Local Council and Party Political Marketing in Bayford

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Local Council Advertising in Bayford

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

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What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in SG13 8?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts- newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in Bayford looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

Other locations available for local council and party political marketing
Waterford Rossway Park Stanborough Great Gaddesden Nash Mills The Folly Nobland Green Hoo End Warren's Green Bell Bar Roe Green Gilston Park Little Tring Caldecote Hill Hebing End Kingswood Thorley Wash Mill Green Hall Grove Ashbrook Cadwell Little Berkhamsted Adeyfield Woodhall Shootersway Driver's End Sacombe Green Loudwater Moor Green Peartree The Swillett Oaklands Westmill Baldock Amwell Batford Smallford Lower Titmore Green Swanley Bar Buntingford West Hyde Symonds Green Hatfield Garden Village Gilston Preston Chandler's Cross Standon Jersey Farm Fiddler's Hill Langleybury Hertford Heath Ware Whitwell Bamville Wood Counters End Westland Green Frogmore New Mill Broadwater Wallington Redhill Little Heath Broxbourne Cottered Bury End Waltham Cross Pouchen End Woolmer Green Peters Green Cheshunt Latchford Hertingfordbury Garston Wilstone Cromer Hyde Bramfield Rableyheath The Node Broad Colney Barley Snow End Borehamwood Gadebridge Mackerye End Poynders End Bucks Hill Pine Hurst High Cross Cow Roast Little Wymondley Holywell Wadesmill Norcott Hill Townsend Leavesden Green Wormley Old Town Venus Hill Appspond St Ippolyts The Frythe Green Street Kitts End Hammerfield Rickmansworth Ardeley Tea Green New Ground Chells Manor Clapgate Roe Green Helham Green Letchworth Patient End Chapmore End Harmer Green Watford Little Almshoe The Willows Thorley Street Shephall Oxhey Upwick Green Chipping Chipperfield Coleman Green Wymondley Bury Park Corner Well End Porter's End Old Bricket Wood Walnuttree Green Holwell Newgate Street Darley Hall Frogmore Whempstead Flamstead Datchworth Green Dudswell Easthall Aston End Charlton Wakeley Waterdale Birch Green Gravesend West Leith Kelshall Bygrave Ballingdon Bottom Bushey Two Waters Tonwell Green End Hockerill Dancers Hill Reed Tring Wharf Colliers End Purwell Mill End Hoddesdon Burn's Green Broadgreen Wood Gorhambury Hickman's Hill East End Water End Wandon End St Ibbs Bury Green Belsize Shaw Green Presdales Woodside Welwyn Hay Green Potten End Chells Batchworth Heath Newsells Lucas End Chorleywood Thorley Houses Bentley Heath Howe Green Hinxworth Bishop's Stortford Welwyn Garden City Stocking Pelham Digswell Park Breachwood Green Levens Green Puttock's End Cromer Willian Churchgate Piper's End Felden St Albans Little Offley Ashwell End Hexton Marshalls Heath Great Wymondley Codicote Meesden Rusling End Frithsden Albury Moneyhill Wyddial Newtown Shenleybury Tring Rushden Heronsgate Whippendell Bottom Sleapshyde Oakfield Lea Valley Standon Green End Berkhamsted Barwick Ford Panshanger Flaunden Kings Langley Perry Green Bullen's Green Letty Green Chorleywood Bottom Nettleden Bendish Widford Crabbs Green Chiswell Green Aldenham Wellpond Green Weston Snailswell Green End The Flints Wormleybury Ayres End Ayot St Peter Bennetts End High Cross Mangrove Green Great Hormead Moor Park Green End Patmore Heath Ayot Green Batlers Green Cokenach Bushey Heath Barwick Luffenhall Flamstead End Burnham Green Bromley Potters Crouch East End Green Redcoats Green Park Street West End Great Offley Stevenage Brook End Elstree Smith's End Hammond Street Tewin Hertford Clothall Common Caldecote Fields End Northaw Valley Therfield Mill End Cheapside Temple End Wood End Allen's Green Sopwell Piccotts End Royston Paynes End Nasty Highfield Hall's Green Sergehill Washall Green Tringford Daw's End Ley Green Pottersheath Harpenden Hadham Ford Codicote Bottom Leverstock Green Patchetts Green Cradle End Round Bush Ganwick Corner Jockey End Puckeridge Tyttenhanger Wormley West End Dane End South Oxhey Oxlease Rosedale Ayot St Lawrence Todd's Green How Wood Sarratt Little Hormead Rush Green Shaftenhoe End Stanstead Abbotts Lower Green Lower Green Leasey Bridge Warners End Church End Broken Green Green Tye Welham Green Nether Street Aspenden Datchworth Great Amwell Barleycroft End Cold Christmas Hogpits Bottom Wareside Sandon Sacombe Throcking Westwick Row Cupid Green Long Marston St Paul's Walden Albury End Haldens Langley Bottom Cole Green Bassus Green Brickendon Boxmoor Roestock Fleetville Maple Cross Wheathampstead Rush Green Temple Dinsley Hitchin Childwick Bury Damask Green London Colney Braughing Childwick Green Green Street Roe End Hailey Hunsdonbury Anstey Stapleford Birchwood Hatfield Hyde South Mimms Ringshall Wilstone Green Wigginton Croxley Green Monks Green Abbots Langley Radlett Braughing Friars Marshmoor Little Gaddesden Epping Green Slip End Bourne End Chaulden Green End Ickleford The Folly Nomansland Hartham Sandridge Handside Cooper's Green Kinsbourne Green Deacons Hill Lemsford Blackmore End Hudnall Kimpton Langley End Westbrook Hay Hook's Cross Baker's End Barkway Labby Green Old Hatfield Ashwell Hunton Bridge The Ryde Sarratt Bottom Lower Woodside Furneux Pelham Brent Pelham Spellbrook Winkwell Nup End Green The Heath Woodcock Hill Black Green Colney Heath Newnham Cuffley Gustard Wood Napsbury Park Bury Green Cockernhoe Thundridge Mardleybury Rucklers Lane Radwell Gosmore West Watford Cumberlow Green Kemprow Danesbury Sunnyside Walsworth Hastoe Hudnall Corner Trims Green Walkern Tolmers The Camp Babbs Green Northaw Bricket Wood Hemel Hempstead Hunsdon Bovingdon Thorley Pirton Aston Cheverell's Green Colney Street Meriden Woollensbrook The Rookery Frogmore End Water End Turnford Clothall Bulstrode Commonwood Hare Street Batchworth Much Hadham Tewin Wood Church End New Town Corner Hall Harpenden Common Bayford Friar's Wash Aldbury Ridge Astrope Puttenham King's Walden Wildhill Haultwick Letchmore Heath Ellenbrook Carpenders Park Knebworth Hatching Green Watton at Stone Northchurch Essendon South-end Old Knebworth Dassels Shenley Redbourn South Hatfield Rooks Nest Tylers Causeway Digswell Paradise Munden Napsbury Clay End Potters Bar Old Hall Green Bernards Heath Staines Green Goff's Oak High Leigh Lilley Southern Green Brookmans Park Watford Heath Bedmond Benington Chapel Croft Woodside North Mymms Gubblecote Buckland Norton St Julians St Stephens Pimlico Graveley Nast Hyde Nuthampstead Fishers Green Grovehill Perry Green Sherrardspark Eastwick Markyate Poplars Church End Church End North Watford Sawbridgeworth Rye Park Hatfield Newhall Green Trowley Bottom Great Munden Cherry Green Apsley Marshalswick Burge End Langley Hadham Cross Chorleywood West Bedwell Smug Oak Wigginton Bottom Pin Green Titmore Green Upper Dunsley Bozen Green Bulbourne Hare Street Shilley Green Ansells End Westmill Youngsbury Green End Lincoln Hill New Greens Micklefield Green Holdbrook Painter's Green Bower Heath Hay Street Broadoak End Bull's Green Kettle Green Tower Hill High Wych Reed End Redbournbury Bragbury End Eastbury Little Hadham Spitalbrook St Margarets Digswell Water Bengeo Hitchin Hill