Local Council and Party Political Marketing in Horseley Heath

Get in touch

Local Council Advertising in Horseley Heath

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

Enquire Now

What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in DY4 7?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts - newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in Horseley Heath looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

We cover Horseley Heath (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for local council and party political marketing
Claregate Hart's Hill Four Oaks Great Bridge Lower Stoke Bradmore King's Norton Aston Lyndon Witton Cannon Hill Westwood Gardens Greet Portway Hawkes End Pedmore Park Village Scott's Green Earlsdon Aldersley Darlaston Coseley Glebe Farm Tettenhall Wood Rowley Regis Bromford Princes End Hawkesley The Lunt Binley King's Hill Tividale Pheasey Goscote Langley Green Coventry Woodcock Hill Perry Common Stourbridge Springfield Handsworth Billesley Common Four Oaks Bourne Vale Pendeford Reeves Green Moor Hall Deritend Ettingshall Park Cheylesmore Whitley Upper Gornal The Leys Tower Hill Upper Stoke Springs Mire Ashmore Lake Yardley Fields Lower Eastern Green Palmers Cross Oldbury Brickhouse Farm Ryecroft Little Bromwich Ward End Pickford Heronfield Woodway Park Westwood Heath Willenhall The Chuckery Fordbridge Hall End Scotlands Daisy Bank Tudor Hill Chelmsley Wood New Oscott Sparkbrook Minworth Church Hill Woods Bank Foxford Rubery Wednesbury Thimble End Gib Heath Pleck Pinkett's Booth Small Heath Oxley Blossomfield County Bridge Blakenhall New Cross Hockley Hawne Summer Hill Middle Bickenhill Primrose Hill Fallings Heath Pensnett Wood Hayes March End Cofton Common Shard End Sparkhill Upper Witton Edgwick Wallbrook Ruiton Highter's Heath Dudley Wood Ryders Green Woodsetton Wednesbury Oak Bunker's Hill Dickens Heath Tile Cross Woodcross Lyndon Green Gospel Oak Packwood Gullet Friar Park Kates Hill Chapel Green Kingstanding Eaves Green Marston Green Hockley Heath Kitt's Green Winson Green Gornalwood King's Heath All Saints Chad Valley Brierley Hill Harden Pelsall Wood Roughley Darby End Stubber's Green Copt Heath Queslett Vicarage Stockland Green Haden Cross Tipton Priestfield Moseley Hill and Cakemore Brownshill Green Grove Vale Old Fallings Wren's Nest Walsgrave on Sowe Wall Heath Stockwell End Castle Bromwich Penn Fields Falcon Lodge Tilehouse Green Lower Gornal Norton Green Sheldon Elmdon Heath Longbridge Four Oaks Park Woodgate Brown's Green Illey Harvills Hawthorn Monkspath Canley Gardens Blakeley Green Radford Dibdale Bowling Green Ladymoor Quarry Bank Brockmoor Pickford Green Ulverley Green Shirley Street Selly Oak Holbrooks Meriden Bournville West Bromwich Finham Cape Hill Lee Bank California Bearwood Warley Woods Bloxwich Stambermill Walsal End Low Hill Packwood Hamstead Shire Oak Birchfield Handsworth Wood Holly Bank New Town Rough Hay Little Heath West Smethwick Catherine Cross Tyburn Turves Green Whoberley New Town Tividale Hall Bartley Green Highgate The Woods Upper Eastern Green Lodge Hill West Coseley Hateley Heath Brownhills West Barr Common Showell Green Little Bloxwich Walsall Wood Cawney Hill Short Heath Wolverhampton Whitmore Park Wergs Stow Lawn Bromley Bishopgate Green Hodgehill Oscott Buckland End Churchfield Bradnock's Marsh Green Lanes Banners Gate Warstock The Coppice Guns Village Little London Hill Wood Allesley Green Tippity Green Compton Balsall Street Brandwood End Spon End Rumbush Aldridge Doe Bank Wednesfield Upper Ettingshall Balsall Carol Green Spring Vale Woodshires Green Greenleighs Ridgacre Millfields Wyken Canley Harborne Rotten Row Whiteheath Gate Rough Hills Mill Green Hurst Hill Underhill Merry Hill Wootton Green Catshill Erdington Elston Hall Bilston Shelfield Oxbarn Balls Hill Temple Balsall Shenley Fields Wyken Green Merridale Saltley Yew Tree Olton Cheswick Green Cinder Hill Streetly Hay Mills Old Hill Dixon's Green Swan Village Tat Bank Portobello Moseley Soho Box Trees Golds Hill Mayer's Green Vigo Great Barr Longford Coundon Dunstall Hill Sandwell Ocker Hill Lifford Beech Lanes Brownhills Fen End Stirchley Walker's Heath Amblecote Neachells Manor House Oakeswell End Withymoor Village Loxdale Golds Green Stone Cross Cotteridge Stoke Hockley Highfields Leamore Albion Wollaston Aston New Town Vauxhall Causeway Green Balsall Heath Springfield Yardley Wood Tibbington Rood End Dudley Port Perry Barr Monmore Green Spring Bank Beechwood Gardens Lambert's End Tollbar End Rushall Finchfield Russell's Hall Bradley Mushroom Green Great Heath Middle Stoke Lime Tree Park Smethwick Hayley Green Norton New Mills Three Maypoles Gibbet Hill Cradley Blakenall Heath Catchems Corner Alderman's Green Horseley Heath Wollescote New Invention Selly Park Clayhanger Brades Village Hill Top Bacon's End Billesley Beechwood Foleshill Nordley Hill The Delves Yardley Berkswell Bordesley Summerford Place Willenhall Wellington Place Stockfield Wightwick Birmingham Red Hill Heath End Newbridge Stivichall Dorridge Kingshurst Alcester Lane's End Paradise Lye Henley Green Hurst Green Short Cross Ley Hill Springfield Lodge Green Summerfield Park Oldwich Lane Tyseley Pelsall Dudley Eastcote Lozells Potter's Green Fordhouses Hall Green Gosford Green Bickenhill Batmans Hill Wood End Old Oscott Bentley Heath Woodside Deepfields Coombeswood Barston Penn Solihull Reddicap Heath Caldmore Lanesfield Eve Hill Burnt Tree Whitmore Reans Knowle Garrets Green Moseley Village Tettenhall Baptist End Heath Town Nechells Green Stow Heath Boldmere Bushbury Hill Waring's Green Mesty Croft Whitlock's End Lower Bradley Streetly Pype Hayes Pinley Gardens Lutley Wallington Heath Brookfields Rotton Park Hardwick Freezeland New Town Row Benton Green Woodgate Valley Round's Green Darby's Hill Darley Green Perry Beeches Hill Hasbury Toll End Hollyberry End Kirby Corner Newtown Ladywood Dudley's Fields Chester Road Balsall Common Parkfield Holly Hall Priory The Knowle Black Lake Colehall Mount Pleasant Fishley Cradley Heath Shirley Moxley Lea Hall Bristnall Fields Daw End St Chads Lapal Netherwood Heath Londonderry Greets Green Wake Green New Dock Sedgemere Swan Village Maney Merry Hill South Yardley Oakham Ten Acres Windmill End Roseville Royal Sutton Coldfield Frankley Bramford Green Lane Parting of the Heaths Newton Gravelly Hill Watford Gap Langley Alum Rock Pinley Hampton in Arden Sutton Coldfield Weoley Castle Nechells Stoke Park Ashmore Park Wood End Harvest Hill Walsall Kingswinford Wood Green Knowle Grove Grace Mary Estate Castle Vale The Straits Lane Head Whitehouse Common West Heath Ettingshall Bentley Hilltop Gilbertstone Northfield Millison's Wood Catherine-de-Barnes Goldthorn Hill Birches Green Short Heath Court House Green Meer End Stoke Aldermoor Walmley Old Dock Keresley Bescot Bell Green Stoke Heath Bloomfield Leighswood Draper's Fields Wordsley Church End Black Patch Birchills Hasluck's Green Castlecroft Chadwick End Spring Vale Palfrey Shirley Heath Allesley The Flatts Monks Park Hillfields Griffin's Hill Coundon Green Tipton Green London Fields Charlemont Hill Hook Garretts Green Old Swinford Parkes Hall Shepwell Green Sedgley Edgbaston Sharmans Cross Moor Green Blowers Green Elmdon Salter Street Tile Hill Halesowen Bushbury Tidbury Green Hall Green Lode Heath Ladywood Titford Ridge Hill Bordesley Green Darlaston Green Stechford Brandhall Goldthorn Park Solihull Lodge Blackheath Bordesley Green East Kineton Green Netherton Tansley Hill Rowley's Green Flint's Green Fallings Park Chapel Fields Coal Pool Hall Green Illshaw Heath Digbeth Washwood Heath Mere Green Perry Hall Green Wylde Green Newbolds The Manor Acocks Green Bournbrook