Luxury Brand Advertising in Auchleven

Get in touch

Luxury Brand Marketing in Auchleven

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Auchleven

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in AB52 6, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Auchleven

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Auchleven

True luxury need not be directly communicated but instead experienced.

Consumers in Auchleven like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Auchleven

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Auchleven (Aberdeenshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Oldmeldrum Sandhaven Brideswell Folla Rule Craigdam Drumligair Braemar Ardoyne Jackstown Fyvie Kinellar Newmachar Cairnbulg Blairdaff Fisherford Leslie Corsegight New Leeds Huntly Elrick Meikle Wartle Garmond Port Erroll Muir of Kinellar New Deer Ordhead Ardo Udny Green Crofts of Brainjohn Inverenzie Muirtack Lonmay Millbrex Potarch Overhill Upper Boyndlie Balmedie Pitmunie Auldyoch Berefold Backburn Old Kinnernie Pitcaple Kirkton of Logie Buchan Logie Newton Woodhead Invergelder Kirkton of Tough Drimmies Abergeldie Quilquox Arnage Hillhead of Pitcow Knockenbaird Torphins Duncanstone Boyndlie Clerkhill Migvie Crathie Millbank Colpy Cortes Village Kemnay Dunandhu Middlemuir Charleston Kirkton of Rayne Landerberry Whinnyfold Knaven Easterton of Auchleuchries Upper Woodend Tarves Colliestown Croft Aquhythie Leylodge Ellon Overbrae Waterside Milton of Campfield Burnhervie Gariochsford Cruden Bay Skelmuir Hatton Inchmarnoch Dunecht Comers Kingseat Drymuir Crossfields Netherbrae Whitefield Flushing Ruthven Coull Glen Tanar Brownhill Mountsolie Leochel Cushnie Dinnet Pittulie Inverallochy Kirkton of Culsalmond Backhill Balmellie Crofts Clola Craighall Oldtown Pitfichie Craigearn Hardgate King Edward Pettymuick Maud Blackhills Ythsie Balhalgardy South Flobbets Whiteford Kirkton of Auchterless Strichen Potterton Turriff Corse Kinnadie Echt Birsemore Milton of Cushnie Millbreck Old Westhall Stuartfield Nethermuir Drumblade Kinharrachie Letter Peathill Lumphanan North Flobbets Crofts of Haddo Netherton Westhill Memsie Belnacraig Ballochan Cultercullen Crimonmogate Denhead Tornaveen Fedderate Forbestown Fiddler's Green Grantlodge Strathdon Cairnie Barrack Insch Cairnie Barthol Chapel Aboyne St Fergus Nittanshead Inverythan Sauchen Lumsden Bonnykelly Greens Gight Cottown Culsh St Katherines Kirkton of Bourtie Cotburn Udny Station Nethermill of Tillyhilt Cuminestown Ballogie Ballater Perkhill Waterside Aldie Rhynie Sittyton Cromlet Largie Millden Dykeside Hillbrae Bogside Kennethmont Corsehill Rora Marywell Kirktown Gordonstown Tocher Buchanhaven Coilacriech Tillyfourie Cock Bridge South Kirkton Monkshill Lethenty Cults Cottown Ardallie Hallmoss Craigie North Rayne Tillydrine Durno Whiterashes Peterhead Green Hill Stirling Village Affleck Stothill Croft Coplandhill Blackhouse Old Deer Midmar Cairnborrow Birse Methlick Spittal of Glenmuick Bellabeg Sandfordhill Garlogie Clochcan Ythanwells Hythie Rothienorman Whitemyres Millburn Toddlehills Milltown of Kildrummy Mid Beltie Roanheads Crimond Broadsea Howe of Teuchar Idoch Bridge of Gairn Mill of Pitcaple Corse Cairnhill Tipperty Coynach Nether Kinmundy Keig Hill of Keir South Quilquox Boddam Waterside Mill of Echt Heugh-head Torterston Rosehearty Kiddshill Gorrachie Invernettie Ord Mill Bograxie Kincardine O'Neil Newburgh Torries Cothal Cambus O'May Corrie Crofts Smallburn Arthrath Mid Ardlaw Cookston Wheedlemont Monymusk Bullers o' Buchan Cuttyhill Clovenstone Ardonald Drumoak Old Rayne Auchmaliddie Cowbog Alford Finzean Kirkton Redhill Tarty Bridge of Alford Shiels Bonnyton Hattoncrook Dunshillock Rosehill Inverey Marionburgh Mill of Fintray Kirkney Westertown Braegarie Tillybirloch Backhill of Fortrie Fetterangus Kildrummy Torry Wedderlairs Hillhead Grange Gardens Rothney Chapel of Garioch Corgarff Crudie Easter Balmoral Esslemont Inverurie Durie Longside Kirkton of Oyne Gowanwell Fraserburgh Inverugie Whitehill Largue Slack Greeness Gartly Tarland Hatton of Fintray New Aberdour Craigmaud Clatt Kirkton of Skene Cauldwells Thornroan Whitehouse Aucharnie Moor of Balvack Fingask Moss-side of Monellie Port Elphinstone Muir of Fowlis Pitmedden Middle Grange Eastertown New Byth Cross of Jackston Belhelvie Chapel Hill Keith Inch Pitblae Forgue Belfatton Badenscoth Cairnleith Crofts Keyhead Hassiewells Drumdollo Cairnorrie Oldwhat Auchendryne Stevensburn Annochie Ythanbank Auchnagatt Auchleven Rathen Longhaven Mossat Turfhill Montgarrie Blackdog Cairnhill Bulwark Tillymauld Garbh Allt Shiel Bankhead Kinmundy Youlieburn Ironside Fortrie Mosshead Daviot Foveran Tillygarmond Nether Crimond Hillbrae Cottown Broadmuir Milltown of Auchreddie Roughpark Blackhills Bainshole New Rayne Upper Boddam Mintlaw Station St Combs Bogniebrae Backhill of Clackriach Mid Broadleyhill Pennan Redmoss Teuchar Glenkindie Thomastown Plaidy Upper Park Muir of Alford Pitmachie Culdrain Kintore Kirktown Ardlawhill Thistledae Keilhill Collieston Muir Newburgh Oyne Bridgend Balthangie Whitestones Tullynessle Balnamoon Logie Coldstone Drum Corrennie Croft Blackburn Whitecairns Towie Allanaquoich Slacks of Cairnbanno Damhead Meethill Kinnoir Mintlaw Kinmuck Ordie Schoolhill Lyne of Skene Kirkton of Glenbuchat Balgaveny Tifty Gallowhills Meiklemill Tyrie Bridgend New Pitsligo Kinknockie