Local Council and Party Political Marketing in Gooseford

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Local Council Advertising in Gooseford

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

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What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in EX20 2?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts- newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in Gooseford looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

Other locations available for local council and party political marketing
Sycamore Higher Muddiford Brynsworthy Park Hittisleigh Barton South Knighton Fluxton Widecombe in the Moor Bickingcott Higher Yalberton Farringdon West Hoe Woollaton Buckland Woolfardisworthy Chambercombe Lifton Woolston Frithelstock Stone Prowse Plymtree Nettacott Marsh Mills Blegbury Hollis Head Efford Stoke Rivers Harpford Mariansleigh Huxham Haytown Shute Southerly Lopwell Withleigh Loxbeare West Blackdown Gammaton Denbury Langtree Sorley Jacobstowe Raleigh Tricombe St John's Chapel Down St Mary East Prawle Luppitt Broadwoodwidger Stowford Wadbrook Forda Wotton Cross Fortescue Glanvill's Close Liverton Cross Blackpool Neopardy Shobrooke Colestocks Newton Poppleford Higher Prestacott Ermington Wembury Elburton Woodacott Penstone Exmouth West Lyn Broadhembury Lynton Alfardisworthy Littletown Shebbear Merrivale Harford East Town Heath Cross Priestacott Ayshford Underwood Collipriest Charles Bottom Clyst St Lawrence Hollacombe Hill Meshaw Lapford Cross Glenholt Aylesbeare Holland Copse Tipton St John Woodtown Waye Bodmiscombe Estover Hatherleigh Batson Woodbury Salterton Peverell East Ilkerton Fordmoor Ringmore Week Guscott Northway Kennford Frost Morchard Bishop Upcott Goveton Bolberry Half Moon Village Benton Yeo Vale Whitleigh Hollacombe Yealmbridge Kingford Highworthy East Youlstone Pancrasweek Babbacombe Warkleigh Bickerton Middlemoor Strete Ralegh Lake Cattedown Northmostown Berrynarbor Axtown Beeson Bishop's Tawton Upton Pyne Torbay Appledore Roundswell Swimbridge Newland Foxhayes Dodscott Combe Wilminstone Stoodleigh Gooseham Mill Abbotsham Clyst St George High Bullen Nadderwater Noss Mayo Musbury Rickard's Down Stoke Talaton Umborne Langridgeford Lower Lovacott Rosedown Nymet Rowland Devonport Wastor Princetown Milton Abbot Lower Cator Leusdon Bow Dexbeer Woodland Roachill Furze Beare Kingsheanton Postbridge Landkey Newland Halford Bigbury Hollocombe Town Uffculme Redmonsford Lovacott Green Stowford Polsloe Fairmile Holyford Westwoods Lapford The Point Churston Ferrers Colliton Langford Talewater Ratsloe Ensis Abbotskerswell Birchill Fordton Upottery Kings Nympton Middle Rocombe Newton Tracey Folly Gate Bickham West Sandford West Ilkerton Upton Bow Odham Leigh Cross Bidlake Lustleigh Cleave Weare Giffard Crockers Hollicombe Woody Bay North Tawton Martinhoe St Leonard's Lower Ashton Dartmeet Derriton Higher Compton Cornworthy Muckworthy Budleigh Salterton Nicholashayne Chittlehampton Blackborough Brithem Bottom Wick Stoke Fleming Frithelstock Ford Parkham Mount Batten Alderford Broadsands East Village Higher Dunstone Soldon Cross Chilsworthy Hele Shiphay King's Tamerton Lee Mill Drewsteignton Belstone Salmonhutch Bradiford Claypits Wrangaton Watcombe Twitchen Witheridge Helestone Park Rackenford Gunn Lee Moor Berry Pomeroy Weeke Furzehill St Thomas High Bickington Pillmouth Ham Ugborough Loxhore Dalwood Landscove Stormsdown Hayne Hele Lane Easton Millbay Brownston Ashbury Awliscombe Black Dog Wonford Colaton Raleigh Pristacott Bigbury-on-Sea Starcross Bolham Stokenham Bellever Calverleigh Newtown Woolwell Mannamead Gappah Pizwell Mortehoe Moorhaven Village Sidford Venn Hele Halwill Junction Pathfinder Village Widworthy Littleham Morchard Road Millcombe Hartland Thorndon Cross Lincombe Shortmoor Bickleigh Down Gipsy Town Hand and Pen Marsh Barton Murtwell Westward Ho! 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Poltimore Ash Washford Pyne Churchill Bridfordmills Sterridge East Portlemouth Crockernwell Icy Park Wiggaton Salcombe Hexworthy Yarnscombe Chettiscombe Knowles Hill Cranford Corscombe Cheristow Dean Clawton Taleford Whitchurch Ashmill Taw Green Colyton South Pool Ashill Throwleigh Halwell Daccombe Combpyne Willingcott Sheepwash Watchcombe Broadwoodkelly Newbuildings Battledown Cross Berry Cross Snapper All Saints Chillaton Riddlecombe Dean Cross Kenn Norman's Green Bantham Buckland in the Moor Stockleigh Pomeroy Haccombe Holsworthy Saunton Stoford Water Higher Woolbrook East Allington Eastington Moreleigh Eastdown Forder Goldworthy Heddon Manor Bourne West Panson Wonson Sutton Scorriton Pool Maidencombe Teignmouth Ossaborough Bratton Fleming Bondstones Coarsewell West Town Bentwitchen Bonehill Stockland Bilsdon Dunkeswell Shorton Exmansworthy Gittisham Stentwood Stowford Woodgate Lower Cheriton Holdstrong Buckerell Stonehouse South Molton Cullompton Lurley Darracott West Ashford 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Whiddon Coombelake Westville Ludbrook Cadeleigh Newton St Cyres Mount Gould Clyst St Mary Warfleet Olchard Godwell Ashridge Court Trimstone Green Lane Ipplepen Cory Northam Kingsbridge Simonsburrow Two Bridges Widewell Gidleigh Bridgerule Rexon East Mere Littlehempston Brixton East Anstey Chelston Hugglepit Luson Moor Cross