Local Council and Party Political Marketing in Dowles

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Local Council Advertising in Dowles

Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level. 

Both options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly followed. Also, the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend strong local campaigns with high-visibility and visual advertising techniques.

If you are looking to promote your council’s work, political party, or local council issues, please contact us today. We can confidentially discuss a variety of options to suit your needs and budget.

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What is Political and Local Council Advertising?

It is basically informing the general public, with factual information news and views, from either a council or political party. 

Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get their message out to everyone who represents a potential voter and supporter of their party. 

Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend; this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising

Which Platforms Work Best for Local Authority and Political Marketing in DY12 3?

For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.

This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.

Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:

  • Billboards - billboards are brilliant at getting your individual message out there. Typically, we tend to suggest 48 sheets (these are the very large posters you tend to see at roadsides) as they offer high visibility and good value for money. We can also look at 96 sheets which are even bigger. This type of large billboard advertising works very well as you can combine images and text, as well as get your poster into targeted high-footfall areas. You can select certain locations; popular ones tend to include shopping centres, roadsides, train stations and car parks. However, each town or city tend to have bespoke sites which are of key interest, if this is the case let us know specifically which site you would like and we will do the best to attain this for you. These poster sites tend to be hired out on 2 weeks minimum time period. If they are digital advertising billboards, sometimes shorter runs can be accommodated.

  • Print media - as well as the large 48 sheets mentioned above, there are lots of other smaller poster options which work very successfully for council and political marketing. The most common types of these large-format posters are known as 4 and 6 sheets. These are large posters often seen in train stations, bus stations, train platforms, toilets in bars/clubs/cinemas and bus stops. There are lots of options to consider and you can often target personal demographics as well. Often this type of advertising works very successfully as you can also buy lots of these sites in certain areas/town centres, so everywhere people turn they are seeing your message clearly. 

  • Newspaper Adverts- newspaper ads are old-fashioned, proven and still work brilliantly in local council advertising campaigns. Particularly popular with an older demographic, newspaper and press advertising is a great way to get your key messages out there. Often in these ads, you will be able to say more than you can on a poster. You can, therefore, outline plans, ambitions or your ideas in more detail so that the general public can learn more about you. We often suggest newspaper advertising to supplement outdoor options for both local council and party political marketing campaigns. 

  • Leaflets - again, leaflets are an old-fashioned but highly successful way to get your message out there - they are another form of print media. Leaflets can be printed in various sizes and can give lots of specific information about plans and policies. Printing in bulk saves a lot of money and turnaround times are very quick. They are particularly effective as they allow local residents to digest information at their own leisure and when convenient. You can obviously be very detailed about your plans and proposals.  

  • Social media - a very effective way to reach a mass audience quickly, posting and boosting through social media can help you target certain locations should a council need to get a message out quickly and effectively. 

What Are The Costs for Political Advertising?

There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising in this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.

Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way. 

If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location. 

Contact Us

If you are a local council, local authority or political party in Dowles looking for help in booking selected media for your campaigns, get in contact today, and we will put together a list of suggestions based on your needs.

Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.

Other locations available for local council and party political marketing
Wilden Arrowfield Top Long Bank Cofton Hackett Badsey Crowle Green Upper Strensham Windmill Hill Upper Moor Titton Shatterford Rushwick Bushley Green Lem Hill Horsham North Piddle Madeley Heath Upper Lode Comhampton Hanley Castle Peopleton Ombersley Hunt End Ripple Drakelow Abbotswood Low Habberley Portway Burcot Comberton Atch Lench Kinnersley Offenham Cross Witnells End Berry Hill Bredon's Hardwick Copcut Westlands Collett's Green Hadley Clifton upon Teme Martley Whiteleaved Oak Upper Wick Dormston Buckbury Stoke Prior Beoley Knowle Fields Upper Wolverton Grimley Heightington Lower Berrington Kemerton Stock Wood Bark Hill Ryall Leapgate Ashfield Lower Hook Doddenham Long Green Holy Cross Northampton Sinton Noutard's Green Berrow Habberley Lickey End Childswickham Wildmoor Green Street Cooksey Green Madresfield Aggborough Powick Nineveh Holberrow Green Broad Alley Greenlands Cleeve Prior Shernal Green Upper Gambolds Lineholt Nineveh Newland Pensham Brickfields Malvern Link Crown East Chatley Welland Darbys Green Grimes Hill Broombank Hanbury Bell Heath North Malvern Hill Side Bushley Stakenbridge Offmore Farm Pinvin The Lakes Trueman's Heath Broad Green Doverdale Pirton Astley Burf Holt End Shelsley Beauchamp Upper Wyche Blackmore End Weatheroak Hill Broughton Hackett Oddingley Hawbridge Pink Green Ronkswood Wychbold Bordesley Green Street Pendock Lulsley Sharpway Gate Noah's Green Bevere Hurcott Newbridge Green Abberley The Hook Netherwich Duckswich Holt Heath Hinton on the Green Churchill The Rampings Baynhall Charford Upper Berrington Tenbury Wells Astwood Queenhill Evesham Defford Broom Hill Dodford Great Comberton Walton Pool Rhydd Aston Bank Bricklehampton Upton upon Severn Cobley Hill Hampton Lovett Upper Rochford Oakenshaw Rumbow Cottages Edgiock Redditch Earl's Common Powick Village Tunnel Hill Bryan's Green Sidemoor Kerswell Green Primsland Bugle Gate Uphampton Acton The Burf Chadbury Netherton Old Storridge Common Teddington Hands Cross Bank Badger's Hill Rhydd Green Naunton Beauchamp Bewdley Lickhill Worles Common Lower Howsell Clifton Pound Bank Cherry Orchard Poolbrook Good's Green Abberton Heath Green Stonebow Red Hill Sheriff's Lench Hoden Hoobrook Romsley Hall Flat Hallow Heath Bournheath Bredon Elcock's Brook Knightwick Dunley Bateman's Green Worlds End Crabbs Cross Stoke Pound Boreley Catchems End Bell End Woodsfield Gadfield Elm Longdon Severn Stoke Wribbenhall Strensham Hollybush Tolladine Libbery South Littleton Earl's Croome Lea End Eight Oaks Hollywood Snead Common Menithwood Hadzor Wolverley Grafton Little Inkberrow Warndon Howsen Astwood Dunhampton Areley Kings Tardebigge Hagley Ankerdine Hill Winyates Drakes Cross Pin's Green Hill Furze New End Longdon Heath Linthurst Claines Rushock Elmbridge Yieldingtree Hindlip Brownheath Common Dunstall Common Upper Ham Battenton Green Cobbler's Corner Mamble Torton Callow End Wichenford Himbleton Rye Street Worcester Brockamin Grafton Moon's Moat Bank's Green Blackwell 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Little Acton Littleworth Alvechurch Kyre Ipsley Birch Acre Cruise Hill Ramsden Stone Winyates Green Throckmorton Bell Green Hawford Rednal Lincomb Lower Bentley Guller's End Eardiston Wick Holt Smallwood Chadwick Clifton upton Teme Ravenhills Green Lineholt Common Red Cross Radford Britannia Square Bayton Bishampton Charlton Woodgates Green Shoulton Upper Marlbrook Washford Lower Town Kempsey Stonepits Newland Common Sweet Green Henbrook Lower Clent Broad Heath Stourport-on-Severn Far Forest Frankley Sandford Bransford Stanford Bridge Hinton Cross Walcot Bridge End Batchley Slades Green Baughton Hill Hanley William Chandler's Cross Spennells Ross Green Huntsbridge Little Eastbury Bickley Astley Little Comberton Berrington Green Lime Street Park Gate Lye Head Barbourne Smite Hill Shurnock Tutnall Ab Lench Stoneybridge Hackman's Gate Winterfold Elms Green Castle Hill Twyford Cakebole Witton Hill Broadheath Common Hillhampton Hales Park Drakes Broughton Buckridge Broadmore Green Link Top Northwick Kyre Green Blakebrook Hartlebury Callow Hill Broad Common Kyre Park Drugger's End Chawson Valley Hollybed Street Goom's Hill Beach Hay Shrawley Linkend Hardwick Green Offenham Park End Shenstone Kingswood Inkford Whittington Brook End Piper's Hill Abbeydale Low Hill Gorst Hill Barnettbrook Kersoe Upper Bentley Astley Cross Franche Finstall Sedgeberrow Hanley Child Newnham Bridge Upper Catshill Dordale Chase End Street Knighton on Teme Catshill Bredicot Dines Green Sankyns Green Kinsham Eastham Bank Street Birts Street Gilvers Lane Church Hill Sneads Green Westmancote Lower Westmancote Pound Green Goosehill Green Corse Lawn Dunhampstead Shell Beckford Cross Purshull Green Harvington Mere Green Perryfields Laughern Hill Rous Lench Brockencote Pershore Priestfield Newtown Sinton Green Little Witley Dawshill Broadwas West Malvern Sherrard's Green Saxon's Lode Blakeshall Newtown Fladbury Cross Blackminster The Walshes Monkwood Green Salwarpe Bluntington Bromsgrove Bournes Green Footrid Longdon Hill End Stockton on Teme Little Malvern Napleton Drayton Upper Howsell Walkwood Morton under Hill Aston Fields Woolmere Green Clows Top West Hagley Birch Green Kington Bliss Gate Abbots Morton Aldington Bouts Stitchin's Hill Structon's Heath Mustow Green Norton Woodmancote Stanklyn Cotheridge Grafton Flyford Apes Dale Castlemorton St Peter the Great Alfrick Pound Lower Sapey Owlhill Overbury Kendal End Diglis Hall Green Besford Inkberrow Broadwaters White Ladies Aston Ullington Sutton Farm Hurcott Village Little Beckford Frankley Hill Branson's Cross High Green Fernhill Heath Welland Stone Sledge Green North Littleton Cookhill Alfred's Well Caunsall Malvern Common Eckington Bengeworth Marl Bank Town's End Oakall Green Matchborough Honeybourne King's Green Alfrick Rowney Green Southcrest Belbroughton Summerhill Kidderminster Webheath Harpley Lodge Park Holt Fleet Eachway Hopwood Timberhonger Stoke Bliss Crossway Green Birchen Coppice King's End Lower Illey Baughton Birch Berrow Harvington Camer's Green Interfield Malvern Wells Lower Moor Ladywood Dagtail End Lower Wick Frankley Green Crowcroft Stanford on Teme Rock Lower Lightwood Hipplecote Wick Episcopi Park Farm Lower Marlbrook Withybed Green Guarlford Yarhampton Cross Cowsden Frogsmarsh Hartlebury Common Longley Green Hampton Waresley Elmley Lovett Middle Littleton Suckley Knowl Beckford Crowle Wickhamford Tanner's Green Lindridge Hill End St John's Neight Hill Lickey Copyholt Bastonford Flyford Flavell Conderton Broadway Astwood Bank Moseley Fladbury Stock Green Wyre Piddle Foxlydiate Westacre