Local Council and Party Political Marketing in Heatherside

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Local Council Advertising in Heatherside

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

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What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in GU15 1?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts- newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in Heatherside looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

Other locations available for local council and party political marketing
Merrow Crowhurst Sunbury Chobham Hooley Littlewick North Holmwood Blackheath Royal Holloway Little Bookham Ash Green Dennisville Munstead Heath West Clandon Charleshill Sandy Cross Birch Green Wonersh Towpath Martyr's Green Ashley Park Broadham Green Skimmington Grove Heath Newchapel Wasp Green East Clandon Netherne on-the-Hill Pot Common Upper Eashing Hindhead Ewell Alfold Headley Hookwood Stoneleigh Nalderswood Burntcommon Middle Bourne Cobham Great Bookham Newdigate Hog Hatch Kempton Park Chiddingfold Nork Mayford Ranmore Common Doversgreen Hermitage Woods Estate Rowhill Dunsfold Common Westbrook Tyrell's Wood Dogkennel Green Stroude Caterham Great Enton Willey Green Thames Ditton Rowly Green Cross Wentworth Limpsfield Common Windlesham Hamm Moor Rydens Fisher's Hill Egham Wick Binscombe Hurst Park Bisley South Park Gatton Lightwater Wotton Livingstone Park Leigh Whiteley Village Ashtead Bishopsgate Isle of Wight Leatherhead Povey Cross Abinger Bottom Crawley Hill Cartbridge Claygate Send Marsh Fan Grove Crosswater Staines-upon-Thames Dormans Park Albury Heath The Wells Peartree Green Norney Palmers Cross Ockham Betchworth Upper Halliford Bisley Camp West Ewell Eashing Russ Hill Thorpe Aaron's Hill West Molesey Stanwell Moor Pyrford Brook Place Shepherd's Hill Walliswood Pyrford Green Shellwood Cross Mousehill Tilford Common Lingfield Pitland Street New England Wheelerstreet Keeper's Corner Okewood Hill Maybury Dawesgreen South Earlswood Wisley Compton Egham Hythe Woking Elm Corner Shere Limpsfield Lower Halliford Pharaoh's Island Puttenham Lucas Green Bramley Deepcut Elstead Grafham Albury Byfleet Knowle Grove Burgh Heath Bagshot Heath Felbridge Felcourt Chertsey Meads Cranleigh Tyrrell's Wood Park Barn Fickleshole Knaphill Shepperton Green Warlingham Donkey Town Woldingham Garden Village Dunsfold Green Brookwood Sunbury-on-Thames Coles Meads Strood Green Moorhouse Bank South Nutfield Burrows Cross Lower Kingswood Dockenfield Busbridge East Horsley Ash Vale Haxted Wrecclesham Fetcham Grove Pachesham Park Effingham Jacobs Well Shortfield Common Holmethorpe Woodbridge Hill Paynes Green Hamsey Green South Holmwood Heath End Gadbrook East Shalford Penton Hook Catteshall Ripley Harpesford Lower Ashtead Send Grove The Sands Ashford Common Addlestonemoor Weatherhill Ockford Ridge Pagewood Longcross Farncombe Laker's Green Tandridge Tilford Hatchford End Dunsfold Anglefield Corner Polesden Lacey Shepperton Ripley Springs Hatchford Flexford Field Common Cramhurst Farley Green Smallfield Hurtmore Pirbright Camp West Bedfont Hamm Court Estate Whitmoor Vale Langley Vale Farleigh South Godstone Chertsey Littleton Mid Holmwood Abinger Common Smart's Heath Chaldon Penny Pot Oxted Pyrford Village Lordshill Common Worcester Park Horsell Weston Green Kingswood Claremont Park Horne Hook Heath Weybridge Sutton Green Knowle Hill Abbotswood Hockering Estate Brockham Park Brewer Street The Chart Brick Hill Bushy Hill Ridge Green Upper Ifold Peper Harow Fairmile East Molesey Whyteleafe Stoke D'Abernon Shamley Green West Byfleet Subrosa South Merstham Sutton Abinger Onslow Village Nutcombe Ramsnest Common Upper Hale Buckland Epsom Downs Merle Common Pitch Place Greatpark Dippenhall Banstead St George's Hill Mead Vale Guildford Park Stoughton Runnymede Cudworth Hawk's Hill Lower Eashing Wey Meadows Haslemere Tuesley Slyfield Heatherside Little London Blackbrook Felthamhill Domewood Leatherhead Common Lower Bourne Runfold Newlands Corner Farleigh Court Frith Hill Henley Park Englefield Green Charlwood Woodcote Mugswell Frensham Salfords Holloway Hill Pray Heath The Ridge Weybourne Laleham Ashtead Common The Bourne May's Green Reigate Heath Oatlands Park Deepdene Holland Whitebushes Forest Green Mogador Bletchingley Grayswood Burpham Dormansland Woodhatch Wormley Worplesdon Ewhurst Beasley's Ait Peasmarsh Mytchett Crowhurst Lane End Oxshott Bellfields North Looe Chelsham Pyle Hill Whitewood Hydestile Sheerwater Givons Grove Bagshot Effingham Common Broadmoor Sheet's Heath Chilworth Burrowhill Pixham Merstham Hogden Bottom Lane End Brook Lock Island Knowle Green Abinger Hammer Gatwick Ansteadbrook Ridgebridge Hill St Ann's Hill Woodham Batt's Corner Logmore Green Fredley Tatsfield Stanford Common Littleton Common Hale Westborough Margery Great Burgh Sunbury Common Shackleford Farnham Holmwood Corner Ewhurst Green Giggshill Walton on the Hill East Ewell Lyne Burwood Park Fairlands Reigate Hascombe Castle Green Spreakley Westfield Virginia Water Thorpe Green Friday Street Tyler's Green Godstone Hatton Hill Burstow Sandhills Hurst Green West End Lingfield Common Tadworth Kingfield Shottermill Bunce Common Thorncombe Street Beacon Hill Frimley Green Ash Estates Blindley Heath Churt Stanners Hill Brook Ockley Almshouse Common Frimley Ridge Wyke Manor Park Church Town Tower Hill Beare Green Combe Common Mytchett Place Limpsfield Chart Chipstead Fetcham St Ann's Heath Witley Warwick Wold Hambledon Alfold Crossways Irons Bottom Westcott York Town Bowlhead Green Littleton Meath Green Nutfield Woldingham St Johns Peaslake Stanwell Milford West End Horsell Birch Mount Hermon Shrubs Hill Pirbright Old Woking Outwood Epsom Hersham Mimbridge Parkgate Whitmoor Bottom New Haw Chattern Hill Loxhill Westhumble Norley Common Hurlands Woolmer Hill Addlestone Rose Hill Norwood Hill Ottershaw Brockham Crownpits Birtley Green St John's Pains-Hill Millbridge Walton-on-Thames Ellen's Green Stonebridge Row Town Rowledge Buckland Send Broadford Wanborough Thursley Enton Green Gomshall Clark's Green Dorking Brooklands Highstreet Green Smoky Hole Shalford Horley Esher Compton Coldharbour Godalming Sidlow Long Ditton Waterloo Badshot Lea Kingswood Warren Tongham Tilford Reeds Ashford Critchmere Littlefield Common Whitfield Court Box Hill Ash Downside Wood Street Village Woodmansterne Trumps Green Guildford Charlton Titsey Stonehill Normandy Rushmoor Wray Common Culmer Hinchley Wood Shortheath Mayes Green Lower Green Hamhaugh Island Camberley Artington Elmbridge Village Rydeshill Mickleham Frimley Hoe Holmbury St Mary Redhill West Horsley Seale Abbey Mead White Post Stroud Common Boundstone Capel Egham Thorpe Lea