Local Council and Party Political Marketing in Fasach

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Local Council Advertising in Fasach

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

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What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in IV55 8?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts - newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in Fasach looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

We cover Fasach (Ross and Cromarty)

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Craig Ratagan Drinan Coast Strathpeffer Breabost Ardheslaig Kinlochewe / Ceann Loch Iù Evanton / Baile-Eoghain Clashandorran Kirkton Camas-longart Cullicudden Conasta Kenmore Toscaig Colbost / Cealabost Camustiel Kishorn Ardaneaskan Fearnbeg Peinmore Conon Bridge Lower Halistra Achandunie Coishletter Balblair Garafad / An Garadh Fada Morefield Pitmaduthy Marishader / Maraiseader Corntown Balmacqueen Scoraig Kilmuir Garrafad Lochslin Braes of Ullapool Drumsmittal Cove Coillore Lochluichart Bottacks Broomhill Munlochy Dounie Portnalong Cromarty Ormiscaig Tighnafiline Naast Upper Diabaig Mellon Udrigle Muir of Tarradale Applecross Achintraid / Achantraid Feriniquarrie / Fearann MhicGuaire Loggie Digg / An Dig Heatherfield / An Torran Uaine Arrina / Arinacrinachd Londain Knockbain Uig Linnie Arnisdale Smithstown Claigan Brogaig Delny Sgeitheabost / Skeabost Muir of Ord Hamaramore Ardmair Conordan Lonemore Greep Lemlair Dunmore Badcaul Suledale Black Hill / Cnoc Dubh Dingwall Tarbat Mains Mountgerald Balleigh Tore Torrin / Na Torrin Balmacara Milton Portmahomack Boor Kirkibost Altandhu Easter Ardross Dunvegan / Dùn Bheagan Achilty Lower Ollach Àird Culnamean Teangue / An Teanga Muir of Fairburn Fodderty Bracadale Staffin / Stafainn Balmeanach / Baile Meadhanach Fiskavaig / Fioscabhaig Polbain Clachan / An Clachan Newfield Sand Ardross Glengrasco Annishader Jamestown Croftnacriech Rosemarkie Balnabruach Peterburn Kinbeachie Rhynie Balintraid Sartle / Sartail Ardarroch Invershiel Fearnmore Ollach / An t-Ollach Craigdarroch Point of Sleat Duncanston Lonbain Rha Arcan Leachachan Raddery Strathy Gairloch Leckmelm North Erradale Drumchork Knock Rash Balnapaling Portree / Port Rìgh Glasnakille Leacanasigh Kilbeg Culduie Achanalt Opinan Easter Lonvine Mol-chlach Port Henderson Torridon Talisker Mugeary Loanreoch Second Coast Achmore Durnamuck Camusterrach Greshornish / Griseornais Arpafeelie Glen Heysdal Coul of Fairburn Ussie Clachan Rheindown Northfield Shieldaig / Sildeag Shillinghill Dunan / An Dùnan Elgol / Ealaghol Redburn Kilbride / Cille Bhrìghde Edinbane / An t-Aodann Ban Harlosh / Harlois South Erradale Plockton / Am Ploc Borreraig / Boraraig Nostie Bogallan Polglass Upper Milovaig Alcaig An Àrd Auchindrean Balnabruaich Milnafua Treaslane Mial Achtalean Cartbostbeg Suisnish Achnandarach Leacanashie / Leacanaisigh Nigg Logie Hill Balmacara Square East Suisnish Rhives Achnasheen / Achadh na Sine Sheader / Siadair Aultvaich Cuaig Achintee Kingsburgh / Cinnseaborg Pitcalnie Achgarve North Kessock Culnacraig Arcan Muir Mount High Valtos / Bhaltos Tore Cuidrach Fearn Inchina Ardullie Balmeanach Millnain Isleornsay / Eilean Iarmain Strathcanaird Blackpark / A' Phairce Dhubh Badenscallie Achadh a'Choirce / Achachork Blackwood Pool Crofts Heights of Kinlochewe Clachamish Ferindonald / Fearann Dhomhnaill Sluggans Leacnasaide Talladale Fernilea Badicaul Burnside Heaste / Heasta Struan / An Sruthan Glackmore Pollosgan Knockbreck Avernish Glenbrittle Dundonnell Kildary Romesdal Artafallie Gorstan Camas-luinie Tote Maryburgh Carnach Milton Glen Dale / Gleann Dail Peinaha Sùlaisiadar Mòr Satran Corry of Ardnagrask Dìurinis / Diùranais Kendram Alnessferry Kilmore Newton Lower Pitcalzean Nonikiln Caroy / An Cadha Ruadh Galltair Coille Ghillidh Peinachorrain / Peighinn a' Chorrain Flodigarry Orbost / Orabost Heribusta Prabost Loandhu Reiff Totscore Geary Halistra Craigrory Croftown Killen Drynie Park Peinlich Solitote Broadford / An t-Àth Leathann Sconser / Sgonnsair Strath Rusdale Morvich Kilmuir Rechullin Lower Milovaig Carbost Galtrigill / Galtraigeall Nigg Ferry Balnaguisich Blarnalearoch Greallainn Roag Balachuirn Gillen Swordale Glaick Kilcoy Ord / An t-Òrd Trumpan Oskaig / Osgaig Culnacnoc / Cul nan Cnoc Balgunloune Contin / Cunndainn Lair Brochel Newmore Balgunearie Ardessie Attadale Quarryhill Heribost Achlorachan Rhicullen Tullich Muir Borrodale Maligar / Malagar Waterloo / Achadh a' Chùirn Drumfearn / Druim Fhearna Duntulm 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Breacais Ìosal Eyre / Eighre Coulin Lodge Craigton Tokavaig / Tòcabhaig Kalnakill Ullapool Inveralligin Urray Little Scatwell Achnashellach / Achadh na Seileach Brae Newhall Reiskmore Stittenham Hill of Fearn Upper Tullich Gedintailor / Gead an t-Sailleir Kilbride / Cille Bhrìgnde Rhenetra Lael Forest Tournaig Strath Ryefield Poolewe Keistle Dalnacroich Drynoch Killilan Rootfield Upper Ollach Newton of Kinkell Strollamus / Stròlamas Crofts of Kingscauseway Struanmore Knott / Cnot Glasphein / A' Glas Pheighinn Fasach Newmills Newton of Ferintosh Hallin Culbokie North Cuil Wester Alligin Fettes Badachonacher Kirkton Achmore Auchtertyre Braefindon Incheril Glenmore Hungladder Big Sand Marybank Glen Conon Invergordon Arnish Alligin Shuas Achnagarron Borve / Borbh Saasaig / Sàsaig Blair Balnaknock / Baile nan cnoc Aultgrishan Idrigill Chaol Loch Aillse Totaig Carn-gorm Stromemore Grealin Glen Bernisdale Peiness An Lethallt Bay Boath Ashaig / Aisig Callakille Arrisa Ardnagoine Charleston Garros / Gearros Upper Feorlig / Feolaig Ard Culbo Eabost / Eubost Glenuachdarach Allt a' Chruinn Harrapool / Harrapul Aird Corry Lochcarron Lamington Strome Ferry Lower Tote Brae of Achnahaird Rockfield Bualintur Hilton of Cadboll Glasphein / Glas-Pheighinn Carbostmore Badrallach Bundalloch Coulwood Achnacloich Aultbea Coulags Kyleakin / Caol Acain Balmeanach / Am Baile Meadhanach Glen More Badbea Dorrachan Badluachrach / Badluarach Bishop Kinkell Ardvannie Corran Strathcarron Firemore / Fhaighear Mhòir Clashnamuiach Toravaig / Tòrabhaig Kylerhea / Caol Reatha Knockfarrel Dunans Letterewe Obsdale Park Millcraig Bualnaluib Eilanreach Crepkill Ardelve Rhue Ardnagrask Davidston Achiltibuie An Leth-Pheighinn / Lephin Balblair Coulnacraggan / Cul na Creagan Skinidin / Sgianaidin Brenachie Lusta Dalmore Fendom Duisdalemore / DuisdeiI Mòr Jemimaville Edderton Grudie Ardcharnich Garrachan Pollo Craig Melvaig Redpoint Waterstein / Bhatairsteinn North Tarrel Drumbuie Ardvasar / Àird a' Bhasair Stenscholl / Steinnseall Mellon Charles Ellishadder / Ealaiseadar Ruigh'riabhach Uigshader Balnacra Penifiler / Peighinn nam Fìdhleir Inverinate Sgoir Beag Kilmarie Firhill Kilvaxter / Cille a' Bhacstair Stein Inveralivaig Strath Garve / Srath Gairbh Scotsburn Glenelg Cnoc Ruadh Saltburn / Alltan an t-Salainn Fasag Roskhill Lòndubh Portneora Ardnarff Camusnagaul Laide Barbaraville Arabella Mileabhaig Loans of Tullich Inverchoran Upper Halistra Vatten Reraig Westford Balvaird Auchtercairn Carse of Bayfield The Dock Breacais Limepark / Pairc an Aoil Drummond Inverasdale Hartmount Morangie Wester Arboll South Cuil Srath Carran Redcastle Windhill Tain Balintore Annat Armadale / Armadail Easter Kinkell Tomich Ose / Os Hilton Kensaleyre / Ceann Sail Eighre Bornesketaig / Borgh na Sgiotaig Leidchruich First Coast Calligarry Holmisdale / Holmasdal Lower Tullich Teandalloch Duisdalebeg / Duisdeil Beag Merkadale Eabost West Husabost Ardroag Avoch Uig Linicro / Lionacro Kilmaluag Ardtreck North Fearns Lonmore Bernisdale / Bearnasdal Shandwick Flashader / Flaiseader Sròndubh Broomhill Ardintoul Toulvaddie Balgown Shieldaig