Local Council and Party Political Marketing in Willington

Get in touch

Local Council Advertising in Willington

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

Enquire Now

What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in NE28 7?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts - newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in Willington looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

We cover Willington (Tyne and Wear)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for local council and party political marketing
Simonside Teams Victoria Garesfield South Benwell North Shields Hasting Hill Walkerville High Moorsley Roker Elemore Vale Plains Farm Westerhope Low Eighton Middle Herrington Southwick East Holywell Heworth Shore Eighton Banks Winlaton Mill Cleadon Sedgeletch Ashbrooke Howdon Pans Black Callerton New Silksworth Somervyl Way Usworth Kingston Park Newcastle Great Park Burdon Lambton Leam Lane West Allotment Murton Ryton Fawdon Cleadon Park Hebburn Felling Shore Oxclose Easington Lane East Boldon Old Ravensworth Axwell Park Washington Hendon South Gosforth Donwell Kenton Bar High Shields Deptford Benwell Moorside Whickham East Gateshead Windy Nook Blaydon Haughs Callerton Highfield Preston Heworth Seaton Burn Barlow Willington Square High Dubmire Old Fold Pallion Felling Forest Hall Ayton Street Gate Deckham Byermoor Marden Boldon Colliery Shiney Row Howdon East Jarrow Swalwell Cullercoats Harraton Offerton Harton Willington Quay High Barnes Hedgefield Biddick Hall Folly Old Burdon Doxford Park Kibblesworth Low Southwick Dinnington Brenkley Tyne Dock Bigges Main Battle Field Whitley Sands Percy Main St Lawrence Fellgate Blackfell Washington Village High Heaton Whitburn Heworth Lane Winlaton Hebburn Row East Denton Newburn Crookhill Blackhall Mill Barmston Grindon West Moor Witherwack St Anthony's Bishopwearmouth Stony Gate Holystone Biddick West Harton Denton Burn Willington Heaton Byker Houghton-le-Spring Billy Mill Sourmilk Hill High Spen Walkergate Whiteleas Coalburns Hastings Hill Team Valley Stella Melton Park Arthur's Hill Hedworth Old Benwell Longbenton Fatfield Lyons Brunswick Village Gateshead Campbell Park Wrekenton Burnside Benton Hebburn New Town Newcastle Helix Crawcrook Hebburn Colliery Low Thornley Bell's Close Kenton Ford Backworth East Howdon Low Walker Friars Goose South Shields Shieldfield Woolsington Broom Hill Rowlands Gill New York Marley Pots Beacon Lough Cox Green Benton Square Paradise Sulgrave Rosehill Fence Houses Kenton Bank Foot Chopwell West Chirton Hetton Downs Fordley Hetton-le-Hole Pennywell Ayre's Quay Blaydon Thorney Close Town Centre Scotswood Dudley Teal Farm New Town Hillview Sunniside Great Eppleton Concord Harton Nook Low Greenside Blaydon Burn Colliery Row Tunstall Springwell West Boldon Bensham Saltwell West Holywell Penshaw Chilton Moor Beechgrove Brandling Village Holy Cross Hertburn North Walbottle Springwell New Herrington Throckley Carley Hill Palmersville South Bents Newbiggin Hall Estate Allerdene Westoe Fenham Humbledon Follingsby Pelaw Harlow Green Columbia Silksworth Farringdon Bill Quay Primrose Whitehills Brockley Whins West Monkseaton Brunton Park West Jesmond Grangetown Dunston Hill Shipcote Portobello Pelaw Main Blakelaw North Hylton Killingworth Moor Bank Top Clara Vale Carr Hill West Herrington Sheriff Hill Spital Tongues Shiremoor Mill Dam Jarrow Point Pleasant East Rainton Derwent Haugh Rainton Bridge Fulwell High Southwick Ryton Woodside Bar Moor Camperdown Philadelphia Tynemouth Walbottle Callerton Lane End Cauldwell South Hylton Castletown Wardley Hetton le Hill Millfield Glebe Sunniside Cowgate Gosforth Town End Farm Marley Hill North Brunton Earsdon Preston Grange Newbottle Thornhill Cresecent Killingworth Village Wideopen St Peter's Chowdene Lemington Dunston Rickleton Horsley Hill Sunderland Lady Park Lamesley Monkseaton Stargate Whitley Bay Birtley Mount Pleasant Hazlerigg Burradon Killingworth East Herrington Ryhope West Denton Grasswell Albany Monkton North Side Low Fell Hylton Red House The Lawe Elswick Jesmond Walker Downhill Mount Pleasant Seaburn Hebburn Hall Ponds Middle Rainton Whickham Fell Lyndhurst Hylton Castle Fellside Wallsend Meadow Well Humbledon View Hooker Gate Monkwearmouth Coxlodge Low Moorsley Newcastle upon Tyne Lobley Hill Greenside