Local Council and Party Political Marketing in South Pill

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Local Council Advertising in South Pill

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

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What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in PL12 6?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts - newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in South Pill looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

We cover South Pill (Cornwall)

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Launceston Lower Woodley Redruth Tresawle St Erth Meaver Bowithick Trequite Tolborough Bathpool Gwenter Ladycross Chapel Highertown Higher Ninnis Latchbrook Trenwheal Hill St Teath Trevelmond Mulberry Highter Bojewyan Bealsmill Brightonwater Trelan Trebartha Flushing St Anthony Swanvale Nance Hay Wheal Alfred Paynter's Cross Menheniot Tregreenwell Delabole Carey Park Penpont The Residence Trevowhan Gospenheale Porthcothan St Clement Gloweth Week Green Illand Treworrick Treneere Grampound Looe Shop Bodelva Tresean Downgate Crofthandy Carluddon Coxpark Gerrans Lewannick Tremorebridge Laneast Mongleath Davidstow Kelly Bray Upton Towans Tredavoe Burgois Goonhusband Higher Boscaswell Nanceddan Paul Lamorran Perranwell Portlooe Tregonna Tregiskey Polyphant Skewes Eastcott Tywardreath Bude Edmonton Newquay Polkerris Trebetherick Holy Vale Minions Kerris Castallack Porthcurno Timbrelham Traboe Treworld Treskillard Comfort Tregonning Bodiggo Darleyford Penhallick Charlestown Highlanes 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Indian Queens Rezare Twinbrook Park Sheviock Goverseth Lower Brynn Rosenannon Rescassa Hele Bennacott Trevemper Bridgend Rose-in-the-bush Boscoppa Tregolls Feock St Wenn Penweathers Tolskithy Crean Hendraburnick Melinsey Tregatta Stoptide Coverack Sennen Cove West Looe Higher Larrick Seworgan Wheal Baddon Billacott Boswin St Ives Lanlivery Boswyn Hale Mills Carbis Rumford Philleigh Stonaford St Kew Petherwin Gate Wall Penmarth Higher Porthpean Drift Milltown Hick's Mill Trebursye Coombe Kerthen Wood Daw's House Sandplace Luckett Demelza Tregeseal St Cleer Trethillick Shutta Trevowah Trevarth Estate Helebridge Lanner Polmassick West Portholland Lelant Downs Dimson Trythogga Higher Reen Poundstock St Michael Penkivel Treverbyn Victoria St Dennis Maxworthy Varfell Talskiddy Tregardock Truro Rosemelling Penrose Crumplehorn Churchtown Saveock Merther Deveral Pengegon Nanpean Roseland Boswinger Mount Charles Linkinhorne Treburgie St Hilary Ponts Mill Reen Manor St Just Fraddam Holmbush Trevollard Corgee Tredannick Rock Higher Troswell Porthgwarra Trembraze Pityme Crimp Mount Antony Lower Trefrize Trebarber St Keyne St Kew Highway Trewennan Trewethern Lower Ninnes Dolphin Town Trewidland Scorrier Bosorne Ninnes Bridge Canworthy Penhalurick Trendeal Pipers Pool Trewedna Water Yeolmbridge Treath North Country Longrock Trenault Little Comfort Clerkenwater Trelawne Lower Kenneggy Church Cove Tregunna Mawla Penwartha Lamellion South Tehidy Constantine Penhale Jakes Retallack Brent Prussia Cove Goonhavern Seaton Gwavas Penwartha Coombe Rame Wilcove Rinsey Croft Caroe Calstock Trewen Herniss Blackwater Week St Mary Plain-an-Gwarry Boscastle Mylor Churchtown St Blazey Gate Venterdon Carnhot Roscroggan Millendreath Porteath Lavrean Downderry Trebullett Sithney Common Lesnewth Langdon Widemouth Bay Ponsanooth Georgia St Buryan Tomperrow Crantock Harcourt Hellescott Penrose Hill Tregona Mount Hawke Chynoweth Cockwells Porthallow Trelowth Dannonchapel Buttsbear Cross Kenneggy Downs Bofarnel South Petherwin Gracca Muchlarnick Broadlane Newhall Green Rinsey Tremedda Bosavern Morvah Shortacross Prospidnick Wringworthy Tredinneck South Pill Illogan Connon Carnkie Lower Rose Cremyll Trelew Berepper Looe Mills Treovis Trebudannon Bealbury Lanhainsworth Tregonhawke Rockhead Newbridge Pempwell Newport East Taphouse Trenewan Carwynnen Bugle Old Mill Bush New Mills Burras Pencarrow Trelights Whitstone Herland Croft Enniscaven Stencoose Croanford Trevarrack Millbrook Tregenna Trevilla Henwood Treliver Polmear St Columb Road Tresoweshill Carn Towan New Downs Jacobstow Menna Callington St Mawes Paul's Green Coppathorne Higher Downs Brea Lower Dimson Four Lanes Trevalgan Knave-Go-By Escalls Lamanva Wanson Rosevine St Ewe Inchs Warbstow Cross Boquio Trewornan Burraton Coombe Meudon The Town Seaureaugh Moor Trefula Higher Crackington Lower Trebullett Lower Denzell Bolventor Fairy Cross St Dominick St Ive Luxulyan North Petherwin Tresmorn Upton Cusgarne Clowance Wood Sandylake Morwenstow Boyton Trebeath Nancenoy Tregarne Carloggas Golden Bank Porkellis Treforda Mitchell Mevagissey Biscovey Nancegollan Bradford Blunts Lelant Veryan Green Falmouth Penhole