Local Council and Party Political Marketing in Hough Side

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Local Council Advertising in Hough Side

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

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What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in LS28 9?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts- newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in Hough Side looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

Other locations available for local council and party political marketing
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The Crescent Moorside Midgehole Stump Cross Alwoodley Park Low Springs Honley Moor Upper Fagley Bruntcliffe Goose Hill Laisterdyke Kippax Tinshill Moor Horse Race End Richmond Hill Stand Bridge Common End Addingham Moorside Hopetown Riddlesden Cross Roads Overthorpe Troydale Greystone Great Preston Beeston Royds Shibden Head Pecket Well Tingley Swillington Common Allerton Bailiff Bridge Lower Hirst Green Hill New Popplewell Lidget Green Ferncliffe Netherthong Haworth Langley Beldon Hill Skelmanthorpe Upper Armley Cornholme The Green Longwood Holy Croft Carlinghow Lofthouse Gate Patrick Green Under Hill Lawns Well Hill Knottingley Park Horsforth Woodside Cookridge West Carlton Cleckheaton Eastburn Br Springfield Colne Bridge Walshaw Whitecote Wentbridge Birks John o' Gaunts Oxenhope Moorside Graveleythorpe Stanningley Cragg Hill Clerk Green Halton Moor Chevin End Priory Estate Rawthorpe Pledwick Highfield West Royd Grove Place Low Utley Hemsworth Shaw Cross Horbury Junction Stanbury 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Roberttown Primrose Hill New Scarboro' Holme Hartshead Roydhouse Wilsden Holt Head Gomersal Tannery Yard Nook Green End Mytholm Coxley West Scholes Lepton Hartshead Moor Side Undercliffe Cringles Middleton Old Bramhope Flockton Green Pike Law Penda's Fields Denholme Clough Town End Tong Park Bantam Grove New Scarbro Woodhouse New Sharlston Burley Illingworth Salendine Nook Middleton Boulder Clough Overton Halifax Meltham Mills Netherton Black Moor Horton Bank Bottom Thornhill Lees Westgate Common Millwood Mabgate Round Hill Holmfirth Methley Highfields Beechwood Holmbridge Walpole Nab Wood New Crofton Flushdyke Cotton Stones Lower Clough Guard House Upper Common Moor Head North Elmsall Bolster Moor Copley Flockton Moor Newtown Nettleton Hill Clough Head Hill Top Ramsden Wood Lower Altofts New Brighton Woolgreaves Idle Thackley End Shaw Lane Ferrybridge Hill Ingrow Heath Common Wrenthorpe Swinnow Moor Hullen Edge Frizinghall Park Estate Runtlings Chapelthorpe Armley Low Common Priestley 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Sowood Green Portsmouth Bracken Park Colton Common Milnsbridge Pool Bank Brackenhill Woolley Mount Pleasant Apperley Bridge Buttershaw Thwaites Brow Oldfield Harewood Town End Crigglestone Briestfield Walton Norristhorpe Stocksmoor Outwood Carleton Hallfield Scholey Hill Utley Hunslet Carr Thorpe on The Hill Crossflatts Badsworth Buslingthorpe Dockroyd Old Snydale Allerton Bywater Wilsden Hill New Brighton Seacroft Ferrybridge Stourton Kiddal Lane End Booth Thornhills Pellon Vale Sands Eldwick Beck Cutler Heights Rastrick Crackenedge Lister Hills Horton Bank Top Lupset Priestwell Pickles Hill Chapel Allerton Bailey Hills Hall Green Peckfield Bar Knowl Aireworth Hill Top Swincliffe Slaithwaite Swinnow Low Baildon Helme Midgley Swillington Four Lane Ends Guiseley Linton East Bowling Claremount Carr Crofts Willow Park West End Toftshaw Barwick in Elmet Gomersal Hill Top West Town Park Spring Dudley Hill Brearley Tong Street Whitley Head Ashenhurst Denholme Lower Hopton Wibsey Moor Top Ireland Wood Brown Hill Marshfields Thwaites Bolton Lady Balk Thorner Scarcroft Springhead Morley Idle Moor Huddersfield Benomley Crow Nest Notton Mount Tabor Rowley Hill Gipton Wood Denholme Edge Rawfolds Bank Glass Houghton Kirkhamgate Lindley Birkby Willow Field Greenbottom Littletown Scotland Flush House Hey Green Woodlesford New Mill Shelley Woodhouse Hillfoot Pool-in-Wharfedale Salford East Keswick Girlington Stile Common Baildon Green Bramham Parklands Brown Moor Sandal Magna Low Farm Brook Hill Upper Wyke Woolley Grange Harley Wood Totties Parkside Tarn Spring Side Erlings Fulstone Bogthorn Raby Park Warley Town Elm Estate Meltham Walsden Birkenshaw Middlestown Outlane Moor Moorbottom Harecroft Mytholmroyd Steeton Micklethwaite Upper Eastwood South Elmsall Clayton Heights Black Hill Yeadon Dodd Naze Nab Hill Jackson Bridge Scholes Jaw Hill Thurstonland Brooks Bank Mount Pleasant Deighton Lower Fagley Low Moor Knowsthorpe Upper Denby Eastwood White Lee Staincliffe Quarmby Cowcliffe Milnthorpe Sandhills Marsden Sharlston Outlane Little Preston Holmfield Eastbrook Newton