Local Council and Party Political Marketing in St Lawrence

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Local Council Advertising in St Lawrence

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

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What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in NE6 1?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts- newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in St Lawrence looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

Other locations available for local council and party political marketing
Blackfell Cowgate Hebburn Colliery Hetton le Hill Brandling Village Backworth Killingworth Somervyl Way South Benwell High Shields Black Callerton Old Ravensworth Windy Nook Newcastle Great Park South Hylton Burnside Callerton Whitburn Harton Horsley Hill Brunton Park Hebburn Row Ford Bell's Close Penshaw Kibblesworth St Lawrence Callerton Lane End Humbledon Preston Grange Throckley Hastings Hill Dudley Folly High Dubmire New York Rowlands Gill Albany Scotswood Fordley Coxlodge Cleadon Heworth Shore Shieldfield Chowdene Tyne Dock Plains Farm Spital Tongues Hylton Castle Biddick Hall West Chirton Hedworth Sunniside Houghton-le-Spring Fawdon Bank Top Washington Village Willington Square High Moorsley Washington Jesmond Primrose Harton Nook Hillview Campbell Park Hazlerigg Donwell East Denton Springwell Sedgeletch Usworth Oxclose Earsdon Monkseaton Hebburn New Town Whickham Monkton West Jesmond Forest Hall East Rainton Deptford Willington Quay West Allotment Dunston West Denton Simonside Victoria Garesfield Mount Pleasant Carr Hill Longbenton Lyndhurst Biddick High Barnes Sunniside Wrekenton Clara Vale North Walbottle Kingston Park Marley Hill Chilton Moor Brenkley Byermoor Old Benwell Stella Birtley Springwell South Shields Eighton Banks Ashbrooke Team Valley Crookhill Town Centre North Hylton East Herrington Harraton Kenton Bank Foot Jarrow Woolsington Doxford Park Walkerville Brockley Whins Grindon Seaburn Byker Bishopwearmouth Sourmilk Hill Preston Allerdene Bill Quay Hetton Downs Chopwell Battle Field New Herrington Wallsend Sunderland Elswick Southwick Monkwearmouth Ayre's Quay Farringdon Kenton Bar Moorside Stony Gate East Boldon Howdon Point Pleasant West Monkseaton Rosehill Low Walker Stargate Fulwell High Spen Holy Cross Shiremoor Axwell Park West Herrington Deckham Heworth Street Gate Lady Park Bar Moor Town End Farm Tunstall West Holywell Whickham Fell Murton Low Eighton Felling Grangetown Hylton Red House Highfield Walker High Heaton Pelaw Fenham Sulgrave Lobley Hill East Gateshead Barlow Colliery Row Downhill Cleadon Park Beacon Lough Blaydon Mill Dam East Jarrow Boldon Colliery Hendon Millfield Leam Lane Teal Farm Gosforth Winlaton Mill West Harton Killingworth Village Whitehills South Gosforth Shiney Row Teams Thorney Close Ryton Woodside Lambton Hertburn West Moor Great Eppleton Palmersville Hebburn Hall Ponds Blaydon Haughs Rainton Bridge Newcastle upon Tyne Ayton Willington Hedgefield Humbledon View Walbottle Greenside Seaton Burn Coalburns Heaton Cauldwell Low Thornley Camperdown Wideopen Burradon Blakelaw Philadelphia Castletown Billy Mill Arthur's Hill Fence Houses Lamesley Paradise Melton Park Hooker Gate Pelaw Main Heworth Lane High Southwick Felling Shore Hasting Hill The Lawe Ryton Low Moorsley Silksworth Benwell Roker Denton Burn Rickleton Newburn Concord Bigges Main Winlaton Benton Follingsby Beechgrove West Boldon Dinnington Kenton Percy Main Middle Herrington Barmston Middle Rainton Swalwell Benton Square Brunswick Village Hebburn Marden Walkergate New Town Offerton Friars Goose Cox Green Holystone Westoe Glebe South Bents Pennywell Burdon North Side Witherwack Gateshead Pallion Grasswell Carley Hill Elemore Vale Wardley Westerhope Shipcote Lemington Fatfield Howdon Pans Blaydon Burn Low Greenside Derwent Haugh Newbottle Cullercoats Tynemouth Columbia Low Fell Newbiggin Hall Estate Harlow Green Hetton-le-Hole Mount Pleasant Meadow Well Crawcrook North Brunton East Howdon Whitley Sands Lyons Sheriff Hill Killingworth Moor Blackhall Mill Marley Pots Portobello Newcastle Helix St Peter's Whitley Bay Whiteleas Fellside Old Burdon Low Southwick North Shields Broom Hill Dunston Hill Fellgate Bensham Ryhope Old Fold East Holywell Thornhill Cresecent Saltwell New Silksworth St Anthony's Easington Lane