Local Council and Party Political Marketing in Waberthwaite

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Local Council Advertising in Waberthwaite

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

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What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in LA19 5?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts- newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in Waberthwaite looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

Other locations available for local council and party political marketing
Wythburn Bransty Seatle Wath Brow Greystoke Bolton Low Houses Beckfoot Dykesfield Low Whinnow Lady Hall Cleator Low Lorton Broughton Beck Ravenstown Millbeck Boltonfellend Kirklinton King's Meaburn Hensingham Greenwell Uldale Waitby The Hill Dalton Torver Busk Matterdale End Prizet Burtholme Garsdale Greenholme South Newbarns Hilton Roosebeck Longlands Durdar Wilton Casterton Micklethwaite Tarns Kiskin Metal Bridge Woodland Beckermet Chapels Holmwrangle Newland High Braithwaite Lessonhall Wellgill Colton Bonning Gate Crosby Ravensworth Aldoth Abbeytown Low Walton Barbon Greenodd Thwaite Flat Melmerby Row Portinscale Towngate Heads Nook Blackbeck Bleachgreen Dalston Colby Fell Foot Walby Woodhouse Kirkoswald Middlesceugh Goat Winster High Newton Eveninghill Little Langdale Hutton Helton Staveley Edenhall Laithes Great Crosthwaite Scuggate Dendron Cardew Hazelslack Skirsgill Brocklebank South Ulverston Sweetholme Hutton Roof Moorhouse Coniston Sowerby Row Prior Rigg Howgate Laversdale Lane Kirkland Bromfield Little Asby Seatoller Haltcliff Bridge Newtown of Rockcliffe Tindale Raby Dent Deepthwaite Bandrake Head Crosslands Kirkcambeck Thwaite Moss Lazonby Far Sawrey Thomas Close Sandwick Little Ormside Greenside Parkside Scales Shopford Aikton Holmrook Hincaster Nunclose Irthington Cargo Sleagill Gaisgill Crosby Garrett West Woodside Littlebeck Ulpha Birkby Gilgarran Torpenhow Botcherby Ireleth Stanthwaite Glasson Deepdale Nateby Kirkbride Stubble Green Old Town Nook Waterside Park Broom Smithfield Wigton Scales Stanwix Berrier Thornhill Newbiggin-on-Lune Low Knipe Marthwaite Skelwith Bridge Mite Houses Fell Side Pallaflat Broad Oak Middletown Studholme Skelton Sandford Duddon Bridge Westfield Grasmere Hallgarth Castlerigg Sandside Tirril Irton Fingland Low Geltbridge Low Hesket Ghyll Head Low Borrowbridge Ireby Knock Yearngill Morton Green Quarter High Hesket Hayton Roose Gate Crookdake Doddick Scar Head Brunstock Moss Side Lindale Plumpton Haresceugh Brownrigg Downfield Winskill Moat Sunny Bank Orton Pica Parton Bridgend Harker Mansriggs Ferney Green Hawkshead Hill Little Musgrave Hackthorpe Sedgwick Hutton Row Castletown Heversham Whasset Mosser Mains Forest Head Middleshaw Townfoot High Water Head Woodville Leadgate Natland Edderside Halfpenny Rockcliffe Cross Sadgill Brackenber Mossbay Salt Coates Burthwaite Plumgarths Green Bank Wreay Warwicksland Whitbarrow Ackenthwaite Haile Lowick Bridge Great Easby Haverigg Carleton Arlecdon Gamblesby High Waverbridge Crooklands Embleton Hallow Bank Wall End Cotehill Denton Holme Low Cotehill Outgate Howbeck Easton Fletchertown Stainton Flakebridge New Mill Yanwath Paradise Newby West Longrigg Milnthorpe Rosley Beaumont Rusland Longdale Moorhouse Wath Ullock Crewgarth Townhead Birkett Mire Arkleby Pennington Kentmere Westnewton Millhouse Woodhouses Whitbeck Kirksanton Beckhouse Plumptonfoot Temple Sowerby Hayton The Green Low Newton Lenacre Mallsburn Lee Houses Baycliff Skiprigg Baldwinholme Drigg 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Head Santon Westward Wiggonby Ewanrigg Newbiggin Wordsworth Terrace Cark Brownrigg Greystoke Gill Dacre Welton Port Carlisle Chestnut Hill Cunsey High Walton Waverton Biglands Cumdivock Parkhead Carleton Skirwith Keekle Greengarth Hall Bolton New Houses Salkeld Dykes Sunbrick Allerby Blennerhasset Tallentire Raisbeck Hawcoat Thurstonfield Garden Village Milton Great Urswick West Causewayhead Unthank Shire Cautley Cockley Beck Plumbland Scout Green Loppergarth The Sands Oldwall Crosby Villa Coalfell Branthwaite Hall Santon Nealhouse Kinkry Hill Backbarrow Burgh by Sands Leece Three Bridges Mungrisdale Baggrow Little Strickland Staffield Sockbridge Kents Bank Rampside Dubwath Bowland Bridge Low Row Aldingham Tower Wood Mirehouse Penton Dean Town End Low Crosby Bridgefoot Bank End Hoskethill Glasson Moresby Parks Kells Kaber Cardurnock Beck Unthank End Sedbergh Thursby Wetheral Pasture Carr Bank Shap Bradley Kirkby Lonsdale Bowscar Melkinthorpe Shoregill Stanger Low Moresby Lockhills 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Gilsland Soutergate Southerfield Cumwhinton Brough Sowerby Ormsgill Gullom Holme Beck Side Branthwaite Barbary Plains Clifton Dykes Little Blencow Beckces The Lound Borwick Rails Steel Green High Cunsey Hartsop Ainstable Skinburness Wheyrigg Great Blencow Witherslack Alston Bleatarn Garrigill Goodyhills Upperby Glen Dowlin Skitby Chapel Stile Rosgill Watchgate High Cark Eden Mount Beck Wythop Kingmoor House Coulderton Far End Howgill Cumwhitton Dale Bottom Loweswater Newby East Upper Denton Haggbeck Finsthwaite Bolton Longtown Morton Parsonby Dovenby Carlisle Soulby Brownber Bowmanstead Barras Hale Monkhill Yarlside Mill Side Whitehaven Ickenthwaite Kelsick Storth Far Arnside Tottlebank Newtown Carwinley Millom Middleton Bigrigg Grizebeck Highbridge Newbiggin Hornsby Gate Town Bank Bewcastle Bow Cleator Moor Penrith Force Forge Kirkland Winton St Bees Brigham Scarrowhill Stainton Grange-over-Sands Saltcoats Towcett Parkgate Bowderdale Wetheral Murton Bardsea Green Low Biggins 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