Local Council and Party Political Marketing in Rustington

Get in touch

Local Council Advertising in Rustington

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

Enquire Now

What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in BN16 3?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts- newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in Rustington looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

Other locations available for local council and party political marketing
Elmer East Ashling Tangmere Lambs Green River Lickfold Wepham North End Coolham South Bersted Stonequarry Durfold Wood Hickstead Storrington Goose Green Lumley Upper Cokeham Barnham West Thorney Hassocks Greatham Portfield Lower Fittleworth Hammer West Green Shermanbury Southgate Chownes Mead Adversane East Wittering Didling Halfway Bridge Rotherbridge Doomsday Green Broadford Bridge Nepcote West Marden Cinder Hill Goring-by-Sea Whitemans Green Brook Street Earnley Copsale Poynings Brookpits Redford Windfallwood Common Borden Heyshott Eartham Haywards Heath Hurstpierpoint Chichester Albourne Whyke The Haven Charlton Toddington Findon Valley Poling Corner Withypitts Green Street Tower Hill Westergate Barns Green Lower Horncroft Ashfold Crossways Duncton Nyton Broadbridge Heath Gossops Green Parbrook Mannings Heath Upperton Holbrook Slough Green Saddlescombe West Dean West Harting Castle Town Alfold Bars Monk's Gate Oving West Wittering Woodgate Handcross Habin Bognor Regis Three Bridges Wick Maudlin Lurgashall Shoreham-by-Sea New Town Summersdale Turners Hill Rustington Worthing East Dean Fontwell Ardingly Forge Wood Haslingbourne Botolphs Burpham Warningcamp Chidham West Kingston Wisborough Green Coates West Lavington Eastergate Salvington Tillington Stopham Southbourne Topleigh Ford Woolbeding Foxhill Balcombe Flathurst Gorehill East Beach Cote Racton Binsted Walberton Hurst Wickham Houghton Fox Lea Upper Norwood Patching Tilgate Forest Row Rusper West Chiltington Broadwater Easebourne Heyshott Green Kirdford West Worthing World's End Crawley Lickfold Crawley Down Dial Post Ebernoe North Lancing Buchan Hill Cross Gate Shripney Little Bognor Pulborough Abingworth South Ambersham Old Shoreham Woodmancote Bramber Whitehall East Marden Steyning Keymer Halecommon Henley Two Mile Ash Findon Tinsley Green Highleigh Lodsworth Horsham Loxwood South Stoke Tyler's Green Broadbridge Arundel Sullington Warren Fyning Wiston Bucks Green Highbrook Barlavington Nursted Tilgate Blackwell Hammerpot Treyford Lagness The Common Watersfield Halnaker Abbotsford Lidsey Selham Nutbourne South Mundham Runcton Beggars Bush Lyoth Common Birdham Norton Aldingbourne Crouchers Coombes Broomer's Corner Bexleyhill Selsfield Common Henfield West Chiltington Common Adsdean Clapham North End Codmore Hill Strood Green Horsemere Green Bury Common Rookwood Roffey Warninglid Henley Common Crabbet Park Bedlam Street Trotten Marsh Albourne Green North Mundham Almodington Elsted Bignor Midhurst Twineham Green Little London Rowhook Worth Abbey Washington Upwaltham West Hoathly Durrington-on-Sea Sta Slindon Common Rake Sharpthorne Tullecombe Scayne's Hill Offham Madehurst Donnington West Tarring Cocking Causeway Crosspost Horsted Keynes Fisherstreet North Marden Bolnore Lordington Merston Street End Aldwick Little Heath Ifold White's Green Pease Pottage Bilsham Ingrams Green Climping Itchingfield Rapkyns Shipton Green Franklands Village Elmers Marsh Iping Lodsworth Common Burleys Wood Ferring Sutton End Selsey County Oak Shopwyke North Bersted East Grinstead Thorney Island Compton Atherington Gunter's Bridge Mackerel's Common Stoughton Sullington Balcombe Lane Wiggonholt Shipley Poling Rudgwick Pickhurst Rowfant Bines Green Westbourne Shoreham Beach Apuldram Heath End Dell Quay Angmering Woodcote Terwick Common Furnace Green Lowfield Heath Northgate Avisford Cuckfield Bracklesham Hooksway Camelsdale Bedham Queen's Corner Crockerhill Forestside Balls Green Singleton Nyewood East Lavington Woldhurst Nyetimber Rackham West Grinstead Petworth Southwater Fox Hill Leggatt Hill High Salvington West End Twineham South Harting Amberley Snow Hill Kingsfold Bepton Fittleworth West Durrington Cocking Sayers Common Marley Heights Bury Hollow Birchgrove Ifieldwood Hatch Farm Hill Hambrook Woodmansgreen Coldwaltham Church Norton Nep Town Stockbridge Manor Royal Little Haven Deanlane End Worth Elsted Marsh Upper Beeding Hampers Green Fishbourne Goddards' Green Kingston Gorse Sidlesham Common Ashurst Wood Yapton Flansham Kingston by Sea Brooks Green Ashington Fulking Gospel Green High Cross Chilgrove Trotton Marsh Small Dole Nutbourne Broomershill Smock Alley Norton Graffham Slinfold Lower Cokeham Maidenbower Fernhill Five Oaks Broadfield Crabtree West Itchenor Staplefield Durleighmarsh Thakeham Keynor Estate Warminghurst St John's Common Fernhurst Littleworth Aldsworth Bosham Hoe Pyecombe North Stoke Albourne Street Rogate Clayton Maplehurst Up Marden West Stoke Burndell Edburton Gay Street Roundstreet Common Stubbermere Quags Corner Ancton Strettington Middleton-on-Sea Tortington Hunston Marehill Riverhill Rock Langley Dragons Green Nutbourne Common Dial Green Lyminster Cowfold Nuthurst Chithurst Westhampnett Bolney Titty Hill East Preston Newtimber Bosham Bury Hole Street Marylands Park Shipley Bridge Staples Hill Lower Beeding Robins Sompting Abbotts Wheatsheaf Common Sutton Boxgrove Mid Lavant South Lancing Ansty Bewbush Slindon Plummers Plain Balls Cross Elbridge Pound Hill Cootham Breach Lindfield Rose Green West Town Warnham Blackstone East Lavant Sunnyside Commercial Square Baldwins Hill Fisher Ifield Green Chorley Common Byworth Plaistow East Hampnett East Worthing Westerton Bolnore Village Milland Dumpford The Close Hangleton Kingsley Green Wineham Walstead West Barnham Southwick Copthorne Littlehampton Hoyle Sidlesham Coneyhurst Burgess Hill Prinsted Navant Hill Funtington Slaugham East Harting North End Westlands Felpham East Kingston Ifield Walderton Pagham Waterbeach Bepton Common Sompting Southwater Street Ashurst Shillinglee Partridge Green Newpound Common Smithbrook Billingshurst Somerley Stedham Kent Street Tisman's Common Colworth Lancing Woodend Andrew's Hill Woodmancote Minsted Colgate Faygate West Burton Upper Wardley Oakhill Hardham Langley Green Northchapel Trotton Inlands Hillgrove North Heath West Ashling Linchmere Shopp Hill Churchwood Hawkhurst Court West Lavant Down Park Black Corner Crossbush Furnace Wood