Local Council and Party Political Marketing in Rochester

Get in touch

Local Council Advertising in Rochester

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

Enquire Now

What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in NE19 1?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts - newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in Rochester looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

We cover Rochester (Northumberland)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for local council and party political marketing
Amble Charlton Hepscott Low Gate Ovingham Eland Green Redesmouth Ogle Great Swinburne Holywell North Seaton Colliery Nedderton Scrogg Wood Hedley on the Hill Mayfield Grange Stonehaugh Birling Lilburn Tower Hall Close Chase Doddington Chollerton Shilbottle Grange Marshall Meadows Branton Elsdon West Mickley Netherton Park Beaconhill Grange New Bewick Cowpen Fenwick Ellington Coanwood Melkridge Spittal Coalcleugh Shoresdean New Bingfield Shillmoor Aydon Road Estate Weldon Linhope Wallington Cocklaw Ford Forge Preston Snitter Ross Howtel Wall Haughton Hirst Birtley Whitelea Grange Holystone Mount View Terrace Butteryhaugh Wallridge Newlands Rochester Harwood Whygate Hall Close Glade Whitelea Chase Stocksfield Wylam Edlingham Houghton Guyzance Lilburn Grange Newton Hall Kilham Bardon Mill Bridge End Stonelaw Dale Embleton Stamfordham Painshawfield Darras Hall Prudhoe Bingfield Catton Ulgham Bywell Bomarsund Anick Kellah Cresswell Loansdean High Church Halton Lea Gate Dye House Higham Dykes Waren Mill Low Alwinton Bearsbridge Sandhoe Halton Shields Bowsden Pegswood Spartylea Hadston Belsay Woodhorn Demesne Low Buston Cartington Cheswick Buildings Heigh New Delaval Saltwick Colpitts Grange Kimmerston Old Bewick Tweedmouth Doxford Mayfield Glade Warkworth Bolam West Houses Town Centre Ellingham Low Newton-by-the-Sea Whitton Haydon Bridge Throphill Healey Cote Chesterwood Blenkinsopp Hall Bolam Collingwood Grange Harnham Shilburn Titlington Horsley Kirkharle Seghill Collingwood Grindon Byrness Stobhillgate High Hauxley East Woodburn Wharmley Middleton Bedlington Rawgreen Scotland Gate Newsham Warden Forestburn Gate Eglingham Ordley Featherstone Rowfoot Church Side Thornton Healey Wooperton Stanton Colwell Whitfield Hall Widdrington Station Tughall West End Town Ingram Juniper Thropton Stannington Eals Ancroft Northmoor Netherwitton Healey Hall Cambo Ridley Ford Cornhill on Tweed Eltringham Heddon-on-the-Wall East Cramlington Spindlestone East Lilburn Wark Common New Ridley Walwick Shilbottle West Thirston Southfield Lea Pawston Easington Little Bavington Acomb Carterway Heads Ridsdale Holburn Mayfield Dale Burton Whitley Chapel North End Cramlington High Buston Bolton Eachwick Nunnykirk Shotton Newbiggin Kirknewton Chathill Broxfield South Middleton Bridge End Stakeford Hole Seaton Delaval Sinderhope Bygate Crofts Cheswick Acklington Haltwhistle Loanend Low Humbleton Shoreswood Prior Park Hampeth Newton Lambley Hazon Scrainwood Branch End North Blyth Hipsburn Warenford Ingoe Parkside Chase Beauclerc Yetlington Whiteside Biddlestone Elwick Ninebanks Duddo New Heaton High Newton-by-the-Sea North Charlton Black Heddon East Hartford East Sleekburn Woodhorn Ovington Tranwell Scremerston Freelands Eshott Hawkhill Brandon Thorngrafton Otterburn Camp Dirt Pot Earsdon Otterburn Barrasford Ancroft Greenhaugh Greenhead Crookham Broomhill Wark Strothers Dale West Horton Lowick Fenrother Newton on the Moor West Mains Belford Low Hauxley Burgham Guessburn Dunstan Langley Newbrough South Charlton Tritlington Goswick Christon Bank Meldon Beaconhill Glade Park Village Nether Warden Felton Bebside Matfen Chollerford Great Bavington Hepple Malvin's Close Bates Cottages Berwick Hill Ford Hill Milbourne East Thirston Lesbury Newham Alwinton Haggerston Medburn Littlehoughton Abberwick Wooley Akeld Steel Sheepwash Hepscott Park Red Row Lilburn Glebe Radcliffe Knarsdale Longhirst Byerhope Rennington Whittonstall South Broomhill Allenheads Mitford Cramlington Village Tranwell Woods Ilderton Newtown Riding Mill Roddam Bareless Eastfield Chase Broomhaugh Barrow Burn Stonelaw Grange Parkside Dale High Pit Longhoughton Great Tosson Rock Little Swinburne Flodden Mickley East Horton Broomley Lynemouth Keenley Capheaton Wooler Greendykes Rothley Oakwood Hexham Kirkheaton Norham Lanton High Warden Allendale Town Reedsford Longbyre Newbiggin-by-the-Sea Swarland West Allerdean Middleton Hall Warenton Brownieside Longhorsley Apperley Dene Heugh Milfield Elrington Hall Close Dale Glantlees Stamford Glororum Bothal Detchant Guide Post Knocklaw Wingates Shilvington Hall Close Grange Burnstones Felkington Etal Bilton Knowesgate Wark Low Prudhoe Leadgate Klondyke Stokoe Beadnell Longframlington Parkside Glade Simonburn Birkshaw Beltingham Haugh Head Horsley Mindrum Bamburgh Whitfield Shotleyfield Settlingstones Molesden Cambois Powburn Whitelea Glade Parkside Grange Linton Togston Choppington Thornley Gate Blanchland North Togston Lucker Raylees Diptonmill Whalton Rowfoot Bellshill Dilston Hallington Swinhoe Stannersburn East Kyloe Harlow Hill Horncliffe Trygill Fallowfield Yeavering West Woodburn Southfield Green North Sunderland Ashington Clifton Stobhill Craster Snods Edge Wooley Shawdon Hall Welton Sharperton West Learmouth Edgewell North Seaton Rothbury Berwick-upon-Tweed Nelson Village Ayle Beaconhill Green Harbottle Eslington Park Black Heddon West Wylam Limestone Brae Baybridge Chatton Humshaugh Slaggyford Seahouses Chillingham Beaconhill Lea Mickley Square Whitelea Dale Annitsford Gunnerton Beanley Tarset Newtown Flotterton Humbleton Westnewton Boulmer Carrshield Hepburn Harle Rugley Thrunton Corbridge Thockrington Bellingham West Chevington Redburn Riding Lea Eastfield Hall High Callerton Scots' Gap High Mickley Denwick Pressen Holy Island Morpeth Seaton Terrace Hebron Whittingham Norham West Mains Deadwater Ridley Stokoe Fourstones South Newsham Nesbit Bedlington Station Alnwick West Flodden Donkleywood Burradon Maiden's Hall Dalton Ouston Aydon Great Whittington The Butts Tow House Halton East Ord Henshaw Causey Park Bridge Middleton Peppermoor Howick Low Angerton Linbriggs Fenwick Ponteland Branxton Slaley The Lee Melkington Falstone Mardon The Riding East Learmouth Hawkhope Brunton Berrington Kielder Glanton Clennell Pigdon Kiln Pit Hill Alnham North Choppington Alnmouth Netherton Eastfield Green Greystead Chesterhope Eastfield Dale Widdrington Lanehead Carham Plenmeller Prestwick Ryal Catcleugh Hall Close Green Callaly West Fleetham Dalton Fair Moor Kirkwhelpington West Sleekburn Seaton North Middleton Hartburn High Angerton Beal Low Brunton Old Swarland Stobswood Longwitton Blyth New Hartley Seaton Sluice Collingwood Chase Newton Underwood