Bruera Hob Hill Barbridge Oakmere Harden Park Moston Green Cross o' th' Hill Macclesfield Forest Wettenhall Green Whitecross Broomhall Green Wades Green Chorlton Longmoss Newton Handforth Chorley Croughton Alpraham Broken Cross Nether Alderley Dallam Higher Poynton Meadowbank Pulford Ness Norley Puddington Merelake Norcott Brook Hatherton Manor Park Timbersbrook Chowley Outlet Village Moss Bank Elton Brassey Green Burtonwood Sankey Bridges Hoole Stowford Wells Green Deansgreen Peckforton Town Park Marbury Woolstanwood Disley Ruloe Elton Green Fulshaw Park Rudheath Woods Blacon Lawton Heath Lowcross Hill Church Minshull Lawton Heath End Cloud Side Saighton Helsby Winwick Cuckoo's Nest Dukesfield Hassall Green Whitegate Boughton Heath Plemstall Lower Pexhill Bradley Birchall Moss Dunham-on-the-Hill Bradley Green Lacey Green Ollerton Culcheth Slaughter Hill Goostrey Whitbyheath Mobberley Lower Kinnerton Spurstow New Mills Bridge Trafford Finney Green Brereton Green Gauntons Bank Walgherton Hampton Green Northwich Lower Stretton Tarporley Greenbank Croft Dee Banks New Pale Tiverton Huxley Stanlow Farnworth Ridley Worleston Wood Lanes Hatton Broomhill Poulton Sydney Radmore Green Stockton Heath Park View Moblake Weaverham Radway Green Great Sankey Hillcliffe Broxton Spen Green Adlington Cross Town Hightown Chelford Dane in Shaw Sproston Green Snelson Hartfordbeach Newton Wincham Waverton Twemlow Green Bradwall Green Greenlooms Norbury Common Ginclough Kemincham Dodleston Crewe Little Bollington Rostherne Wornish Nook Farndon Gibb Hill Sound Heath Howley Heatley Upton Stoak Alderley Edge Blackbrook Faddiley Walley's Green Ettiley Heath Higherfence Wettenhall Ackers Crossing Manley Wright's green Thelwall Fivecrosses Paddockhill Barrets Green Little Sutton Hetherson Green Leftwich Marton Appleton Park Rudheath Moulton Smethwick Green Mottram St Andrew Mickle Trafford Hallwood Park Hurdsfield Halton Brook Ditton Hale Gatesheath Noonsun Coddington Barrows Green Hollinsgreen Clive Lower Whitley Halton Village Marthall Bostock Green Lower Peover Hulme Penketh Higher Walton Middlewich Clive Green Booth Green Gorstella Swanbach Allgreave Wardle Bank Crow Wood Feldy Longbarn Martinscroft Sandymoor Sandbach Budworth Heath Holmes Chapel Smallwood Peover Heath Houghton Green Saltney Nantwich Little Barrow Burton Haughton Willaston Day Green Manley Common Hulseheath Broken Cross Widnes Gleadmoss Hebden Green Blackden Heath Egerton Green Hankelow Shotwick Willaston Barnton Abbot's Meads Astbury Birch Heath Hampton Heath Thurlwood Gawsworth Keckwick Onston Moss Side Wimboldsley Cinnamon Brow Cobbs Barrow's Green Cuddington Stoneley Green Eaton Hall Rowton Moor Lyme Green Calveley Lostock Gralam Mouldsworth Caldecott Green Booths Hill Handbridge Monk's Heath Burford Over Lunts Heath Higher Hurdsfield Rainowlow Paddington Shocklach Green Stapeley Marley Green Howbeck Bank Plumley Stonyford Bollington Cross Windle Hill Alvanley Curzon Park Higher Marston Kenyon Gemini Wervin Preston Brook Hale Bank Rowton Hollinfare Bunsley Bank Horton Green Ashley Collins Green Bartington Illidge Green Risley Bridgemere Padgate Crabtree Green Birchwood Centre Wybunbury Little Leigh Mossley West Bank Dock Estate Cooksongreen Newtonia Rushgreen Chorlton Lane Nova Scotia Pownall Park Davenport Green Birchwood Whitley Reed Hollins Green Buerton Hallowsgate Weston Butley Town North Rode Utkinton Rodeheath Quoisley Styal Cross Somerford Calrofold Orchard Park Moorside Dones Green Rode Heath Winterley Fourlanes End Lea Green Boughton Little Budworth Kingsley Huntington Wardsend Hough Green Higher Bunbury Swan Green Ebnal Higher Whitley Cross Lane Fuller's Moor Alsager Warren Warrington Oughtrington Gallantry Bank Mow Cop Whisterfield Halton View Stamford Bridge Weetwood Common Backford Newtown Comberbach Salterswall Great Barrow Lower Withington Windmill Hill Ravensmoor Styal Frodsham Tabley Hill Acton Eaton Barton Brownlow Runcorn Ball o' Ditton Haymoor Green Tilston Key Green Oscroft Highlane Fearnhead Picton Checkley Sowcar Congleton Weston Cholmondeston Netherton Palace Fields Stoke Bank Cuddington Heath Christleton Oakgrove Two Mills Malkin's Bank Stretton Lane Ends Swettenham Heath Wigshaw Hough Bickley Moss Rainow Bewsey Buerton Moss Abbot's Mead Lea by Backford Sandlow Green Mossend Upton Rocks Appleton Higher Runcorn Castlefields Kermincham Heath Wincle Croxton Green Arclid Green Tattenhall Bell o' th' Hill Preston on the Hill Kingsway Bunbury Commons Dean Row Ellesmere Port Sandiway Thorns Green Lower Bunbury Haslington Burton West Heath Lea Forge Oakwood Barrowmore Estate Bickleywood Kinsey Heath Elworth Doe Green Basford Old Hall Eccleston Daleford Upper Threapwood Hand Green Burleydam Cold Moss Heath Yatehouse Green Barthomley Bradley Mount Wimbolds Trafford Lawton-gate Chester Wistaston Green Fowley Common Weston Hollowmoor Heath Swanwick Green Shocklach Little Neston Pott Shrigley Dutton Winnington Shaw Heath Somerford Booths Winwick Quay Woodworth Green Lower House Childer Thornton Larden Green Dudlow's Green Bosley Grappenhall Gravel Church Green Little Stanney No Man's Heath Wilmslow Great Sutton Bate Heath Rease Heath Newtown Bradeley Green Clark Green Booth Bank Row-of-trees Shell Green Hood Manor Aldersey Park Minshull Vernon Newton Aston juxta Mondrum Bache Balterley Heath Brown Knowl Thornton-le-Moors Jodrell Bank Wharton Green Ashton Hayes Upton Guilden Sutton Bickley Chapel End Woolston Hodgehill Bath Vale Audlem Smith's Green Hilltop Buglawton Newhall Moss End Grange Byley Weston Point Capenhurst Tarvin Rocksavage Whitby Gorstage Knutsford Newsbank Lower Carden Longford Littleton Belgrave Oakhanger Beechwood Glazebrook Boots Green Little Warford Wrenbury Heath Clotton Common Hoo Green Blakenhall Pot Bank Newtown Dale Brow Churton Beeston Marton Green Heath High Legh Whiteley Green Scholar Green Macclesfield Beeston-brook Westfield Brickhouses Darnhall Parkgate Moston Lower Walton Spenmoss Higher Wych Hassall Malpas Ince Hockley Balderton Warmingham Rixton Stretton Wilderspool Grange Whatcroft Siddington Higher Shurlach Hack Green Stanthorne Fanshawe Allostock Westbrook Mollington Kingsmead Arley Green Englesea-brook