Local Council and Party Political Marketing in Earnley

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Local Council Advertising in Earnley

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

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What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in PO20 7?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts- newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in Earnley looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

Other locations available for local council and party political marketing
Quags Corner North End Staplefield Gunter's Bridge Rose Green Gorehill Highleigh Earnley Barns Green Thorney Island Sayers Common Littlehampton Hillgrove Highbrook Shermanbury Coolham New Town Lower Fittleworth Findon West Worthing Stoughton Forge Wood West Wittering East Wittering Albourne Street Withypitts Minsted Tinsley Green Stopham Watersfield Wheatsheaf Common Bolnore Nep Town West Town Sidlesham Common Habin Trotton Camelsdale Madehurst Elsted Marsh Findon Valley Horsham Saddlescombe Furnace Wood Climping Andrew's Hill Burleys Wood Ashfold Crossways Woodcote Colgate Colworth Two Mile Ash Tangmere North Heath West Chiltington Common Tilgate West Kingston West Thorney Wiggonholt Wisborough Green Northchapel Balls Cross Bolney Flansham Brook Street Houghton Kingston by Sea East Grinstead Barnham Coldwaltham Hawkhurst Court Shripney Baldwins Hill Southbourne Scayne's Hill Fittleworth Cocking Causeway Ashington Mackerel's Common Elbridge Henfield Nutbourne Common St John's Common Shipton Green West Tarring Kent Street Ford Fisher East Preston Blackstone East Hampnett Upper Cokeham River Manor Royal Chichester Up Marden Warminghurst Ancton Plaistow White's Green Goose Green Kingsfold Balls Green Woodmansgreen Chidham Durleighmarsh Sutton End Petworth Broadbridge Woodgate Crabtree Whitehall Commercial Square Pease Pottage Lower Horncroft Rogate Dragons Green West Durrington Charlton Churchwood Southgate West Stoke Ingrams Green Tisman's Common Westerton Midhurst Donnington Bracklesham Hurst Wickham Broadwater World's End Copsale West Green Three Bridges Billingshurst Hickstead Gossops Green Lodsworth Pulborough Nyton Mid Lavant Sompting Smock Alley Bewbush Hole Street Nutbourne Rustington Sullington Patching Twineham Green Duncton Hooksway Marehill Elsted Bepton Fernhurst Goddards' Green West Lavant Fishbourne Smithbrook Bilsham Slaugham Castle Town Chorley Common Bignor Somerley West Marden Burgess Hill Singleton Steyning Westlands Little Haven Kingsley Green Abingworth Strettington West Chiltington Lower Cokeham Birchgrove Oving Cowfold Sompting Abbotts South Mundham Lordington Pickhurst Halecommon Nyetimber Thakeham Eartham Shipley Bridge North Mundham Heath End East Ashling Wick Ardingly Albourne Partridge Green Ferring Small Dole Cocking Ifieldwood Aldingbourne Poling Rusper Queen's Corner West Itchenor Ashurst Adversane Boxgrove Chilgrove Down Park Snow Hill Bexleyhill Halnaker County Oak High Cross Leggatt Hill East Harting Bosham Hoe Handcross West Lavington Nursted Greatham Arundel Langley Green West Barnham Crabbet Park Windfallwood Common Newtimber Hampers Green Woodmancote Roundstreet Common Dial Green Burpham Balcombe Riverhill West Harting Warninglid Clapham Bury Hollow Norton Ifold Cootham Eastergate Stonequarry Yapton Hunston Halfway Bridge Marley Heights Woodend Crawley Down West Grinstead Bognor Regis West Dean Clayton Sunnyside Offham Chithurst Balcombe Lane Codmore Hill Keynor Estate Rowhook West End Slindon Lyminster Selsey Broadfield Brooks Green Barlavington Fox Lea Little Heath Upperton Ansty North End Lyoth Common Nepcote Northgate Haywards Heath Burndell Dell Quay Pyecombe Bedlam Street Racton Strood Green Milland Foxhill Cross Gate Goring-by-Sea East Marden Staples Hill Hoyle Old Shoreham Broomershill Whyke Waterbeach Amberley Runcton Southwater Rowfant Horsemere Green Selham Warningcamp Iping Faygate Beggars Bush Ashurst Wood Lagness Little Bognor Washington Hambrook Birdham Upper Norwood Kingston Gorse Monk's Gate Wepham Hardham Crawley Lodsworth Common Mannings Heath Doomsday Green Bepton Common Broadbridge Heath Cinder Hill The Haven Poling Corner Henley Treyford Albourne Green Westbourne Crockerhill Dial Post Fox Hill Shoreham-by-Sea Inlands Marylands Park Oakhill East Kingston Aldwick Woldhurst Bury Salvington South Harting Worth Abbey Lickfold Green Street Walstead South Lancing Holbrook Fernhill Horsted Keynes Shopp Hill Compton Lurgashall Easebourne Topleigh Kirdford Felpham Hatch Farm Hill Tyler's Green Sidlesham Little London Tillington The Common Binsted Worthing Street End Crossbush Shoreham Beach Byworth Nutbourne Woodmancote Bines Green Slindon Common Loxwood Southwater Street Upwaltham North End Franklands Village Coombes Walderton Heyshott Green Bedham Sharpthorne South Stoke Haslingbourne Copthorne Rookwood Lancing Upper Beeding Bosham Newpound Common Poynings Twineham Gay Street Henley Common Crosspost Borden Hurstpierpoint Atherington Whitemans Green Hammer Cuckfield Woolbeding Elmers Marsh Maudlin East Dean Broadford Bridge Deanlane End Roffey Tullecombe Aldsworth Funtington Linchmere Tortington East Beach Breach Hassocks Redford Dumpford Plummers Plain Hangleton Stockbridge Stubbermere Lickfold Heyshott Tower Hill Gospel Green Keymer Westhampnett Blackwell Trotten Marsh Apuldram Tilgate Forest Row Fyning Church Norton Bucks Green Turners Hill Stedham South Bersted East Worthing North Stoke Warnham High Salvington Coneyhurst Ifield Green Rudgwick Didling Southwick Graffham Elmer Brookpits Storrington North Bersted Merston West Burton Robins West Ashling North Lancing Summersdale Nyewood Selsfield Common Flathurst Parbrook Lowfield Heath Littleworth Upper Wardley Rock Shipley Worth Lower Beeding Navant Hill Ebernoe Furnace Green Adsdean Wiston Slough Green Toddington Bury Common Wineham Bramber Prinsted East Lavington Ifield Almodington Forestside Lambs Green Rotherbridge Five Oaks Rapkyns Buchan Hill Titty Hill Durrington-on-Sea Sta Rake Cote Fisherstreet Abbotsford Langley Pound Hill Sullington Warren Terwick Common Coates Chownes Mead Botolphs Avisford Sutton Hammerpot Fontwell Shopwyke The Close Rackham Maplehurst Lidsey Westergate Middleton-on-Sea Edburton Nuthurst West Hoathly Angmering Lumley Portfield South Ambersham East Lavant Maidenbower Walberton Alfold Bars Pagham Lindfield Norton Itchingfield Fulking Broomer's Corner North Marden Bolnore Village Black Corner Shillinglee Crouchers Durfold Wood Trotton Marsh Slinfold